Ad Formats on LinkedIn

Learn how to use different ad formats to achieve your marketing objectives on LinkedIn.

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About this course

In this course, you will learn about the types of LinkedIn ad formats advertisers use in their ad campaigns and how and where those ads appear in members' LinkedIn feeds and Messaging.

Before you begin this course, take the quick self-assessment test to evaluate your current ad formats knowledge.​

Looking for a summary version? Skip to the course review for a 2-minute video. Then, jump back through the course for more details as needed.

Curriculum15 minutes

  • Pre-Course Self-Assessment (Optional)
  • Introduction to LinkedIn Ad Formats
  • Achieve Marketing Success on LinkedIn
  • Sponsored Content Ad Formats
  • Sponsored Content Overview
  • Single Image Ads
  • Carousel Ads
  • Video Ads
  • Event Ads
  • Document Ads
  • Sponsored Messaging Ad Formats
  • Sponsored Messaging Overview
  • Conversation Ads
  • Message Ads
  • Text Ad Format
  • Text Ads Overview
  • Text Ads
  • Dynamic Ad Formats
  • Dynamic Ads Overview
  • Spotlight Ads
  • Follower Ads
  • Jobs Ads
  • Knowledge Check
  • Knowledge Check
  • Course Review
  • Course Review
  • Congratulations!

About this course

In this course, you will learn about the types of LinkedIn ad formats advertisers use in their ad campaigns and how and where those ads appear in members' LinkedIn feeds and Messaging.

Before you begin this course, take the quick self-assessment test to evaluate your current ad formats knowledge.​

Looking for a summary version? Skip to the course review for a 2-minute video. Then, jump back through the course for more details as needed.

Curriculum15 minutes

  • Pre-Course Self-Assessment (Optional)
  • Introduction to LinkedIn Ad Formats
  • Achieve Marketing Success on LinkedIn
  • Sponsored Content Ad Formats
  • Sponsored Content Overview
  • Single Image Ads
  • Carousel Ads
  • Video Ads
  • Event Ads
  • Document Ads
  • Sponsored Messaging Ad Formats
  • Sponsored Messaging Overview
  • Conversation Ads
  • Message Ads
  • Text Ad Format
  • Text Ads Overview
  • Text Ads
  • Dynamic Ad Formats
  • Dynamic Ads Overview
  • Spotlight Ads
  • Follower Ads
  • Jobs Ads
  • Knowledge Check
  • Knowledge Check
  • Course Review
  • Course Review
  • Congratulations!