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LinkedIn会社・団体ページでオーガニックプレゼンスを確立する
LinkedIn会社・団体ページを作成し、アクティブな活動を維持する方法や、ブランドのオーガニックプレゼンスの構築、維持、拡大に役立つさまざまな機能の使い方を学びます。
35 min
Creative Strategy Japanese level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less
LinkedInで役立つクリエイティブデザイン
LinkedInメンバーによる貴社のコンテンツへのエンゲージメントを促す、説得力のあるクリエイティブをデザインしましょう。
13 min
Creative Strategy Japanese level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less 15 minutes or less
LinkedIn広告の紹介
広告キャンペーンの作成、成果の測定、目的に合わせた最適化について学びます。
54 min
Fundamentals Japanese fullscreen-scorm-module level-basic-icon Self-paced course Start advertising 60 minutes or less
LinkedIn広告ターゲティングの活用方法
LinkedIn独自のターゲティング機能とベストプラクティスについて学びます。
53 min
Fundamentals Japanese level-basic-icon Self-paced course Start advertising 60 minutes or less promoted
LinkedInの広告フォーマット​
LinkedInでのマーケティング目標達成に向け、さまざまな広告フォーマットを使い分ける方法について学習します。
25 min
Fundamentals Japanese level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less
キャンペーン最適化戦略
キャンペーンを最適化する3つの主な方法について学びます。
8 min
Fundamentals Japanese level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less
ファネル全体におけるコンテンツマーケティング戦略構築
魅力的なLinkedIn会社・団体ページを作成・維持する方法や、貴社のブランドの信頼向上をサポートするさまざまな機能について学びましょう。
36 min
Creative Strategy Japanese level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less
ブランド認知の向上にLinkedInを活用する
強力なブランドキャンペーン戦略でブランド認知を向上させる。
41 min
Marketing Strategy Japanese level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less
リード獲得にLinkedInを利用する
LinkedInを利用してリードを獲得し、コンバージョンを促進する方法を学びます。
38 min
Marketing Strategy Japanese level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less
LinkedIn広告のレポートと分析
重要なキャンペーンメトリクスを特定し、レポートおよび分析ツールを活用してキャンペーンを最適化する方法を学びます。
28 min
Fundamentals Japanese fullscreen-scorm-module level-basic-icon Measure success Self-paced course 60 minutes or less
LinkedInコンテンツ制作 & クリエイティブデザイン認定資格
この試験に合格して、LinkedInコンテンツ&クリエイティブデザインの認定資格を取得しましょう。
60 min
Creative Strategy Japanese cme-cont-creat-des-certification hide-from-profile
コンバージョントラッキング
LinkedIn InsightタグとコンバージョンAPIを使用してコンバージョントラッキングを設定し、下部ファネルのキャンペーンについて測定し、最適化することができます。
18 min
Japanese fullscreen-scorm-module level-basic-icon Measure success Self-paced course 30 minutes or less 60 minutes or less promoted
LinkedInビジネスマネージャーのスタートガイド
LinkedInでのマーケティング活動をビジネスマネージャーがサポートする方法を学ぶ
8 min
Japanese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less
ビジネスマネージャーでユーザー、広告アカウント、会社・団体ページを管理する
ビジネスマネージャーでユーザーとアセットを管理する方法を学ぶ
18 min
Japanese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less
ビジネスマネージャーパートナーシップと共有
ビジネスマネージャーを使用して他の組織と連携する方法を学ぶ
6 min
Japanese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less
ビジネスマネージャーでオーディエンスを共有する
オーディエンスを共有してターゲティング戦略をレベルアップする方法を学ぶ
6 min
Japanese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less
LinkedIn広告の基礎認定資格
この試験に合格して、LinkedIn広告の基礎認定資格を取得しましょう。
60 min
Fundamentals Japanese cme-fund-certification hide-from-profile
LinkedInマーケティング戦略認定資格
この試験に合格して、LinkedInマーケティング戦略の認定資格を取得しましょう。
60 min
Marketing Strategy Japanese cme-mkt-strat-certification hide-from-profile
Rapports et statistiques pour LinkedIn Ads
Apprenez à identifier les indicateurs de campagne clés et à vous servir des rapports et des statistiques pour optimiser vos campagnes.
28 min
Fundamentals French fullscreen-scorm-module level-basic-icon Measure success Self-paced course 60 minutes or less
Stratégies d’optimisation de campagne
Découvrez les trois principaux leviers d’optimisation de campagne.
8 min
Fundamentals French level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less
Formats publicitaires sur LinkedIn​
Découvrez les différents formats publicitaires disponibles sur LinkedIn pour vous aider à atteindre vos objectifs marketing.
25 min
Fundamentals French level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less
Como usar o LinkedIn para geração de leads
Saiba como usar o LinkedIn para gerar leads e aumentar as conversões.
38 min
Marketing Strategy Portuguese level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less
借力领英挖掘销售线索
学会借助领英挖掘销售线索和促进转化。
38 min
Marketing Strategy Simplified Chinese level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less
Cómo generar posibles clientes con LinkedIn
Aprende a usar LinkedIn para generar posibles clientes y conversiones.
38 min
Marketing Strategy Spanish level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less
Públicos compartidos en Business Manager
Descubre cómo mejorar tus estrategias de segmentación con los públicos compartidos.
6 min
Spanish level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less
Sharing Audiences through Business Manager
Learn how to uplevel targeting strategies with audience sharing
6 min
level-advanced-icon English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions
Primeros pasos con LinkedIn Business Manager
Descubre cómo Business Manager te ayudará a publicitarte en LinkedIn.
8 min
Spanish level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less
Anzeigenformate auf LinkedIn​
Wie Sie die Anzeigenformate von LinkedIn nutzen, um Ihre Marketingziele zu erreichen.
25 min
Fundamentals German level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less
Compartilhamento de público por meio do Gerenciador de contas
Saiba como aprimorar estratégias de segmentação usando o compartilhamento de público.
6 min
Portuguese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less
通过商务管理工具共享目标客户
了解如何利用目标客户共享功能提升定向策略
6 min
Simplified Chinese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less
Relatórios e análise do LinkedIn Ads
Saiba como identificar as principais métricas de campanhas e usar as ferramentas de relatórios e análise para otimizar suas campanhas.
28 min
Fundamentals Portuguese fullscreen-scorm-module level-basic-icon Measure success Self-paced course 60 minutes or less
领英广告的报告与分析工具
学习如何确定推广活动关键指标并利用报告与分析工具优化推广活动。
28 min
Fundamentals fullscreen-scorm-module Simplified Chinese level-basic-icon Measure success Self-paced course 60 minutes or less
Gérer des utilisateurs, des comptes publicitaires et des Pages avec Business Manager
Découvrez comment gérer l’ensemble de vos utilisateurs et de vos ressources avec Business Manager
18 min
French level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less
Suivi des conversions
Configurez le suivi des conversions en utilisant le LinkedIn Insight Tag et l’API des conversions pour mesurer et optimiser vos campagnes de bas de funnel.
18 min
French fullscreen-scorm-module level-basic-icon Measure success Self-paced course 30 minutes or less 60 minutes or less promoted
Partager des audiences avec Business Manager
Découvrez comment déployer à grande échelle vos stratégies de ciblage à l’aide du partage d’audiences.
6 min
French level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less
Como usar o LinkedIn para gerar conhecimento da marca
Crie uma estratégia sólida de campanha para aumentar o conhecimento da marca.
41 min
Marketing Strategy Portuguese level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less
Acompanhamento de conversões
Configure o acompanhamento de conversões usando a LinkedIn Insight Tag e a API de conversões para avaliar e otimizar as campanhas de funil inferior.
18 min
Portuguese fullscreen-scorm-module level-basic-icon Measure success Self-paced course 30 minutes or less 60 minutes or less promoted
Formatos de anúncio do LinkedIn
Saiba como utilizar diferentes formatos de anúncio para alcançar metas de marketing no LinkedIn.
25 min
Fundamentals Portuguese level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less
使用商务管理工具管理人员、广告帐号和公司主页
了解如何通过商务管理工具管理所有人员和资料
18 min
Simplified Chinese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less
领英广告简介
学会创建推广活动，衡量成效，并针对您的广告目标开展优化。
43 min
Fundamentals fullscreen-scorm-module Simplified Chinese level-basic-icon Self-paced course Start advertising 60 minutes or less
Seguimiento de las conversiones
Configura el seguimiento de las conversiones con la etiqueta Insight Tag y la API de conversiones de LinkedIn para evaluar y optimizar tus campañas orientadas a la fase final del proceso.
18 min
Spanish fullscreen-scorm-module level-basic-icon Measure success Self-paced course 30 minutes or less 60 minutes or less promoted
Colaboración en Business Manager
Descubre cómo colaborar con otras empresas mediante Business Manager.
6 min
Spanish level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less
Managing People, Ad Accounts, and Pages with Business Manager
Learn how to manage all your people and assets from Business Manager
18 min
level-advanced-icon English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less Content Lake Marketing Solutions
Getting Started with LinkedIn Business Manager
Learn how Business Manager can help you market on LinkedIn
9 min
level-advanced-icon English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions
Gerenciamento de pessoas, contas de anúncios e Pages no Gerenciador de contas
Saiba como utilizar o Gerenciador de contas para gerenciar todos os materiais e pessoas da sua empresa
18 min
Portuguese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less
Gestionar personas, cuentas publicitarias y páginas con Business Manager
Aprende a gestionar personas y activos desde Business Manager.
18 min
Spanish level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less
[separator] Ihre Unternehmensmarke aufbauen
Machen Sie sich mit den Grundlagen vertraut, um Ihre organische Präsenz auf LinkedIn aufzubauen.
German Self-paced course Organic basics 30 minutes or less 15 minutes or less separator
[separator] Eine Kampagne für Ihr Unternehmen auf LinkedIn schalten
Fördern Sie das Wachstum Ihres Unternehmens, indem Sie die Grundlagen für Werbung auf LinkedIn erwerben.
German Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less separator
Certificación «Aspectos básicos de la publicidad en LinkedIn»
Aprueba este examen para obtener la certificación «Aspectos básicos de la publicidad en LinkedIn».
60 min
Fundamentals Spanish cme-fund-certification hide-from-profile
Certification sur les notions de base des publicités LinkedIn
Réussissez cet examen pour obtenir votre certification sur les notions de base des publicités LinkedIn.
60 min
Fundamentals French cme-fund-certification hide-from-profile
Live Workshop: Account Based Marketing
Learn about LinkedIn's ABM roadmap and share insights on how you can build a successful ABM strategy.
60 minutes
level-intermediate-icon English Live workshop Campaign strategy 60 minutes or less
领英营销策略资格认证
通过本次考试即可获得领英营销策略资格认证。
60 min
Marketing Strategy Simplified Chinese cme-mkt-strat-certification hide-from-profile
[separator] Développer la présence organique de mon entreprise
Commencez par les bases pour créer une présence organique de votre marque sur LinkedIn
French Self-paced course Organic basics 30 minutes or less 15 minutes or less separator
[separator] Améliorer ma stratégie de campagne marketing
Développez des compétences essentielles pour renforcer votre expertise marketing et améliorer votre stratégie de campagne
French Self-paced course Campaign strategy 60 minutes or less separator
[separator] Start advertising my business on LinkedIn
Accelerate your business growth by learning the fundamentals of advertising on LinkedIn
English Self-paced course Live workshop Start advertising 30 minutes or less 60 minutes or less 15 minutes or less separator Video
领英广告基础知识资格认证
通过本次考试即可获得领英广告基础知识资格认证。
60 min
Fundamentals Simplified Chinese cme-fund-certification hide-from-profile
Certificação de design e conteúdo de anúncios do LinkedIn
Passe neste teste para receber a certificação de design e conteúdo de anúncios do LinkedIn.
60 min
Portuguese Creative Strategy cme-cont-creat-des-certification hide-from-profile
LinkedIn Marketingstrategie-Zertifizierung
Bei erfolgreichem Abschluss dieser Prüfung erhalten Sie Ihre LinkedIn Marketingstrategie-Zertifikatstest.
60 min
Marketing Strategy German cme-mkt-strat-certification hide-from-profile
Marketingstrategie für Full-Funnel-Content auf LinkedIn
Wie Sie Ihren organischen und bezahlten Content auf den Marketing Funnel abstimmen, um Ihre Zielgruppe im richtigen Moment zu erreichen und Interesse zu wecken.
36 min
German Creative Strategy level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less
Aufbau einer organischen Präsenz mit LinkedIn Unternehmensseiten
Erfahren Sie, wie Sie eine LinkedIn Unternehmensseite erstellen, diese optimal einsetzen und die verfügbaren Features nutzen, um die organische Präsenz Ihrer Marke auf- und auszubauen.
35 min
German Creative Strategy level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less
Conversion Tracking
Mithilfe des LinkedIn Insight Tags und der Conversions-API können Sie Conversion Tracking einrichten, um Kampagnen im unteren Funnel zu messen und zu optimieren.
18 min
German fullscreen-scorm-module level-basic-icon Measure success Self-paced course 30 minutes or less 60 minutes or less promoted
[separator] Como utilizar as ferramentas avançadas para campanhas
Desenvolva seu conhecimento técnico com cursos sobre as ferramentas avançadas para campanhas do LinkedIn
Portuguese Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less separator
Designtipps für visuellen LinkedIn Content
Erstellen Sie ansprechende Inhalte, die LinkedIn Mitglieder zu mehr Engagement anregen.
13 min
German Creative Strategy level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less 15 minutes or less
Mit LinkedIn Business Manager Unternehmensseiten, Werbekonten und Mitarbeiter:innen verwalten
Wie Sie Ihr Team und Ihre Marketingassets mit LinkedIn Business Manager verwalten.
18 min
German level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less
Einführung in LinkedIn Ads
Erfahren Sie, wie Sie eine Anzeigenkampagne erstellen, Ihren Erfolg messen und Ihr Marketing optimieren.
43 min
Fundamentals German fullscreen-scorm-module level-basic-icon Self-paced course Start advertising 60 minutes or less
Reporting und Analytics für LinkedIn Ads
Erfahren Sie, wie Sie wichtige Kampagnen-Kennzahlen identifizieren und Ihre Kampagnen mit den Reporting- und Analysetools von LinkedIn optimieren.
28 min
Fundamentals German fullscreen-scorm-module level-basic-icon Measure success Self-paced course 60 minutes or less
Video: Boosting from your LinkedIn Page
Learn how to increase your brand’s reach beyond your Page followers
2 minutes
resource-video skip-register-page level-basic-icon English Organic basics 30 minutes or less 60 minutes or less 15 minutes or less Video
Video: Create a Campaign Manager account
To start advertising on LinkedIn, you'll first need to take these steps to create a Campaign Manager account
2 minutes
resource-video skip-register-page level-basic-icon English Start advertising 30 minutes or less 60 minutes or less 15 minutes or less Video
Zielgruppen im Business Manager freigeben
Erfahren Sie, wie Sie Ihre Targeting-Strategien mithilfe der Freigabe von Zielgruppen optimieren können.
6 min
German level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less
Brand Awareness mit LinkedIn
Wie Sie die Brand Awareness mit einer durchdachten Kampagnenstrategie steigern.
41 min
Marketing Strategy German level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less
Live Workshop: The Business of Thought Leadership
This session aims to empower professionals with insights to enhance their thought leadership and executive presence capabilities.
60 minutes
level-intermediate-icon English Live workshop Organic basics 60 minutes or less
Grundlagen-Zertifizierung für LinkedIn Werbung
Bei erfolgreichem Abschluss dieser Prüfung erhalten Sie Ihre Grundlagen-Zertifizierung für LinkedIn Werbung.
60 min
Fundamentals German cme-fund-certification hide-from-profile
领英内容和领英广告素材设计资格认证考试
通过本次考试即可获得领英内容和广告素材设计资格认证。
60 min
Creative Strategy Simplified Chinese cme-cont-creat-des-certification hide-from-profile
Certification sur la création de contenu et de publicités sur LinkedIn
Réussissez cet examen pour obtenir votre certification Création de contenu et de publicités sur LinkedIn.
60 min
French Creative Strategy cme-cont-creat-des-certification hide-from-profile
Live Workshop: Balancing Brand and Demand
This course will help you understand why it’s crucial to utilize a cohesive marketing strategy that balances brand and demand.
60 minutes
English Live workshop Campaign strategy 60 minutes or less
Créer une stratégie de contenu marketing pour LinkedIn
Adaptez vos contenus organiques et payants aux différentes étapes du funnel marketing pour toucher et engager efficacement vos audiences cibles au moment opportun
36 min
French Creative Strategy level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less
Anzeigen-Targeting auf LinkedIn
Lernen Sie das einzigartige Targeting auf unserer Plattform und die Best Practices hierzu kennen.
53 min
Fundamentals German level-basic-icon Self-paced course Start advertising 60 minutes or less promoted
Como desenvolver uma estratégia de marketing de conteúdo pelo funil de conversão no LinkedIn
Alinhe seu conteúdo orgânico e pago ao funil de marketing para alcançar e engajar seu público-alvo no momento certo
36 min
Portuguese Creative Strategy level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less
[separator] Measure my success on LinkedIn
Learn how to create reports, identify insights, and make data-driven optimizations to maximize your ROI
English Measure success Self-paced course Live workshop 30 minutes or less 60 minutes or less separator
Live Workshop: Building a Full-Funnel Content Marketing Strategy on LinkedIn
This course will help you strike a balance of organic and paid content to guide your audience through the customer journey.
60 minutes
level-intermediate-icon English Live workshop Campaign strategy 60 minutes or less
[separator] 了解借助高级推广活动工具可以实现的更多可能性
参加与领英更高级的推广活动工具相关的课程，深化技术知识
Simplified Chinese Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less separator
领英上的广告形式​
了解如何使用不同的广告形式来实现您在领英上的营销目标。
25 min
Fundamentals Simplified Chinese level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less
使用领英广告定向
了解领英定向功能的独特运作方式和最佳实践。
53 min
Fundamentals Simplified Chinese level-basic-icon Self-paced course Start advertising 60 minutes or less promoted
[separator] 打造组织的企业形象
先从基础知识学起，了解如何在领英上打造品牌的企业形象
Simplified Chinese Self-paced course Organic basics 30 minutes or less 15 minutes or less separator
[separator] マーケティングキャンペーン戦略を向上させる
マーケティングに関する専門知識を深め、キャンペーン戦略を向上させる主なスキルを身に付けます
Japanese Self-paced course Campaign strategy 60 minutes or less separator
[separator] LinkedInでの成果を測定する
レポートの作成、インサイトの特定、データに基づいた最適化の方法を学び、ROIを最大化しましょう
Japanese Measure success Self-paced course 60 minutes or less separator
Dicas para otimizar campanhas
Conheça os três principais elementos que podem ser ajustados para otimizar suas campanhas.
8 min
Fundamentals Portuguese level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less
Utiliser le ciblage publicitaire de LinkedIn
Apprenez à utiliser le ciblage de LinkedIn et à optimiser vos chances de réussite.
53 min
Fundamentals French level-basic-icon Self-paced course Start advertising 60 minutes or less promoted
[separator] Descubrir más posibilidades con las herramientas avanzadas para campañas
Perfecciona tus conocimientos técnicos con estos cursos sobre las herramientas de campañas más avanzadas de LinkedIn.
Spanish Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less separator
[separator] Mejorar la estrategia de mis campañas de marketing
Adquiere aptitudes y conocimientos clave sobre el marketing y mejora la estrategia de tus campañas.
Spanish Self-paced course Campaign strategy 60 minutes or less separator
[separator] 高度なキャンペーンツールを活用してさらにできることを知る
LinkedInの高度なキャンペーンツールに関するこうしたコースで技術的な知識を深めます
Japanese Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less separator
Conversion Tracking
Set up conversion tracking using the LinkedIn Insight Tag and Conversions API to measure and optimize lower funnel campaigns
18 min
fullscreen-scorm-module level-basic-icon English Measure success Self-paced course 30 minutes or less 60 minutes or less promoted Content Lake Marketing Solutions
Introducción a LinkedIn Ads
Aprende a crear una campaña publicitaria, medir su eficacia y optimizar los anuncios en función de tus objetivos.
43 min
Fundamentals Spanish fullscreen-scorm-module level-basic-icon Self-paced course Start advertising 60 minutes or less
Using LinkedIn for Lead Generation
Learn to use LinkedIn to drive leads and conversions
38 min
Marketing Strategy level-intermediate-icon English Self-paced course Campaign strategy 60 minutes or less Content Lake Marketing Solutions
Creative Design for LinkedIn
Design compelling creative that attracts LinkedIn members to engage with your content
13 min
Creative Strategy level-basic-icon English Self-paced course Organic basics 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions
Reporting and Analytics for LinkedIn Ads
Learn to identify key campaign metrics and utilize reporting and analytics tools to optimize your campaigns
28 min
Fundamentals fullscreen-scorm-module level-basic-icon English Measure success Self-paced course 60 minutes or less Content Lake Marketing Solutions
Using LinkedIn for Brand Awareness
Drive brand awareness with a strong brand campaign strategy
41 min
Marketing Strategy level-intermediate-icon English Self-paced course Campaign strategy 60 minutes or less Content Lake Marketing Solutions
Building a Full-Funnel Content Marketing Strategy on LinkedIn
Align your organic and paid content to the marketing funnel to effectively reach and engage your target audiences at the right time
36 min
Creative Strategy level-intermediate-icon English Self-paced course Campaign strategy 60 minutes or less Content Lake Marketing Solutions
[separator] 在领英上为业务投放广告
学习在领英上投放广告的基础知识，加速业务增长
Simplified Chinese Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less separator
Creating a Campaign
Use Campaign Manager's Accelerate and Classic modes to create full-funnel campaigns
23 min
fullscreen-scorm-module level-basic-icon English Self-paced course Start advertising 60 minutes or less Content Lake Marketing Solutions
Ad Formats on LinkedIn
Learn how to use different ad formats to achieve your marketing objectives on LinkedIn
25 min
Fundamentals level-basic-icon English Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions
Campaign Optimization Tactics
Learn about the three primary campaign optimization levers
8 min
Fundamentals level-basic-icon English Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions
[separator] Build my organization’s organic presence
Start with the basics to create an organic presence for your brand on LinkedIn
English Self-paced course Live workshop Organic basics 30 minutes or less 60 minutes or less 15 minutes or less separator Video
Using LinkedIn's Ad Targeting
Learn how LinkedIn's unique targeting works and best practices
53 min
Fundamentals level-basic-icon English Self-paced course Start advertising 60 minutes or less Content Lake Marketing Solutions
Introduction to LinkedIn Ads
Learn to create an ad campaign, measure success, and optimize for your advertising objectives
43 min
Fundamentals fullscreen-scorm-module level-basic-icon English Self-paced course Start advertising 60 minutes or less Content Lake Marketing Solutions
Certificação de estratégia de marketing do LinkedIn
Passe neste teste para receber a certificação de estratégia de marketing do LinkedIn.
60 min
Marketing Strategy Portuguese cme-mkt-strat-certification hide-from-profile
Certificação de princípios básicos da publicidade do LinkedIn
Passe neste teste para receber a certificação de princípios básicos da publicidade no LinkedIn.
60 min
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Certification sur la stratégie marketing LinkedIn
Réussissez cet examen pour obtenir votre certification sur la stratégie marketing LinkedIn.
60 min
Marketing Strategy French cme-mkt-strat-certification hide-from-profile
Certificación «Estrategia de marketing de LinkedIn»
Aprueba este examen para obtener la certificación «Estrategia de marketing de LinkedIn».
60 min
Marketing Strategy Spanish cme-mkt-strat-certification hide-from-profile
Program Guide
Access an overview of the LinkedIn Certified Marketers program.
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Certificación «Diseño y contenido de los anuncios de LinkedIn»
Aprueba este examen para obtener la certificación «Diseño y contenido de los anuncios de LinkedIn».
60 min
Spanish Creative Strategy cme-cont-creat-des-certification hide-from-profile
Live workshop: Advanced Bottom-Funnel Measurement on LinkedIn
Use advanced tools designed for effective, bottom-funnel LinkedIn advertising campaigns
60 min
level-advanced-icon English Measure success Live workshop 60 minutes or less
Live workshop: Brand Building with LinkedIn
Drive brand-building activity on LinkedIn
60 min
level-intermediate-icon English Live workshop Campaign strategy 60 minutes or less
Building an Organic Presence with LinkedIn Pages
Learn how to create and maintain an active LinkedIn Page, as well as how to use all the features available to build, maintain, and expand your brand’s organic presence
35 min
Creative Strategy level-basic-icon English Self-paced course Organic basics 30 minutes or less 60 minutes or less Content Lake Marketing Solutions
Account Based Marketing
Learn how to design an ABM framework on LinkedIn that is unique to your organization to meet your marketing goals and achieve your business objectives
20 min
level-intermediate-icon English Self-paced course Campaign strategy 60 minutes or less Content Lake Marketing Solutions
Ad Campaign Experimentation
Leverage experimentation tools to monitor brand perception, refine creative and hone delivery parameters to improve campaign performance
48 min
fullscreen-scorm-module level-intermediate-icon English Measure success Self-paced course 30 minutes or less 60 minutes or less promoted Content Lake Marketing Solutions
Crea una presencia orgánica con las páginas de LinkedIn
Aprende a crear una página de LinkedIn y mantenerla activa y a usar todas las funcionalidades que te ayudarán a forjar, mantener y ampliar la presencia orgánica de tu marca.
35 min
Spanish Creative Strategy level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less
Utiliser LinkedIn pour améliorer la notoriété d'une marque
Augmentez la notoriété de la marque à l’aide d’une stratégie forte pour vos campagnes de notoriété.
41 min
Marketing Strategy French level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less
Business Manager Partnerships and Sharing
Learn how to collaborate with other organizations using Business Manager
6 min
level-advanced-icon English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions
[separator] Evaluar mis resultados en LinkedIn
Aprende a crear informes, identificar información clave y optimizar a partir de los datos para maximizar el rendimiento de la inversión.
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[separator] 改进营销推广活动策略
掌握关键技能，从而培养营销专业能力，改进推广活动策略
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Estrategias para la optimización de campañas
Descubre los tres factores principales a la hora de optimizar campañas.
8 min
Fundamentals Spanish level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less
Lead-Generierung mit LinkedIn
Wie Sie mit LinkedIn Leads und Conversions generieren.
38 min
Marketing Strategy German level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less
[separator] Découvrir d’autres possibilités avec des outils de campagne avancés
Approfondissez vos connaissances techniques grâce à ces cours sur les outils de campagne avancés de LinkedIn
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[separator] Mesurer mon succès sur LinkedIn
Apprenez à créer des rapports, à identifier des insights et à effectuer des optimisations axées sur les données afin de maximiser votre ROI
French Measure success Self-paced course 60 minutes or less separator
[separator] Commencer à promouvoir mon activité sur LinkedIn
Accélérez la croissance de votre entreprise en découvrant les bases de la publicité sur LinkedIn
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LinkedIn Zertifizierung für Content und Anzeigengestaltung
Bei erfolgreichem Abschluss dieser Prüfung erhalten Sie Ihre LinkedIn Zertifikatstest Content und Anzeigengestaltung
60 min
German Creative Strategy cme-cont-creat-des-certification hide-from-profile
Erste Schritte mit LinkedIn Business Manager
Erfahren Sie, wie Sie mit LinkedIn Business Manager Ihre Marketingaktivitäten auf LinkedIn einfacher verwalten können.
8 min
German level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less
[separator] Erfolg auf LinkedIn messen
Erfahren Sie, wie Sie Berichte erstellen, Insights generieren und datengesteuerte Verbesserungen durchführen, um Ihren ROI zu maximieren.
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[separator] Ihre Marketingstrategie optimieren
Erwerben Sie wichtige Kenntnisse, um Marketingexpertise aufzubauen und Ihre Kampagnenstrategie zu verbessern.
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[separator] Die erweiterten Kampagnentools von LinkedIn kennenlernen
Mit diesen Kursen vertiefen Sie Ihre technischen Kenntnisse zu den erweiterten Kampagnentools von LinkedIn.
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Live workshop: Foundations of B2B Marketing
This session will provide an overview of major themes in B2B marketing for newcomers and a refresher for veterans.
60 min
level-basic-icon English Live workshop Start advertising 60 minutes or less
[separator] LinkedIn上でビジネスの広告を開始する
LinkedIn広告の基礎を学んでビジネスの成長を加速させます
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[separator] 所属組織のオーガニックなプレゼンスを構築する
LinkedIn上で自社ブランドのオーガニックなプレゼンスを構築する基本を押さえます
Japanese Self-paced course Organic basics 30 minutes or less 15 minutes or less separator
Live workshop: Introduction to LinkedIn Ads
Discover the fundamentals of why and how to get started advertising on LinkedIn
60 min
level-basic-icon English Live workshop Start advertising 60 minutes or less
[separator] Como criar uma presença orgânica da sua empresa
Confira os conceitos básicos de como criar uma presença orgânica da sua empresa no LinkedIn
Portuguese Self-paced course Organic basics 30 minutes or less 15 minutes or less separator
[separator] Como anunciar o seu negócio no LinkedIn
Veja os conceitos básicos de publicidade no LinkedIn para impulsionar o crescimento do seu negócio
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[separator] Como aprimorar a estratégia de marketing da sua campanha
Desenvolva as competências necessárias para aprimorar o seu conhecimento em marketing e a estratégia da sua campanha
Portuguese Self-paced course Campaign strategy 60 minutes or less separator
[separator] Como avaliar o desempenho no LinkedIn
Saiba como gerar relatórios, analisar dados e otimizar suas estratégias de marketing para aumentar o ROI da sua empresa
Portuguese Measure success Self-paced course 60 minutes or less separator
[separator] 衡量在领英上取得的成效
学习如何创建报告，发现洞察和实施数据驱动的优化，最大程度提高投资回报
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打造全漏斗内容营销战略
学习如何创建公司主页并保持其活跃度，以及善用所有可用功能，建立品牌可信度。
36 min
Creative Strategy Simplified Chinese level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less
[separator] Empezar a publicitar mi negocio en LinkedIn
Domina los fundamentos de la publicidad en LinkedIn para acelerar el crecimiento de tu negocio.
Spanish Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less separator
[separator] Forjar la presencia orgánica de mi organización
Empieza por lo básico para establecer la presencia orgánica de tu marca en LinkedIn.
Spanish Self-paced course Organic basics 30 minutes or less 15 minutes or less separator
Cómo utilizar LinkedIn para el conocimiento de marca
Fomenta el conocimiento de marca con una estrategia eficaz de campaña de marca.
41 min
Marketing Strategy Spanish level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less
Herramientas de información y análisis de LinkedIn Ads
Aprende a identificar indicadores clave y a usar las herramientas de información y análisis para optimizar tus campañas.
28 min
Fundamentals Spanish fullscreen-scorm-module level-basic-icon Measure success Self-paced course 60 minutes or less
Cómo diseñar tu estrategia de contenido en LinkedIn
Distribuye tu contenido orgánico y de pago a lo largo del ciclo de marketing para llegar de forma eficaz a tu público objetivo en el momento más oportuno.
36 min
Spanish Creative Strategy level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less
Introduction à la publicité sur LinkedIn
Apprenez à créer une campagne publicitaire, à optimiser vos objectifs et à mesurer les résultats de vos campagnes.
43 min
Fundamentals French fullscreen-scorm-module level-basic-icon Self-paced course Start advertising 60 minutes or less
Video: Create your LinkedIn Page
Set up your LinkedIn Page and get ready to unlock your business potential
2 minutes
resource-video skip-register-page level-basic-icon English Organic basics 30 minutes or less 60 minutes or less 15 minutes or less Video
[separator] Discover more possibilities with advanced campaign tools
Deepen your technical knowledge with these courses on LinkedIn’s more advanced campaign tools
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[separator] Improve my marketing campaign strategy
Gain key skills to build your marketing expertise and improve your campaign strategy
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Introdução ao LinkedIn Ads
Saiba como criar uma campanha de anúncios, avaliar seus resultados e alcançar seus objetivos de publicidade.
43 min
Fundamentals Portuguese fullscreen-scorm-module level-basic-icon Self-paced course Start advertising 60 minutes or less
Live workshop: Reporting and Analytics for LinkedIn Ads
Use LinkedIn reporting and analytics tools to measure success, optimize campaigns, and achieve higher ROI
60 min
level-basic-icon English Measure success Live workshop 60 minutes or less
Partenariats et partage dans Business Manager
Découvrez comment collaborer avec d’autres organisations à l’aide de Business Manager
6 min
French level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less
Business Manager-Partnerschaften und Freigaben
Erfahren Sie, wie Sie im Business Manager mit anderen Unternehmen zusammenarbeiten.
6 min
German level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less
Parcerias e compartilhamentos no Gerenciador de contas
Saiba como colaborar com outras organizações usando o Gerenciador de contas
6 min
Portuguese level-advanced-icon
商务管理工具的介绍与应用
了解如何使用商务管理工具与其他组织协作
6 min
Simplified Chinese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less
Établir une présence organique grâce aux Pages LinkedIn
Découvrez comment créer et gérer une Page LinkedIn, et comment utiliser toutes les fonctionnalités à votre disposition pour établir, maintenir et renforcer la présence organique de votre page.
35 min
French Creative Strategy level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less
Como construir uma presença orgânica com as LinkedIn Pages
Saiba como criar e manter uma LinkedIn Page ativa e como usar todos os recursos disponíveis para construir, manter e aumentar a presença orgânica da sua marca.
35 min
Portuguese Creative Strategy level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less
在领英公司主页构建原生 (免费) 展示
学习如何创建公司主页并保持其活跃度，以及善用所有可用功能，建立、维持和扩展品牌的原生形象。
35 min
Creative Strategy Simplified Chinese level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less
Como usar a segmentação de anúncios do LinkedIn
Descubra como funciona a segmentação única do LinkedIn e conheça as melhores práticas.
53 min
Fundamentals Portuguese level-basic-icon Self-paced course Start advertising 60 minutes or less promoted
Join the Certified Marketing Insiders LinkedIn Group
Get program updates and exclusive content from our live events, product launches, and feature releases.
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Cómo segmentar en LinkedIn Ads
Aprende a utilizar los recursos de segmentación de LinkedIn para unos resultados óptimos.
53 min
Fundamentals Spanish level-basic-icon Self-paced course Start advertising 60 minutes or less promoted
借力领英提升品牌认知度
借助强有力的品牌推广活动策略，提高品牌认知度。
41 min
Marketing Strategy Simplified Chinese level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less
Utiliser LinkedIn pour la génération de leads
Apprenez à utiliser LinkedIn pour générer des leads et des conversions.
38 min
Marketing Strategy French level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less
推广活动优化策略
了解推广活动三大优化杠杆。
8 min
Fundamentals Simplified Chinese level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less
转化追踪
使用领英数据分析标签和转化 API 设置转化追踪，衡量并优化下层漏斗推广活动。
18 min
fullscreen-scorm-module Simplified Chinese level-basic-icon Measure success Self-paced course 30 minutes or less 60 minutes or less promoted
领英广告素材设计
设计引人注目的广告素材，吸引领英会员参与内容互动。
13 min
Creative Strategy Simplified Chinese level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less 15 minutes or less
Conception créative des publicités LinkedIn
Concevoir des publicités attrayantes qui incitent les membres de LinkedIn à interagir avec votre contenu.
13 min
French Creative Strategy level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less 15 minutes or less
Como começar a usar o Gerenciador de contas do LinkedIn
Saiba como o Gerenciador de contas pode ajudar você com o marketing no LinkedIn.
8 min
Portuguese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less
Design de conteúdo do LinkedIn
Crie anúncios com apelo visual para incentivar a interação dos usuários do LinkedIn.
13 min
Portuguese Creative Strategy level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less 15 minutes or less
Diseño de anuncios para LinkedIn
Diseña anuncios que resulten atractivos para que los miembros de LinkedIn interactúen con tu contenido.
13 min
Spanish Creative Strategy level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less 15 minutes or less
Se lancer avec LinkedIn Business Manager
Découvrez comment Business Manager peut vous aider à faire du marketing sur LinkedIn.
8 min
French level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less
领英商务管理工具入门课程
了解商务管理工具如何帮助您在领英上进行营销
8 min
Simplified Chinese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less
Kampagnen-Optimierung
Lernen Sie die drei wichtigsten Faktoren zur Kampagnen-Optimierung kennen.
8 min
Fundamentals German level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less
Formatos publicitarios de LinkedIn
Aprende a usar distintos formatos publicitarios para conseguir tus objetivos de marketing en LinkedIn.
25 min
Fundamentals Spanish level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less
Video: Boosting as part of your content strategy
Save time and keep your campaigns “always on” by boosting your organic content
2 minutes
resource-video skip-register-page level-basic-icon English Campaign strategy 30 minutes or less 60 minutes or less 15 minutes or less Video
Live Workshop: Using LinkedIn for Lead Generation
Learn how to use LinkedIn for your lower-funnel goals
60 minutes
level-intermediate-icon English Live workshop Campaign strategy 60 minutes or less
LinkedIn Marketing Strategy Certification
Pass this exam to earn your LinkedIn Marketing Strategy certification
60 min
Marketing Strategy English cme-mkt-strat-certification hide-from-profile
LinkedIn Content and Creative Design Certification
Pass this exam to earn your LinkedIn Content and Creative Design certification
60 min
Creative Strategy English cme-cont-creat-des-certification hide-from-profile
LinkedIn Advertising Fundamentals Certification
Pass this exam to earn your LinkedIn Advertising Fundamentals certification
60 min
Fundamentals English cme-fund-certification hide-from-profile