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[separator] 打造組織的自然形象

從基礎知識著手，在 LinkedIn 上為您的品牌打造自然形象

Traditional Chinese Self-paced course Organic basics 30 minutes or less 15 minutes or less separator

透過 LinkedIn 頁面打造自然形象

瞭解如何建立和維護活躍 LinkedIn 頁面，以及如何使用所有可用功能來建立、維護並拓展品牌的自然形象。

20 至 30分鐘

Creative Strategy Traditional Chinese level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less

LinkedIn 廣告素材設計

設計引人注目的廣告素材，吸引 LinkedIn 會員與您的內容互動。

Creative Strategy Traditional Chinese level-basic-icon Self-paced course Organic basics 30 minutes or less 60 minutes or less 15 minutes or less

[separator] 開始在 LinkedIn 上為企業打廣告

學習在 LinkedIn 上進行廣告活動的基礎知識，為您的企業成長增加助力

Traditional Chinese Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less separator

LinkedIn Ads 簡介

瞭解如何建立廣告活動、衡量成效，並針對廣告目標進行最佳化。

45 至 60 分鐘

Fundamentals fullscreen-scorm-module Traditional Chinese level-basic-icon Self-paced course Start advertising 60 minutes or less

使用 LinkedIn 的廣告鎖定

瞭解 LinkedIn 獨特的鎖定目標受眾功能運作方式與最佳典範。

45 至 60分鐘

Fundamentals Traditional Chinese level-basic-icon Self-paced course Start advertising 60 minutes or less promoted

LinkedIn 廣告格式

瞭解如何使用不同的廣告格式，在 LinkedIn 達成行銷目標。

Fundamentals Traditional Chinese level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

活動最佳化技巧

瞭解活動最佳化的三個主要槓桿。

Fundamentals Traditional Chinese level-basic-icon Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less

[separator] 改進行銷活動策略

獲得培養行銷專業的關鍵技能，並改進您的活動策略

Traditional Chinese Self-paced course Campaign strategy 60 minutes or less separator

建立全漏斗內容行銷策略

讓您的自然生成與付費曝光內容與行銷漏斗一致，以在適當時機有效觸及目標對象並與其互動。

30 至 40 分鐘

Creative Strategy Traditional Chinese level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less

使用 LinkedIn 增加品牌知名度

透過強而有力的品牌活動策略來提高品牌知名度。

Marketing Strategy Traditional Chinese level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less

善用 LinkedIn 開發潛在客戶

瞭解如何利用 LinkedIn 來獲取潛在客戶並提高轉換率。

Marketing Strategy Traditional Chinese level-intermediate-icon Self-paced course Campaign strategy 60 minutes or less

[separator] 衡量在 LinkedIn 上的成效

學習如何建立報告、解讀實用資訊，並採用資料導向的最佳化策略，以最大化您的投資報酬率

Traditional Chinese Measure success Self-paced course 60 minutes or less separator

LinkedIn Ads 報告與分析

學習如何找出關鍵活動指標與利用報告與分析工具，將您的活動最佳化。

Fundamentals fullscreen-scorm-module Traditional Chinese level-basic-icon Measure success Self-paced course 60 minutes or less

利用 LinkedIn Insight Tag 和轉換 API 來設定轉換追蹤，衡量並最佳化低層漏斗活動。

fullscreen-scorm-module Traditional Chinese level-basic-icon Measure success Self-paced course 30 minutes or less 60 minutes or less promoted

[separator] 利用進階活動工具開創更多可能性

透過 LinkedIn 更進階活動工具的課程，深化您的技術知識

Traditional Chinese Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less separator

開始使用 LinkedIn Business Manager

瞭解 Business Manager 如何協助您在 LinkedIn 上行銷

Traditional Chinese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less

使用 Business Manager 管理人員、廣告帳戶與頁面

瞭解如何從 Business Manager 管理所有人員與資產

20 至 25分鐘

Traditional Chinese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less

Business Manager 合作夥伴關係與分享

瞭解如何使用 Business Manager 與其他組織合作

Traditional Chinese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less

透過 Business Manager 共用受眾

瞭解如何利用受眾共用功能強化鎖定策略

Traditional Chinese level-advanced-icon Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less

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