- Assess Your Knowledge
-
Knowledge Check
- Reporting and Analytics Overview
-
Why Reporting and Analytics 1 min
-
Aligning Metrics to Objectives 1 min
-
Planning and Monitoring Campaigns 2 min
-
Knowledge Check
- Navigating Reporting in Campaign Manager
-
Campaign Manager Reporting Dashboard 2 min
-
Choose the Right Filters 2 min
-
Set your Column Views 3 min
-
Knowledge Check
- Visualizing and Analyzing Reports
-
Types of Demographic Insights 1 min
-
Audience Insights 2 min
-
Campaign Demographics 3 min
-
Check the Performance Chart 2 min
-
Download Reports 2 min
-
Knowledge Check
- Conversion Tracking
-
Introduction to Conversion Tracking 4 min
- Course Review
-
Summary 3 min
-
Congratulations!
Reporting and Analytics for LinkedIn Ads
Learn to identify key campaign metrics and utilize reporting and analytics tools to optimize your campaigns
Monitoring and measuring your campaigns are essential components of ensuring your business' success. Before you can make any decisions about optimizations, new campaigns, or pausing campaigns, you'll want to know which metrics to look at and how to use LinkedIn's reporting tools.
What you'll learn
After this course, you'll be able to:
- Identify key campaign metrics that align to your campaign objectives
- Use LinkedIn's reporting and analytics tools to optimize your campaigns and achieve higher return on investment (ROI)
This course is for you if
- You're new to paid advertising on LinkedIn
- You want to analyze and interpret LinkedIn's reports quickly
- You need to be confident in making data-driven decisions for your business
Still not sure if this course is for you?
Take the knowledge check to see what you already know or jump to the video summary. Then, choose the lessons you want to review.
Topics
Audience insights, campaign demographics, Campaign Manager, conversion tracking, forecasted results, objectives