Building a Full-Funnel Content Marketing Strategy on LinkedIn

Building a Full-Funnel Content Marketing Strategy on LinkedIn

Learn to leverage LinkedIn's powerful tools to build and deliver the right content for each stage of your audience's journey

About this course

This course will help you use content to grow your company and guide your audience through the buyer’s journey. You’ll learn how to develop and distribute your content throughout the funnel to reach the right people at the right time.

Curriculum45 minutes

  • Pre-Course Self-Assessment (Optional) 5 min
  • Why Full-Funnel Content Marketing?
  • Brand and Demand Marketing
  • Balance Is the Key
  • Knowledge Check
  • Where to Start?
  • It’s All About the Mindset
  • From the Emotional to the Rational
  • Knowledge Check
  • Content Distribution
  • Leverage Existing Content
  • Always-On
  • How You Think About Targeting: Broad vs. Narrow
  • Knowledge Check
  • Creative Strategy
  • Why is Having Good Creative so Important?
  • Make Sure Your Ads Match Your Objective
  • Creative Best Practices
  • Knowledge Check
  • Course Review
  • Course Review
  • Survey
  • Congratulations!

About this course

This course will help you use content to grow your company and guide your audience through the buyer’s journey. You’ll learn how to develop and distribute your content throughout the funnel to reach the right people at the right time.

Curriculum45 minutes

  • Pre-Course Self-Assessment (Optional) 5 min
  • Why Full-Funnel Content Marketing?
  • Brand and Demand Marketing
  • Balance Is the Key
  • Knowledge Check
  • Where to Start?
  • It’s All About the Mindset
  • From the Emotional to the Rational
  • Knowledge Check
  • Content Distribution
  • Leverage Existing Content
  • Always-On
  • How You Think About Targeting: Broad vs. Narrow
  • Knowledge Check
  • Creative Strategy
  • Why is Having Good Creative so Important?
  • Make Sure Your Ads Match Your Objective
  • Creative Best Practices
  • Knowledge Check
  • Course Review
  • Course Review
  • Survey
  • Congratulations!
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Resources

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Introduction