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Lernpfade Zertifizierungen Kalender Katalog Certified Marketers Programm

Ad Formats on LinkedIn

Learn how to use different ad formats to achieve your marketing objectives on LinkedIn

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Über diesen Kurs

LinkedIn offers a wide array of ad formats to help your campaigns attract and engage your audience. This course will outline the types of ads available, how to select the best format for your objective, how ads are set up, and how each ad displays to the audience.

What you'll learn

After this course, you'll be able to:

  • Identify the types of LinkedIn ad formats advertisers use in their ad campaigns
  • Decide which ad formats you want to create
  • Describe how and where those ads appear in members' LinkedIn feeds and messaging
  • Choose which ad fits your marketing campaign objective

This course is for you if

  • You're new to LinkedIn Advertising
  • You want to learn about ad formats that are new to you

Still not sure if this course is for you?

Take the knowledge check to see what you already know or jump to the video summary. Then, choose the lessons you want to review.

Topics

Ad formats, article and newsletter ads, Campaign Manager, carousel ads, click-to-message ads, conversation ads, document ads, event ads, follower ads, jobs ads, message ads, single image ads, spotlight ads, text ads, thought leader ads, video ads

Studienplan37 Min.

  • Introduction to LinkedIn Ad Formats
  • Meet Monisha 1 Min.
  • Choose the Right Ad Formats for Marketing Success 1 Min.
  • Ad Formats per Objective 1 Min.
  • Ad Format Categories 1 Min.
  • Audience Actions 1 Min.
  • Sponsored Content Ad Formats
  • Sponsored Content Overview 2 Min.
  • Feature Unique Perspectives with Thought Leader Ads 1 Min.
  • Single Image Ads 2 Min.
  • Video Ads 4 Min.
  • Article and Newsletter Ads 1 Min.
  • Carousel Ads 1 Min.
  • Event Ads 3 Min.
  • Document Ads 4 Min.
  • Sponsored Messaging Ad Formats
  • Sponsored Messaging Overview 1 Min.
  • Message Ads 1 Min.
  • Conversation Ads 3 Min.
  • Dynamic and Text Ad Formats
  • Dynamic and Text Ad Formats 1 Min.
  • Spotlight Ads 1 Min.
  • Follower Ads 1 Min.
  • Jobs Ads 1 Min.
  • Text Ads 1 Min.
  • Course Review
  • Knowledge Check
  • Summary 4 Min.
  • Congratulations!

Über diesen Kurs

LinkedIn offers a wide array of ad formats to help your campaigns attract and engage your audience. This course will outline the types of ads available, how to select the best format for your objective, how ads are set up, and how each ad displays to the audience.

What you'll learn

After this course, you'll be able to:

  • Identify the types of LinkedIn ad formats advertisers use in their ad campaigns
  • Decide which ad formats you want to create
  • Describe how and where those ads appear in members' LinkedIn feeds and messaging
  • Choose which ad fits your marketing campaign objective

This course is for you if

  • You're new to LinkedIn Advertising
  • You want to learn about ad formats that are new to you

Still not sure if this course is for you?

Take the knowledge check to see what you already know or jump to the video summary. Then, choose the lessons you want to review.

Topics

Ad formats, article and newsletter ads, Campaign Manager, carousel ads, click-to-message ads, conversation ads, document ads, event ads, follower ads, jobs ads, message ads, single image ads, spotlight ads, text ads, thought leader ads, video ads

Studienplan37 Min.

  • Introduction to LinkedIn Ad Formats
  • Meet Monisha 1 Min.
  • Choose the Right Ad Formats for Marketing Success 1 Min.
  • Ad Formats per Objective 1 Min.
  • Ad Format Categories 1 Min.
  • Audience Actions 1 Min.
  • Sponsored Content Ad Formats
  • Sponsored Content Overview 2 Min.
  • Feature Unique Perspectives with Thought Leader Ads 1 Min.
  • Single Image Ads 2 Min.
  • Video Ads 4 Min.
  • Article and Newsletter Ads 1 Min.
  • Carousel Ads 1 Min.
  • Event Ads 3 Min.
  • Document Ads 4 Min.
  • Sponsored Messaging Ad Formats
  • Sponsored Messaging Overview 1 Min.
  • Message Ads 1 Min.
  • Conversation Ads 3 Min.
  • Dynamic and Text Ad Formats
  • Dynamic and Text Ad Formats 1 Min.
  • Spotlight Ads 1 Min.
  • Follower Ads 1 Min.
  • Jobs Ads 1 Min.
  • Text Ads 1 Min.
  • Course Review
  • Knowledge Check
  • Summary 4 Min.
  • Congratulations!