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Pre-Course Self-Assessment (Optional)
- Conversion Tracking Overview
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What is Conversion Tracking?
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Conversion Tracking Methods
- Conversion Tracking with the Insight Tag
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How the Insight Tag Works
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Installing the Insight Tag
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Setting Up Tracking with the Insight Tag
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Tracking Conversions with Website Actions
- Conversion Tracking with Data Feed
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Data Feed Conversion Options
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Setting Up Data Feed Conversions
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Conversions API
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Optimize with Conversions API
- Knowledge Check
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Knowledge Check
- Course Review
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Course Review
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Congratulations!
Conversion Tracking
Set up conversion tracking using the LinkedIn Insight Tag and Conversions API to measure and optimize lower funnel campaigns.
LinkedIn’s standard reporting and analytics tools help you track your campaign performance in real time, but there’s much more you can do with additional LinkedIn tools. This course will help you set up Insight Tag and Conversion Tracking to accurately measure and optimize your campaign ROI.
Before starting this course, take the quick self-assessment to check your familiarity with LinkedIn’s Insight Tag and Conversion Tracking.
Looking for a quick summary version? You can skip to the course review section for a 2-minute video. Then, jump back through the course for more details as needed.