Driving Outcomes with LinkedIn Video Measurement

In this course, you will learn a practical four-phase measurement framework - define, capture, activate, and evaluate - to connect LinkedIn video engagement to business outcomes and demonstrate the impact of your Video Ad investment across pipeline and revenue.

What you'll learn

After this course, you'll be able to:

• Explain the B2B measurement landscape and its unique challenges
• Define clear business questions and set SMART goals that connect video performance to pipeline and revenue outcomes
• Capture meaningful signals using the Conversions API, Insight Tag, and CRM Sync
• Activate signals to sharpen audience targeting and optimize campaign performance in real time
• Evaluate LinkedIn Video Ad campaign impact across both brand and business outcomes
• Apply full-funnel video measurement strategies to connect engagement to pipeline and revenue

This course is for you if

• You run LinkedIn Video Ad campaigns and want to connect engagement metrics to real business results
• You're ready to build a repeatable framework for measuring video's contribution to pipeline and revenue
• You want to align marketing performance data with the outcomes your sales team and leadership care about
• You're looking to go beyond clicks and views to demonstrate real return on ad spend

Topics

Campaign Manager, Conversions API, CRM Sync, LinkedIn Video Ads, measurement framework, pipeline and revenue attribution, video measurement