Live Workshop: Foundations of B2B Marketing

This live session will cover the most prominent concepts associated with digital B2B marketing today. They span an overview of B2B marketing differentiators, explorations of those individual components, as well as several current regulatory pressures impacting B2B efforts. In addition to the central material, the content will also include several interactive activities. The aim is that learners will leave the course with an understanding of the core characteristics of this subdiscipline, important forces influencing work in the space, and approaches they can utilize to increase their B2B campaigns’ likelihood of success.

During this session we'll look at: 

• Strategic and Tactical Approaches 
• Audience Segmentation & Targeting 
• Navigating the B2B Sales Cycle 
• Measuring Success
• Data Privacy & Market Regulations 

The live session runs for 60 minutes via Zoom Webinar – 50 minutes for the instructor-led session, plus 10 minutes to answer your questions live.

Audience

This session is intended for new B2B marketers as well veterans interested in updating their knowledge base.

The speakers

Keith Bernard Sr. Marketer Education Lead, LinkedIn   View LinkedIn profile	Amanda Green Sr. Marketer Education Lead & Program Manager, LinkedIn   View LinkedIn profile	Sopna Nair Principal Marketer Education Lead, LinkedIn   View LinkedIn profile	Natasha Salleh Sr. Marketer Education Lead, LinkedIn   View LinkedIn profile

Ready to get started?

• Select Register for the event time that works best for you in the table. Upon selecting Register, you are automatically registered in the course and event.
• To see the event details, navigate to the live event lesson from the curriculum navigation or select Start or Resume. You can download the calendar invitation for the event from the live event lesson.
• On the day of the scheduled event, you will launch the event from the live event lesson page in this course. You are able to launch the event 10 minutes prior to the scheduled start time. When you launch the event, the Zoom Webinar will launch in the application.