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Ad Campaign Experimentation

Leverage experimentation tools to monitor brand perception, refine creative and hone delivery parameters to improve campaign performance

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Über diesen Kurs

LinkedIn's Campaign Manager provides scientifically rigorous testing tools to help you identify opportunities to create a more effective campaign. The Brand Lift and Conversion Lift tests offer insights into how well a campaign resonates with target audiences while A/B testing helps to define specific adjustments you can make for improved campaign performance.

What you'll learn

After this course, you'll be able to:

  • Determine which experimentation method is most suitable for your goals
  • Set up each type of experiment
  • Interpret the results of your experiment
  • Fine-tune your campaign for stronger performance and a higher return on investment (ROI)

This course is for you if

  • You're running campaigns using LinkedIn's Campaign Manager
  • You're looking for opportunities to improve your ad campaigns

Still not sure if this course is for you?

Watch the video summary. Then, choose the lessons you want to review.

Topics

A/B Testing, Brand Lift Testing, Conversion Lift Testing, incrementality testing, Campaign Manager

Kurskonzept57 Min.

  • Introduction to Ad Campaign Experimentation
  • What is Experimentation? 1 Min.
  • Experimentation Offerings 2 Min.
  • Statistical Significance 5 Min.
  • Privacy Regulations 1 Min.
  • Where do I start? 1 Min.
  • Knowledge Check
  • A/B Testing
  • What is A/B Testing? 4 Min.
  • Scientific Rigor in A/B Testing 2 Min.
  • Setting Up an A/B Test 6 Min.
  • A/B Test Best Practices and Recommendations 5 Min.
  • Getting the Results 2 Min.
  • Knowledge Check
  • Incrementality Testing
  • Incrementality Testing Fundamentals 1 Min.
  • Incrementality Testing Best Practices 1 Min.
  • Knowledge Check
  • Brand Lift Testing
  • What is Brand Lift Testing? 2 Min.
  • Control vs. Treatment Methodology 2 Min.
  • Setting up a Brand Lift Test 1 Min.
  • Measures of Brand Lift 5 Min.
  • Interpreting the Results 2 Min.
  • How to Improve Results 2 Min.
  • Kayla's Brand Lift Results 2 Min.
  • Knowledge Check
  • Conversion Lift Testing
  • What is Conversion Lift Testing? 2 Min.
  • Setting Up a Conversion Lift Test 1 Min.
  • Analyzing Conversion Lift Results 2 Min.
  • Knowledge Check
  • Course Review
  • Summary 5 Min.
  • Congratulations!

Über diesen Kurs

LinkedIn's Campaign Manager provides scientifically rigorous testing tools to help you identify opportunities to create a more effective campaign. The Brand Lift and Conversion Lift tests offer insights into how well a campaign resonates with target audiences while A/B testing helps to define specific adjustments you can make for improved campaign performance.

What you'll learn

After this course, you'll be able to:

  • Determine which experimentation method is most suitable for your goals
  • Set up each type of experiment
  • Interpret the results of your experiment
  • Fine-tune your campaign for stronger performance and a higher return on investment (ROI)

This course is for you if

  • You're running campaigns using LinkedIn's Campaign Manager
  • You're looking for opportunities to improve your ad campaigns

Still not sure if this course is for you?

Watch the video summary. Then, choose the lessons you want to review.

Topics

A/B Testing, Brand Lift Testing, Conversion Lift Testing, incrementality testing, Campaign Manager

Kurskonzept57 Min.

  • Introduction to Ad Campaign Experimentation
  • What is Experimentation? 1 Min.
  • Experimentation Offerings 2 Min.
  • Statistical Significance 5 Min.
  • Privacy Regulations 1 Min.
  • Where do I start? 1 Min.
  • Knowledge Check
  • A/B Testing
  • What is A/B Testing? 4 Min.
  • Scientific Rigor in A/B Testing 2 Min.
  • Setting Up an A/B Test 6 Min.
  • A/B Test Best Practices and Recommendations 5 Min.
  • Getting the Results 2 Min.
  • Knowledge Check
  • Incrementality Testing
  • Incrementality Testing Fundamentals 1 Min.
  • Incrementality Testing Best Practices 1 Min.
  • Knowledge Check
  • Brand Lift Testing
  • What is Brand Lift Testing? 2 Min.
  • Control vs. Treatment Methodology 2 Min.
  • Setting up a Brand Lift Test 1 Min.
  • Measures of Brand Lift 5 Min.
  • Interpreting the Results 2 Min.
  • How to Improve Results 2 Min.
  • Kayla's Brand Lift Results 2 Min.
  • Knowledge Check
  • Conversion Lift Testing
  • What is Conversion Lift Testing? 2 Min.
  • Setting Up a Conversion Lift Test 1 Min.
  • Analyzing Conversion Lift Results 2 Min.
  • Knowledge Check
  • Course Review
  • Summary 5 Min.
  • Congratulations!