As a busy marketer, time is likely your biggest constraint. That’s why LinkedIn makes it super easy for you to achieve your marketing goals by boosting your organic content into a paid ad with a few easy clicks.
Boosting gains you some quick wins for your always-on strategy. Blending organic and paid content increases your overall reach and decreases your cost per conversion because followers exposed to both organic and paid media are more likely to convert.
There are five steps for boosting a post.
Step 1 From your LinkedIn Page admin, choose the organic post that you would like to promote. You could choose a post that is getting good engagement within your followers or a post that you want to get more visibility on.
Step 2 Once you have selected your post, click the Boost button.
Step 3 Set up your campaign. In this page, you will make three key decisions. First, choose your objective. Whether you’re hoping to build brand awareness or to generate leads, LinkedIn optimizes your campaign towards your objective to get better results.
Next, decide what audience you want to target. You can use our handy audience templates or create your own audience using Member Profile attributes. With LinkedIn targeting features, you can target a range of audiences from executives to individual contributors. Finally, set the budget and specify how long you would like the boost to run. Every campaign and goal is different so our recommendation is to run your ad for at least 2 weeks.
Step 4 Use your existing Campaign Manager account budget to pay for the ad!
Step 5 And lastly, measure your success! Click Manage ad or expand the window below your boosted post to see both your organic and sponsored results.