Catalog

Search, filter, and explore all available courses

Building an Organic Presence with LinkedIn Pages

Learn how to create and maintain an active LinkedIn Page, as well as how to use all the features available to build, maintain, and expand your brand’s organic presence

Creative Strategy level-basic-icon Englisch Selbstbestimmter Kurs Organische Grundlagen 30 Minuten oder weniger 60 Minuten oder weniger Content Lake Marketing Solutions

Creative Design for LinkedIn

Design compelling creative that attracts LinkedIn members to engage with your content

Creative Strategy level-basic-icon Englisch Selbstbestimmter Kurs Organische Grundlagen 30 Minuten oder weniger 60 Minuten oder weniger 15 Minuten oder weniger Content Lake Marketing Solutions

Live workshop: Creating Breakthrough Content on LinkedIn

Create breakthrough content on LinkedIn using the 5 keys to success

level-basic-icon Englisch Live-Workshop 60 Minuten oder weniger

Live workshop: The Business of Thought Leadership

Learn the foundations of thought leadership to enhance your executive presence on LinkedIn

level-intermediate-icon Englisch Live-Workshop Organische Grundlagen 60 Minuten oder weniger

Live workshop: Foundations of B2B Marketing

This session will provide an overview of major themes in B2B marketing for newcomers and a refresher for veterans.

level-basic-icon Englisch Live-Workshop Anzeige erstellen 60 Minuten oder weniger

Introduction to LinkedIn Ads

Learn to create an ad campaign, measure success, and optimize for your advertising objectives

Fundamentals fullscreen-scorm-module level-basic-icon Englisch Selbstbestimmter Kurs Anzeige erstellen 60 Minuten oder weniger Content Lake Marketing Solutions

Live workshop: Introduction to LinkedIn Ads

Discover the fundamentals of why and how to get started advertising on LinkedIn

level-basic-icon Englisch Live-Workshop Anzeige erstellen 60 Minuten oder weniger

Creating a Campaign

Use Campaign Manager's Accelerate and Classic modes to create full-funnel campaigns

fullscreen-scorm-module level-basic-icon Englisch Selbstbestimmter Kurs Anzeige erstellen 60 Minuten oder weniger Content Lake Marketing Solutions

Live workshop: Accelerate Campaigns on LinkedIn

Discover the fundamentals of LinkedIn's Accelerate campaigns

Using LinkedIn's Ad Targeting

Learn how LinkedIn's unique targeting works and best practices

Fundamentals level-basic-icon Englisch Selbstbestimmter Kurs Anzeige erstellen 60 Minuten oder weniger Content Lake Marketing Solutions

Ad Formats on LinkedIn

Learn how to use different ad formats to achieve your marketing objectives on LinkedIn

Fundamentals level-basic-icon Englisch Selbstbestimmter Kurs Anzeige erstellen 30 Minuten oder weniger 60 Minuten oder weniger 15 Minuten oder weniger Content Lake Marketing Solutions

Campaign Optimization Tactics

Learn about the three primary campaign optimization levers

Fundamentals level-basic-icon Englisch Selbstbestimmter Kurs Anzeige erstellen 30 Minuten oder weniger 60 Minuten oder weniger 15 Minuten oder weniger Content Lake Marketing Solutions

Building a Full-Funnel Content Marketing Strategy on LinkedIn

Align your organic and paid content to the marketing funnel to effectively reach and engage your target audiences at the right time

Creative Strategy level-intermediate-icon Englisch Selbstbestimmter Kurs Kampagnenstrategie 60 Minuten oder weniger Content Lake Marketing Solutions

Live workshop: Balancing Brand and Demand

This course will help you understand why it’s crucial to utilize a cohesive marketing strategy that balances brand and demand.

Englisch Live-Workshop Kampagnenstrategie 60 Minuten oder weniger

Using LinkedIn for Brand Awareness

Drive brand awareness with a strong brand campaign strategy

Marketing Strategy level-intermediate-icon Englisch Selbstbestimmter Kurs Kampagnenstrategie 60 Minuten oder weniger Content Lake Marketing Solutions

Live workshop: Brand Building with LinkedIn

Drive brand-building activity on LinkedIn

level-intermediate-icon Englisch Live-Workshop Kampagnenstrategie 60 Minuten oder weniger

Using LinkedIn for Lead Generation

Learn to use LinkedIn to drive leads and conversions

Marketing Strategy level-intermediate-icon Englisch Selbstbestimmter Kurs Kampagnenstrategie 60 Minuten oder weniger Content Lake Marketing Solutions

Live workshop: Using LinkedIn for Lead Generation

Learn how to use LinkedIn for your lower-funnel goals

level-intermediate-icon Englisch Live-Workshop Kampagnenstrategie 60 Minuten oder weniger

Account Based Marketing

Learn how to design an ABM framework on LinkedIn that is unique to your organization to meet your marketing goals and achieve your business objectives

level-intermediate-icon Englisch Selbstbestimmter Kurs Kampagnenstrategie 60 Minuten oder weniger Content Lake Marketing Solutions

Reporting and Analytics for LinkedIn Ads

Learn to identify key campaign metrics and utilize reporting and analytics tools to optimize your campaigns

Fundamentals fullscreen-scorm-module level-basic-icon Englisch Erfolg messen Selbstbestimmter Kurs 60 Minuten oder weniger Content Lake Marketing Solutions

Live workshop: Reporting and Analytics for LinkedIn Ads

Use LinkedIn reporting and analytics tools to measure success, optimize campaigns, and achieve higher ROI

level-basic-icon Englisch Erfolg messen Live-Workshop 60 Minuten oder weniger

Conversion Tracking

Mithilfe des LinkedIn Insight Tags und der Conversions-API können Sie Conversion Tracking einrichten, um Kampagnen im unteren Funnel zu messen und zu optimieren.

Deutsch fullscreen-scorm-module level-basic-icon Erfolg messen Selbstbestimmter Kurs 30 Minuten oder weniger 60 Minuten oder weniger promoted

Ad Campaign Experimentation

Leverage experimentation tools to monitor brand perception, refine creative and hone delivery parameters to improve campaign performance

fullscreen-scorm-module level-intermediate-icon Englisch Erfolg messen Selbstbestimmter Kurs 30 Minuten oder weniger 60 Minuten oder weniger promoted Content Lake Marketing Solutions

Live workshop: Advanced Bottom-Funnel Measurement on LinkedIn

Use advanced tools designed for effective, bottom-funnel LinkedIn advertising campaigns

level-advanced-icon Englisch Erfolg messen Live-Workshop 60 Minuten oder weniger

Getting Started with LinkedIn Business Manager

Learn how Business Manager can help you market on LinkedIn

level-advanced-icon Englisch Selbstbestimmter Kurs Erweiterte Kampagnentools 30 Minuten oder weniger 60 Minuten oder weniger 15 Minuten oder weniger Content Lake Marketing Solutions

Managing People, Ad Accounts, and Pages with Business Manager

Learn how to manage all your people and assets from Business Manager

level-advanced-icon Englisch Selbstbestimmter Kurs Erweiterte Kampagnentools 30 Minuten oder weniger 60 Minuten oder weniger Content Lake Marketing Solutions

Business Manager Partnerships and Sharing

Learn how to collaborate with other organizations using Business Manager

level-advanced-icon Englisch Selbstbestimmter Kurs Erweiterte Kampagnentools 30 Minuten oder weniger 60 Minuten oder weniger 15 Minuten oder weniger Content Lake Marketing Solutions

Sharing Audiences through Business Manager

Learn how to uplevel targeting strategies with audience sharing

level-advanced-icon Englisch Selbstbestimmter Kurs Erweiterte Kampagnentools 30 Minuten oder weniger 60 Minuten oder weniger 15 Minuten oder weniger Content Lake Marketing Solutions

Practice exam: LinkedIn Advertising Fundamentals Certification

Prepare for the LinkedIn Advertising Fundamentals Certification with this practice exam

Fundamentals Englisch hide-from-profile

Live workshop: Fundamentals Certification Day

Refresh your existing knowledge of LinkedIn advertising fundamentals

Englisch Über 60 Minuten

LinkedIn Advertising Fundamentals Certification

Pass this exam to earn your LinkedIn Advertising Fundamentals certification

Fundamentals Englisch cme-fund-certification hide-from-profile

Practice exam: LinkedIn Marketing Strategy Certification

Prepare for the LinkedIn Marketing Strategy Certification with this practice exam

Marketing Strategy Englisch hide-from-profile

Live workshop: Marketing Strategy Certification Day

Refresh your existing knowledge of LinkedIn marketing strategy

Englisch Über 60 Minuten

LinkedIn Marketing Strategy Certification

Pass this exam to earn your LinkedIn Marketing Strategy certification

Marketing Strategy Englisch cme-mkt-strat-certification hide-from-profile

Practice exam: LinkedIn Content and Creative Design Certification

Prepare for the LinkedIn Content and Creative Design Certification with this practice exam

Creative Strategy Englisch hide-from-profile

Live workshop: Content and Creative Design Certification Day

Refresh your existing knowledge of LinkedIn content and creative design

Englisch Über 60 Minuten

LinkedIn Content and Creative Design Certification

Pass this exam to earn your LinkedIn Content and Creative Design certification

Creative Strategy Englisch cme-cont-creat-des-certification hide-from-profile