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[separator] 打造组织的企业形象
先从基础知识学起，了解如何在领英上打造品牌的企业形象
Simplified Chinese Self-paced course Organic basics 30 minutes or less 15 minutes or less separator
在领英公司主页构建原生 (免费) 展示
学习如何创建公司主页并保持其活跃度，以及善用所有可用功能，建立、维持和扩展品牌的原生形象。
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20-30分钟
Creative Strategy Simplified Chinese level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less
领英广告素材设计
设计引人注目的广告素材，吸引领英会员参与内容互动。
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10分钟
Creative Strategy Simplified Chinese level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less 15 minutes or less
[separator] 在领英上为业务投放广告
学习在领英上投放广告的基础知识，加速业务增长
Simplified Chinese Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less separator
领英广告简介
学会创建推广活动，衡量成效，并针对您的广告目标开展优化。
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45-60分钟
Fundamentals fullscreen-scorm-module Simplified Chinese level-basic-icon Self-paced course Start advertising 60 minutes or less
使用领英广告定向
了解领英定向功能的独特运作方式和最佳实践。
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45-60分钟
Fundamentals Simplified Chinese level-basic-icon Self-paced course Start advertising 60 minutes or less promoted
领英上的广告形式​
了解如何使用不同的广告形式来实现您在领英上的营销目标。
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15分钟
Fundamentals Simplified Chinese level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less
推广活动优化策略
了解推广活动三大优化杠杆。
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7 分钟
Fundamentals Simplified Chinese level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less
[separator] 改进营销推广活动策略
掌握关键技能，从而培养营销专业能力，改进推广活动策略
Simplified Chinese Self-paced course Campaign strategy 60 minutes or less separator
打造全漏斗内容营销战略
学习如何创建公司主页并保持其活跃度，以及善用所有可用功能，建立品牌可信度。
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30-40分钟
Creative Strategy Simplified Chinese level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less
借力领英提升品牌认知度
借助强有力的品牌推广活动策略，提高品牌认知度。
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40分钟
Marketing Strategy Simplified Chinese level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less
借力领英挖掘销售线索
学会借助领英挖掘销售线索和促进转化。
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45分钟
Marketing Strategy Simplified Chinese level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less
[separator] 衡量在领英上取得的成效
学习如何创建报告，发现洞察和实施数据驱动的优化，最大程度提高投资回报
Simplified Chinese Measure success Self-paced course 60 minutes or less separator
领英广告的报告与分析工具
学习如何确定推广活动关键指标并利用报告与分析工具优化推广活动。
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40分钟
Fundamentals fullscreen-scorm-module Simplified Chinese level-basic-icon Measure success Self-paced course 60 minutes or less
转化追踪
使用领英数据分析标签和转化 API 设置转化追踪，衡量并优化下层漏斗推广活动。
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20分钟
fullscreen-scorm-module Simplified Chinese level-basic-icon Measure success Self-paced course 30 minutes or less 60 minutes or less promoted
[separator] 了解借助高级推广活动工具可以实现的更多可能性
参加与领英更高级的推广活动工具相关的课程，深化技术知识
Simplified Chinese Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less separator
學習計畫與課程 | LinkedIn Marketing Labs
利用課程與逐步學習計畫，瞭解您達成行銷目標所需的技能，為您在 LinkedIn 上的廣告活動做好準備。
Traditional Chinese learning-path-swimlane
领英商务管理工具入门课程
了解商务管理工具如何帮助您在领英上进行营销
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10分钟
Simplified Chinese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less
使用商务管理工具管理人员、广告帐号和公司主页
了解如何通过商务管理工具管理所有人员和资料
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20-25分钟
Simplified Chinese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less
商务管理工具的介绍与应用
了解如何使用商务管理工具与其他组织协作
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10分钟
Simplified Chinese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less
通过商务管理工具共享目标客户
了解如何利用目标客户共享功能提升定向策略
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10分钟
Simplified Chinese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less
[separator] 与 Marketing Labs 团队分享您的看法
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Marketing Labs 网站调查问卷
请完成这份简短的调查问卷，分享您对 Marketing Labs 使用体验的看法
2-3分钟
Simplified Chinese