Videos

Build skills on your schedule, one topic at a time, with 5 minute or less micro-learning videos designed to help you improve your LinkedIn Ad campaign outcomes.

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Prove Marketing Impact with CRM Sync

Connect your CRM to LinkedIn Ads so you can see how campaigns influence pipeline and revenue, helping you prove and optimize marketing’s impact.

English Measure success 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page

Uploading a Company List

Upload and activate a company list to target the right accounts with precision and improve your campaign match rates and reach

English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Targeting

Interpreting Brand Lift Results

Analyze Brand Lift test results to determine clear, actionable next steps for improved campaign success

English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Brand Lift

Understanding Your Event Ad Performance

Track and interpret your Event Ad performance in Campaign Manager to understand engagement across every stage and optimize future event campaigns with confidence

English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Events Event Ads

Conversions API: Associate Your Campaigns

Connect conversions to the right campaigns and avoid common issues that can lead to missing data

English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Conversions API

Conversions API: Conversion Category and Monetary Value

Define conversion categories and assign monetary values within conversion tracking

English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Conversions API

Conversions API: Conversion Window and Attribution Model

Explore conversion windows and attribution models, how they impact measurement, and best practices for setting them to optimize your campaigns

English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Conversions API

Conversions API: Define Data Source

Define data sources, choose integrations, and activate conversions for tracking and analytics

English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Conversions API

Explaining Why Conversions API

Learn the importance of Conversions API in driving revenue, budget allocation, and marketing efficiency

English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Conversions API

Tracking the Buyer Journey to Conversion

Track conversion signals with Conversions API through the complex B2B buyer journey and optimize marketing and sales alignment for smarter growth

English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Conversions API

Conversions API: Troubleshooting Checklist

Troubleshoot common challenges with Conversions API and optimize campaign performance with this comprehensive checklist and actionable solutions

English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Conversions API

Personalize Your Brand with Thought Leader Ads

Build brand equity and engagement using LinkedIn's Thought Leader Ads to promote organic posts from your company's leaders, employees, and champions, and establish your brand as an industry authority

English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Thought Leader Ads

LinkedIn's CTV Ads Campaign Manager Workflow

Create and launch a successful CTV Ads campaign on LinkedIn

English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page CTV

Conversion Tracking with Insight Tag

Set up and track conversions on your website using the LinkedIn Insight Tag

English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Insight Tag

The LinkedIn Live Studio

Navigate LinkedIn Live Studio with step-by-step guidance

English 30 minutes or less 60 minutes or less 15 minutes or less Video LinkedIn Events skip-register-page

LinkedIn Bidding and Auction

Optimize your bids and ad content for maximum impact and competitiveness in advertising on LinkedIn

English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Bidding

Boosting for Paid

Boost organic content into paid ads on LinkedIn in just a few easy clicks

English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Boosting

Boosting from Pages

Elevate your brand's reach on LinkedIn by turning an organic post into a paid advertisement

English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Boosting

Navigating Event Analytics

Navigate event analytics reports, boost posts on LinkedIn, and measure success in this online course

English 30 minutes or less 60 minutes or less 15 minutes or less Video LinkedIn Events skip-register-page

Planning a Full-Funnel Video Strategy

Reach and engage your audience at every stage of the buying journey

English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Video Ads

Creating an Event Ad in Campaign Manager

Create an Event Ad in Campaign Manager with step-by-step guidance using LinkedIn targeting attributes and bidding strategies

English 30 minutes or less 60 minutes or less 15 minutes or less Video skip-register-page Event Ads