Measure your success on LinkedIn
Learn how to create reports, identify insights, and apply data-driven improvements to maximize your ROI
Measure What Matters in B2B Marketing
Overcome the challenges of measuring B2B marketing performance with a better understanding of the KPIs and attribution models best suited to your business
13 Min.
Übersicht anzeigen
Reporting and Analytics for LinkedIn Ads
Learn to identify key campaign metrics and utilize reporting and analytics tools to optimize your campaigns
28 Min.
Übersicht anzeigen
Conversion Tracking
Set up conversion tracking using the LinkedIn Insight Tag and Conversions API to measure and optimize lower funnel campaigns
18 Min.
Übersicht anzeigen
Activating Conversions API
Use LinkedIn Conversions API to automatically stream conversion data directly into Campaign Manager to get a full-funnel view of your marketing impact.
29 Min.
Übersicht anzeigen
Ad Campaign Experimentation
Leverage experimentation tools to monitor brand perception, refine creative and hone delivery parameters to improve campaign performance
57 Min.
Übersicht anzeigen
Video: Taking Action with Revenue Attribution Metrics
Measure your ROI on LinkedIn with revenue attribution metrics
4 Min.
Übersicht anzeigen