LinkedIn Marketing Measurement Certification

Members certified in LinkedIn Marketing Measurement are skilled in campaign reporting, conversion tracking, running and interpreting experiments, and combining multiple data points to build a story of marketing's impact on business goals.

Preparation

You're prepared to take this exam if you have either:

• Experience using LinkedIn's reporting tools to read and interpret campaign metrics across full-funnel campaigns on LinkedIn, or
• Completed the optional preparation courses and passed the practice exam in the learning path

What to expect

• Format: 60 multiple-choice questions that test knowledge application (for example, scenario-, recall-, and process-based questions)
• Time allotted: 60 minutes
• Minimum passing score: 75% (45 out of 60 questions)

Outcomes

• If you pass, you'll be LinkedIn Marketing Measurement certified for two years. You'll receive a certificate you can share on LinkedIn and download as a PDF.
• If you don't pass on your first try, we recommend you review the preparation courses and practice exam in the learning path. Then, retake the exam when prepared. You have three total tries to pass the exam.