Live Workshop: Balancing Brand and Demand

Efforts focused on demand generation often receive a lot of attention from marketers, while brand-building gets noticeably less consideration. Research suggests this is a myopic stance that should shift in favor of a more balanced approach. Join us as we make an empirical case for this argument featuring real-world data. During this session, we'll cover: 

• Where things stand now and why should marketers think differently.
• What does a proper balance between brand and demand look like and what are the principles that can guide marketers toward this approach?

The session will run for 60 minutes—50 minutes for the instructor-led session, plus 10 minutes to answer your questions live. 

Audience 

This workshop is intended for anyone responsible for or who influence marketing strategy for companies or ad agency clients. We recommend that participants have either:

• A basic understanding of marketing strategy
• Recently completed the LinkedIn Marketing Strategy certification and would like to reinforce the concepts they learned

The speakers

Keith Bernard Senior Marketer Education Lead, LinkedIn   View LinkedIn profile	Natasha Salleh Senior Marketer Education Lead, LinkedIn   View LinkedIn profile

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