Live workshop: Advanced Bottom-Funnel Measurement on LinkedIn

LinkedIn offers advertisers multiple tools to achieve success to achieve their lead generation and conversion goals, including advanced mechanisms for those proving the value of bottom-funnel efforts like the Conversions API (CAPI) and the Revenue Attribution Report (RAR).

Plan to attend live, as these events are not recorded.

What you'll learn

After this course, you'll be able to:

• Set-up CAPI to connect online and offline data to LinkedIn to see how your campaigns influenced actions taken on your website, sales completed over the phone, or leads collected in-person
• Use RAR to demonstrate how your marketing efforts influence revenue for your business
• Understand how these tools maintain data privacy and protection mechanisms

This course is for you if

You're an experienced marketer running advanced campaigns on LinkedIn. Please note the following:

• CAPI requires a connection via a LinkedIn Marketing Partner or a direct API connection with LinkedIn
• RAR requires an existing LinkedIn Business Manager and Customer Relationship Management (CRM) solution in place

Topics

Bottom-funnel ad campaigns, Conversions API (CAPI), Revenue Attribution Report (RAR)