Live workshop: Foundations of B2B Marketing

Learn about the core concepts of the digital business-to-business (B2B) marketing ecosystem, including B2B marketing differentiators and regulatory pressures impacting B2B efforts. 

Plan to attend live, as these events are not recorded.

What you'll learn

After this course, you'll be able to:

• Identify the key characteristics of B2B marketing
• Navigate the B2B sales cycle
• Identify data privacy and market regulations influencing B2B marketing
• Increase your B2B campaigns' successes with B2B-specific approaches such as audience segmentation and targeting

This course is for you if

• You're a new marketer
• You're an experienced marketer new to the B2B marketing space

Topics

Audience segmentation, B2B marketing, data privacy, targeting