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Building an Organic Presence with LinkedIn Pages

Learn how to create and maintain an active LinkedIn Page, as well as how to use all the features available to build, maintain, and expand your brand’s organic presence

English Self-paced course Organic basics 60 minutes or less Content Lake Marketing Solutions

Creative Design for LinkedIn

Design compelling creative that attracts LinkedIn members to engage with your content

English Self-paced course Organic basics 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions

Video: Creative Design Summary

Design compelling creative that attracts LinkedIn members to engage with your content

English 30 minutes or less 60 minutes or less 15 minutes or less Video

Introduction to LinkedIn Ads

Learn to create an ad campaign, measure success, and optimize for your advertising objectives

English Self-paced course Start advertising 60 minutes or less Content Lake Marketing Solutions

Creating a Campaign

Use Campaign Manager's Accelerate and Classic modes to create full-funnel campaigns

English Self-paced course Start advertising 60 minutes or less Content Lake Marketing Solutions

Using LinkedIn's Ad Targeting

Learn how LinkedIn's unique targeting works and best practices

English Self-paced course Start advertising 60 minutes or less Content Lake Marketing Solutions

Ad Formats on LinkedIn

Learn how to use different ad formats to achieve your marketing objectives on LinkedIn

English Self-paced course Start advertising 30 minutes or less 60 minutes or less Content Lake Marketing Solutions

Campaign Optimization Tactics

Learn about the three primary campaign optimization levers

English Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions

Building a Full-Funnel Content Marketing Strategy on LinkedIn

Align your organic and paid content to the marketing funnel to effectively reach and engage your target audiences at the right time

English Self-paced course Campaign strategy 60 minutes or less Content Lake Marketing Solutions

Using LinkedIn for Brand Awareness

Drive brand awareness with a strong brand campaign strategy

English Self-paced course Campaign strategy 60 minutes or less Content Lake Marketing Solutions

Using LinkedIn for Lead Generation

Learn to use LinkedIn to drive leads and conversions

English Self-paced course Campaign strategy 60 minutes or less Content Lake Marketing Solutions

Account Based Marketing

Learn how to design an ABM framework on LinkedIn that is unique to your organization to meet your marketing goals and achieve your business objectives

English Self-paced course Campaign strategy 60 minutes or less Content Lake Marketing Solutions

Measure What Matters in B2B Marketing

Overcome the challenges of measuring B2B marketing performance with a better understanding of the KPIs and attribution models best suited to your business

English Measure success Self-paced course 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions

Reporting and Analytics for LinkedIn Ads

Learn to identify key campaign metrics and utilize reporting and analytics tools to optimize your campaigns

English Measure success Self-paced course 60 minutes or less Content Lake Marketing Solutions

Conversion Tracking

Set up conversion tracking using the LinkedIn Insight Tag and Conversions API to measure and optimize lower funnel campaigns

English Measure success Self-paced course 30 minutes or less 60 minutes or less Content Lake Marketing Solutions

Video: Using Conversion Tracking Data

Analyze campaign performance by comparing engagement metrics and conversion data to uncover true ROI make smarter business decisions

English 30 minutes or less 60 minutes or less 15 minutes or less Video

Ad Campaign Experimentation

Leverage experimentation tools to monitor brand perception, refine creative and hone delivery parameters to improve campaign performance

English Measure success Self-paced course 60 minutes or less Content Lake Marketing Solutions

Video: Creating an Ad Campaign

Launch a new ad campaign by following a guided setup in Campaign Manager classic mode

English 30 minutes or less 60 minutes or less 15 minutes or less Video

Video: Why Use A/B Testing

Scientifically improve campaign performance by leveraging A/B testing to refine creatives, compare ad formats, explore new markets, or expand reach

English 30 minutes or less 60 minutes or less 15 minutes or less Video

Video: Taking Action with Revenue Attribution Metrics

Measure your ROI on LinkedIn with revenue attribution metrics

English Measure success 30 minutes or less 60 minutes or less 15 minutes or less Video

Video: Boosting from your LinkedIn Page

Learn how to increase your brand’s reach beyond your Page followers

English Organic basics 30 minutes or less 60 minutes or less 15 minutes or less Video

Video: Create your LinkedIn Page

Set up your LinkedIn Page and get ready to unlock your business potential

English Organic basics 30 minutes or less 60 minutes or less 15 minutes or less Video

Video: Boosting as part of your content strategy

Save time and keep your campaigns “always on” by boosting your organic content

English Campaign strategy 30 minutes or less 60 minutes or less 15 minutes or less Video

Getting Started with LinkedIn Business Manager

Learn how Business Manager can help you market on LinkedIn

English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions

Managing People, Ad Accounts, and Pages with Business Manager

Learn how to manage all your people and assets from Business Manager

English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less Content Lake Marketing Solutions

Business Manager Partnerships and Sharing

Learn how to collaborate with other organizations using Business Manager

English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions

Sharing Audiences through Business Manager

Learn how to uplevel targeting strategies with audience sharing

English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions

Practice exam: LinkedIn Advertising Fundamentals Certification

Prepare for the LinkedIn Advertising Fundamentals Certification with this practice exam

English 30 minutes or less 60 minutes or less Practice exam

LinkedIn Advertising Fundamentals Certification

Pass this exam to earn your LinkedIn Advertising Fundamentals certification

English cme-fund-certification 60 minutes or less Certification exam

Practice exam: LinkedIn Marketing Strategy Certification

Prepare for the LinkedIn Marketing Strategy Certification with this practice exam

English 30 minutes or less 60 minutes or less Practice exam

LinkedIn Marketing Strategy Certification

Pass this exam to earn your LinkedIn Marketing Strategy certification

English cme-mkt-strat-certification 60 minutes or less Certification exam

Practice exam: LinkedIn Content and Creative Design Certification

Prepare for the LinkedIn Content and Creative Design Certification with this practice exam

English 30 minutes or less 60 minutes or less Practice exam

LinkedIn Content and Creative Design Certification

Pass this exam to earn your LinkedIn Content and Creative Design certification

English cme-cont-creat-des-certification 60 minutes or less Certification exam

LinkedIn Marketing Measurement Certification

Pass this exam to earn your LinkedIn Marketing Measurement certification

English 60 minutes or less Certification exam

Practice exam: LinkedIn Marketing Measurement Certification

Prepare for the LinkedIn Marketing Measurement Certification with this practice exam

English 30 minutes or less 60 minutes or less Practice exam

Your path to Marketing Measurement certification

Practice exam: LinkedIn Marketing Measurement Certification

Prepare for the LinkedIn Marketing Measurement Certification with this practice exam

English 30 minutes or less 60 minutes or less Practice exam

Measure What Matters in B2B Marketing

Overcome the challenges of measuring B2B marketing performance with a better understanding of the KPIs and attribution models best suited to your business

English Measure success Self-paced course 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions

Reporting and Analytics for LinkedIn Ads

Learn to identify key campaign metrics and utilize reporting and analytics tools to optimize your campaigns

English Measure success Self-paced course 60 minutes or less Content Lake Marketing Solutions

Ad Campaign Experimentation

Leverage experimentation tools to monitor brand perception, refine creative and hone delivery parameters to improve campaign performance

English Measure success Self-paced course 60 minutes or less Content Lake Marketing Solutions

Video: Taking Action with Revenue Attribution Metrics

Measure your ROI on LinkedIn with revenue attribution metrics

English Measure success 30 minutes or less 60 minutes or less 15 minutes or less Video

Conversion Tracking

Set up conversion tracking using the LinkedIn Insight Tag and Conversions API to measure and optimize lower funnel campaigns

English Measure success Self-paced course 30 minutes or less 60 minutes or less Content Lake Marketing Solutions

LinkedIn Marketing Measurement Certification

Pass this exam to earn your LinkedIn Marketing Measurement certification

English 60 minutes or less Certification exam