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How do I join Marketing Academy?

To join Marketing Academy and start self-paced courses and certifications, you need a LinkedIn profile.

If you don't have a LinkedIn profile, you can create one by selecting Sign in on the site header. On the LinkedIn sign in page, select Join now and complete the steps to set-up your profile.

Learn more: Sign up to join LinkedIn, LinkedIn Help

Where do I start?

To build your LinkedIn advertising skills, start with the curated learning paths based on specific, common learning goals such as starting to advertise on LinkedIn or improving your marketing campaign strategy.

If you prefer to explore on your own, use search and filters to find relevant topics in the course library.

Where can I see my in-progress and completed courses?

Your Marketing Academy profile has a list of your in-progress and completed courses.

About LinkedIn Marketing Academy

What is Marketing Academy?

Marketing Academy is the learning experience for marketing for LinkedIn and LinkedIn advertising products.

Who is Marketing Academy for?

Marketing Academy is available to anyone that wants to earn more about marketing for LinkedIn and LinkedIn advertising products. Anyone that has a LinkedIn profile can join Marketing Academy at no cost. Advance your marketing skills to advance your career.

How much does Marketing Academy cost?

All content on Marketing Academy including self-paced courses and certifications is free. Join with your LinkedIn profile to get started.

What languages are available?

Marketing Academy and most self-paced courses and certification exams are available in:

How do I change the language of Marketing Academy?

Marketing Academy uses the language from your browser automatically if available.

To change the language that you use for Marketing Academy, select the language from the language dropdown on the site header.

Account and access

Do I need to allow Skilljar to use my data?

Yes. When you join Marketing Academy, you'll need to allow Skilljar to use your name, photo, and the primary email address of your LinkedIn profile and share data with LinkedIn.

Skilljar is the learning management system that hosts Marketing Academy.

You can review what you agree to:

LinkedIn permission screen that reads: "Skilljar would like to: use your name and photo, Use the primary email address associated with your LinkedIn account, Share your learning data with LinkedIn for platform improvements and LinkedIn customer reporting. Learn more about how your data may be used. You can stop this sync with this third party in your LinkedIn settings. Skilljar terms apply.

How is my data used?

Learn more about how your data is used on Marketing Academy.

How do I delete my Marketing Academy data?

You can request your personally identifiable Marketing Academy data is permanently removed by contacting the LinkedIn support team.

How do I reset my Marketing Academy account password?

Your Marketing Academy account uses the same account as your LinkedIn profile. You can reset the password for your LinkedIn profile to reset your Marketing Academy account password.

Learn more: Reset your password, LinkedIn Help

Email notifications

Where will I receive emails sent from Marketing Academy?

You'll get emails from Marketing Academy at the primary email tied to your LinkedIn profile.

To update the email that you receive emails from Marketing Academy, you can change the primary email address of your LinkedIn account.

Once you've changed the primary email of your LinkedIn profile, you'll receive Marketing Academy and LinkedIn notifications at that email going forward.

Learn more: Manage your email address, LinkedIn Help

I'm not receiving emails that I expect to. How can I resolve this?

You'll receive emails from Marketing Academy at the primary email of your LinkedIn profile. Emails from Marketing Academy are sent from training.marketing@skilljar.linkedin.com. Add this email address to your email client (for example, Outlook, Gmail) as a known contact.

If you're not receiving emails from Marketing Academy:

Confirm that you're checking the email account for your primary LinkedIn email
Check your spam mailbox to confirm the email is not getting routed incorrectly

How do I unsubscribe from Marketing Academy emails?

To unsubscribe from optional emails for courses you've started, go to your Marketing Academy profile and adjust your settings. Unselect the course(s) that you want to opt-out of receiving optional emails for in the Receive optional notifications column.

When the Receive optional notifications checkbox is unchecked for a course, you'll no longer receive:

Event reminder emails
Engagement emails
Post-completion emails

However, you'll continue to receive:

Emails that are a direct result of actions you have taken:
- Course registration emails
- Course completion emails
- Event registration emails
- Event cancellation emails (cancelled by learner)
Emails that are a result of the Marketer Education team making changes to events that affect learner event registrations:
- Event cancellation emails (cancelled by instructor)
- Event change emails

Learning paths and self-paced courses

What is a learning path?

A learning path is a curated collection of courses around a specific goal. You can take the courses in the learning path in a progressive order to build your foundational knowledge or take the courses in any order to learn what you need when you need it.

Do I need to pass the knowledge checks to complete a course?

The knowledge checks in courses are optional. You can use them to check your initial knowledge, as well as your knowledge as you progress through the course.

Certifications

How do I become certified?

You can earn different LinkedIn Advertising certifications on Marketing Academy.

Each certification exam and the certificate earned is independent of the others. You can take the certification exams in any order. While we offer preparation courses and a practice exam, there are no prerequisites to take each exam.

Are certifications individual achievements?

Yes, certifications are individual achievements. Your certification is tied to you as a learner, not as an employee of any company. You can take your certificates with you and share them with your professional network on your LinkedIn profile. Use them to demonstrate your knowledge and advance your career.

Are there any prerequisites to take each certification exam?

There are no prerequisites. You can take each certification exam without completing the practice exam or preparation courses.

For most learners, we recommend completing the learning path to prepare for each exam.

How can I prepare for each exam?

We recommend you:

Complete all the preparation courses
Take each practice exam

The preparation courses and each practice exam are optional. You can take each certification exam without completing the practice exam or preparation courses.

You can find the preparation courses, practice exams, and certification exams on the Certifications page.

What can I expect for each exam?

You'll have 60 minutes to answer 60 questions
The question format is multiple choice and randomized. The passing score is 75%
The exam tests application, with a mix of scenario-based, recall, and process questions
You can retake the test up to three times
Upon passing the exam, we'll share steps to add the certificate to your LinkedIn profile
The certification expires in two years

Can I use notes during the exam?

Yes, you can use your own notes during each certification exam.

How much time do I have to complete each exam?

You'll have 60 minutes to complete each 60-question exam.

What score do I need to pass each exam?

The passing score for each certification exam is 75%.

What happens if I don't pass an exam on the first try?

We recommend reviewing the preparation courses and taking the practice exam before retaking the exam.

You have three tries to pass each exam. If you haven't passed the exam after three times, contact the LinkedIn support team for next steps.

For questions about additional attempts for a certification exam available on LinkedIn Learning, contact the support team for LinkedIn Learning.

When does my certificate expire?

Each certificate is valid for two years after successful completion of the certification exam. At the end of two years, the certificate expires.

To stay certified, you'll need to retake the current version of the exam.

Where can I find my certificate expiration date?

Sign in to Marketing Academy
Go to your Marketing Academy profile
Select View certificate for the certification exam course in the table. The certificate opens in a new browser tab
On your certificate, you can view the date span that the certificate is valid

How do I recertify?

To stay certified, you'll need to retake the current version of each exam. You can take each certification exam 22 months (about 2 years) after you earned your certification (two months prior to your certificate expiration date).

Where can I access and download my certificate?

Sign in to Marketing Academy
Go to your Marketing Academy profile
Select View certificate for the certification exam course in the table. The certificate opens in a new browser tab
Select Download as PDF. The certificate downloads as a PDF to your device

How do I change my name on my certificate?

The name on your certificate uses the name on your LinkedIn profile. To update the name on your certificate:

Update your name in your LinkedIn profile using the steps in the article, Changing How Your Name Appears on Your Profile, LinkedIn Help
Once you've made the change to the name on your LinkedIn profile, clear your browsing cookies
Go to your Marketing Academy profile to confirm your name is correct. Select View certificate to confirm your updated name appears on your certificate

While your name will update on your certificate, your certificate number and verify link stay the same.

How do I add my certificate to my LinkedIn profile?

Sign in to Marketing Academy
Go to your Marketing Academy profile
Select Add to profile for the certification course in the table
A new browser window opens the Add license or certification settings for your LinkedIn profile. The fields fill with the certificate settings automatically:
- Name
- Issuing organization
- Issue date
- Expiration date
- Credential ID
- Credential URL
Select Save. The certificate is visible in the Licenses and certifications section on your LinkedIn profile

Learn more: Managing Licenses & Certifications, LinkedIn Help.

Support

What devices can I use to take courses?

You can use any device to take courses on Marketing Academy that has a modern browser and is connected to the internet. We recommend accessing Marketing Academy on a desktop device.

I'm not able to access lesson content. How can I resolve this?

Courses use a variety of content types including HTML lessons, videos, quizzes, and interactive elements like SCORM. Several factors can cause errors accessing lesson content.

Try these strategies to resolve an issue accessing lesson content:

Confirm your internet connection is stable
Refresh your web browser and make sure your web browser is updated to the latest version
Close and relaunch your web browser
Try to load the lesson in an Incognito or Private window by selecting your browser's menu button and selecting New Incognito / Private Window. If the lesson content loads successfully in the new window, this indicates that a browser extension could be preventing the content from loading
Try to load the lesson in a different location (for example, if you're at an office or school, try at home). If the lesson content loads in the new window successfully, this indicates that a network setting could be preventing the content from loading

How do I give feedback about Marketing Academy?

Each course includes an optional survey in the last lesson.

How can I get help if I have other questions?

For questions specific to LinkedIn advertising or your Campaign Manager account, you can visit the Help center. It provides answers to frequent questions and a way to contact the LinkedIn support team through chat.

For help with your Marketing Academy experience, start a chat with the LinkedIn support team, noting that you need help with LinkedIn Marketing Academy. For technical issues, include information about:

Frequently askedquestions