Learn how to create and maintain an active LinkedIn Page, as well as how to use all the features available to build, maintain, and expand your brand’s organic presence.

20-30 minutes

Creative Strategy level-basic-icon English Self-paced course Organic basics 30 minutes or less 60 minutes or less Content Lake

Creative Design for LinkedIn

Design compelling creative that attracts LinkedIn members to engage with your content.

10 minutes

Creative Strategy level-basic-icon English Self-paced course Organic basics 30 minutes or less 60 minutes or less 15 minutes or less Content Lake

Video: Boosting from Your LinkedIn Page

Learn how to increase your brand’s reach beyond your Page followers.

2 minutes

resource-video skip-register-page level-basic-icon English Organic basics 30 minutes or less 60 minutes or less 15 minutes or less Video

Live Workshop: The Business of Thought Leadership

This session aims to empower professionals with insights to enhance their thought leadership and executive presence capabilities.

60 minutes

level-intermediate-icon English Live workshop Organic basics 60 minutes or less

[separator] Start advertising my business on LinkedIn

Accelerate your business growth by learning the fundamentals of advertising on LinkedIn

English Self-paced course Live workshop Start advertising 30 minutes or less 60 minutes or less 15 minutes or less separator Video

Live Workshop: Foundations of B2B Marketing

This session will provide an overview of major themes in B2B marketing for newcomers and a refresher for veterans.

60 minutes

level-basic-icon English Live workshop Start advertising 60 minutes or less

Introduction to LinkedIn Ads

Learn to create an ad campaign, measure success, and optimize for your advertising objectives.

45-60 minutes

Fundamentals fullscreen-scorm-module level-basic-icon English Self-paced course Start advertising 60 minutes or less Content Lake

Live Workshop: Introduction to LinkedIn Ads

This live workshop will help you discover the fundamentals of why and how to get started advertising on LinkedIn.

60 minutes

level-basic-icon English Live workshop Start advertising 60 minutes or less

Video: Creating a Campaign Manager Account

To start advertising on LinkedIn, you'll first need to follow these steps to create a Campaign Manager account.

2 minutes

resource-video skip-register-page level-basic-icon English Start advertising 30 minutes or less 60 minutes or less 15 minutes or less Video

Creating a Campaign

Use Campaign Manager's Accelerate and Classic modes to create full-funnel campaigns.

40 minutes

fullscreen-scorm-module level-basic-icon English Self-paced course Start advertising 60 minutes or less Content Lake

Using LinkedIn's Ad Targeting

Learn how LinkedIn's unique targeting works and best practices.

45-60 minutes

Fundamentals level-basic-icon English Self-paced course Start advertising 60 minutes or less Content Lake

Ad Formats on LinkedIn

Learn how to use different ad formats to achieve your marketing objectives on LinkedIn.

15 minutes

Fundamentals level-basic-icon English Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less Content Lake

Campaign Optimization Tactics

Learn about the three primary campaign optimization levers.

7 minutes

Fundamentals level-basic-icon English Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less Content Lake

[separator] Improve my marketing campaign strategy

Gain key skills to build your marketing expertise and improve your campaign strategy

English Self-paced course Live workshop Campaign strategy 30 minutes or less 60 minutes or less 15 minutes or less separator Video

Building a Full-Funnel Content Marketing Strategy on LinkedIn

Align your organic and paid content to the marketing funnel to effectively reach and engage your target audiences at the right time.

30-40 minutes

Creative Strategy level-intermediate-icon English Self-paced course Campaign strategy 60 minutes or less Content Lake

Live Workshop: Building a Full-Funnel Content Marketing Strategy on LinkedIn

This course will help you strike a balance of organic and paid content to guide your audience through the customer journey.

60 minutes

level-intermediate-icon English Live workshop Campaign strategy 60 minutes or less

Live Workshop: Balancing Brand and Demand

This course will help you understand why it’s crucial to utilize a cohesive marketing strategy that balances brand and demand.

60 minutes

English Live workshop Campaign strategy 60 minutes or less

Using LinkedIn for Brand Awareness

Drive brand awareness with a strong brand campaign strategy.

40 minutes

Marketing Strategy level-intermediate-icon English Self-paced course Campaign strategy 60 minutes or less Content Lake

Live Workshop: Brand Building with LinkedIn

This workshop will help you drive brand-building activity on LinkedIn.

60 minutes

level-intermediate-icon English Live workshop Campaign strategy 60 minutes or less

Using LinkedIn for Lead Generation

Learn to use LinkedIn to drive leads and conversions.

45 minutes

Marketing Strategy level-intermediate-icon English Self-paced course Campaign strategy 60 minutes or less Content Lake

Live Workshop: Using LinkedIn for Lead Generation

Learn how to use LinkedIn for your lower-funnel goals

60 minutes

level-intermediate-icon English Live workshop Campaign strategy 60 minutes or less

Account Based Marketing

Learn how to design an ABM framework on LinkedIn that is unique to your organization to meet your marketing goals and achieve your business objectives.

40 minutes

level-intermediate-icon English Self-paced course Campaign strategy 60 minutes or less Content Lake

Live Workshop: Account Based Marketing

Learn about LinkedIn's ABM roadmap and share insights on how you can build a successful ABM strategy.

60 minutes

level-intermediate-icon English Live workshop Campaign strategy 60 minutes or less

Video: Boosting as Part of Your Content Strategy

Save yourself time and keep your campaigns “always on” by boosting your organic content.

2 minutes

resource-video skip-register-page level-basic-icon English Campaign strategy 30 minutes or less 60 minutes or less 15 minutes or less Video

[separator] Measure my success on LinkedIn

Learn how to create reports, identify insights, and make data-driven optimizations to maximize your ROI

English Measure success Self-paced course Live workshop 30 minutes or less 60 minutes or less separator

Reporting and Analytics for LinkedIn Ads

Learn to identify key campaign metrics and utilize reporting and analytics tools to optimize your campaigns.

40 minutes

Fundamentals fullscreen-scorm-module level-basic-icon English Measure success Self-paced course 60 minutes or less Content Lake

Live Workshop: Reporting and Analytics for LinkedIn Ads

This course will help you utilize LinkedIn reporting and analytics tools to measure success, optimize campaigns, and achieve higher ROI.

60 minutes

level-basic-icon English Measure success Live workshop 60 minutes or less

Conversion Tracking

Set up conversion tracking using the LinkedIn Insight Tag and Conversions API to measure and optimize lower funnel campaigns.

20 minutes

fullscreen-scorm-module level-basic-icon English Measure success Self-paced course 30 minutes or less 60 minutes or less promoted Content Lake

Ad Campaign Experimentation

Leverage experimentation tools to monitor brand perception, refine creative and hone delivery parameters to improve campaign performance.

30 minutes

fullscreen-scorm-module level-intermediate-icon English Measure success Self-paced course 30 minutes or less 60 minutes or less promoted Content Lake

Live Workshop: Advanced Bottom-Funnel Measurement on LinkedIn

This session introduces advanced tools designed to demonstrate the bottom-funnel effectiveness of LinkedIn advertising campaigns.

60 minutes

level-advanced-icon English Measure success Live workshop 60 minutes or less

[separator] Discover more possibilities with advanced campaign tools

Deepen your technical knowledge with these courses on LinkedIn’s more advanced campaign tools

English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less separator Video

Getting Started with LinkedIn Business Manager

Learn how Business Manager can help you market on LinkedIn.

10 minutes

level-advanced-icon English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less Content Lake

Managing People, Ad Accounts, and Pages with Business Manager

Learn how to manage all your people and assets from Business Manager

20-25 minutes

level-advanced-icon English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less Content Lake

Business Manager Partnerships and Sharing

Learn how to collaborate with other organizations using Business Manager

10 minutes

level-advanced-icon English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less Content Lake

Sharing Audiences through Business Manager

Learn how to uplevel targeting strategies with audience sharing.

10 minutes

level-advanced-icon English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less Content Lake

[separator] Tell the Marketing Labs team what you think

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Marketing Labs Site Survey

Share your thoughts about your experience with Marketing Labs in this short survey

2-3 minutes

English

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