⚠️ We will be doing maintenance on the LinkedIn Marketing Labs site on February 21, from 9 a.m. to 9 p.m. US/Pacific. The site will be unavailable during that time. Please do not begin a certification exam near this timeframe.
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[separator] Build my organization’s organic presence
Start with the basics to create an organic presence for your brand on LinkedIn
English
Self-paced course
Live workshop
Organic basics
30 minutes or less
60 minutes or less
15 minutes or less
separator
Video
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Video: Creating Your LinkedIn Page
Set up your LinkedIn Page and get ready to unlock your business’ potential.
2 minutes
resource-video
skip-register-page
level-basic-icon
English
Organic basics
30 minutes or less
60 minutes or less
15 minutes or less
Video
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Building an Organic Presence with LinkedIn Pages
Learn how to create and maintain an active LinkedIn Page, as well as how to use all the features available to build, maintain, and expand your brand’s organic presence.
20-30 minutes
Creative Strategy
level-basic-icon
English
Self-paced course
Organic basics
30 minutes or less
60 minutes or less
Content Lake
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Creative Design for LinkedIn
Design compelling creative that attracts LinkedIn members to engage with your content.
10 minutes
Creative Strategy
level-basic-icon
English
Self-paced course
Organic basics
30 minutes or less
60 minutes or less
15 minutes or less
Content Lake
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Video: Boosting from Your LinkedIn Page
Learn how to increase your brand’s reach beyond your Page followers.
2 minutes
resource-video
skip-register-page
level-basic-icon
English
Organic basics
30 minutes or less
60 minutes or less
15 minutes or less
Video
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Live Workshop: The Business of Thought Leadership
This session aims to empower professionals with insights to enhance their thought leadership and executive presence capabilities.
60 minutes
level-intermediate-icon
English
Live workshop
Organic basics
60 minutes or less
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[separator] Start advertising my business on LinkedIn
Accelerate your business growth by learning the fundamentals of advertising on LinkedIn
English
Self-paced course
Live workshop
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
separator
Video
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Live Workshop: Foundations of B2B Marketing
This session will provide an overview of major themes in B2B marketing for newcomers and a refresher for veterans.
60 minutes
level-basic-icon
English
Live workshop
Start advertising
60 minutes or less
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Introduction to LinkedIn Ads
Learn to create an ad campaign, measure success, and optimize for your advertising objectives.
45-60 minutes
Fundamentals
fullscreen-scorm-module
level-basic-icon
English
Self-paced course
Start advertising
60 minutes or less
Content Lake
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Live Workshop: Introduction to LinkedIn Ads
This live workshop will help you discover the fundamentals of why and how to get started advertising on LinkedIn.
60 minutes
level-basic-icon
English
Live workshop
Start advertising
60 minutes or less
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Video: Creating a Campaign Manager Account
To start advertising on LinkedIn, you'll first need to follow these steps to create a Campaign Manager account.
2 minutes
resource-video
skip-register-page
level-basic-icon
English
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
Video
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Creating a Campaign
Use Campaign Manager's Accelerate and Classic modes to create full-funnel campaigns.
40 minutes
fullscreen-scorm-module
level-basic-icon
English
Self-paced course
Start advertising
60 minutes or less
Content Lake
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Using LinkedIn's Ad Targeting
Learn how LinkedIn's unique targeting works and best practices.
45-60 minutes
Fundamentals
level-basic-icon
English
Self-paced course
Start advertising
60 minutes or less
Content Lake
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Ad Formats on LinkedIn
Learn how to use different ad formats to achieve your marketing objectives on LinkedIn.
15 minutes
Fundamentals
level-basic-icon
English
Self-paced course
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
Content Lake
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Campaign Optimization Tactics
Learn about the three primary campaign optimization levers.
7 minutes
Fundamentals
level-basic-icon
English
Self-paced course
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
Content Lake
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[separator] Improve my marketing campaign strategy
Gain key skills to build your marketing expertise and improve your campaign strategy
English
Self-paced course
Live workshop
Campaign strategy
30 minutes or less
60 minutes or less
15 minutes or less
separator
Video
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Building a Full-Funnel Content Marketing Strategy on LinkedIn
Align your organic and paid content to the marketing funnel to effectively reach and engage your target audiences at the right time.
30-40 minutes
Creative Strategy
level-intermediate-icon
English
Self-paced course
Campaign strategy
60 minutes or less
Content Lake
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Live Workshop: Building a Full-Funnel Content Marketing Strategy on LinkedIn
This course will help you strike a balance of organic and paid content to guide your audience through the customer journey.
60 minutes
level-intermediate-icon
English
Live workshop
Campaign strategy
60 minutes or less
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Live Workshop: Balancing Brand and Demand
This course will help you understand why it’s crucial to utilize a cohesive marketing strategy that balances brand and demand.
60 minutes
English
Live workshop
Campaign strategy
60 minutes or less
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Using LinkedIn for Brand Awareness
Drive brand awareness with a strong brand campaign strategy.
40 minutes
Marketing Strategy
level-intermediate-icon
English
Self-paced course
Campaign strategy
60 minutes or less
Content Lake
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Live Workshop: Brand Building with LinkedIn
This workshop will help you drive brand-building activity on LinkedIn.
60 minutes
level-intermediate-icon
English
Live workshop
Campaign strategy
60 minutes or less
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Using LinkedIn for Lead Generation
Learn to use LinkedIn to drive leads and conversions.
45 minutes
Marketing Strategy
level-intermediate-icon
English
Self-paced course
Campaign strategy
60 minutes or less
Content Lake
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Live Workshop: Using LinkedIn for Lead Generation
Learn how to use LinkedIn for your lower-funnel goals
60 minutes
level-intermediate-icon
English
Live workshop
Campaign strategy
60 minutes or less
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Account Based Marketing
Learn how to design an ABM framework on LinkedIn that is unique to your organization to meet your marketing goals and achieve your business objectives.
40 minutes
level-intermediate-icon
English
Self-paced course
Campaign strategy
60 minutes or less
Content Lake
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Live Workshop: Account Based Marketing
Learn about LinkedIn's ABM roadmap and share insights on how you can build a successful ABM strategy.
60 minutes
level-intermediate-icon
English
Live workshop
Campaign strategy
60 minutes or less
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Video: Boosting as Part of Your Content Strategy
Save yourself time and keep your campaigns “always on” by boosting your organic content.
2 minutes
resource-video
skip-register-page
level-basic-icon
English
Campaign strategy
30 minutes or less
60 minutes or less
15 minutes or less
Video
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[separator] Measure my success on LinkedIn
Learn how to create reports, identify insights, and make data-driven optimizations to maximize your ROI
English
Measure success
Self-paced course
Live workshop
30 minutes or less
60 minutes or less
separator
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Reporting and Analytics for LinkedIn Ads
Learn to identify key campaign metrics and utilize reporting and analytics tools to optimize your campaigns.
40 minutes
Fundamentals
fullscreen-scorm-module
level-basic-icon
English
Measure success
Self-paced course
60 minutes or less
Content Lake
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Live Workshop: Reporting and Analytics for LinkedIn Ads
This course will help you utilize LinkedIn reporting and analytics tools to measure success, optimize campaigns, and achieve higher ROI.
60 minutes
level-basic-icon
English
Measure success
Live workshop
60 minutes or less
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Conversion Tracking
Set up conversion tracking using the LinkedIn Insight Tag and Conversions API to measure and optimize lower funnel campaigns.
20 minutes
fullscreen-scorm-module
level-basic-icon
English
Measure success
Self-paced course
30 minutes or less
60 minutes or less
promoted
Content Lake
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Ad Campaign Experimentation
Leverage experimentation tools to monitor brand perception, refine creative and hone delivery parameters to improve campaign performance.
30 minutes
fullscreen-scorm-module
level-intermediate-icon
English
Measure success
Self-paced course
30 minutes or less
60 minutes or less
promoted
Content Lake
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Live Workshop: Advanced Bottom-Funnel Measurement on LinkedIn
This session introduces advanced tools designed to demonstrate the bottom-funnel effectiveness of LinkedIn advertising campaigns.
60 minutes
level-advanced-icon
English
Measure success
Live workshop
60 minutes or less
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[separator] Discover more possibilities with advanced campaign tools
Deepen your technical knowledge with these courses on LinkedIn’s more advanced campaign tools
English
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
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Video
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Getting Started with LinkedIn Business Manager
Learn how Business Manager can help you market on LinkedIn.
10 minutes
level-advanced-icon
English
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
Content Lake
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Managing People, Ad Accounts, and Pages with Business Manager
Learn how to manage all your people and assets from Business Manager
20-25 minutes
level-advanced-icon
English
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
Content Lake
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Business Manager Partnerships and Sharing
Learn how to collaborate with other organizations using Business Manager
10 minutes
level-advanced-icon
English
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
Content Lake
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Sharing Audiences through Business Manager
Learn how to uplevel targeting strategies with audience sharing.
10 minutes
level-advanced-icon
English
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
Content Lake
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[separator] Tell the Marketing Labs team what you think
English
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Marketing Labs Site Survey
Share your thoughts about your experience with Marketing Labs in this short survey
2-3 minutes
English