Improve your marketing campaign strategy
Gain the skills to elevate your marketing expertise and strengthen your campaign strategy
Building a Full-Funnel Content Marketing Strategy on LinkedIn
Align your organic and paid content to the marketing funnel to effectively reach and engage your target audiences at the right time
36 Min.
Using LinkedIn for Brand Awareness
Drive brand awareness with a strong brand campaign strategy
41 Min.
Using LinkedIn for Lead Generation
Learn to use LinkedIn to drive leads and conversions
38 Min.
Account Based Marketing
Learn how to design an ABM framework on LinkedIn that is unique to your organization to meet your marketing goals and achieve your business objectives
20 Min.
Video: Boosting as Part of Your Content Strategy
Save time and keep your campaigns “always on” by boosting your organic content
2 Min.
Practice exam: LinkedIn Marketing Strategy Certification
Prepare for the LinkedIn Marketing Strategy Certification with this practice exam
20 Min.
LinkedIn Marketing Strategy Certification
Demonstrate your ability to plan and execute full-funnel marketing on LinkedIn, from organic presence to campaigns that reach the right audiences and drive growth
60 Min.