Frequently asked questions

Find the answer to your question in our FAQs

Quick links

About LinkedIn Marketing Labs

How much does Marketing Labs cost?

All content on Marketing Labs – including self-paced courses, live workshops, and certifications – is free. Sign in with your personal LinkedIn profile to get started.

What languages are available?

The Marketing Labs site and most self-paced courses and certification exams are available in:

How do I change the language of Marketing Labs?

The Marketing Labs site automatically uses the language from your browser and shows the site in that language if available on Marketing Labs.

To change the language that you use the site and content in, select the language dropdown on the Marketing Labs site header.

Sign in and account

How do I create a Marketing Labs account?

To sign into Marketing Labs and register for courses and events, you will need a personal LinkedIn profile. If you do not have an existing personal LinkedIn profile, you can select Sign In via the Marketing Labs site navigation header. On the LinkedIn sign in page, select Join now and follow the steps to complete your profile set-up.

Learn more: Sign up to join LinkedIn, LinkedIn Help

To access courses, events, and certifications, do I need to allow Skilljar to use my data?

Yes. When you sign into Marketing Labs for the first time, you will need to allow Skilljar to use the primary email address associated with your personal LinkedIn profile and use your name and photo to access courses, events, and certifications.

Skilljar is the learning management system that hosts Marketing Labs.

You can review the details of what you agreed:

How is my data used?

You can learn more about how your data is used on Marketing Labs.

How do I request the deletion of my Marketing Labs data?

You can request your Marketing Labs data to be permanently deleted by contacting the Marketer Education team at customerlearning@linkedin.com.

How do I reset the password for my Marketing Lab account?

Your Marketing Labs account uses the same account as your personal LinkedIn profile. You can reset the password for your personal LinkedIn profile to reset your Marketing Labs account password.

Learn more: Reset your password, LinkedIn Help

Where do I review my in-progress and completed courses?

Your Marketing Labs Profile includes a list of your in-progress and completed courses. You can also review the Certifications and Expert Credentials you have earned.

Email notifications

Where will I receive emails sent from Marketing Labs?

You will receive emails from Marketing Labs at the primary email tied to your personal LinkedIn profile.

To update the email that you receive emails from Marketing Labs (and subsequently, LinkedIn notifications), you can update or change the email addresses that are associated with your account.

Once you have made the change to the primary email in your personal LinkedIn profile, you will receive Marketing Labs and LinkedIn notifications at that email going forward.

Learn more: Manage your email address, LinkedIn Help

I am not receiving email notifications that I expect to. How can I resolve this issue?

You will receive emails from Marketing Labs at the primary email tied to your personal LinkedIn profile. Emails from Marketing Labs are sent from training.marketing@skilljar.linkedin.com. You can add this email address to your email client (for example, Outlook, Gmail) as a known contact.

To troubleshoot issues receiving emails from Marketing Labs:

Confirm that you are checking the correct email account
Check your Spam mailbox to ensure the email is not being routed incorrectly

How do I unsubscribe from Marketing Labs emails?

To unsubscribe from optional emails regarding course(s) you are registered in, you can visit your Marketing Labs Profile and adjust your settings. In the Courses table, you can unselect the course(s) that you want to opt-out of receiving optional emails for in the Receive optional notifications column.

When the Receive optional notifications checkbox is unchecked for a course, you will not receive:

Event reminder emails
Engagement emails
Post-completion emails

However, you will continue to receive:

Emails that are a direct result of actions you have taken:
- Course registration emails
- Course completion emails
- Event registration emails
- Event cancellation emails (cancelled by learner)
Emails that are a result of the Marketer Education team making changes to events that affect learner event registrations:
- Event cancellation emails (cancelled by admin)
- Event change emails

Learning paths and self-paced courses

How do I find all content that is available on Marketing Labs?

You can find all learning paths, self-paced courses, and live workshops from the Learning Paths page in Marketing Labs. Use the search box and filter groups on the Learning Paths page to find relevant content.

Do I need to complete the learning paths in order?

No. You can take the courses available on Marketing Labs in any order.

Do I need to pass the knowledge checks to complete the course?

The pre-course self-assessment and knowledge checks in courses are optional. You can use them to check your pre-course knowledge, as well as your knowledge as you progress through the course.

What devices can I use to take courses?

You can use any device to take courses on Marketing Labs that has a modern browser application and is connected to the internet. We recommend accessing Marketing Labs on a desktop device for the best learning experience.

I am not able to access lesson content in a self-paced course. How can I troubleshoot?

Self-paced courses use a variety of content types including HTML lessons, videos, and interactive elements like SCORM. Errors related to accessing lesson content can be caused by several factors including network or server issues.

Here are a few steps you can take to resolve an issue accessing lesson content:

Confirm your internet connection is stable
Refresh your web browser (for example, Microsoft Edge, Google Chrome, Apple Safari) and/or make sure your web browser is updated to the latest version
Close and relaunch your web browser
Attempt to load the lesson in an Incognito or Private window by selecting your browser's menu button and selecting New Incognito / Private Window
1. If the lesson content successfully loads in the new window, this is an indicator that a browser extension could be preventing the content from loading
Attempt to load the lesson at home (if you are at work, or vice versa)
1. If the lesson content successfully loads in the new window, this is an indicator that a network setting could be preventing the content from loading

How do I give feedback about a course?

Each course includes a survey link in the last lesson. We regularly review the feedback learners share in the survey.

You can also provide feedback about your overall site experience in the Marketing Labs site survey.

Events

Do you offer live courses?

Yes, we offer live workshops that are led by LinkedIn Marketing experts. You can find upcoming events on the Events calendar. Events are currently available primarily in English.

How do I review which event(s) I am registered for?

Sign into Marketing Labs with your LinkedIn credentials by selecting Sign In
Navigate to the Events calendar
In the Events calendar, events that you are registered for have a green Registered stamp
You can select the event title to learn more about the event

You can also review the courses you are registered for on your Marketing Labs Profile.

How do I add an event I have registered for to my calendar?

You can download the calendar invitation for an event you are registered for:

Sign into Marketing Labs with your LinkedIn credentials by selecting Sign In
Navigate to your Marketing Labs Profile to view the courses for which you are registered
Select the course title for the event course
Select the live event lesson
On the event, select Download to Calendar. The following articles describe how to add an event to your calendar:
1. Add and import calendars, Microsoft Support
2. Import events to Google Calendar, Google Calendar Help

How do I launch a virtual event that I am registered for?

You can find all the courses you are registered for from your Marketing Labs Profile. To launch a virtual event, navigate to the course, then to the event lesson. In the event lesson, the Launch Event button will become selectable 10 minutes before the scheduled start time. After you select the Launch Event button, Zoom Webinar or Teams Webinar will launch in the application.

We recommend attending virtual events from a desktop device.

How can I prepare for and engage in a virtual event?

You can take several steps to prepare for and engage in a virtual event.

Before the event:

Turn your device speakers on and set the volume to an audible level
Charge your device and/or connect it to a power source
Ensure your web browser is updated to the latest version

During the event:

Introduce yourself and share where you are located in the videoconferencing tool chat
Drop questions during the event into the videoconferencing Q&A feature
Take these steps to troubleshoot if you encounter any issues connecting to the video conferencing tool:
- Check your device audio settings
- Relaunch the videoconferencing tool
- Update and/or change your web browser

After the event:

Complete the event survey
Post about the event on your LinkedIn feed

How do I cancel my event registration?

To cancel your event registration, sign into Marketing Labs, navigate to the course, then to the event lesson. You can find all the courses you are registered for on your Marketing Labs Profile. In the event lesson of the course, select Cancel registration to remove your event registration. If there is another available future event, you can reschedule your event registration by selecting Register on the future event.

I missed an event that I registered for. What steps can I take?

Currently, we do not share session recordings on Marketing Labs. If there are upcoming events for the same course topic, you can re-register for an upcoming live event within the same course.

Certifications

How do I become certified?

You can earn three different LinkedIn Advertising certifications on Marketing Labs:

Each certification exam and the certification earned is independent of the others. You can take the certification exams in any order. While we offer preparation courses and a practice test, there are no prerequisites to take the exams.

Are there any prerequisites to take the certification exam(s)?

There are no prerequisites. You can take the certification exam(s) without completing any practice tests and/or preparation courses.

For most learners, we recommend completing the preparation courses and practice tests to prepare for each exam.

How can I prepare for each certification exam?

To prepare for each certification exam, we recommend you:

Complete all the preparation courses associated with each exam
Take the practice test associated with each exam

The preparation courses and the practice test are optional. You can take the certification exam without completing the practice test and/or preparation courses.

You can find the preparation courses, practice tests, and certification exams on the Certifications page.

What can I expect for the exam experience?

You will have 60 minutes to answer 60 questions
The question format is multiple choice and randomized. The passing score is 75%
The exam tests application, with a mix of scenario-based, recall, and process questions
You can retake the test up to three times
Upon passing the exam, we will share steps to add the certificate to your LinkedIn profile
The certification expires in two years

Can I use notes during the certification exam?

Yes, you can use your own notes during the certification exam for reference.

How much time does it take to complete an exam?

You will be provided with 60 minutes to complete the 60-question exam.

What score do I need to pass each exam?

The passing score for each of the following exams is 75%:

LinkedIn Marketing Solutions Fundamentals Certification
LinkedIn Marketing Strategy Certification
LinkedIn Content and Creative Design Certification

What happens if I do not pass an exam on the first attempt?

We recommend reviewing the content in the preparation courses and taking the practice test.

You will receive three attempts to pass each exam. If you have not passed the exam after three attempts, you can reach out to the Marketer Education team for assistance at customerlearning@linkedin.com.

When will my certification expire?

Each of the certificates are valid for two years after successful completion of the certification exam. At the end of two years, the certificate and your certification will expire.

To maintain your certification, you will be required to recertify by retaking the current version of the exam.

Where can I find my certification expiration date?

To find your certification expiration date:

Sign into Marketing Labs to access your Marketing Labs Profile
In the Certifications section, select the certificate image for the certificate. The certificate will open in a new browser tab
On your certificate, you can find the date span that the certificate is valid

How do I recertify?

To maintain your certification, you will be required to meet the recertification requirements, which includes retaking the current version of each exam. You can take each certification exam 22 months after you earned your certification (two months prior to your certificate expiration date).

Where can I access and download my certificate?

Sign into Marketing Labs to access your Marketing Labs Profile
In the Certifications section, select the certificate image. The certificate will open in a new browser tab
Select Download as PDF. The certificate will download as a PDF to your device

How do I change my name on my certificate?

The name on your certificate uses the name tied to your personal LinkedIn profile. If you would like to update your certificate name:

Update your name in your personal LinkedIn profile using the steps in Changing How Your Name Appears on Your Profile, LinkedIn Help
Once you have made the change to the name in your personal LinkedIn profile, clear your browsing cookies
Navigate to your Marketing Labs Profile to ensure your name is correct. In the Certifications section of your Profile, you can select your certificate to see your updated name

While your name will update on your certificate, your certificate number and verify link will remain the same.

How do I add my certificate to my LinkedIn profile?

Sign in to access your Marketing Labs Profile
In the Certifications section of the Profile, you can find the certificate(s) you have earned
Under the certificate you have earned, select Add to your LinkedIn profile
A new browser window will open the Add license or certification dialogue box for your personal LinkedIn profile. The certification credentials will populate into the fields automatically, which include:
1. Name
2. Issuing organization
3. Issue date
4. Expiration date
5. Credential ID
6. Credential URL
Select Save. The certificate is now visible in the Licenses & certifications section of your personal LinkedIn profile

You can also add the certificate you earned to your LinkedIn profile manually by following the steps in this help article: Managing Licenses & Certifications, LinkedIn Help.

LinkedIn Certified Marketers program

What is the LinkedIn Certified Marketers program?

You can start deepening your LinkedIn marketing expertise and unlock credentials, networking events, Marketing Labs betas, and more when you qualify for the LinkedIn Certified Marketers program. The LinkedIn Certified Marketers program is currently available in English only.

Learn more about or take your first steps to join the LinkedIn Certified Marketers program.

How do I become a LinkedIn Certified Marketing Insider?

You will become a LinkedIn Certified Marketing Insider when you successfully complete all three certification exams:

LinkedIn Marketing Fundamentals Certification
LinkedIn Marketing Strategy Certification
LinkedIn Content and Creative Design Certification

You can access each of the certification exams from the Certifications page. You can complete the certification exams in any language to become a LinkedIn Certified Marketing Insider.

I have completed all three certificates. How do I gain access to LinkedIn Certified Marketing Insiders?

Sign into Marketing Labs with your LinkedIn credentials by selecting Sign In on the homepage
Once you have signed in, within 10 minutes of successfully completing all three certifications, you will automatically gain access to the LinkedIn Certified Marketing Insiders page under Expert Network in the site header navigation bar on Marketing Labs
On the LinkedIn Certified Marketing Insiders page, you can select Join the LinkedIn Group to get access to the LinkedIn Certified Marketing Insiders group:
1. The LinkedIn group page will open in a new tab
2. On the LinkedIn group page, select Join
3. Once your request has been accepted by our team, you will gain access to the LinkedIn Certified Marketing Insiders group

Once I meet the requirements for LinkedIn Certified Marketing Insiders, how do I add my badge to my Marketing Labs profile?

When you select the Download your badge button on the LinkedIn Certified Marketing Insiders page, your badge is issued and you can find it in the Expert Credentials section of your Marketing Labs Profile.

Is it required that I join the LinkedIn Certified Marketing Insiders LinkedIn group?

We recommend that LinkedIn Certified Marketing Insiders join the LinkedIn group to connect, network, stay updated, and share with other Insiders. The program team also shares post-event follow-ups, upcoming product releases, and all things LinkedIn marketing.

Learn more about groups:

LinkedIn Groups Membership – Overview, LinkedIn Help
General limits for LinkedIn groups, LinkedIn Help

Where can I find the attendance stamp(s) for LinkedIn Certified Marketing Insiders events I have attended?

You can find your attendance stamps in the Expert Credentials section of your Marketing Labs Profile. You must sign into Marketing Labs to access your Profile.

How do I become a LinkedIn Certified Marketing Expert?

You can learn more about how to become a LinkedIn Certified Marketing Expert from the LinkedIn Certified Marketers program homepage.

Support

How can I get help if I have other questions or need further assistance?

For a question specific to your account or campaigns, you can visit LinkedIn Help. It provides answers to many frequent questions and a means of contacting the LinkedIn Global Support team dedicated to responding to your needs directly.

For help troubleshooting your Marketing Labs experience, you can send an email to the Marketer Education team directly at customerlearning@linkedin.com. For technical issues, include information about how you are accessing Marketing Labs:

Your web browser type and version (for example, Chrome Version 111.0.5563.64 (Official Build) (x86_64))
Your device type (for example, Windows 11, MacBook Pro 2019)
A screenshot of the error if any

Certificación «Diseño y contenido de los anuncios de LinkedIn»

Esta certificación demuestra que tienes los conocimientos necesarios para crear y mantener contenido de pago y orgánico.