Promote Events with LinkedIn Ads

In this course, you will explore LinkedIn Event Ads to promote events strategically across the full lifecycle. You’ll learn how to configure campaigns in Campaign Manager, choose the right objectives, interpret performance metrics, and extend your impact with additional ad formats.

What you'll learn

After this course, you'll be able to:

• Plan, launch, and optimize a LinkedIn Event campaign
• Create Event Ads using Campaign Manager by mapping the user journey across event phases
• Use LinkedIn Ads, such as Thought Leader Ads, Video Ads, Carousel Ads, Document Ads, and Sponsored Messaging, to drive awareness, boost registrations, drive live viewership, and capture post-event leads
• Analyze LinkedIn event performance by interpreting key reporting metrics and apply insights to optimize campaign effectiveness

This course is for you if

• You're getting started with promoting events using LinkedIn Ads
• You haven't run Event Ad campaigns before
• You're looking for LinkedIn-specific best practices for driving registrations and live attendance
• You want to better understand how paid and organic promotion work together across the event lifecycle

Topics

Campaign Manager, Event Ad performance, Event Ads, event promotion, LinkedIn Ads, LinkedIn Events, reporting