Using LinkedIn for Brand Awareness

Using LinkedIn for Brand Awareness

Learn to drive brand awareness on LinkedIn with our organic and paid ads.

About this course

This course will help you drive brand awareness on LinkedIn. You'll understand how to use the different organic and paid ad options, the steps to build your brand, and why LinkedIn is a good home to grow your brand.

Curriculum45 minutes

  • Pre-Course Self-Assessment (Optional)
  • Why LinkedIn for Branding?
  • Why Is Brand Awareness Important?
  • All-Weather Marketing
  • Balancing Brand and Demand for B2B and B2C
  • Identifying Brand Awareness Goals
  • Knowledge Check
  • Using LinkedIn Pages for Brand Awareness
  • Join Conversations That Matter
  • Know and Grow Your Audience
  • Engage Your People
  • Knowledge Check
  • Defining Your Target Audience
  • Tools to Identify Your Target Audience
  • Targeting the Buying Committee
  • Targeting Best Practices
  • Knowledge Check
  • Creative Best Practices for Brand Campaigns
  • Repurposing Existing Content
  • Creative Best Practices
  • Knowledge Check
  • Distributing Branding Content on LinkedIn
  • How to Distribute Content Organically on LinkedIn
  • What LinkedIn Paid Ad Formats Are Recommended for Branding Campaigns?
  • LinkedIn Best Practices for Bidding
  • Knowledge Check
  • Measuring Your Brand Awareness Metrics
  • What Organic Metrics Should I Measure?
  • What Metrics Should I Measure for a Paid Campaign?
  • Knowledge Check
  • Analyzing the Deeper Impact of Thought Leadership
  • Bottom-Line Impact of Brand Awareness Efforts
  • Knowledge Check
  • Course Review
  • Course Review
  • Survey
  • Congratulations!

About this course

This course will help you drive brand awareness on LinkedIn. You'll understand how to use the different organic and paid ad options, the steps to build your brand, and why LinkedIn is a good home to grow your brand.

Curriculum45 minutes

  • Pre-Course Self-Assessment (Optional)
  • Why LinkedIn for Branding?
  • Why Is Brand Awareness Important?
  • All-Weather Marketing
  • Balancing Brand and Demand for B2B and B2C
  • Identifying Brand Awareness Goals
  • Knowledge Check
  • Using LinkedIn Pages for Brand Awareness
  • Join Conversations That Matter
  • Know and Grow Your Audience
  • Engage Your People
  • Knowledge Check
  • Defining Your Target Audience
  • Tools to Identify Your Target Audience
  • Targeting the Buying Committee
  • Targeting Best Practices
  • Knowledge Check
  • Creative Best Practices for Brand Campaigns
  • Repurposing Existing Content
  • Creative Best Practices
  • Knowledge Check
  • Distributing Branding Content on LinkedIn
  • How to Distribute Content Organically on LinkedIn
  • What LinkedIn Paid Ad Formats Are Recommended for Branding Campaigns?
  • LinkedIn Best Practices for Bidding
  • Knowledge Check
  • Measuring Your Brand Awareness Metrics
  • What Organic Metrics Should I Measure?
  • What Metrics Should I Measure for a Paid Campaign?
  • Knowledge Check
  • Analyzing the Deeper Impact of Thought Leadership
  • Bottom-Line Impact of Brand Awareness Efforts
  • Knowledge Check
  • Course Review
  • Course Review
  • Survey
  • Congratulations!
Course in progress
Next course in your learning path

Choose your focus so we can show you the right learning path.

Great!
See all learning paths
Let’s apply your learnings

Test and learn in LinkedIn’s Campaign Manager. You can create, measure, and optimize your ad campaigns all in one place.

Create ad
Help Center

Get answers to all your questions from getting started to targeting options to billing.

Resources

Check out handy tips and tricks on campaign management and creative strategy.

Introduction