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Pre-Course Self-Assessment (Optional)
- Introduction to Brand Awareness
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Using LinkedIn for Brand Building
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How Do Modern B2B and B2C Brands Think About Brand Building Today?
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Knowledge Check
- Target a Broad Audience
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Targeting the Buying Committee
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Tips for Brand Building Campaigns Using Company List Targeting
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Target the Right Audience for B2B and B2C Brand Campaigns
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Knowledge Check
- Plan the Customer Journey
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Understanding the Brand Awareness Journey on LinkedIn
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Forecasting and Bidding
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Knowledge Check
- Create Content That Resonates
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Thought Leadership
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Creative Best Practices
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Knowledge Check
- Review the Results to Optimize ROI
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What Metrics Should I Measure?
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The Impact of Brand Activation on LinkedIn
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Knowledge Check
- Course Review
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Course Review
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Congratulations!
Using LinkedIn for Brand Awareness
Drive brand awareness with a strong brand campaign strategy.
Brand awareness is a key component of your marketing strategy and crucial for brand growth. At the end of this course, you will be able to create a strong brand awareness strategy using LinkedIn, reach your audience through efficient targeting tools, build impactful creative, and use different measurement tools for long-lasting growth.
Looking for a summary? Skip to the course review for a 2-minute video. Then, jump back through the course for more details.