LinkedIn Advertising Fundamentals Certification

Members certified in LinkedIn Advertising Fundamentals are skilled in using Campaign Manager to create ad campaigns, use LinkedIn's ad targeting, measure and analyze campaign performance, and optimize advertising goals to improve campaign performance.

Preparation

You're prepared to take this exam if you have either:

• Direct hands-on Campaign Manager experience, or
• Completed the optional preparation courses and passed the practice exam in the learning path

What to expect

• Format: 60 multiple-choice questions that test knowledge application (for example, scenario-, recall-, and process-based questions)
• Time allotted: 60 minutes
• Minimum passing score: 75% (45 out of 60 questions)

Outcomes

• If you pass, you'll be LinkedIn Advertising Fundamentals certified for two years. You'll receive a certificate you can share on LinkedIn and download as a PDF.
• If you don't pass on your first try, we recommend you review the preparation courses and practice exam in the learning path. Then, retake the exam when prepared. You have 3 total tries to pass the exam.