- Assess Your Knowledge
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Knowledge Check
- Setting the Scene
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Why Use LinkedIn? 2 min
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Demand Gen vs. Lead Gen 1 min
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Choose the Right Campaign Objective 1 min
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Knowledge Check
- How to Reach Relevant Audiences
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Select Your Targeting 1 min
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Leverage LinkedIn Retargeting Capabilities 3 min
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Knowledge Check
- Understanding the Value of Your Leads
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What Happens Beyond the Lead 4 min
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Components of a Lead Scoring Model 1 min
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How to Score Your LinkedIn Leads 1 min
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Capturing Your Leads 1 min
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Knowledge Check
- Lead Gen Forms and Conversion Tracking
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Lead Gen Forms Overview 1 min
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Before You Create Your Lead Gen Form 2 min
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As You're Creating Your Form 5 min
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After Creating Your Form 3 min
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Why Track Conversions on LinkedIn? 1 min
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Knowledge Check
- Measurement, Reporting, and Optimization
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Measuring Quality 1 min
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Reporting on Lead Gen Forms and Conversion Tracking Campaigns 1 min
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Supercharge your Reporting 1 min
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Optimization Scenarios You May Face 4 min
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Knowledge Check
- LinkedIn Marketing Partners
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Lead Gen Form Integrations 2 min
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Why Use LinkedIn Marketing Partners? 1 min
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Knowledge Check
- Course Review
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Summary 1 min
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Congratulations!
Using LinkedIn for Lead Generation
Learn to use LinkedIn to drive leads and conversions
In this course, you'll learn how to use LinkedIn for your lower-funnel conversion goals and LinkedIn's products and features to drive qualified leads.
What you'll learn
After this course, you'll be able to:
- Target and retarget relevant audiences to capture valuable leads
- Score and capture your leads
- Create lead generation forms for your ads
- Measure quality and optimize for more conversions
- Decide if a marketing partner would be a good fit for your business
This course is for you if
- You want to start collecting qualified leads from LinkedIn member engagement
- You want to drive additional conversion actions from your target audience
- You're curious how to best use LinkedIn's lead generation forms
Still not sure if this course is for you?
Take the knowledge check to see what you already know. Then, choose the lessons you want to review.
Included products
Conversion tracking, demand generation, lead generation forms, reporting, targeting