Campaign Optimization Tactics

Learn about the three primary campaign optimization levers.

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About this course

In this course, we'll cover common campaign optimizations and scenarios for the three primary campaign levers: targeting, bidding, and content. You'll learn how to identify issues and execute solutions to make your campaigns more successful.

Curriculum7 minutes

  • Optimizing Targeting
  • Optimizing Bids
  • Optimizing Content
  • Optimizing to Increase Conversions
  • Optimizing to Increase Delivery
  • Congratulations!

About this course

In this course, we'll cover common campaign optimizations and scenarios for the three primary campaign levers: targeting, bidding, and content. You'll learn how to identify issues and execute solutions to make your campaigns more successful.

Curriculum7 minutes

  • Optimizing Targeting
  • Optimizing Bids
  • Optimizing Content
  • Optimizing to Increase Conversions
  • Optimizing to Increase Delivery
  • Congratulations!