Creating an Event Ad in Campaign Manager follows a clear set of steps.
Start by opening the ad account you want to use.
Click Create, then select Campaign to begin.
Now, select your campaign objective based on your event goal.
You can choose Brand Awareness, Website Visits, or Engagement.
For accelerated delivery, you can select either Engagement or Website Visits.
Next, proceed with standard ad creation.
Then, choose Classic as the ad set type.
Then, define your audience using LinkedIn targeting attributes like job title, industry, or seniority.
You can select or create a matched audience as well.
Select Event as your ad format.
Set your budget using either a daily or lifetime amount.
If you're using accelerated delivery, you must select a lifetime budget.
Select your time zone, and choose your campaign start and end dates.
Next, choose how you want to bid.
For standard delivery, both manual bidding and autobidding are available for all campaign objectives.
For accelerated delivery, manual bidding is available for Engagement and Website Visits, while autobidding is only available for Engagement campaigns.
You can enable accelerated delivery by checking the box under Bidding strategy.
Create your ad by adding introductory text up to 600 characters, then paste in the URL.
For LinkedIn events, use the event page URL.
For events hosted externally, use your third-party event URL and complete the event details that appear.
Add the ad to your campaign and select Create.
Finally, review your campaign settings.
When everything looks right, launch your campaign and start promoting your event.
And that’s it! Your event campaign is live and ready to drive awareness, engagement, and registrations.