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Introduction: Getting Started with LinkedIn’s Connected TV Ads 2 min
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Amplify Your Reach with LinkedIn's CTV Ads 23 min
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Course Review: Putting CTV Ads to Work 2 min
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Knowledge Check
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Congratulations!
Amplify Your Reach with LinkedIn's CTV Ads
Design, launch, and measure your CTV Ads campaign to reach your target audience in new ways
Explore how LinkedIn's Connected TV (CTV) Ads reach premium, high‑attention audiences in brand‑safe environments. Examine video storytelling, campaign settings, and integrated measurement to improve performance, brand lift, and overall video strategy.
What you'll learn
After this course, you'll be able to:
- Describe LinkedIn’s CTV Ads offering and differentiation from In-Feed Video Ads
- Identify appropriate Connected TV creative specifications and asset requirements
- Configure CTV Ads campaigns in LinkedIn Campaign Manager with optimal settings
- Apply brand safety targeting techniques for premium inventory
- Interpret LinkedIn’s CTV Ads performance metrics and brand lift study results
This course is for you if
- You're getting started with Connected TV advertising
- You haven't activated LinkedIn’s CTV Ads campaigns before
- You're looking for best practices for planning and measuring CTV Ads
- You want to understand how CTV Ads fit into your broader B2B marketing strategy
Topics
Connected TV, LinkedIn’s CTV Ads, measurement and performance, reach, targeting and audience strategy