Learn the science of marketing to professionals with LinkedIn

Introduction to LinkedIn Ads
Introduction to LinkedIn Ads
Learn to create an ad campaign, measure success, and optimize for your advertising objectives.
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45 minutes
path-campaignpath-bothlevel-basicFundamentals
Using LinkedIn's Ad Targeting
Using LinkedIn's Ad Targeting
Learn how LinkedIn's unique targeting works and best practices.
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45 minutes
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Reporting and Analytics for LinkedIn Ads
Reporting and Analytics for LinkedIn Ads
Learn to improve your campaign analytics through optimization tips and best practices
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45 minutes
path-campaignpath-bothlevel-basicFundamentals
Building a Full-Funnel Content Marketing Strategy on LinkedIn
Building a Full-Funnel Content Marketing Strategy on LinkedIn
Learn to leverage LinkedIn's powerful tools to build and deliver the right content for each stage of your audience's journey
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45 minutes
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Using LinkedIn for Brand Awareness
Using LinkedIn for Brand Awareness
Learn to drive brand awareness on LinkedIn with our organic and paid ads.
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45 minutes
path-medialevel-intermediateMarketing Strategy
Using LinkedIn for Lead Generation
Using LinkedIn for Lead Generation
Learn to use LinkedIn to drive conversions.
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45 minutes
path-medialevel-intermediateMarketing Strategy
Demo: How to Set Up a Campaign
Demo: How to Set Up a Campaign
A demonstration on how to set up an ad campaign in the Campaign Manager.
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Campaign ManagementCreativeresource-video
Organic and Paid Content
Organic and Paid Content
Follow our insider tips to build your brand on LinkedIn and drive results.
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auto-registrationresource-pdfDistribution
Creative Tips and Tricks
Creative Tips and Tricks
A checklist on creative, copy and other useful content marketing tips and tricks.
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Targeting on LinkedIn Playbook
Targeting on LinkedIn Playbook
Get our all inclusive targeting guide filled with tips and best practices
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auto-registrationresource-pdfTargeting
Lead Gen Form Playbook
Lead Gen Form Playbook
10 ways to supercharge your lead gen strategy.
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Billing Overview
Billing Overview
An overview of billing options and best practices.
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auto-registrationBillingresource-pdf
How to Monitor Campaigns
How to Monitor Campaigns
Tips and tricks to monitor your campaigns to drive performance.
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auto-registrationCampaign Managementresource-pdfMeasurement
Guide to LinkedIn Ads Format
Guide to LinkedIn Ads Format
Use these tips to choose LinkedIn ad products and get the most from your next campaign.
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auto-registrationCreativeresource-pdf
LinkedIn Ads Guide
LinkedIn Ads Guide
Find the format and specifications that fit your needs
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Creativeresource-website
Using LinkedIn for Lead Generation
Using LinkedIn for Lead Generation
Learn to use LinkedIn Marketing Solutions for your lead generation efforts.
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45 Minutes
Targeting on LinkedIn
Targeting on LinkedIn
Learn how LinkedIn's unique targeting capabilities help you reach your audience.
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90 Minutes
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Test and learn in LinkedIn’s Campaign Manager. You can create, measure, and optimize your ad campaigns all in one place.

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Help Center

Get answers to all your questions from getting started to targeting options to billing.

Resources

Check out handy tips and tricks on campaign management and creative strategy.

Introduction