Using LinkedIn for Lead Generation

Using LinkedIn for Lead Generation

Learn to use LinkedIn Marketing Solutions for your lead generation efforts.

About this course

This 45-minute course is designed to showcase how LinkedIn Marketing Solutions can support your lead generation campaigns. Upon completion, you will be equipped to run successful lead generation ad campaigns on LinkedIn. This course includes best practices for lead generation strategies, ad formats to leverage, and a demo of LinkedIn Lead Gen Forms.

This course is ideal for those familiar with running LinkedIn ad campaigns. We recommend taking the Introduction to LinkedIn Ads course before taking this course.

Curriculum45 Minutes

  • Using LinkedIn for Lead Generation
  • The importance of content marketing
  • Audience strategies
  • Lead generation strategies
  • Demo: LinkedIn Lead Gen Form and Conversion Tracking
  • Optimizing Lead Gen Forms
  • Survey

About this course

This 45-minute course is designed to showcase how LinkedIn Marketing Solutions can support your lead generation campaigns. Upon completion, you will be equipped to run successful lead generation ad campaigns on LinkedIn. This course includes best practices for lead generation strategies, ad formats to leverage, and a demo of LinkedIn Lead Gen Forms.

This course is ideal for those familiar with running LinkedIn ad campaigns. We recommend taking the Introduction to LinkedIn Ads course before taking this course.

Curriculum45 Minutes

  • Using LinkedIn for Lead Generation
  • The importance of content marketing
  • Audience strategies
  • Lead generation strategies
  • Demo: LinkedIn Lead Gen Form and Conversion Tracking
  • Optimizing Lead Gen Forms
  • Survey
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Test and learn in LinkedIn’s Campaign Manager. You can create, measure, and optimize your ad campaigns all in one place.

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Resources

Check out handy tips and tricks on campaign management and creative strategy.

Introduction