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Pre-Course Self-Assessment (Optional)
- Introduction to Brand Awareness
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Using LinkedIn for Brand Building
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How Do Modern B2B and B2C Brands Think About Brand Building Today?
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Knowledge Check
- Target a Broad Audience
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Targeting the Buying Committee
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Tips for Brand Building Campaigns Using Company List Targeting
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Target the Right Audience for B2B and B2C Brand Campaigns
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Knowledge Check
- Plan the Customer Journey
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Understanding the Brand Awareness Journey on LinkedIn
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Forecasting and Bidding
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Knowledge Check
- Create Content That Resonates
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Thought Leadership
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Creative Best Practices
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Knowledge Check
- Review the Results to Optimize ROI
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What Metrics Should I Measure?
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The Impact of Brand Activation on LinkedIn
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Knowledge Check
- Course Review
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Course Review
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Congratulations!
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Using LinkedIn for Brand Awareness
Drive brand awareness with a strong brand campaign strategy.
Brand awareness is a key component of your marketing strategy and crucial for brand growth. At the end of this course, you will be able to create a strong brand awareness strategy using LinkedIn, reach your audience through efficient targeting tools, build impactful creative, and use different measurement tools for long-lasting growth.
Looking for a summary? Skip to the course review for a 2-minute video. Then, jump back through the course for more details.
Using LinkedIn for Brand Awareness
Introduction
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Brand awareness is a key component of your marketing strategy and crucial for brand growth. At the end of this course, you will be able to create a strong brand awareness strategy using LinkedIn, reach your audience through efficient targeting tools, build impactful creative, and use different measurement tools for long-lasting growth.
Looking for a summary? Skip to the course review for a 2-minute video. Then, jump back through the course for more details.
Let’s apply your learnings
Test and learn in LinkedIn’s Campaign Manager. You can create, measure, and optimize your ad campaigns all in one place.
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