Using LinkedIn's Ad Targeting

Using LinkedIn's Ad Targeting

Learn how LinkedIn's unique targeting works and best practices.

About this course

In this course, you'll learn how LinkedIn Targeting works — and how to get the most of it. You'll explore LinkedIn’s unique targeting and the important steps and best practices to tailor your ad targeting strategy for your LinkedIn campaign.            

Curriculum45 minutes

  • Pre-Course Self-Assessment (Optional)
  • Introduction to LinkedIn Targeting
  • Why LinkedIn Targeting?
  • How LinkedIn Targeting Works
  • Audience Targeting Driven by a Members’ Profile
  • Two ways to Target on LinkedIn
  • When to use AND-OR Targeting
  • Match Your Marketing Objectives to Your Targeting
  • Knowledge Check
  • Audience Attributes
  • Audience Attributes Available
  • How to Target by Audience Attributes
  • Knowledge Check
  • Matched Audiences
  • How to Create LinkedIn Matched Audiences
  • Retargeting
  • Contact Targeting
  • Company Targeting
  • Data Integrations with LinkedIn Marketing Partners
  • How to Reach Members with Similar Professional Characteristics
  • Knowledge Check
  • Targeting Demo
  • Targeting Set Up
  • View your Forecasted Results
  • Knowledge Check
  • Optimizing your targeting strategy
  • Best Practices
  • Knowledge Check
  • Course review

    By advertising on Linkedin, you are getting your message in front of the right person when they are most engaged, and you can reach a professional network of more than 706+ M by leveraging accurate member-provided data at scale

    By utilizing LinkedIn’s rich professional data as well as your own data with Matched Audiences, you’re better equipped to connect with those who matter most to your business.

    Like all digital marketing, finding your sweet spot on linkedin takes experimentation. You’ll need to test and optimize overtime to find success.

  • Course Review
  • Survey
  • Congratulations!

About this course

In this course, you'll learn how LinkedIn Targeting works — and how to get the most of it. You'll explore LinkedIn’s unique targeting and the important steps and best practices to tailor your ad targeting strategy for your LinkedIn campaign.            

Curriculum45 minutes

  • Pre-Course Self-Assessment (Optional)
  • Introduction to LinkedIn Targeting
  • Why LinkedIn Targeting?
  • How LinkedIn Targeting Works
  • Audience Targeting Driven by a Members’ Profile
  • Two ways to Target on LinkedIn
  • When to use AND-OR Targeting
  • Match Your Marketing Objectives to Your Targeting
  • Knowledge Check
  • Audience Attributes
  • Audience Attributes Available
  • How to Target by Audience Attributes
  • Knowledge Check
  • Matched Audiences
  • How to Create LinkedIn Matched Audiences
  • Retargeting
  • Contact Targeting
  • Company Targeting
  • Data Integrations with LinkedIn Marketing Partners
  • How to Reach Members with Similar Professional Characteristics
  • Knowledge Check
  • Targeting Demo
  • Targeting Set Up
  • View your Forecasted Results
  • Knowledge Check
  • Optimizing your targeting strategy
  • Best Practices
  • Knowledge Check
  • Course review

    By advertising on Linkedin, you are getting your message in front of the right person when they are most engaged, and you can reach a professional network of more than 706+ M by leveraging accurate member-provided data at scale

    By utilizing LinkedIn’s rich professional data as well as your own data with Matched Audiences, you’re better equipped to connect with those who matter most to your business.

    Like all digital marketing, finding your sweet spot on linkedin takes experimentation. You’ll need to test and optimize overtime to find success.

  • Course Review
  • Survey
  • Congratulations!
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Get answers to all your questions from getting started to targeting options to billing.

Resources

Check out handy tips and tricks on campaign management and creative strategy.

Introduction