-
Pre-Course Self-Assessment (Optional)
- Introduction to LinkedIn Targeting
-
Why LinkedIn Targeting?
-
Audience Targeting Driven by Member Profiles
-
Match Your Targeting to Your Marketing Objectives
-
Knowledge Check
- How LinkedIn Targeting Works
-
Two Ways to Target on LinkedIn
-
When to Use AND-OR Targeting
-
How to Target by Audience Attributes
-
Knowledge Check
- Matched Audiences
-
How to Create LinkedIn Matched Audiences
-
Retargeting
-
Contact Targeting
-
Company Targeting
-
Audience Expansion
-
Knowledge Check
- Optimizing your Targeting Strategy
-
Data Integrations with LinkedIn Marketing Partners
-
View your Forecasted Results
-
Targeting Best Practices
-
Knowledge Check
- Course Review
-
Course Review
-
Congratulations!
Using LinkedIn's Ad Targeting
Learn how LinkedIn's unique targeting works and best practices.
This course can help you better understand how LinkedIn Targeting works and how to get the most out of it. You'll explore LinkedIn’s unique targeting and the important steps and best practices to tailor your ad targeting strategy for your LinkedIn campaign.
Looking for a summary? Skip to the course review for a 3-minute video. Then, jump back through the course for more details.