Crafting Impactful LinkedIn Videos

In this course, you will learn a practical framework for creating LinkedIn videos that capture attention and drive results. You’ll explore how to define clear objectives, craft audience-first stories, and design creative that performs across the buyer journey.

What you'll learn

After this course, you'll be able to:

• Define a clear story objective and align your video strategy with marketing goals across the funnel
• Apply audience motivators and a three-act storytelling structure to create videos that capture attention and hold engagement
• Design LinkedIn video creative using effective branding, messaging, and visual techniques that work in a fast-scrolling, sound-off environment
• Select the right production approach and tools to efficiently create both commercial and low-fi video content
• Adapt video messaging, storytelling, and calls-to-action to match different stages of the buyer journey

This course is for you if

• You're planning to create LinkedIn video campaigns for your brand
• You're new to producing marketing videos for LinkedIn
• You want practical frameworks for improving video engagement and performance
• You're looking for best practices for storytelling, creative design, and video strategy on LinkedIn

Topics

Buyer journey marketing, creative strategy, LinkedIn video, video production, video storytelling, video strategy