Live Workshop: Advanced Bottom-Funnel Measurement on LinkedIn

Measuring, analyzing, and optimizing campaign performance are critical pursuits for any marketer. LinkedIn Marketing Solutions offers advertisers multiple tools for achieving those goals, including advanced mechanisms for those specifically interested in proving the value of bottom-funnel efforts. The Conversions API (CAPI) allows you to connect both online and offline data to LinkedIn to see how your campaigns influenced actions taken on your website, sales completed over the phone, or leads collected in-person. Meanwhile, the Revenue Attribution Report (RAR) enables you to demonstrate how your marketing efforts are influencing revenue for your business. This session will introduce both solutions, giving you a high-level view of their setup and day-to-day use.

During this session we'll discuss: 

• The Context for Advanced Bottom-Funnel Measurement 
• CAPI and RAR Benefits 
• Setup Overviews for CAPI and RAR 
• Data Privacy & Protection Mechanisms
• LinkedIn Customer Case Studies 

The live session runs for 60 minutes via Zoom Webinar – 50 minutes for the instructor-led session, plus 10 minutes to answer your questions live.

Audience

This session is intended for advanced LinkedIn marketers due to the more complex prerequisites associated with CAPI and RAR setup and maintenance. CAPI either requires a connection via a LinkedIn Marketing Partner or a direct API connection with LinkedIn—the latter entailing access to developer resources—while RAR requires an existing LinkedIn Business Manager and CRM solution in place.

The speakers

Keith Bernard Sr. Marketer Education Lead, LinkedIn   View LinkedIn profile	Amanda Green Sr. Marketer Education Lead & Program Manager, LinkedIn   View LinkedIn profile	Sopna Nair Principal Marketer Education Lead, LinkedIn   View LinkedIn profile	Natasha Salleh Sr. Marketer Education Lead, LinkedIn   View LinkedIn profile

Ready to get started?

• Select Register for the event time that works best for you in the table. Upon selecting Register, you are automatically registered in the course and event.
• To see the event details, navigate to the live event lesson from the curriculum navigation or select Start or Resume. You can download the calendar invitation for the event from the live event lesson.
• On the day of the scheduled event, you will launch the event from the live event lesson page in this course. You are able to launch the event 10 minutes prior to the scheduled start time. When you launch the event, the Zoom Webinar will launch in the application.