Reporting and Analytics for LinkedIn Ads

Reporting and Analytics for LinkedIn Ads

Learn to improve your campaign analytics through optimization tips and best practices

About this course

Are you struggling each time you face the numbers? Wondering how to base your decisions on metrics? This course is great if you’re new to LinkedIn reporting tools or you want to improve your campaign analytics skills with tips and best practices. The course's main goal is to help you get the most ROI for your ad spend.

Curriculum45 minutes

  • Pre-Course Self-Assessment (Optional)
  • Why Reporting and Analytics
  • Measuring & Reporting Overview
  • Reporting Glossary
  • Matching Metrics to Your Objectives
  • Benchmarking Campaigns
  • Knowledge Check
  • Reporting in Campaign Manager
  • Campaign Manager Reporting Dashboard
  • Campaign Groups and Ads
  • Choose the Right Filters
  • Set your Column Views
  • Check the Performance Chart
  • Get to Know Your Demographic Options
  • Download Your Reports
  • Knowledge Check
  • LinkedIn Tools: Insight Tag and Conversion Tracking
  • Insight Tag Overview
  • How to Install Insight Tag
  • Setting Up Conversion Tracking
  • Using Conversion Tracking Data
  • Knowledge Check
  • LinkedIn Demographic Analytics
  • Campaign Demographics
  • Website Demographics
  • Knowledge Check
  • Optimizing your Campaign Performance
  • How to Optimize Your Campaign Performance
  • Optimize with Demographic Insights
  • Optimize with Performance Insights
  • Optimize with Testing
  • Optimizing Scenarios
  • Knowledge Check
  • Course review
  • Course Review
  • Survey
  • Congratulations!

About this course

Are you struggling each time you face the numbers? Wondering how to base your decisions on metrics? This course is great if you’re new to LinkedIn reporting tools or you want to improve your campaign analytics skills with tips and best practices. The course's main goal is to help you get the most ROI for your ad spend.

Curriculum45 minutes

  • Pre-Course Self-Assessment (Optional)
  • Why Reporting and Analytics
  • Measuring & Reporting Overview
  • Reporting Glossary
  • Matching Metrics to Your Objectives
  • Benchmarking Campaigns
  • Knowledge Check
  • Reporting in Campaign Manager
  • Campaign Manager Reporting Dashboard
  • Campaign Groups and Ads
  • Choose the Right Filters
  • Set your Column Views
  • Check the Performance Chart
  • Get to Know Your Demographic Options
  • Download Your Reports
  • Knowledge Check
  • LinkedIn Tools: Insight Tag and Conversion Tracking
  • Insight Tag Overview
  • How to Install Insight Tag
  • Setting Up Conversion Tracking
  • Using Conversion Tracking Data
  • Knowledge Check
  • LinkedIn Demographic Analytics
  • Campaign Demographics
  • Website Demographics
  • Knowledge Check
  • Optimizing your Campaign Performance
  • How to Optimize Your Campaign Performance
  • Optimize with Demographic Insights
  • Optimize with Performance Insights
  • Optimize with Testing
  • Optimizing Scenarios
  • Knowledge Check
  • Course review
  • Course Review
  • Survey
  • Congratulations!
Course in progress
Next course in your learning path

Choose your focus so we can show you the right learning path.

Great!
See all learning paths
Let’s apply your learnings

Test and learn in LinkedIn’s Campaign Manager. You can create, measure, and optimize your ad campaigns all in one place.

Create ad
Help Center

Get answers to all your questions from getting started to targeting options to billing.

Resources

Check out handy tips and tricks on campaign management and creative strategy.

Introduction