Get the skills you need to achieve your marketing goals with courses and step-by-step learning paths.
Introduction to LinkedIn Ads
Learn to create an ad campaign, measure success, and optimize for your advertising objectives.
Using LinkedIn's Ad Targeting
Learn how LinkedIn's unique targeting works and best practices.
Reporting and Analytics for LinkedIn Ads
Learn to improve your campaign analytics through optimization tips and best practices
Building a Full-Funnel Content Marketing Strategy on LinkedIn
Learn to leverage LinkedIn's powerful tools to build and deliver the right content for each stage of your audience's journey
Using LinkedIn for Brand Awareness
Learn to drive brand awareness on LinkedIn with our organic and paid ads.
Using LinkedIn for Lead Generation
Learn to use LinkedIn to drive conversions.
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Here's a learning path about media planning and strategy to get you started. You're on the media planning and strategy path. Keep on going!
Here's a learning path about running ad campaigns to get you started. You're on the running ad campaigns path. Keep on going!
Here's a learning path about both media planning and running ad campaigns to get you started. You're on the media planning and running ad campaigns path. Keep on going!
Let’s apply your learnings
Test and learn in LinkedIn’s Campaign Manager. You can create, measure, and optimize your ad campaigns all in one place.Create ad