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Badges Certifications

LinkedIn Content and Creative Design Certification

Illustrate your ability to craft a full-funnel marketing strategy to reach your audience, including running an active LinkedIn Page and designing visually-compelling creative

English 60 minutes or less Certification exam

LinkedIn Advertising Fundamentals Certification

Show you understand the essentials of advertising on LinkedIn, from setting up campaigns to using our targeting tools to improve performance

English 60 minutes or less Certification exam

LinkedIn Marketing Measurement Certification

Validate your ability to interpret LinkedIn campaign data, uncover meaningful insights, and demonstrate marketing's impact on real business outcomes

English 60 minutes or less Certification exam

LinkedIn Marketing Strategy Certification

Demonstrate your ability to plan and execute full-funnel marketing on LinkedIn, from organic presence to campaigns that reach the right audiences and drive growth

English 60 minutes or less Certification exam

使用商务管理工具管理人员、广告帐号和公司主页

了解如何通过商务管理工具管理所有人员和资料

Simplified Chinese Self-paced course Business Manager 30 minutes or less 60 minutes or less

Designtipps für visuellen LinkedIn Content

Erstellen Sie ansprechende Inhalte, die LinkedIn Mitglieder zu mehr Engagement anregen.

German Self-paced course Content strategy 30 minutes or less 60 minutes or less 15 minutes or less

领英内容和领英广告素材设计资格认证考试

证明您具备制定全漏斗营销策略以触达目标客户的能力，包括运营活跃的公司主页以及设计具有视觉冲击力的广告创意

Simplified Chinese 60 minutes or less Certification exam

Établir une présence organique grâce aux Pages LinkedIn

Découvrez comment créer et gérer une Page LinkedIn, et comment utiliser toutes les fonctionnalités à votre disposition pour établir, maintenir et renforcer la présence organique de votre page.

French Self-paced course Content strategy 60 minutes or less

LinkedIn Zertifizierung für Content und Anzeigengestaltung

Stellen Sie Ihre Fähigkeit unter Beweis, mithilfe einer aktiven Unternehmensseite und visuell ansprechender Anzeigen eine zielgruppenspezifische Full-Funnel-Marketingstrategie zu entwickeln.

German 60 minutes or less Certification exam

Certification sur les notions de base des publicités LinkedIn

Montrez que vous comprenez les notions de base de la publicité sur LinkedIn, de la création de campagnes à l’utilisation de nos outils de ciblage pour améliorer vos performances.

French 60 minutes or less Certification exam

Zertifizierung für „Erfolgsmessung im Marketing“ von LinkedIn

Lassen Sie sich bestätigen, dass Sie Daten zu LinkedIn Kampagnen analysieren, daraus aussagekräftige Insights ableiten und den Beitrag des Marketings zum Unternehmenserfolg darlegen können.

German 60 minutes or less Certification exam

LinkedIn広告の基礎認定資格

キャンペーンの設定から、ターゲティングツールを使用してのパフォーマンス向上まで、LinkedInでの広告掲載の要点を理解していることを示しましょう

Japanese 60 minutes or less Certification exam

Gestionar personas, cuentas publicitarias y páginas con Business Manager

Aprende a gestionar personas y activos desde Business Manager.

Spanish Self-paced course Business Manager 30 minutes or less 60 minutes or less

Relatórios e análise do LinkedIn Ads

Saiba como identificar as principais métricas de campanhas e usar as ferramentas de relatórios e análise para otimizar suas campanhas.

Portuguese Measure success Self-paced course 60 minutes or less

Crea una presencia orgánica con las páginas de LinkedIn

Aprende a crear una página de LinkedIn y mantenerla activa y a usar todas las funcionalidades que te ayudarán a forjar, mantener y ampliar la presencia orgánica de tu marca.

Spanish Self-paced course Content strategy 60 minutes or less

Como criar uma campanha

Use o modo de aceleração e o modo clássico do Gerenciador de campanhas para criar campanhas que abrangem todo o funil de conversão.

Portuguese Self-paced course Start advertising 60 minutes or less

Anzeigenformate auf LinkedIn

Wie Sie die Anzeigenformate von LinkedIn nutzen, um Ihre Marketingziele zu erreichen.

German Self-paced course Start advertising 30 minutes or less 60 minutes or less

Se lancer avec LinkedIn Business Manager

Découvrez comment Business Manager peut vous aider à faire du marketing sur LinkedIn.

French Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

借力领英挖掘销售线索

学会借助领英挖掘销售线索和促进转化。

Simplified Chinese Self-paced course Campaign strategy 60 minutes or less

キャンペーン最適化戦略

キャンペーンを最適化する3つの主な方法について学びます。

Japanese Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

Stratégies d’optimisation de campagne

Découvrez les trois principaux leviers d’optimisation de campagne.

French Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

Compartilhamento de público por meio do Gerenciador de contas

Saiba como aprimorar estratégias de segmentação usando o compartilhamento de público.

Portuguese Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

Parcerias e compartilhamentos no Gerenciador de contas

Saiba como colaborar com outras organizações usando o Gerenciador de contas

Portuguese Business Manager

Campaign Optimization Tactics

Learn about the three primary campaign optimization levers

English Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions

Eine Kampagne erstellen

Full-Funnel-Kampagnen im beschleunigten und klassischen Modus erstellen (Kampagnen-Manager)

German Self-paced course Start advertising 60 minutes or less

Ad Campaign Experimentation

Leverage experimentation tools to monitor brand perception, refine creative and hone delivery parameters to improve campaign performance

English Measure success Self-paced course 60 minutes or less Content Lake Marketing Solutions

Business Manager-Partnerschaften und Freigaben

Erfahren Sie, wie Sie im Business Manager mit anderen Unternehmen zusammenarbeiten.

German Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

Utiliser LinkedIn pour améliorer la notoriété d'une marque

Augmentez la notoriété de la marque à l’aide d’une stratégie forte pour vos campagnes de notoriété.

French Self-paced course Campaign strategy 60 minutes or less

激活转化 API

利用领英转化 API，将转化数据直接自动回传到营销管理工具，助您获得全漏斗视角，全面洞察营销成效。

Simplified Chinese Measure success Self-paced course 30 minutes or less 60 minutes or less

ビジネスマネージャーでオーディエンスを共有する

オーディエンスを共有してターゲティング戦略をレベルアップする方法を学ぶ

Japanese Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

Mit LinkedIn Business Manager Unternehmensseiten, Werbekonten und Mitarbeiter:innen verwalten

Wie Sie Ihr Team und Ihre Marketingassets mit LinkedIn Business Manager verwalten.

German Self-paced course Business Manager 30 minutes or less 60 minutes or less

使用领英广告定向

了解领英定向功能的独特运作方式和最佳实践。

Simplified Chinese Self-paced course Start advertising 60 minutes or less

Conversion Tracking

Mithilfe des LinkedIn Insight Tags und der Conversions-API können Sie Conversion Tracking einrichten, um Kampagnen im unteren Funnel zu messen und zu optimieren.

German Measure success Self-paced course 30 minutes or less 60 minutes or less

LinkedIn広告の紹介

広告キャンペーンの作成、成果の測定、目的に合わせた最適化について学びます。

Japanese Self-paced course Start advertising 60 minutes or less

领英广告简介

学会创建推广活动，衡量成效，并针对您的广告目标开展优化。

Simplified Chinese Self-paced course Start advertising 60 minutes or less

使用领英数据分析标签和转化 API 设置转化追踪，衡量并优化下层漏斗推广活动。

Simplified Chinese Measure success Self-paced course 30 minutes or less 60 minutes or less

Zielgruppen im Business Manager freigeben

Erfahren Sie, wie Sie Ihre Targeting-Strategien mithilfe der Freigabe von Zielgruppen optimieren können.

German Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

Lead-Generierung mit LinkedIn

Wie Sie mit LinkedIn Leads und Conversions generieren.

German Self-paced course Campaign strategy 60 minutes or less

Creating a Campaign

Use Campaign Manager's Accelerate and Classic modes to create full-funnel campaigns

English Self-paced course Start advertising 60 minutes or less Content Lake Marketing Solutions

Reporting und Analytics für LinkedIn Ads

Erfahren Sie, wie Sie wichtige Kampagnen-Kennzahlen identifizieren und Ihre Kampagnen mit den Reporting- und Analysetools von LinkedIn optimieren.

German Measure success Self-paced course 60 minutes or less

Kampagnen-Optimierung

Lernen Sie die drei wichtigsten Faktoren zur Kampagnen-Optimierung kennen.

German Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

コンバージョンAPIの有効化

LinkedInのコンバージョンAPIを使用して、コンバージョンのデータが自動的に直接キャンペーンマネージャーに流れるようにします。マーケティングの効果をファネル全体で確認できるようになります。

Japanese Measure success Self-paced course 30 minutes or less 60 minutes or less

Introdução ao LinkedIn Ads

Saiba como criar uma campanha de anúncios, avaliar seus resultados e alcançar seus objetivos de publicidade.

Portuguese Self-paced course Start advertising 60 minutes or less

Improve your marketing campaign strategy

Gain the skills to elevate your marketing expertise and strengthen your campaign strategy

English Campaign strategy

Commencez à promouvoir votre activité sur LinkedIn

Découvrez les bases de la publicité sur LinkedIn pour accélérer la croissance de votre entreprise.

French Start advertising

Vídeo: Use as métricas de atribuição de receita para direcionar suas estratégias

Meça seu ROI no LinkedIn com métricas de atribuição de receita

Portuguese Measure success 30 minutes or less 60 minutes or less 15 minutes or less Video

领英广告素材设计

设计引人注目的广告素材，吸引领英会员参与内容互动。

Simplified Chinese Self-paced course Content strategy 30 minutes or less 60 minutes or less 15 minutes or less

Einführung in LinkedIn Ads

Erfahren Sie, wie Sie eine Anzeigenkampagne erstellen, Ihren Erfolg messen und Ihr Marketing optimieren.

German Self-paced course Start advertising 60 minutes or less

Elabore uma estratégia de conteúdo eficaz

Domine o básico para criar conteúdo de qualidade e alcançar seu público com eficiência

Portuguese Content strategy

Activer l’API des conversions

Utilisez l’API des conversions de LinkedIn pour diffuser automatiquement les données de conversion directement dans Campaign Manager, afin d’obtenir une vue de l’impact de vos initiatives marketing sur l’ensemble du funnel.

French Measure success Self-paced course 30 minutes or less 60 minutes or less

Anzeigen-Targeting auf LinkedIn

Lernen Sie das einzigartige Targeting auf unserer Plattform und die Best Practices hierzu kennen.

German Self-paced course Start advertising 60 minutes or less

Die Conversions-API aktivieren

Mit der Conversions-API von LinkedIn können Sie Daten zu Ihren Conversions automatisch direkt an den Kampagnen-Manager senden und so präzise Einblicke zur Wirkung Ihrer Marketingaktivitäten im gesamten Funnel erhalten.

German Measure success Self-paced course 30 minutes or less 60 minutes or less

Mejora la estrategia de tus campañas de marketing

Adquiere aptitudes y conocimientos clave sobre el marketing y mejora la estrategia de tus campañas.

Spanish Campaign strategy

Facilitez la gestion de compte avec Business Manager

Simplifiez la gestion des ressources de votre organisation en les regroupant sur une même plateforme.

French Business Manager

LinkedInでの成果を測定する

目的の定義、データシグナルの取得から実験、成果の評価まで、データに基づくエンドツーエンドの戦略を構築しましょう

Japanese Measure success

成功するコンテンツ戦略を策定する

質の高いコンテンツを作成し、効果的に配信するための基本を学びます

Japanese Content strategy

ビジネスマネージャーでアカウント管理を簡素化する

組織のアセットを一元管理することで、アセット管理を効率化しましょう

Japanese Business Manager

マーケティングキャンペーン戦略を向上させる

マーケティングに関する専門知識を深め、キャンペーン戦略を強化するためのスキルを獲得しましょう

Japanese Campaign strategy

LinkedIn上でビジネスの広告を開始する

LinkedIn広告の基礎を学んでビジネスの成長を加速させます

Japanese Start advertising

Examen blanc : Certification sur les notions de base des publicités LinkedIn

Préparez-vous à la certification sur les notions de base des publicités LinkedIn avec cet examen blanc

French 30 minutes or less 60 minutes or less Practice exam

Utiliser LinkedIn pour la génération de leads

Apprenez à utiliser LinkedIn pour générer des leads et des conversions.

French Self-paced course Campaign strategy 60 minutes or less

Certificación «Diseño y contenido de los anuncios de LinkedIn»

Demuestra que sabes llevar una estrategia de proceso completo para ganarte a tu público, incluyendo una página de LinkedIn activa y anuncios que entran por los ojos.

Spanish 60 minutes or less Certification exam

Cómo generar posibles clientes con LinkedIn

Aprende a usar LinkedIn para generar posibles clientes y conversiones.

Spanish Self-paced course Campaign strategy 60 minutes or less

Cómo segmentar en LinkedIn Ads

Aprende a utilizar los recursos de segmentación de LinkedIn para unos resultados óptimos.

Spanish Self-paced course Start advertising 60 minutes or less

Vídeo: Toma medidas con indicadores de atribución de ingresos

Mide tu ROI en LinkedIn con métricas de atribución de ingresos

Spanish Measure success 30 minutes or less 60 minutes or less 15 minutes or less Video

Herramientas de información y análisis de LinkedIn Ads

Aprende a identificar indicadores clave y a usar las herramientas de información y análisis para optimizar tus campañas.

Spanish Measure success Self-paced course 60 minutes or less

Crear una campaña

Usa el modo de aceleración y el modo clásico del Administrador de campañas para crear campañas que abarquen todo el ciclo de marketing.

Spanish Self-paced course Start advertising 60 minutes or less

Introducción a LinkedIn Ads

Aprende a crear una campaña publicitaria, medir su eficacia y optimizar los anuncios en función de tus objetivos.

Spanish Self-paced course Start advertising 60 minutes or less

Certificação de design e conteúdo de anúncios do LinkedIn

Mostre que você sabe como criar uma estratégia de marketing abrangente para alcançar o público-alvo, incluindo a gestão de uma LinkedIn Page e a criação de anúncios visualmente interessantes

Portuguese 60 minutes or less Certification exam

Experimentação com campanhas de anúncios

Melhore o desempenho da campanha usando as ferramentas de experimentação para monitorar a percepção da marca, refinar os anúncios e ajustar os parâmetros de exibição.

Portuguese Measure success Self-paced course 60 minutes or less

Dicas para otimizar campanhas

Conheça os três principais elementos que podem ser ajustados para otimizar suas campanhas.

Portuguese Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

Como construir uma presença orgânica com as LinkedIn Pages

Saiba como criar e manter uma LinkedIn Page ativa e como usar todos os recursos disponíveis para construir, manter e aumentar a presença orgânica da sua marca.

Portuguese Self-paced course Content strategy 60 minutes or less

Como usar a segmentação de anúncios do LinkedIn

Descubra como funciona a segmentação única do LinkedIn e conheça as melhores práticas.

Portuguese Self-paced course Start advertising 60 minutes or less

Activating Conversions API

Use LinkedIn Conversions API to automatically stream conversion data directly into Campaign Manager to get a full-funnel view of your marketing impact

English Measure success Self-paced course 30 minutes or less 60 minutes or less Content Lake Marketing Solutions

Video: Taking Action with Revenue Attribution Metrics

Measure your ROI on LinkedIn with revenue attribution metrics

English Measure success 30 minutes or less 60 minutes or less 15 minutes or less Video Content Lake Marketing Solutions

Using LinkedIn for Brand Awareness

Drive brand awareness with a strong brand campaign strategy

English Self-paced course Campaign strategy 60 minutes or less Content Lake Marketing Solutions

キャンペーンの作成

キャンペーンマネージャーの促進モードとクラシックモードを使用して、フルファネルキャンペーンを作成します。

Japanese Self-paced course Start advertising 60 minutes or less

リード獲得にLinkedInを利用する

LinkedInを利用してリードを獲得し、コンバージョンを促進する方法を学びます。

Japanese Self-paced course Campaign strategy 60 minutes or less

Conversion Tracking

Set up conversion tracking using the LinkedIn Insight Tag and Conversions API to measure and optimize lower funnel campaigns

English Measure success Self-paced course 30 minutes or less 60 minutes or less Content Lake Marketing Solutions

Introduction to LinkedIn Ads

Learn to create an ad campaign, measure success, and optimize for your advertising objectives

English Self-paced course Start advertising 60 minutes or less Content Lake Marketing Solutions

Introduction à la publicité sur LinkedIn

Apprenez à créer une campagne publicitaire, à optimiser vos objectifs et à mesurer les résultats de vos campagnes.

French Self-paced course Start advertising 60 minutes or less

Formats publicitaires sur LinkedIn

Découvrez les différents formats publicitaires disponibles sur LinkedIn pour vous aider à atteindre vos objectifs marketing.

French Self-paced course Start advertising 30 minutes or less 60 minutes or less

Conception créative des publicités LinkedIn

Concevoir des publicités attrayantes qui incitent les membres de LinkedIn à interagir avec votre contenu.

French Self-paced course Content strategy 30 minutes or less 60 minutes or less 15 minutes or less

制定致胜内容策略

从基础入门，创作高品质内容并实现高效分发

English Content strategy

改进营销推广活动策略

掌握核心技能，全方位提升营销专业水平，打造更具韧性的推广活动策略

Simplified Chinese Campaign strategy

Certification sur la mesure des performances marketing LinkedIn

Vérifiez que vous savez bien interpréter les données de campagne de LinkedIn, identifier les insights pertinents et démontrer l’impact du marketing sur les résultats de l’entreprise.

French 60 minutes or less Certification exam

借助商务管理工具化繁为简，高效管理帐号

将公司资产集中化管理，精简业务流程

Simplified Chinese Business Manager

开始在领英推广业务

学习在领英投放广告的基础知识，加速业务增长

Simplified Chinese Start advertising

衡量在领英上取得的成效

构建端到端的数据驱动策略，涵盖从明确业务目标、捕获数据信号到开展实验并评估最终成效的全过程

Simplified Chinese Measure success

LinkedIn Marketingstrategie-Zertifizierung

Zeigen Sie, dass Sie eine Full-Funnel-Marketingstrategie auf LinkedIn entwickeln und umsetzen können – von organischer Präsenz bis hin zu Kampagnen, die die richtige Zielgruppe erreichen und konkrete Ergebnisse erzielen.

German 60 minutes or less Certification exam

Video: Create Your LinkedIn Page

Set up your LinkedIn Page and get ready to unlock your business potential

English Content strategy 30 minutes or less 60 minutes or less 15 minutes or less Video Content Lake Marketing Solutions

Business Manager Partnerships and Sharing

Learn how to collaborate with other organizations using Business Manager

English Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions

Video: Boosting from Your LinkedIn Page

Learn how to increase your brand’s reach beyond your Page followers

English Content strategy 30 minutes or less 60 minutes or less 15 minutes or less Video Content Lake Marketing Solutions

Getting Started with LinkedIn Business Manager

Learn how Business Manager can help you market on LinkedIn

English Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions

Building a Full-Funnel Content Marketing Strategy on LinkedIn

Align your organic and paid content to the marketing funnel to effectively reach and engage your target audiences at the right time

English Self-paced course Campaign strategy 60 minutes or less Content Lake Marketing Solutions

Managing People, Ad Accounts, and Pages with Business Manager

Learn how to manage all your people and assets from Business Manager

English Self-paced course Business Manager 30 minutes or less 60 minutes or less Content Lake Marketing Solutions

Otimize a gestão de contas com o Gerenciador de contas

Simplifique a gestão dos materiais da sua empresa ao agrupá-los em um só lugar

Portuguese Business Manager

Avalie seu desempenho no LinkedIn

Crie uma estratégia orientada por dados, do início ao fim: da definição de objetivos à análise dos resultados

Portuguese Measure success

Aprimore a estratégia de marketing da sua campanha

Desenvolva competências para aprimorar o seu conhecimento em marketing e a estratégia da sua campanha

Portuguese Campaign strategy

Comece a anunciar sua empresa no LinkedIn

Aprenda os princípios básicos da publicidade no LinkedIn para acelerar o crescimento da sua empresa

Portuguese Start advertising

Améliorez la stratégie de vos campagnes marketing

Développez des compétences pour renforcer votre expertise marketing et améliorer la stratégie de vos campagnes.

French Campaign strategy

领英营销策略资格认证

展示您在领英策划并执行全漏斗营销的能力，涵盖从原生内容运营到精准触达目标客户并推动业务增长的各类推广活动

Simplified Chinese 30 minutes or less 60 minutes or less Certification exam

Measure your success on LinkedIn

Build an end-to-end data-driven strategy, from defining your objectives and capturing data signals to experimenting and evaluating the outcomes

English Measure success

衡量 B2B 营销中的关键指标

掌握最契合您业务的 KPI 和归因模式，告别 B2B 营销效果衡量的困境与迷茫

Simplified Chinese Measure success Self-paced course 30 minutes or less 60 minutes or less 15 minutes or less

Créer une stratégie de contenu marketing pour LinkedIn

Adaptez vos contenus organiques et payants aux différentes étapes du funnel marketing pour toucher et engager efficacement vos audiences cibles au moment opportun

French Self-paced course Campaign strategy 60 minutes or less

Driving Outcomes with LinkedIn Video Measurement

Connect video metrics to real business outcomes with a practical four-phase measurement framework

English Self-paced course 30 minutes or less 60 minutes or less Video solutions

Crafting Impactful LinkedIn Videos

Build video content that engages LinkedIn members and supports clear business goals

English Self-paced course 30 minutes or less 60 minutes or less Video solutions

Press Play on Your LinkedIn Video Strategy

Create an effective video marketing strategy on LinkedIn to drive measurable business outcomes.

English Self-paced course 30 minutes or less 60 minutes or less Video solutions

Develop an effective LinkedIn Video strategy

Ground yourself in Video basics, craft quality content, distribute across channels, and measure your results

English Video solutions

Create and Manage LinkedIn Events

Plan, build, and run professional events on LinkedIn end-to-end

English Self-paced course 30 minutes or less 60 minutes or less LinkedIn Events

Measure and Optimize LinkedIn Event Performance

Analyze event metrics to refine strategy and improve campaign performance

English Self-paced course 30 minutes or less 60 minutes or less LinkedIn Events

Promote Events with LinkedIn Ads

Increase event visibility and registrations with marketing and campaign creation strategies

English Self-paced course 30 minutes or less 60 minutes or less LinkedIn Events

Create high-performing Events on LinkedIn

Perfect the strategies to design and promote LinkedIn events that maximize engagement and impact

English LinkedIn Events

Formatos publicitarios de LinkedIn

Descubre cómo usar distintos formatos de anuncio para conseguir tus objetivos de marketing en LinkedIn.

Spanish Self-paced course Start advertising 30 minutes or less 60 minutes or less

Certificación «Estrategia de marketing de LinkedIn»

Acredita que sabes planificar y ejecutar una estrategia de proceso completo en LinkedIn, desde la presencia orgánica hasta campañas que llegan a los públicos adecuados y generan crecimiento.

Spanish 60 minutes or less Certification exam

Certificación «Aspectos básicos de la publicidad en LinkedIn»

Demuestra que sabes cómo funciona la publicidad en LinkedIn de principio a fin: desde configurar una campaña hasta sacar partido a las herramientas de segmentación.

Spanish 60 minutes or less Certification exam

Certificación «Evaluación de marketing de LinkedIn»

Valida tu capacidad para interpretar los datos de campañas en LinkedIn, extraer conclusiones y vincular el marketing a resultados concretos de negocio.

Spanish 60 minutes or less Certification exam

Certificação do LinkedIn em avaliação de marketing

Comprove que você sabe analisar dados de campanhas no LinkedIn, gerar insights e mostrar o impacto do marketing nos resultados

Portuguese 60 minutes or less Certification exam

Certificação de estratégia de marketing do LinkedIn

Mostre que você sabe como planejar e implementar estratégias de marketing no LinkedIn: da presença orgânica a campanhas que alcançam o público ideal e aceleram o crescimento

Portuguese 60 minutes or less Certification exam

Certification sur la création de contenu et de publicités sur LinkedIn

Montrez que vous êtes capable d’élaborer une stratégie marketing full-funnel pour toucher votre audience, en gérant notamment une Page LinkedIn active et en concevant des publicités qui accrochent les regards.

French 60 minutes or less Certification exam

Certification sur la stratégie marketing LinkedIn

Démontrez votre capacité à planifier et à mettre en œuvre une stratégie marketing full-funnel sur LinkedIn, de l’établissement d’une présence organique à la création de campagnes qui touchent les bonnes audiences et stimulent la croissance.

French 60 minutes or less Certification exam

LinkedInマーケティング効果測定認定資格

LinkedInキャンペーンのデータを解釈し、重要なインサイトを見いだして、実際のビジネス成果に対してマーケティングの影響を実証する能力があることを確認しましょう

Japanese 60 minutes or less Certification exam

LinkedInコンテンツ制作 & クリエイティブデザイン認定資格

LinkedIn会社・団体ページの積極的な運用や視覚的に説得力のあるクリエイティブのデザインなど、フルファネルマーケティングの戦略を策定し、オーディエンスにリーチできる能力があることを示しましょう

Japanese 60 minutes or less Certification exam

LinkedInマーケティング戦略認定資格

オーガニックなプレゼンスから、適切なオーディエンスにリーチして成長を加速させるキャンペーンまで、LinkedInでのフルファネルマーケティングを計画し、実行できる能力を実証しましょう

Japanese 60 minutes or less Certification exam

领英广告基础知识资格认证

证明您已掌握领英广告的核心要义，包括精准设置推广活动及熟练运用定向工具提升投放效果

Simplified Chinese 30 minutes or less 60 minutes or less Certification exam

Practice exam: LinkedIn Marketing Measurement Certification

Prepare for the LinkedIn Marketing Measurement Certification with this practice exam

English 30 minutes or less 60 minutes or less Practice exam

Colaboración en Business Manager

Descubre cómo colaborar con otras empresas mediante Business Manager.

Spanish Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

Certificação de princípios básicos da publicidade do LinkedIn

Comprove que você domina as noções básicas de publicidade no LinkedIn, como a configuração de campanhas e o uso de ferramentas de segmentação para otimizar o desempenho

Portuguese 60 minutes or less Certification exam

Grundlagen-Zertifizierung für LinkedIn Werbung

Zeigen Sie, dass Sie die Grundlagen der Anzeigenwerbung auf LinkedIn verstehen – vom Einrichten einer Kampagne bis zum Einsatz von Targetingtools zur Performancesteigerung.

German 60 minutes or less Certification exam

Übungstest: LinkedIn Marketingstrategie-Zertifizierung

Mit diesem Übungstest können Sie sich auf die Marketingstrategie-Zertifikatsprüfung vorbereiten.

German 30 minutes or less 60 minutes or less Practice exam

广告推广活动实验

利用实验工具来监测品牌感知，优化广告素材并调整投放参数，从而提升推广活动表现

Simplified Chinese Measure success Self-paced course 60 minutes or less

動画: 収益アトリビューションメトリスクでアクションを開始

収益アトリビューション指標を使用してLinkedInでのROIを測定

Japanese Measure success 30 minutes or less 60 minutes or less 15 minutes or less Video

B2Bマーケティングにおける重要な要素の測定

ビジネスに適したKPIとアトリビューションモデルへの理解を深め、B2Bマーケティングパフォーマンス測定における課題を克服します

Japanese Measure success Self-paced course 30 minutes or less 60 minutes or less 15 minutes or less

Vidéo : Mettre en place des actions grâce aux indicateurs d’attribution des revenus

Mesurez votre retour sur investissement sur LinkedIn grâce à des indicateurs d'attribution de revenus

French Measure success 30 minutes or less 60 minutes or less 15 minutes or less Video

Video: Nutzen Sie die Kennzahlen zur Umsatzzuordnung, um gezielt zu handeln

Messen Sie Ihren ROI auf LinkedIn mit Umsatzzuordnungsmetriken

German Measure success 30 minutes or less 60 minutes or less 15 minutes or less Video

Experimentación con campañas publicitarias

Aprovecha las herramientas de experimentación para evaluar la percepción de marca, perfeccionar los anuncios y ajustar los parámetros de difusión para optimizar el rendimiento de la campaña.

Spanish Measure success Self-paced course 60 minutes or less

Building an Organic Presence with LinkedIn Pages

Learn how to create and maintain an active LinkedIn Page, as well as how to use all the features available to build, maintain, and expand your brand’s organic presence

English Self-paced course Content strategy 60 minutes or less Content Lake Marketing Solutions

Activar la API de conversiones

Usa la API de conversiones de LinkedIn para transmitir los datos de conversión de forma automática y directa al Administrador de campañas y poder ver la aportación de tu marketing a todo el proceso.

Spanish Measure success Self-paced course 30 minutes or less 60 minutes or less

在领英公司主页构建原生 (免费) 展示

学习如何创建公司主页并保持其活跃度，以及善用所有可用功能，建立、维持和扩展品牌的原生形象。

Simplified Chinese Self-paced course Content strategy 60 minutes or less

打造全漏斗内容营销战略

学习如何创建公司主页并保持其活跃度，以及善用所有可用功能，建立品牌可信度。

Simplified Chinese Self-paced course Campaign strategy 60 minutes or less

ファネル全体におけるコンテンツマーケティング戦略構築

魅力的なLinkedIn会社・団体ページを作成・維持する方法や、貴社のブランドの信頼向上をサポートするさまざまな機能について学びましょう。

Japanese Self-paced course Campaign strategy 60 minutes or less

Exame prático: Certificação de design e conteúdo de anúncios do LinkedIn

Este exame prático ajudará você a se preparar para a certificação em avaliação de marketing do LinkedIn.

Portuguese 30 minutes or less 60 minutes or less Practice exam

Creative Design for LinkedIn

Design compelling creative that attracts LinkedIn members to engage with your content

English Self-paced course Content strategy 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions

Marketingstrategie für Full-Funnel-Content auf LinkedIn

Wie Sie Ihren organischen und bezahlten Content auf den Marketing Funnel abstimmen, um Ihre Zielgruppe im richtigen Moment zu erreichen und Interesse zu wecken.

German Self-paced course Campaign strategy 60 minutes or less

Aufbau einer organischen Präsenz mit LinkedIn Unternehmensseiten

Erfahren Sie, wie Sie eine LinkedIn Unternehmensseite erstellen, diese optimal einsetzen und die verfügbaren Features nutzen, um die organische Präsenz Ihrer Marke auf- und auszubauen.

German Self-paced course Content strategy 60 minutes or less

领英上的广告形式

了解如何使用不同的广告形式来实现您在领英上的营销目标。

Simplified Chinese Self-paced course Start advertising 30 minutes or less 60 minutes or less

Diseño de anuncios para LinkedIn

Diseña anuncios que resulten atractivos para que los miembros de LinkedIn interactúen con tu contenido.

Spanish Self-paced course Content strategy 30 minutes or less 60 minutes or less 15 minutes or less

领英广告的报告与分析工具

学习如何确定推广活动关键指标并利用报告与分析工具优化推广活动。

Simplified Chinese Measure success Self-paced course 60 minutes or less

Utiliser le ciblage publicitaire de LinkedIn

Apprenez à utiliser le ciblage de LinkedIn et à optimiser vos chances de réussite.

French Self-paced course Start advertising 60 minutes or less

Reporting and Analytics for LinkedIn Ads

Learn to identify key campaign metrics and utilize reporting and analytics tools to optimize your campaigns

English Measure success Self-paced course 60 minutes or less Content Lake Marketing Solutions

Exame prático: Certificação de princípios básicos da publicidade do LinkedIn

Faça este simulado e prepare-se para o exame de certificação de princípios básicos da publicidade no LinkedIn

Portuguese 30 minutes or less 60 minutes or less Practice exam

模擬試験 - LinkedInコンテンツ制作 & クリエイティブデザイン認定資格

この模擬試験でLinkedInコンテンツ&クリエイティブデザインの認定資格を取得する準備をしましょう

Japanese 30 minutes or less 60 minutes or less Practice exam

模擬試験 - LinkedInマーケティング効果測定認定資格

この演習テストで、LinkedInマーケティング効果測定認定資格の取得に向けて準備をしましょう

Japanese 30 minutes or less 60 minutes or less Practice exam

Expérimentation de la campagne publicitaire

Exploitez les outils d’expérimentation pour surveiller la perception de la marque, affiner les publicités et perfectionner les paramètres de diffusion afin d’améliorer les performances de la campagne.

French Measure success Self-paced course 60 minutes or less

模拟考试 - 领英内容和领英广告素材设计资格认证考试

通过本模拟考试为领英内容和广告素材设计资格认证做准备

Simplified Chinese 30 minutes or less 60 minutes or less Practice exam

LinkedInの広告フォーマット

LinkedInでのマーケティング目標達成に向け、さまざまな広告フォーマットを使い分ける方法について学習します。

Japanese Self-paced course Start advertising 30 minutes or less 60 minutes or less

Übungstest: Grundlagen-Zertifizierung für LinkedIn Werbung

Mit diesem Übungstest können Sie sich auf die Zertifikatsprüfung zu den Grundlagen von LinkedIn Werbung vorbereiten.

German 30 minutes or less 60 minutes or less Practice exam

Practice exam: LinkedIn Marketing Strategy Certification

Prepare for the LinkedIn Marketing Strategy Certification with this practice exam

English 30 minutes or less 60 minutes or less Practice exam

Mesurez votre réussite sur LinkedIn

Élaborez une stratégie globale axée sur les données, de la définition de vos objectifs à la collecte de signaux de données, en passant par la réalisation de tests et l’évaluation des résultats.

French Measure success

Concevez une stratégie de contenu efficace

Commencez par les fondamentaux pour créer du contenu de qualité et le diffuser efficacement.

French Content strategy

Diseña una estrategia de contenido ganadora

Asienta las bases para producir contenido de calidad y distribuirlo de manera eficaz.

Spanish Content strategy

Practice exam: LinkedIn Advertising Fundamentals Certification

Prepare for the LinkedIn Advertising Fundamentals Certification with this practice exam

English 30 minutes or less 60 minutes or less Practice exam

Evalúa tus resultados en LinkedIn

Desarrolla una estrategia basada en datos sin saltarte ningún paso: define tus objetivos, capta las señales correctas, haz pruebas y evalúa resultados.

Spanish Measure success

Empieza a publicitar tu negocio en LinkedIn

Domina los fundamentos de la publicidad en LinkedIn para acelerar el crecimiento de tu negocio.

Spanish Start advertising

Simplifica la gestión de cuentas con Business Manager

Simplifica la gestión de los activos de tu organización al centralizarnos en un mismo lugar.

Spanish Business Manager

Eine erfolgreiche Content-Strategie entwickeln

Erfahren Sie, wie Sie hochwertige Inhalte entwickeln und effektiv ausspielen.

German Content strategy

Ihre Kampagnenstrategie optimieren

Erwerben Sie Kenntnisse, um Ihre Marketingexpertise auszubauen und Ihre Kampagnenstrategie zu verbessern.

German Campaign strategy

Eine Kampagne für Ihr Unternehmen auf LinkedIn schalten

Erwerben Sie die Grundlagen für Werbung auf LinkedIn, um das Wachstum Ihres Unternehmens zu fördern.

German Start advertising

Die Kontoverwaltung mit Business Manager vereinfachen

Vereinfachen Sie die Verwaltung Ihrer Marketing-Assets, in dem Sie sie an einem Ort bündeln.

German Business Manager

Erfolg auf LinkedIn messen

Entwickeln Sie eine umfassende datengestützte Strategie: Definieren Sie Ihr Marketingziel, erfassen Sie Datensignale, experimentieren Sie mit den Ergebnissen und werten Sie diese aus.

German Measure success

Simplify account management with Business Manager

Streamline the management of your organization’s assets by grouping them under one umbrella

English Business Manager

Start advertising your business on LinkedIn

Learn the fundamentals of advertising on LinkedIn to accelerate your business growth

English Start advertising

Design your winning content strategy

Start with the basics to create quality content and distribute it effectively

English Content strategy

领英营销衡量资格认证

验证您能够解读领英推广活动数据、挖掘关键洞察，并证明营销对实际业务成果的影响

Simplified Chinese 60 minutes or less Certification exam

Seguimiento de las conversiones

Configura el seguimiento de las conversiones con la etiqueta Insight Tag y la API de conversiones de LinkedIn para evaluar y optimizar tus campañas orientadas a la fase final del proceso.

Spanish Measure success Self-paced course 30 minutes or less 60 minutes or less

Avalie o que é importante no marketing B2B

Supere os desafios de avaliar o desempenho do marketing B2B, compreendendo melhor os indicadores de desempenho e os modelos de atribuição mais adequados para seu negócio.

Portuguese Measure success Self-paced course 30 minutes or less 60 minutes or less 15 minutes or less

Como começar a usar o Gerenciador de contas do LinkedIn

Saiba como o Gerenciador de contas pode ajudar você com o marketing no LinkedIn.

Portuguese Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

Gerenciamento de pessoas, contas de anúncios e Pages no Gerenciador de contas

Saiba como utilizar o Gerenciador de contas para gerenciar todos os materiais e pessoas da sua empresa

Portuguese Self-paced course Business Manager 30 minutes or less 60 minutes or less

Acompanhamento de conversões

Configure o acompanhamento de conversões usando a LinkedIn Insight Tag e a API de conversões para avaliar e otimizar as campanhas de funil inferior.

Portuguese Measure success Self-paced course 30 minutes or less 60 minutes or less

Como usar o LinkedIn para gerar conhecimento da marca

Crie uma estratégia sólida de campanha para aumentar o conhecimento da marca.

Portuguese Self-paced course Campaign strategy 60 minutes or less

Como ativar a API de conversões

Use a API de conversões do LinkedIn para enviar os dados de conversão de maneira automática e direta para o Gerenciador de campanhas e ver a contribuição do seu marketing para todo o processo.

Portuguese Measure success Self-paced course 30 minutes or less 60 minutes or less

Como usar o LinkedIn para geração de leads

Saiba como usar o LinkedIn para gerar leads e aumentar as conversões.

Portuguese Self-paced course Campaign strategy 60 minutes or less

Como desenvolver uma estratégia de marketing de conteúdo pelo funil de conversão no LinkedIn

Alinhe seu conteúdo orgânico e pago ao funil de marketing para alcançar e engajar seu público-alvo no momento certo

Portuguese Self-paced course Campaign strategy 60 minutes or less

Estrategias para la optimización de campañas

Descubre los tres factores principales a la hora de optimizar campañas.

Spanish Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

Design de conteúdo do LinkedIn

Crie anúncios com apelo visual para incentivar a interação dos usuários do LinkedIn.

Portuguese Self-paced course Content strategy 30 minutes or less 60 minutes or less 15 minutes or less

Cómo diseñar tu estrategia de contenido en LinkedIn

Distribuye tu contenido orgánico y de pago a lo largo del ciclo de marketing para llegar de forma eficaz a tu público objetivo en el momento más oportuno.

Spanish Self-paced course Campaign strategy 60 minutes or less

Públicos compartidos en Business Manager

Descubre cómo mejorar tus estrategias de segmentación con los públicos compartidos.

Spanish Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

Evalúa lo importante en el marketing B2B

Supera los desafíos de evaluar el rendimiento del marketing B2B entendiendo los indicadores clave del rendimiento y los modelos de atribución que mejor se adaptan a tu negocio.

Spanish Measure success Self-paced course 30 minutes or less 60 minutes or less 15 minutes or less

Cómo utilizar LinkedIn para el conocimiento de marca

Fomenta el conocimiento de marca con una estrategia eficaz de campaña de marca.

Spanish Self-paced course Campaign strategy 60 minutes or less

Primeros pasos con LinkedIn Business Manager

Descubre cómo Business Manager te ayudará a publicitarte en LinkedIn.

Spanish Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

Video: Boosting as Part of Your Content Strategy

Save time and keep your campaigns “always on” by boosting your organic content

English Campaign strategy 30 minutes or less 60 minutes or less 15 minutes or less Video Content Lake Marketing Solutions

Sharing Audiences through Business Manager

Learn how to uplevel targeting strategies with audience sharing

English Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions

Account Based Marketing

Learn how to design an ABM framework on LinkedIn that is unique to your organization to meet your marketing goals and achieve your business objectives

English Self-paced course Campaign strategy 60 minutes or less Content Lake Marketing Solutions

Using LinkedIn for Lead Generation

Learn to use LinkedIn to drive leads and conversions

English Self-paced course Campaign strategy 60 minutes or less Content Lake Marketing Solutions

Measure What Matters in B2B Marketing

Overcome the challenges of measuring B2B marketing performance with a better understanding of the KPIs and attribution models best suited to your business

English Measure success Self-paced course 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions

Using LinkedIn's Ad Targeting

Learn how LinkedIn's unique targeting works and best practices

English Self-paced course Start advertising 60 minutes or less Content Lake Marketing Solutions

Amplify Your Reach with LinkedIn's CTV Ads

Design, launch, and measure your CTV Ads campaign to reach your target audience in new ways

English Self-paced course 30 minutes or less 60 minutes or less Content Lake Marketing Solutions Video solutions

Launch High-Impact Events on LinkedIn

Build a sophisticated events strategy that drives awareness, engagement, and pipeline growth

English Self-paced course 30 minutes or less 60 minutes or less Content Lake Marketing Solutions LinkedIn Events

Brand Awareness mit LinkedIn

Wie Sie die Brand Awareness mit einer durchdachten Kampagnenstrategie steigern.

German Self-paced course Campaign strategy 60 minutes or less

Erste Schritte mit LinkedIn Business Manager

Erfahren Sie, wie Sie mit LinkedIn Business Manager Ihre Marketingaktivitäten auf LinkedIn einfacher verwalten können.

German Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

Anzeigenkampagnen testen

Mit den Testtools von LinkedIn können Sie ermitteln, wie Ihre Marke wahrgenommen wird und welche Anzeigenelemente erfolgskritisch sind, um Ihre Anzeigen entsprechend zu optimieren um die Kampagnen-Performance zu steigern.

German Measure success Self-paced course 60 minutes or less

LinkedIn広告のレポートと分析

重要なキャンペーンメトリクスを特定し、レポートおよび分析ツールを活用してキャンペーンを最適化する方法を学びます。

Japanese Measure success Self-paced course 60 minutes or less

B2B-Marketing: Messen, worauf es ankommt

Den Erfolg Ihres B2B-Marketings zu messen, ist eine anspruchsvolle Aufgabe. Die richtigen KPIs und Attributionsmodellen unterstützen Sie dabei.

German Measure success Self-paced course 30 minutes or less 60 minutes or less 15 minutes or less

ブランド認知の向上にLinkedInを活用する

強力なブランドキャンペーン戦略でブランド認知を向上させる。

Japanese Self-paced course Campaign strategy 60 minutes or less

広告キャンペーンの実験

実験ツールを活用してブランドの印象のモニタリング、クリエイティブの改良、配信パラメーターの最適化を行い、キャンペーンパフォーマンスの向上を図ります

Japanese Measure success Self-paced course 60 minutes or less

ビジネスマネージャーでユーザー、広告アカウント、会社・団体ページを管理する

ビジネスマネージャーでユーザーとアセットを管理する方法を学ぶ

Japanese Self-paced course Business Manager 30 minutes or less 60 minutes or less

LinkedIn広告ターゲティングの活用方法

LinkedIn独自のターゲティング機能とベストプラクティスについて学びます。

Japanese Self-paced course Start advertising 60 minutes or less

LinkedIn会社・団体ページでオーガニックプレゼンスを確立する

LinkedIn会社・団体ページを作成し、アクティブな活動を維持する方法や、ブランドのオーガニックプレゼンスの構築、維持、拡大に役立つさまざまな機能の使い方を学びます。

Japanese Self-paced course Content strategy 60 minutes or less

コンバージョントラッキング

LinkedIn InsightタグとコンバージョンAPIを使用してコンバージョントラッキングを設定し、下部ファネルのキャンペーンについて測定し、最適化することができます。

Japanese Measure success Self-paced course 30 minutes or less 60 minutes or less

LinkedInで役立つクリエイティブデザイン

LinkedInメンバーによる貴社のコンテンツへのエンゲージメントを促す、説得力のあるクリエイティブをデザインしましょう。

Japanese Self-paced course Content strategy 30 minutes or less 60 minutes or less 15 minutes or less

Rapports et statistiques pour LinkedIn Ads

Apprenez à identifier les indicateurs de campagne clés et à vous servir des rapports et des statistiques pour optimiser vos campagnes.

French Measure success Self-paced course 60 minutes or less

LinkedInビジネスマネージャーのスタートガイド

LinkedInでのマーケティング活動をビジネスマネージャーがサポートする方法を学ぶ

Japanese Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

ビジネスマネージャーパートナーシップと共有

ビジネスマネージャーを使用して他の組織と連携する方法を学ぶ

Japanese Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

Partenariats et partage dans Business Manager

Découvrez comment collaborer avec d’autres organisations à l’aide de Business Manager

French Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

Partager des audiences avec Business Manager

Découvrez comment déployer à grande échelle vos stratégies de ciblage à l’aide du partage d’audiences.

French Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

Suivi des conversions

Configurez le suivi des conversions en utilisant le LinkedIn Insight Tag et l’API des conversions pour mesurer et optimiser vos campagnes de bas de funnel.

French Measure success Self-paced course 30 minutes or less 60 minutes or less

Focalisez-vous sur les indicateurs marketing BtoB qui comptent

Réussissez à mesurer les performances marketing BtoB en comprenant quels KPI et quels modèles d’attribution sont les mieux adaptés à votre entreprise

French Measure success Self-paced course 30 minutes or less 60 minutes or less 15 minutes or less

Gérer des utilisateurs, des comptes publicitaires et des Pages avec Business Manager

Découvrez comment gérer l’ensemble de vos utilisateurs et de vos ressources avec Business Manager

French Self-paced course Business Manager 30 minutes or less 60 minutes or less

领英商务管理工具入门课程

了解商务管理工具如何帮助您在领英上进行营销

Simplified Chinese Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

视频: 通过收益归因指标采取行动

使用收入归因指标衡量您在 LinkedIn 上的投资回报率

Simplified Chinese Measure success 30 minutes or less 60 minutes or less 15 minutes or less Video

Créer une campagne

Utilisez les modes Accelerate et Classic de Campaign Manager pour créer des campagnes full funnel.

French Self-paced course Start advertising 60 minutes or less

创建推广活动

使用营销管理工具的“加速”和“经典”模式创建全漏斗推广活动。

Simplified Chinese Self-paced course Start advertising 60 minutes or less

商务管理工具的介绍与应用

了解如何使用商务管理工具与其他组织协作

Simplified Chinese Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

通过商务管理工具共享目标客户

了解如何利用目标客户共享功能提升定向策略

Simplified Chinese Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

推广活动优化策略

了解推广活动三大优化杠杆。

Simplified Chinese Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

借力领英提升品牌认知度

借助强有力的品牌推广活动策略，提高品牌认知度。

Simplified Chinese Self-paced course Campaign strategy 60 minutes or less

Practice exam: LinkedIn Content and Creative Design Certification

Prepare for the LinkedIn Content and Creative Design Certification with this practice exam

English 30 minutes or less 60 minutes or less Practice exam

Formatos de anúncio do LinkedIn

Saiba como utilizar diferentes formatos de anúncio para alcançar metas de marketing no LinkedIn.

Portuguese Self-paced course Start advertising 30 minutes or less 60 minutes or less

Ad Formats on LinkedIn

Learn how to use different ad formats to achieve your marketing objectives on LinkedIn

English Self-paced course Start advertising 30 minutes or less 60 minutes or less Content Lake Marketing Solutions

Examen blanc : Certification sur la stratégie marketing LinkedIn

Préparez-vous à la certification sur la stratégie marketing LinkedIn avec cet examen blanc

French 30 minutes or less 60 minutes or less Practice exam

Übungstest: LinkedIn Zertifizierung für Content und Anzeigengestaltung

Dieser Übungstest hilft Ihnen bei der Vorbereitung auf die Prüfung für die LinkedIn Zertifizierung für Content und Anzeigengestaltung.

German 30 minutes or less 60 minutes or less Practice exam

Examen blanc : Certification sur la création de contenu et de publicités sur LinkedIn

Préparez-vous à la certification sur la création de contenu et de publicités sur LinkedIn avec cet examen blanc

French 30 minutes or less 60 minutes or less Practice exam

模拟考试 - 领英营销策略资格认证

通过本模拟考试为领英营销策略资格认证做准备

Simplified Chinese 30 minutes or less 60 minutes or less Practice exam

Exame prático: Certificação de estratégia de marketing do LinkedIn

Faça este simulado e prepare-se para o exame de certificação de estratégia de marketing do LinkedIn

Portuguese 30 minutes or less 60 minutes or less Practice exam

模擬試験 - LinkedIn広告の基礎認定資格

この模擬試験でLinkedIn広告の基礎認定資格を取得する準備をしましょう

Japanese 30 minutes or less 60 minutes or less Practice exam

模拟考试 - 领英营销衡量资格认证

通过本模拟考试为领英营销衡量资格认证做好准备

Simplified Chinese 30 minutes or less 60 minutes or less Practice exam

Examen de prueba: Certificación «Diseño y contenido de los anuncios de LinkedIn»

Este examen de prueba te ayudará a preparar el examen para la certificación «Diseño y contenido de los anuncios de LinkedIn».

Spanish 30 minutes or less 60 minutes or less Practice exam

Examen de prueba: Certificación «Aspectos básicos de la publicidad en LinkedIn»

Este examen de prueba te ayudará a preparar el examen para la certificación «Aspectos básicos de la publicidad en LinkedIn».

Spanish 30 minutes or less 60 minutes or less Practice exam

Examen de prueba: Certificación «Evaluación de marketing de LinkedIn»

Este examen de prueba te ayudará a preparar el examen para la certificación «Evaluación de marketing de LinkedIn».

Spanish 30 minutes or less 60 minutes or less Practice exam

模拟考试 - 领英广告基础知识资格认证

通过本模拟考试为领英广告基础知识资格认证做准备

Simplified Chinese 30 minutes or less 60 minutes or less Practice exam

Übungstest: Zertifizierung für „Erfolgsmessung im Marketing“ von LinkedIn

Mit diesem Übungstest können Sie sich auf die Zertifizierungsprüfung für „Erfolgsmessung im Marketing“ von LinkedIn vorbereiten.

German 30 minutes or less 60 minutes or less Practice exam

Examen de prueba: Certificación «Estrategia de marketing de LinkedIn»

Este examen de prueba te ayudará a preparar el examen para la certificación «Estrategia de marketing de LinkedIn».

Spanish 30 minutes or less 60 minutes or less Practice exam

模擬試験 - LinkedInマーケティング戦略認定資格

この模擬試験でLinkedInマーケティング戦略の認定資格を取得する準備をしましょう

Japanese 30 minutes or less 60 minutes or less Practice exam

Exame prático: Certificação do LinkedIn em avaliação de marketing

Faça este simulado e prepare-se para o exame de certificação de princípios básicos da publicidade no LinkedIn

Portuguese 30 minutes or less 60 minutes or less Practice exam

Examen blanc : Certification sur la mesure des performances marketing LinkedIn

Préparez-vous à la certification sur la mesure des performances marketing LinkedIn avec cet examen blanc

French 30 minutes or less 60 minutes or less Practice exam

Managing People, Ad Accounts, and Pages with Business Manager

Learn how to manage all your people and assets from Business Manager

English Self-paced course Business Manager 30 minutes or less 60 minutes or less Content Lake Marketing Solutions

Getting Started with LinkedIn Business Manager

Learn how Business Manager can help you market on LinkedIn

English Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions

Business Manager Partnerships and Sharing

Learn how to collaborate with other organizations using Business Manager

English Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions

Sharing Audiences through Business Manager

Learn how to uplevel targeting strategies with audience sharing

English Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions

Utiliser le ciblage publicitaire de LinkedIn

Apprenez à utiliser le ciblage de LinkedIn et à optimiser vos chances de réussite.

French Self-paced course Start advertising 60 minutes or less

Formats publicitaires sur LinkedIn

Découvrez les différents formats publicitaires disponibles sur LinkedIn pour vous aider à atteindre vos objectifs marketing.

French Self-paced course Start advertising 30 minutes or less 60 minutes or less

Stratégies d’optimisation de campagne

Découvrez les trois principaux leviers d’optimisation de campagne.

French Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

Introduction à la publicité sur LinkedIn

Apprenez à créer une campagne publicitaire, à optimiser vos objectifs et à mesurer les résultats de vos campagnes.

French Self-paced course Start advertising 60 minutes or less

Créer une campagne

Utilisez les modes Accelerate et Classic de Campaign Manager pour créer des campagnes full funnel.

French Self-paced course Start advertising 60 minutes or less

Examen blanc : Certification sur les notions de base des publicités LinkedIn

Préparez-vous à la certification sur les notions de base des publicités LinkedIn avec cet examen blanc

French 30 minutes or less 60 minutes or less Practice exam

Certification sur les notions de base des publicités LinkedIn

Montrez que vous comprenez les notions de base de la publicité sur LinkedIn, de la création de campagnes à l’utilisation de nos outils de ciblage pour améliorer vos performances.

French 60 minutes or less Certification exam

LinkedIn広告の基礎認定資格

キャンペーンの設定から、ターゲティングツールを使用してのパフォーマンス向上まで、LinkedInでの広告掲載の要点を理解していることを示しましょう

Japanese 60 minutes or less Certification exam

模擬試験 - LinkedIn広告の基礎認定資格

この模擬試験でLinkedIn広告の基礎認定資格を取得する準備をしましょう

Japanese 30 minutes or less 60 minutes or less Practice exam

LinkedInの広告フォーマット

LinkedInでのマーケティング目標達成に向け、さまざまな広告フォーマットを使い分ける方法について学習します。

Japanese Self-paced course Start advertising 30 minutes or less 60 minutes or less

LinkedIn広告の紹介

広告キャンペーンの作成、成果の測定、目的に合わせた最適化について学びます。

Japanese Self-paced course Start advertising 60 minutes or less

LinkedIn広告ターゲティングの活用方法

LinkedIn独自のターゲティング機能とベストプラクティスについて学びます。

Japanese Self-paced course Start advertising 60 minutes or less

キャンペーンの作成

キャンペーンマネージャーの促進モードとクラシックモードを使用して、フルファネルキャンペーンを作成します。

Japanese Self-paced course Start advertising 60 minutes or less

キャンペーン最適化戦略

キャンペーンを最適化する3つの主な方法について学びます。

Japanese Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

Übungstest: Grundlagen-Zertifizierung für LinkedIn Werbung

Mit diesem Übungstest können Sie sich auf die Zertifikatsprüfung zu den Grundlagen von LinkedIn Werbung vorbereiten.

German 30 minutes or less 60 minutes or less Practice exam

Grundlagen-Zertifizierung für LinkedIn Werbung

Zeigen Sie, dass Sie die Grundlagen der Anzeigenwerbung auf LinkedIn verstehen – vom Einrichten einer Kampagne bis zum Einsatz von Targetingtools zur Performancesteigerung.

German 60 minutes or less Certification exam

Anzeigen-Targeting auf LinkedIn

Lernen Sie das einzigartige Targeting auf unserer Plattform und die Best Practices hierzu kennen.

German Self-paced course Start advertising 60 minutes or less

Anzeigenformate auf LinkedIn

Wie Sie die Anzeigenformate von LinkedIn nutzen, um Ihre Marketingziele zu erreichen.

German Self-paced course Start advertising 30 minutes or less 60 minutes or less

Kampagnen-Optimierung

Lernen Sie die drei wichtigsten Faktoren zur Kampagnen-Optimierung kennen.

German Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

Einführung in LinkedIn Ads

Erfahren Sie, wie Sie eine Anzeigenkampagne erstellen, Ihren Erfolg messen und Ihr Marketing optimieren.

German Self-paced course Start advertising 60 minutes or less

Eine Kampagne erstellen

Full-Funnel-Kampagnen im beschleunigten und klassischen Modus erstellen (Kampagnen-Manager)

German Self-paced course Start advertising 60 minutes or less

Formatos de anúncio do LinkedIn

Saiba como utilizar diferentes formatos de anúncio para alcançar metas de marketing no LinkedIn.

Portuguese Self-paced course Start advertising 30 minutes or less 60 minutes or less

Como criar uma campanha

Use o modo de aceleração e o modo clássico do Gerenciador de campanhas para criar campanhas que abrangem todo o funil de conversão.

Portuguese Self-paced course Start advertising 60 minutes or less

Introdução ao LinkedIn Ads

Saiba como criar uma campanha de anúncios, avaliar seus resultados e alcançar seus objetivos de publicidade.

Portuguese Self-paced course Start advertising 60 minutes or less

Dicas para otimizar campanhas

Conheça os três principais elementos que podem ser ajustados para otimizar suas campanhas.

Portuguese Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

Certificação de princípios básicos da publicidade do LinkedIn

Comprove que você domina as noções básicas de publicidade no LinkedIn, como a configuração de campanhas e o uso de ferramentas de segmentação para otimizar o desempenho

Portuguese 60 minutes or less Certification exam

Exame prático: Certificação de princípios básicos da publicidade do LinkedIn

Faça este simulado e prepare-se para o exame de certificação de princípios básicos da publicidade no LinkedIn

Portuguese 30 minutes or less 60 minutes or less Practice exam

Como usar a segmentação de anúncios do LinkedIn

Descubra como funciona a segmentação única do LinkedIn e conheça as melhores práticas.

Portuguese Self-paced course Start advertising 60 minutes or less

打造全漏斗内容营销战略

学习如何创建公司主页并保持其活跃度，以及善用所有可用功能，建立品牌可信度。

Simplified Chinese Self-paced course Campaign strategy 60 minutes or less

模拟考试 - 领英内容和领英广告素材设计资格认证考试

通过本模拟考试为领英内容和广告素材设计资格认证做准备

Simplified Chinese 30 minutes or less 60 minutes or less Practice exam

领英内容和领英广告素材设计资格认证考试

证明您具备制定全漏斗营销策略以触达目标客户的能力，包括运营活跃的公司主页以及设计具有视觉冲击力的广告创意

Simplified Chinese 60 minutes or less Certification exam

在领英公司主页构建原生 (免费) 展示

学习如何创建公司主页并保持其活跃度，以及善用所有可用功能，建立、维持和扩展品牌的原生形象。

Simplified Chinese Self-paced course Content strategy 60 minutes or less

领英广告素材设计

设计引人注目的广告素材，吸引领英会员参与内容互动。

Simplified Chinese Self-paced course Content strategy 30 minutes or less 60 minutes or less 15 minutes or less

Conversion Tracking

Set up conversion tracking using the LinkedIn Insight Tag and Conversions API to measure and optimize lower funnel campaigns

English Measure success Self-paced course 30 minutes or less 60 minutes or less Content Lake Marketing Solutions

Measure What Matters in B2B Marketing

Overcome the challenges of measuring B2B marketing performance with a better understanding of the KPIs and attribution models best suited to your business

English Measure success Self-paced course 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions

LinkedIn Marketing Measurement Certification

Validate your ability to interpret LinkedIn campaign data, uncover meaningful insights, and demonstrate marketing's impact on real business outcomes

English 60 minutes or less Certification exam

Practice exam: LinkedIn Marketing Measurement Certification

Prepare for the LinkedIn Marketing Measurement Certification with this practice exam

English 30 minutes or less 60 minutes or less Practice exam

Reporting and Analytics for LinkedIn Ads

Learn to identify key campaign metrics and utilize reporting and analytics tools to optimize your campaigns

English Measure success Self-paced course 60 minutes or less Content Lake Marketing Solutions

Ad Campaign Experimentation

Leverage experimentation tools to monitor brand perception, refine creative and hone delivery parameters to improve campaign performance

English Measure success Self-paced course 60 minutes or less Content Lake Marketing Solutions

Video: Taking Action with Revenue Attribution Metrics

Measure your ROI on LinkedIn with revenue attribution metrics

English Measure success 30 minutes or less 60 minutes or less 15 minutes or less Video Content Lake Marketing Solutions

Activating Conversions API

Use LinkedIn Conversions API to automatically stream conversion data directly into Campaign Manager to get a full-funnel view of your marketing impact

English Measure success Self-paced course 30 minutes or less 60 minutes or less Content Lake Marketing Solutions

Crea una presencia orgánica con las páginas de LinkedIn

Aprende a crear una página de LinkedIn y mantenerla activa y a usar todas las funcionalidades que te ayudarán a forjar, mantener y ampliar la presencia orgánica de tu marca.

Spanish Self-paced course Content strategy 60 minutes or less

Diseño de anuncios para LinkedIn

Diseña anuncios que resulten atractivos para que los miembros de LinkedIn interactúen con tu contenido.

Spanish Self-paced course Content strategy 30 minutes or less 60 minutes or less 15 minutes or less

Examen de prueba: Certificación «Diseño y contenido de los anuncios de LinkedIn»

Este examen de prueba te ayudará a preparar el examen para la certificación «Diseño y contenido de los anuncios de LinkedIn».

Spanish 30 minutes or less 60 minutes or less Practice exam

Certificación «Diseño y contenido de los anuncios de LinkedIn»

Demuestra que sabes llevar una estrategia de proceso completo para ganarte a tu público, incluyendo una página de LinkedIn activa y anuncios que entran por los ojos.

Spanish 60 minutes or less Certification exam

Cómo diseñar tu estrategia de contenido en LinkedIn

Distribuye tu contenido orgánico y de pago a lo largo del ciclo de marketing para llegar de forma eficaz a tu público objetivo en el momento más oportuno.

Spanish Self-paced course Campaign strategy 60 minutes or less

Avalie o que é importante no marketing B2B

Supere os desafios de avaliar o desempenho do marketing B2B, compreendendo melhor os indicadores de desempenho e os modelos de atribuição mais adequados para seu negócio.

Portuguese Measure success Self-paced course 30 minutes or less 60 minutes or less 15 minutes or less

Relatórios e análise do LinkedIn Ads

Saiba como identificar as principais métricas de campanhas e usar as ferramentas de relatórios e análise para otimizar suas campanhas.

Portuguese Measure success Self-paced course 60 minutes or less

Certificação do LinkedIn em avaliação de marketing

Comprove que você sabe analisar dados de campanhas no LinkedIn, gerar insights e mostrar o impacto do marketing nos resultados

Portuguese 60 minutes or less Certification exam

Exame prático: Certificação do LinkedIn em avaliação de marketing

Faça este simulado e prepare-se para o exame de certificação de princípios básicos da publicidade no LinkedIn

Portuguese 30 minutes or less 60 minutes or less Practice exam

Vídeo: Use as métricas de atribuição de receita para direcionar suas estratégias

Meça seu ROI no LinkedIn com métricas de atribuição de receita

Portuguese Measure success 30 minutes or less 60 minutes or less 15 minutes or less Video

Como ativar a API de conversões

Use a API de conversões do LinkedIn para enviar os dados de conversão de maneira automática e direta para o Gerenciador de campanhas e ver a contribuição do seu marketing para todo o processo.

Portuguese Measure success Self-paced course 30 minutes or less 60 minutes or less

Acompanhamento de conversões

Configure o acompanhamento de conversões usando a LinkedIn Insight Tag e a API de conversões para avaliar e otimizar as campanhas de funil inferior.

Portuguese Measure success Self-paced course 30 minutes or less 60 minutes or less

Experimentação com campanhas de anúncios

Melhore o desempenho da campanha usando as ferramentas de experimentação para monitorar a percepção da marca, refinar os anúncios e ajustar os parâmetros de exibição.

Portuguese Measure success Self-paced course 60 minutes or less

商务管理工具的介绍与应用

了解如何使用商务管理工具与其他组织协作

Simplified Chinese Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

通过商务管理工具共享目标客户

了解如何利用目标客户共享功能提升定向策略

Simplified Chinese Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

领英商务管理工具入门课程

了解商务管理工具如何帮助您在领英上进行营销

Simplified Chinese Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

使用商务管理工具管理人员、广告帐号和公司主页

了解如何通过商务管理工具管理所有人员和资料

Simplified Chinese Self-paced course Business Manager 30 minutes or less 60 minutes or less

Focalisez-vous sur les indicateurs marketing BtoB qui comptent

Réussissez à mesurer les performances marketing BtoB en comprenant quels KPI et quels modèles d’attribution sont les mieux adaptés à votre entreprise

French Measure success Self-paced course 30 minutes or less 60 minutes or less 15 minutes or less

Activer l’API des conversions

Utilisez l’API des conversions de LinkedIn pour diffuser automatiquement les données de conversion directement dans Campaign Manager, afin d’obtenir une vue de l’impact de vos initiatives marketing sur l’ensemble du funnel.

French Measure success Self-paced course 30 minutes or less 60 minutes or less

Vidéo : Mettre en place des actions grâce aux indicateurs d’attribution des revenus

Mesurez votre retour sur investissement sur LinkedIn grâce à des indicateurs d'attribution de revenus

French Measure success 30 minutes or less 60 minutes or less 15 minutes or less Video

Expérimentation de la campagne publicitaire

Exploitez les outils d’expérimentation pour surveiller la perception de la marque, affiner les publicités et perfectionner les paramètres de diffusion afin d’améliorer les performances de la campagne.

French Measure success Self-paced course 60 minutes or less

Certification sur la mesure des performances marketing LinkedIn

Vérifiez que vous savez bien interpréter les données de campagne de LinkedIn, identifier les insights pertinents et démontrer l’impact du marketing sur les résultats de l’entreprise.

French 60 minutes or less Certification exam

Examen blanc : Certification sur la mesure des performances marketing LinkedIn

Préparez-vous à la certification sur la mesure des performances marketing LinkedIn avec cet examen blanc

French 30 minutes or less 60 minutes or less Practice exam

Suivi des conversions

Configurez le suivi des conversions en utilisant le LinkedIn Insight Tag et l’API des conversions pour mesurer et optimiser vos campagnes de bas de funnel.

French Measure success Self-paced course 30 minutes or less 60 minutes or less

Rapports et statistiques pour LinkedIn Ads

Apprenez à identifier les indicateurs de campagne clés et à vous servir des rapports et des statistiques pour optimiser vos campagnes.

French Measure success Self-paced course 60 minutes or less

Conception créative des publicités LinkedIn

Concevoir des publicités attrayantes qui incitent les membres de LinkedIn à interagir avec votre contenu.

French Self-paced course Content strategy 30 minutes or less 60 minutes or less 15 minutes or less

Établir une présence organique grâce aux Pages LinkedIn

Découvrez comment créer et gérer une Page LinkedIn, et comment utiliser toutes les fonctionnalités à votre disposition pour établir, maintenir et renforcer la présence organique de votre page.

French Self-paced course Content strategy 60 minutes or less

Examen blanc : Certification sur la création de contenu et de publicités sur LinkedIn

Préparez-vous à la certification sur la création de contenu et de publicités sur LinkedIn avec cet examen blanc

French 30 minutes or less 60 minutes or less Practice exam

Créer une stratégie de contenu marketing pour LinkedIn

Adaptez vos contenus organiques et payants aux différentes étapes du funnel marketing pour toucher et engager efficacement vos audiences cibles au moment opportun

French Self-paced course Campaign strategy 60 minutes or less

Certification sur la création de contenu et de publicités sur LinkedIn

Montrez que vous êtes capable d’élaborer une stratégie marketing full-funnel pour toucher votre audience, en gérant notamment une Page LinkedIn active et en concevant des publicités qui accrochent les regards.

French 60 minutes or less Certification exam

Using LinkedIn's Ad Targeting

Learn how LinkedIn's unique targeting works and best practices

English Self-paced course Start advertising 60 minutes or less Content Lake Marketing Solutions

Introduction to LinkedIn Ads

Learn to create an ad campaign, measure success, and optimize for your advertising objectives

English Self-paced course Start advertising 60 minutes or less Content Lake Marketing Solutions

Creating a Campaign

Use Campaign Manager's Accelerate and Classic modes to create full-funnel campaigns

English Self-paced course Start advertising 60 minutes or less Content Lake Marketing Solutions

Ad Formats on LinkedIn

Learn how to use different ad formats to achieve your marketing objectives on LinkedIn

English Self-paced course Start advertising 30 minutes or less 60 minutes or less Content Lake Marketing Solutions

Campaign Optimization Tactics

Learn about the three primary campaign optimization levers

English Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions

Practice exam: LinkedIn Advertising Fundamentals Certification

Prepare for the LinkedIn Advertising Fundamentals Certification with this practice exam

English 30 minutes or less 60 minutes or less Practice exam

LinkedIn Advertising Fundamentals Certification

Show you understand the essentials of advertising on LinkedIn, from setting up campaigns to using our targeting tools to improve performance

English 60 minutes or less Certification exam

Aufbau einer organischen Präsenz mit LinkedIn Unternehmensseiten

Erfahren Sie, wie Sie eine LinkedIn Unternehmensseite erstellen, diese optimal einsetzen und die verfügbaren Features nutzen, um die organische Präsenz Ihrer Marke auf- und auszubauen.

German Self-paced course Content strategy 60 minutes or less

Designtipps für visuellen LinkedIn Content

Erstellen Sie ansprechende Inhalte, die LinkedIn Mitglieder zu mehr Engagement anregen.

German Self-paced course Content strategy 30 minutes or less 60 minutes or less 15 minutes or less

Übungstest: LinkedIn Zertifizierung für Content und Anzeigengestaltung

Dieser Übungstest hilft Ihnen bei der Vorbereitung auf die Prüfung für die LinkedIn Zertifizierung für Content und Anzeigengestaltung.

German 30 minutes or less 60 minutes or less Practice exam

Marketingstrategie für Full-Funnel-Content auf LinkedIn

Wie Sie Ihren organischen und bezahlten Content auf den Marketing Funnel abstimmen, um Ihre Zielgruppe im richtigen Moment zu erreichen und Interesse zu wecken.

German Self-paced course Campaign strategy 60 minutes or less

LinkedIn Zertifizierung für Content und Anzeigengestaltung

Stellen Sie Ihre Fähigkeit unter Beweis, mithilfe einer aktiven Unternehmensseite und visuell ansprechender Anzeigen eine zielgruppenspezifische Full-Funnel-Marketingstrategie zu entwickeln.

German 60 minutes or less Certification exam

模擬試験 - LinkedInコンテンツ制作 & クリエイティブデザイン認定資格

この模擬試験でLinkedInコンテンツ&クリエイティブデザインの認定資格を取得する準備をしましょう

Japanese 30 minutes or less 60 minutes or less Practice exam

ファネル全体におけるコンテンツマーケティング戦略構築

魅力的なLinkedIn会社・団体ページを作成・維持する方法や、貴社のブランドの信頼向上をサポートするさまざまな機能について学びましょう。

Japanese Self-paced course Campaign strategy 60 minutes or less

LinkedInコンテンツ制作 & クリエイティブデザイン認定資格

LinkedIn会社・団体ページの積極的な運用や視覚的に説得力のあるクリエイティブのデザインなど、フルファネルマーケティングの戦略を策定し、オーディエンスにリーチできる能力があることを示しましょう

Japanese 60 minutes or less Certification exam

LinkedIn会社・団体ページでオーガニックプレゼンスを確立する

LinkedIn会社・団体ページを作成し、アクティブな活動を維持する方法や、ブランドのオーガニックプレゼンスの構築、維持、拡大に役立つさまざまな機能の使い方を学びます。

Japanese Self-paced course Content strategy 60 minutes or less

LinkedInで役立つクリエイティブデザイン

LinkedInメンバーによる貴社のコンテンツへのエンゲージメントを促す、説得力のあるクリエイティブをデザインしましょう。

Japanese Self-paced course Content strategy 30 minutes or less 60 minutes or less 15 minutes or less

推广活动优化策略

了解推广活动三大优化杠杆。

Simplified Chinese Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

领英上的广告形式

了解如何使用不同的广告形式来实现您在领英上的营销目标。

Simplified Chinese Self-paced course Start advertising 30 minutes or less 60 minutes or less

模拟考试 - 领英广告基础知识资格认证

通过本模拟考试为领英广告基础知识资格认证做准备

Simplified Chinese 30 minutes or less 60 minutes or less Practice exam

领英广告基础知识资格认证

证明您已掌握领英广告的核心要义，包括精准设置推广活动及熟练运用定向工具提升投放效果

Simplified Chinese 30 minutes or less 60 minutes or less Certification exam

领英广告简介

学会创建推广活动，衡量成效，并针对您的广告目标开展优化。

Simplified Chinese Self-paced course Start advertising 60 minutes or less

使用领英广告定向

了解领英定向功能的独特运作方式和最佳实践。

Simplified Chinese Self-paced course Start advertising 60 minutes or less

创建推广活动

使用营销管理工具的“加速”和“经典”模式创建全漏斗推广活动。

Simplified Chinese Self-paced course Start advertising 60 minutes or less

Como construir uma presença orgânica com as LinkedIn Pages

Saiba como criar e manter uma LinkedIn Page ativa e como usar todos os recursos disponíveis para construir, manter e aumentar a presença orgânica da sua marca.

Portuguese Self-paced course Content strategy 60 minutes or less

Design de conteúdo do LinkedIn

Crie anúncios com apelo visual para incentivar a interação dos usuários do LinkedIn.

Portuguese Self-paced course Content strategy 30 minutes or less 60 minutes or less 15 minutes or less

Exame prático: Certificação de design e conteúdo de anúncios do LinkedIn

Este exame prático ajudará você a se preparar para a certificação em avaliação de marketing do LinkedIn.

Portuguese 30 minutes or less 60 minutes or less Practice exam

Certificação de design e conteúdo de anúncios do LinkedIn

Mostre que você sabe como criar uma estratégia de marketing abrangente para alcançar o público-alvo, incluindo a gestão de uma LinkedIn Page e a criação de anúncios visualmente interessantes

Portuguese 60 minutes or less Certification exam

Como desenvolver uma estratégia de marketing de conteúdo pelo funil de conversão no LinkedIn

Alinhe seu conteúdo orgânico e pago ao funil de marketing para alcançar e engajar seu público-alvo no momento certo

Portuguese Self-paced course Campaign strategy 60 minutes or less

衡量 B2B 营销中的关键指标

掌握最契合您业务的 KPI 和归因模式，告别 B2B 营销效果衡量的困境与迷茫

Simplified Chinese Measure success Self-paced course 30 minutes or less 60 minutes or less 15 minutes or less

领英广告的报告与分析工具

学习如何确定推广活动关键指标并利用报告与分析工具优化推广活动。

Simplified Chinese Measure success Self-paced course 60 minutes or less

广告推广活动实验

利用实验工具来监测品牌感知，优化广告素材并调整投放参数，从而提升推广活动表现

Simplified Chinese Measure success Self-paced course 60 minutes or less

视频: 通过收益归因指标采取行动

使用收入归因指标衡量您在 LinkedIn 上的投资回报率

Simplified Chinese Measure success 30 minutes or less 60 minutes or less 15 minutes or less Video

领英营销衡量资格认证

验证您能够解读领英推广活动数据、挖掘关键洞察，并证明营销对实际业务成果的影响

Simplified Chinese 60 minutes or less Certification exam

模拟考试 - 领英营销衡量资格认证

通过本模拟考试为领英营销衡量资格认证做好准备

Simplified Chinese 30 minutes or less 60 minutes or less Practice exam

激活转化 API

利用领英转化 API，将转化数据直接自动回传到营销管理工具，助您获得全漏斗视角，全面洞察营销成效。

Simplified Chinese Measure success Self-paced course 30 minutes or less 60 minutes or less

使用领英数据分析标签和转化 API 设置转化追踪，衡量并优化下层漏斗推广活动。

Simplified Chinese Measure success Self-paced course 30 minutes or less 60 minutes or less

Creative Design for LinkedIn

Design compelling creative that attracts LinkedIn members to engage with your content

English Self-paced course Content strategy 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions

Building an Organic Presence with LinkedIn Pages

Learn how to create and maintain an active LinkedIn Page, as well as how to use all the features available to build, maintain, and expand your brand’s organic presence

English Self-paced course Content strategy 60 minutes or less Content Lake Marketing Solutions

Video: Boosting from Your LinkedIn Page

Learn how to increase your brand’s reach beyond your Page followers

English Content strategy 30 minutes or less 60 minutes or less 15 minutes or less Video Content Lake Marketing Solutions

Practice exam: LinkedIn Content and Creative Design Certification

Prepare for the LinkedIn Content and Creative Design Certification with this practice exam

English 30 minutes or less 60 minutes or less Practice exam

LinkedIn Content and Creative Design Certification

Illustrate your ability to craft a full-funnel marketing strategy to reach your audience, including running an active LinkedIn Page and designing visually-compelling creative

English 60 minutes or less Certification exam

Video: Create Your LinkedIn Page

Set up your LinkedIn Page and get ready to unlock your business potential

English Content strategy 30 minutes or less 60 minutes or less 15 minutes or less Video Content Lake Marketing Solutions

Building a Full-Funnel Content Marketing Strategy on LinkedIn

Align your organic and paid content to the marketing funnel to effectively reach and engage your target audiences at the right time

English Self-paced course Campaign strategy 60 minutes or less Content Lake Marketing Solutions

B2B-Marketing: Messen, worauf es ankommt

Den Erfolg Ihres B2B-Marketings zu messen, ist eine anspruchsvolle Aufgabe. Die richtigen KPIs und Attributionsmodellen unterstützen Sie dabei.

German Measure success Self-paced course 30 minutes or less 60 minutes or less 15 minutes or less

Übungstest: Zertifizierung für „Erfolgsmessung im Marketing“ von LinkedIn

Mit diesem Übungstest können Sie sich auf die Zertifizierungsprüfung für „Erfolgsmessung im Marketing“ von LinkedIn vorbereiten.

German 30 minutes or less 60 minutes or less Practice exam

Zertifizierung für „Erfolgsmessung im Marketing“ von LinkedIn

Lassen Sie sich bestätigen, dass Sie Daten zu LinkedIn Kampagnen analysieren, daraus aussagekräftige Insights ableiten und den Beitrag des Marketings zum Unternehmenserfolg darlegen können.

German 60 minutes or less Certification exam

Die Conversions-API aktivieren

Mit der Conversions-API von LinkedIn können Sie Daten zu Ihren Conversions automatisch direkt an den Kampagnen-Manager senden und so präzise Einblicke zur Wirkung Ihrer Marketingaktivitäten im gesamten Funnel erhalten.

German Measure success Self-paced course 30 minutes or less 60 minutes or less

Reporting und Analytics für LinkedIn Ads

Erfahren Sie, wie Sie wichtige Kampagnen-Kennzahlen identifizieren und Ihre Kampagnen mit den Reporting- und Analysetools von LinkedIn optimieren.

German Measure success Self-paced course 60 minutes or less

Anzeigenkampagnen testen

Mit den Testtools von LinkedIn können Sie ermitteln, wie Ihre Marke wahrgenommen wird und welche Anzeigenelemente erfolgskritisch sind, um Ihre Anzeigen entsprechend zu optimieren um die Kampagnen-Performance zu steigern.

German Measure success Self-paced course 60 minutes or less

Video: Nutzen Sie die Kennzahlen zur Umsatzzuordnung, um gezielt zu handeln

Messen Sie Ihren ROI auf LinkedIn mit Umsatzzuordnungsmetriken

German Measure success 30 minutes or less 60 minutes or less 15 minutes or less Video

Conversion Tracking

Mithilfe des LinkedIn Insight Tags und der Conversions-API können Sie Conversion Tracking einrichten, um Kampagnen im unteren Funnel zu messen und zu optimieren.

German Measure success Self-paced course 30 minutes or less 60 minutes or less

Herramientas de información y análisis de LinkedIn Ads

Aprende a identificar indicadores clave y a usar las herramientas de información y análisis para optimizar tus campañas.

Spanish Measure success Self-paced course 60 minutes or less

Evalúa lo importante en el marketing B2B

Supera los desafíos de evaluar el rendimiento del marketing B2B entendiendo los indicadores clave del rendimiento y los modelos de atribución que mejor se adaptan a tu negocio.

Spanish Measure success Self-paced course 30 minutes or less 60 minutes or less 15 minutes or less

Certificación «Evaluación de marketing de LinkedIn»

Valida tu capacidad para interpretar los datos de campañas en LinkedIn, extraer conclusiones y vincular el marketing a resultados concretos de negocio.

Spanish 60 minutes or less Certification exam

Examen de prueba: Certificación «Evaluación de marketing de LinkedIn»

Este examen de prueba te ayudará a preparar el examen para la certificación «Evaluación de marketing de LinkedIn».

Spanish 30 minutes or less 60 minutes or less Practice exam

Activar la API de conversiones

Usa la API de conversiones de LinkedIn para transmitir los datos de conversión de forma automática y directa al Administrador de campañas y poder ver la aportación de tu marketing a todo el proceso.

Spanish Measure success Self-paced course 30 minutes or less 60 minutes or less

Seguimiento de las conversiones

Configura el seguimiento de las conversiones con la etiqueta Insight Tag y la API de conversiones de LinkedIn para evaluar y optimizar tus campañas orientadas a la fase final del proceso.

Spanish Measure success Self-paced course 30 minutes or less 60 minutes or less

Experimentación con campañas publicitarias

Aprovecha las herramientas de experimentación para evaluar la percepción de marca, perfeccionar los anuncios y ajustar los parámetros de difusión para optimizar el rendimiento de la campaña.

Spanish Measure success Self-paced course 60 minutes or less

Vídeo: Toma medidas con indicadores de atribución de ingresos

Mide tu ROI en LinkedIn con métricas de atribución de ingresos

Spanish Measure success 30 minutes or less 60 minutes or less 15 minutes or less Video

Mit LinkedIn Business Manager Unternehmensseiten, Werbekonten und Mitarbeiter:innen verwalten

Wie Sie Ihr Team und Ihre Marketingassets mit LinkedIn Business Manager verwalten.

German Self-paced course Business Manager 30 minutes or less 60 minutes or less

Erste Schritte mit LinkedIn Business Manager

Erfahren Sie, wie Sie mit LinkedIn Business Manager Ihre Marketingaktivitäten auf LinkedIn einfacher verwalten können.

German Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

Business Manager-Partnerschaften und Freigaben

Erfahren Sie, wie Sie im Business Manager mit anderen Unternehmen zusammenarbeiten.

German Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

Zielgruppen im Business Manager freigeben

Erfahren Sie, wie Sie Ihre Targeting-Strategien mithilfe der Freigabe von Zielgruppen optimieren können.

German Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

Gérer des utilisateurs, des comptes publicitaires et des Pages avec Business Manager

Découvrez comment gérer l’ensemble de vos utilisateurs et de vos ressources avec Business Manager

French Self-paced course Business Manager 30 minutes or less 60 minutes or less

Se lancer avec LinkedIn Business Manager

Découvrez comment Business Manager peut vous aider à faire du marketing sur LinkedIn.

French Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

Partenariats et partage dans Business Manager

Découvrez comment collaborer avec d’autres organisations à l’aide de Business Manager

French Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

Partager des audiences avec Business Manager

Découvrez comment déployer à grande échelle vos stratégies de ciblage à l’aide du partage d’audiences.

French Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

Press Play on Your LinkedIn Video Strategy

Create an effective video marketing strategy on LinkedIn to drive measurable business outcomes.

English Self-paced course 30 minutes or less 60 minutes or less Video solutions

Amplify Your Reach with LinkedIn's CTV Ads

Design, launch, and measure your CTV Ads campaign to reach your target audience in new ways

English Self-paced course 30 minutes or less 60 minutes or less Content Lake Marketing Solutions Video solutions

Crafting Impactful LinkedIn Videos

Build video content that engages LinkedIn members and supports clear business goals

English Self-paced course 30 minutes or less 60 minutes or less Video solutions

Driving Outcomes with LinkedIn Video Measurement

Connect video metrics to real business outcomes with a practical four-phase measurement framework

English Self-paced course 30 minutes or less 60 minutes or less Video solutions

Using LinkedIn for Lead Generation

Learn to use LinkedIn to drive leads and conversions

English Self-paced course Campaign strategy 60 minutes or less Content Lake Marketing Solutions

Video: Boosting as Part of Your Content Strategy

Save time and keep your campaigns “always on” by boosting your organic content

English Campaign strategy 30 minutes or less 60 minutes or less 15 minutes or less Video Content Lake Marketing Solutions

Practice exam: LinkedIn Marketing Strategy Certification

Prepare for the LinkedIn Marketing Strategy Certification with this practice exam

English 30 minutes or less 60 minutes or less Practice exam

LinkedIn Marketing Strategy Certification

Demonstrate your ability to plan and execute full-funnel marketing on LinkedIn, from organic presence to campaigns that reach the right audiences and drive growth

English 60 minutes or less Certification exam

Building a Full-Funnel Content Marketing Strategy on LinkedIn

Align your organic and paid content to the marketing funnel to effectively reach and engage your target audiences at the right time

English Self-paced course Campaign strategy 60 minutes or less Content Lake Marketing Solutions

Using LinkedIn for Brand Awareness

Drive brand awareness with a strong brand campaign strategy

English Self-paced course Campaign strategy 60 minutes or less Content Lake Marketing Solutions

Account Based Marketing

Learn how to design an ABM framework on LinkedIn that is unique to your organization to meet your marketing goals and achieve your business objectives

English Self-paced course Campaign strategy 60 minutes or less Content Lake Marketing Solutions

Brand Awareness mit LinkedIn

Wie Sie die Brand Awareness mit einer durchdachten Kampagnenstrategie steigern.

German Self-paced course Campaign strategy 60 minutes or less

Marketingstrategie für Full-Funnel-Content auf LinkedIn

Wie Sie Ihren organischen und bezahlten Content auf den Marketing Funnel abstimmen, um Ihre Zielgruppe im richtigen Moment zu erreichen und Interesse zu wecken.

German Self-paced course Campaign strategy 60 minutes or less

Lead-Generierung mit LinkedIn

Wie Sie mit LinkedIn Leads und Conversions generieren.

German Self-paced course Campaign strategy 60 minutes or less

LinkedIn Marketingstrategie-Zertifizierung

Zeigen Sie, dass Sie eine Full-Funnel-Marketingstrategie auf LinkedIn entwickeln und umsetzen können – von organischer Präsenz bis hin zu Kampagnen, die die richtige Zielgruppe erreichen und konkrete Ergebnisse erzielen.

German 60 minutes or less Certification exam

Übungstest: LinkedIn Marketingstrategie-Zertifizierung

Mit diesem Übungstest können Sie sich auf die Marketingstrategie-Zertifikatsprüfung vorbereiten.

German 30 minutes or less 60 minutes or less Practice exam

Utiliser LinkedIn pour la génération de leads

Apprenez à utiliser LinkedIn pour générer des leads et des conversions.

French Self-paced course Campaign strategy 60 minutes or less

Créer une stratégie de contenu marketing pour LinkedIn

Adaptez vos contenus organiques et payants aux différentes étapes du funnel marketing pour toucher et engager efficacement vos audiences cibles au moment opportun

French Self-paced course Campaign strategy 60 minutes or less

Utiliser LinkedIn pour améliorer la notoriété d'une marque

Augmentez la notoriété de la marque à l’aide d’une stratégie forte pour vos campagnes de notoriété.

French Self-paced course Campaign strategy 60 minutes or less

Examen blanc : Certification sur la stratégie marketing LinkedIn

Préparez-vous à la certification sur la stratégie marketing LinkedIn avec cet examen blanc

French 30 minutes or less 60 minutes or less Practice exam

Certification sur la stratégie marketing LinkedIn

Démontrez votre capacité à planifier et à mettre en œuvre une stratégie marketing full-funnel sur LinkedIn, de l’établissement d’une présence organique à la création de campagnes qui touchent les bonnes audiences et stimulent la croissance.

French 60 minutes or less Certification exam

模擬試験 - LinkedInマーケティング戦略認定資格

この模擬試験でLinkedInマーケティング戦略の認定資格を取得する準備をしましょう

Japanese 30 minutes or less 60 minutes or less Practice exam

LinkedInマーケティング戦略認定資格

オーガニックなプレゼンスから、適切なオーディエンスにリーチして成長を加速させるキャンペーンまで、LinkedInでのフルファネルマーケティングを計画し、実行できる能力を実証しましょう

Japanese 60 minutes or less Certification exam

ファネル全体におけるコンテンツマーケティング戦略構築

魅力的なLinkedIn会社・団体ページを作成・維持する方法や、貴社のブランドの信頼向上をサポートするさまざまな機能について学びましょう。

Japanese Self-paced course Campaign strategy 60 minutes or less

ブランド認知の向上にLinkedInを活用する

強力なブランドキャンペーン戦略でブランド認知を向上させる。

Japanese Self-paced course Campaign strategy 60 minutes or less

リード獲得にLinkedInを利用する

LinkedInを利用してリードを獲得し、コンバージョンを促進する方法を学びます。

Japanese Self-paced course Campaign strategy 60 minutes or less

Como usar o LinkedIn para gerar conhecimento da marca

Crie uma estratégia sólida de campanha para aumentar o conhecimento da marca.

Portuguese Self-paced course Campaign strategy 60 minutes or less

Exame prático: Certificação de estratégia de marketing do LinkedIn

Faça este simulado e prepare-se para o exame de certificação de estratégia de marketing do LinkedIn

Portuguese 30 minutes or less 60 minutes or less Practice exam

Certificação de estratégia de marketing do LinkedIn

Mostre que você sabe como planejar e implementar estratégias de marketing no LinkedIn: da presença orgânica a campanhas que alcançam o público ideal e aceleram o crescimento

Portuguese 60 minutes or less Certification exam

Como desenvolver uma estratégia de marketing de conteúdo pelo funil de conversão no LinkedIn

Alinhe seu conteúdo orgânico e pago ao funil de marketing para alcançar e engajar seu público-alvo no momento certo

Portuguese Self-paced course Campaign strategy 60 minutes or less

Como usar o LinkedIn para geração de leads

Saiba como usar o LinkedIn para gerar leads e aumentar as conversões.

Portuguese Self-paced course Campaign strategy 60 minutes or less

Certificación «Estrategia de marketing de LinkedIn»

Acredita que sabes planificar y ejecutar una estrategia de proceso completo en LinkedIn, desde la presencia orgánica hasta campañas que llegan a los públicos adecuados y generan crecimiento.

Spanish 60 minutes or less Certification exam

Cómo diseñar tu estrategia de contenido en LinkedIn

Distribuye tu contenido orgánico y de pago a lo largo del ciclo de marketing para llegar de forma eficaz a tu público objetivo en el momento más oportuno.

Spanish Self-paced course Campaign strategy 60 minutes or less

Cómo generar posibles clientes con LinkedIn

Aprende a usar LinkedIn para generar posibles clientes y conversiones.

Spanish Self-paced course Campaign strategy 60 minutes or less

Cómo utilizar LinkedIn para el conocimiento de marca

Fomenta el conocimiento de marca con una estrategia eficaz de campaña de marca.

Spanish Self-paced course Campaign strategy 60 minutes or less

Examen de prueba: Certificación «Estrategia de marketing de LinkedIn»

Este examen de prueba te ayudará a preparar el examen para la certificación «Estrategia de marketing de LinkedIn».

Spanish 30 minutes or less 60 minutes or less Practice exam

领英营销策略资格认证

展示您在领英策划并执行全漏斗营销的能力，涵盖从原生内容运营到精准触达目标客户并推动业务增长的各类推广活动

Simplified Chinese 30 minutes or less 60 minutes or less Certification exam

模拟考试 - 领英营销策略资格认证

通过本模拟考试为领英营销策略资格认证做准备

Simplified Chinese 30 minutes or less 60 minutes or less Practice exam

借力领英挖掘销售线索

学会借助领英挖掘销售线索和促进转化。

Simplified Chinese Self-paced course Campaign strategy 60 minutes or less

打造全漏斗内容营销战略

学习如何创建公司主页并保持其活跃度，以及善用所有可用功能，建立品牌可信度。

Simplified Chinese Self-paced course Campaign strategy 60 minutes or less

借力领英提升品牌认知度

借助强有力的品牌推广活动策略，提高品牌认知度。

Simplified Chinese Self-paced course Campaign strategy 60 minutes or less

Parcerias e compartilhamentos no Gerenciador de contas

Saiba como colaborar com outras organizações usando o Gerenciador de contas

Portuguese Business Manager

Como começar a usar o Gerenciador de contas do LinkedIn

Saiba como o Gerenciador de contas pode ajudar você com o marketing no LinkedIn.

Portuguese Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

Compartilhamento de público por meio do Gerenciador de contas

Saiba como aprimorar estratégias de segmentação usando o compartilhamento de público.

Portuguese Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

Gerenciamento de pessoas, contas de anúncios e Pages no Gerenciador de contas

Saiba como utilizar o Gerenciador de contas para gerenciar todos os materiais e pessoas da sua empresa

Portuguese Self-paced course Business Manager 30 minutes or less 60 minutes or less

Estrategias para la optimización de campañas

Descubre los tres factores principales a la hora de optimizar campañas.

Spanish Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

Crear una campaña

Usa el modo de aceleración y el modo clásico del Administrador de campañas para crear campañas que abarquen todo el ciclo de marketing.

Spanish Self-paced course Start advertising 60 minutes or less

Certificación «Aspectos básicos de la publicidad en LinkedIn»

Demuestra que sabes cómo funciona la publicidad en LinkedIn de principio a fin: desde configurar una campaña hasta sacar partido a las herramientas de segmentación.

Spanish 60 minutes or less Certification exam

Examen de prueba: Certificación «Aspectos básicos de la publicidad en LinkedIn»

Este examen de prueba te ayudará a preparar el examen para la certificación «Aspectos básicos de la publicidad en LinkedIn».

Spanish 30 minutes or less 60 minutes or less Practice exam

Cómo segmentar en LinkedIn Ads

Aprende a utilizar los recursos de segmentación de LinkedIn para unos resultados óptimos.

Spanish Self-paced course Start advertising 60 minutes or less

Introducción a LinkedIn Ads

Aprende a crear una campaña publicitaria, medir su eficacia y optimizar los anuncios en función de tus objetivos.

Spanish Self-paced course Start advertising 60 minutes or less

Formatos publicitarios de LinkedIn

Descubre cómo usar distintos formatos de anuncio para conseguir tus objetivos de marketing en LinkedIn.

Spanish Self-paced course Start advertising 30 minutes or less 60 minutes or less

B2Bマーケティングにおける重要な要素の測定

ビジネスに適したKPIとアトリビューションモデルへの理解を深め、B2Bマーケティングパフォーマンス測定における課題を克服します

Japanese Measure success Self-paced course 30 minutes or less 60 minutes or less 15 minutes or less

広告キャンペーンの実験

実験ツールを活用してブランドの印象のモニタリング、クリエイティブの改良、配信パラメーターの最適化を行い、キャンペーンパフォーマンスの向上を図ります

Japanese Measure success Self-paced course 60 minutes or less

LinkedIn広告のレポートと分析

重要なキャンペーンメトリクスを特定し、レポートおよび分析ツールを活用してキャンペーンを最適化する方法を学びます。

Japanese Measure success Self-paced course 60 minutes or less

コンバージョントラッキング

LinkedIn InsightタグとコンバージョンAPIを使用してコンバージョントラッキングを設定し、下部ファネルのキャンペーンについて測定し、最適化することができます。

Japanese Measure success Self-paced course 30 minutes or less 60 minutes or less

コンバージョンAPIの有効化

LinkedInのコンバージョンAPIを使用して、コンバージョンのデータが自動的に直接キャンペーンマネージャーに流れるようにします。マーケティングの効果をファネル全体で確認できるようになります。

Japanese Measure success Self-paced course 30 minutes or less 60 minutes or less

模擬試験 - LinkedInマーケティング効果測定認定資格

この演習テストで、LinkedInマーケティング効果測定認定資格の取得に向けて準備をしましょう

Japanese 30 minutes or less 60 minutes or less Practice exam

LinkedInマーケティング効果測定認定資格

LinkedInキャンペーンのデータを解釈し、重要なインサイトを見いだして、実際のビジネス成果に対してマーケティングの影響を実証する能力があることを確認しましょう

Japanese 60 minutes or less Certification exam

動画: 収益アトリビューションメトリスクでアクションを開始

収益アトリビューション指標を使用してLinkedInでのROIを測定

Japanese Measure success 30 minutes or less 60 minutes or less 15 minutes or less Video

ビジネスマネージャーパートナーシップと共有

ビジネスマネージャーを使用して他の組織と連携する方法を学ぶ

Japanese Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

ビジネスマネージャーでユーザー、広告アカウント、会社・団体ページを管理する

ビジネスマネージャーでユーザーとアセットを管理する方法を学ぶ

Japanese Self-paced course Business Manager 30 minutes or less 60 minutes or less

ビジネスマネージャーでオーディエンスを共有する

オーディエンスを共有してターゲティング戦略をレベルアップする方法を学ぶ

Japanese Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

LinkedInビジネスマネージャーのスタートガイド

LinkedInでのマーケティング活動をビジネスマネージャーがサポートする方法を学ぶ

Japanese Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

Primeros pasos con LinkedIn Business Manager

Descubre cómo Business Manager te ayudará a publicitarte en LinkedIn.

Spanish Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

Colaboración en Business Manager

Descubre cómo colaborar con otras empresas mediante Business Manager.

Spanish Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

Públicos compartidos en Business Manager

Descubre cómo mejorar tus estrategias de segmentación con los públicos compartidos.

Spanish Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less

Gestionar personas, cuentas publicitarias y páginas con Business Manager

Aprende a gestionar personas y activos desde Business Manager.

Spanish Self-paced course Business Manager 30 minutes or less 60 minutes or less

Launch High-Impact Events on LinkedIn

Build a sophisticated events strategy that drives awareness, engagement, and pipeline growth

English Self-paced course 30 minutes or less 60 minutes or less Content Lake Marketing Solutions LinkedIn Events

Create and Manage LinkedIn Events

Plan, build, and run professional events on LinkedIn end-to-end

English Self-paced course 30 minutes or less 60 minutes or less LinkedIn Events

Promote Events with LinkedIn Ads

Increase event visibility and registrations with marketing and campaign creation strategies

English Self-paced course 30 minutes or less 60 minutes or less LinkedIn Events

Measure and Optimize LinkedIn Event Performance

Analyze event metrics to refine strategy and improve campaign performance

English Self-paced course 30 minutes or less 60 minutes or less LinkedIn Events

Exame prático: Certificação do LinkedIn em avaliação de marketing

Faça este simulado e prepare-se para o exame de certificação de princípios básicos da publicidade no LinkedIn

Portuguese 30 minutes or less 60 minutes or less Practice exam

Examen blanc : Certification sur la mesure des performances marketing LinkedIn

Préparez-vous à la certification sur la mesure des performances marketing LinkedIn avec cet examen blanc

French 30 minutes or less 60 minutes or less Practice exam