Press Play on Your LinkedIn Video Strategy

In this course, you will explore how video works on LinkedIn and how to use it across different marketing objectives. You’ll learn formats, placements, and strategy to align video with measurable business goals and make a clear case for internal investment.

What you'll learn

After this course, you'll be able to:

• Explain why B2B video marketing is essential for modern professional audiences
• Describe LinkedIn’s video advertising ecosystem, including organic and paid solutions
• Identify appropriate LinkedIn video formats for specific marketing objectives
• Design organic and paid video strategies for LinkedIn campaigns
• Analyze video campaign performance using standard LinkedIn metrics
• Build a stakeholder pitch that connects video investment to measurable business outcomes

This course is for you if

• You're getting started with video marketing on LinkedIn
• You haven’t launched video campaigns on LinkedIn before
• You're looking for LinkedIn-specific best practices for video strategy
• You want to understand how video supports awareness, engagement, and consideration

Topics

Conversions API, full-funnel video strategy, LinkedIn Ads, LinkedIn video, reporting, video performance, video strategy