Let's cover the key things to keep in mind when launching a CTV Ads campaign.
As with any campaign, we'll start by choosing your objective.
To run CTV Ads, you'll choose “Brand awareness.”
This objective focuses on building reach and attention, which are the core goals for the CTV Ads format.
Next, select “Classic” as your ad set type.
CTV Ads are currently available only through the Classic workflow.
Then you'll need to enable the “Connected TV Only” toggle.
This automatically sets “video” as the format and “LinkedIn Audience Network” as the placement.
When it comes to creating your audience for CTV Ads, plan for scale.
Larger audiences, typically one million members or more, give the system flexibility to deliver your ads effectively.
Next up, your budget and bidding strategy.
CTV Ads perform best with enough scale to build reach and frequency over time.
“Maximum delivery bidding” is automatically selected to give the system flexibility to compete for premium streaming placements.
CTV Ads aren't clickable, but conversion tracking still matters as part of your full-funnel strategy.
Set up conversions to support reporting and retargeting in the feed.
CTV Ads build awareness.
Retargeting drives action.
Now, let's add your creative.
You can upload a new creative or browse your existing content.
Only videos that meet CTV Ads specifications will appear in your existing content library.
Before launching, preview the ad to see how it will appear on a TV screen.
There are no headlines or buttons, so the video itself carries the entire message.
And that's it.
With these considerations in mind, you're ready to launch your CTV Ads campaign built for the big screen and designed to drive brand impact.