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Pre-Course Self-Assessment (Optional)
- Introduction to Ad Campaign Experimentation
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What is Experimentation?
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Experimentation Offerings
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Statistical Significance
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Privacy Regulations
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Where do I start?
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Knowledge Check
- Brand Lift Studies
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What are Brand Lift Studies?
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Setting up a Brand Lift Study
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Measures of Brand Lift
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Control vs. Exposed Methodology
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Interpreting the Results
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How to Improve Results
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Kayla's Brand Lift Results
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Knowledge Check
- A/B Testing
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What is A/B Testing?
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Scientific Rigor in A/B Testing
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Setting Up an A/B Test
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A/B Test Best Practices and Recommendations
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Getting the Results
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Knowledge Check
- Course Review
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Course Review
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Congratulations!
Ad Campaign Experimentation
Leverage experimentation tools to monitor brand perception, refine creative and hone delivery parameters to improve campaign performance.
LinkedIn’s Campaign Manager platform provides two scientifically rigorous testing tools to help you identify opportunities for creating a more effective campaign. The survey-based Brand Lift Study offers insight into how well a campaign is resonating with audiences, and A/B testing helps to define specific adjustments you can make for improved campaign performance.
In this course, you will learn how to set up each type of experiment, interpret the results, and fine-tune your campaign for stronger performance and a higher return on investment (ROI).
Looking for a summary? Skip to the course review for a 3-minute video. Then, jump back through the course for more details.