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Pre-Course Self-Assessment (Optional)
- Account Based Marketing – Introduction
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Why Account Based Marketing?
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Components of an ABM Framework
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Knowledge Check
- Align Sales and Marketing
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Sales and Marketing Alignment
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Choosing the ABM Strategy
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Working on a Unified Approach
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Knowledge Check
- Segment Accounts and Select Buying Committee
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Segmenting Accounts into Tiers
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Selecting the Buying Committee
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Knowledge Check
- Develop Targeted Content
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Personalizing Content for Buyers
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Recommended Content Strategy
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Knowledge Check
- Measure Impact
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Measuring ABM's Impact
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Best Practices
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Knowledge Check
- Course Review
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Course Review
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Congratulations!
Account Based Marketing
Learn how to design an ABM framework on LinkedIn that is unique to your organization to meet your marketing goals and achieve your business objectives.
This course is designed for you, B2B marketers, to help you respond to complex buying journeys, conflicting information, and rising consumer privacy needs.
When you’re done, you’ll have an account based marketing framework to engage high-quality buyers with relevant content and achieve your business goals while delivering high ROI.
Looking for a quick summary? Skip to the Course Review for the summary video. Then, come back to the course for more details as needed.