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Video: Create Your LinkedIn Page

Set up your LinkedIn Page and get ready to unlock your business potential

English Content strategy 30 minutes or less 60 minutes or less 15 minutes or less Video Content Lake Marketing Solutions

Building an Organic Presence with LinkedIn Pages

Learn how to create and maintain an active LinkedIn Page, as well as how to use all the features available to build, maintain, and expand your brand’s organic presence

English Self-paced course Content strategy 60 minutes or less Content Lake Marketing Solutions

Creative Design for LinkedIn

Design compelling creative that attracts LinkedIn members to engage with your content

English Self-paced course Content strategy 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions

Video: Boosting from Your LinkedIn Page

Learn how to increase your brand’s reach beyond your Page followers

English Content strategy 30 minutes or less 60 minutes or less 15 minutes or less Video Content Lake Marketing Solutions

Building a Full-Funnel Content Marketing Strategy on LinkedIn

Align your organic and paid content to the marketing funnel to effectively reach and engage your target audiences at the right time

English Self-paced course Campaign strategy 60 minutes or less Content Lake Marketing Solutions

Practice exam: LinkedIn Content and Creative Design Certification

Prepare for the LinkedIn Content and Creative Design Certification with this practice exam

English 30 minutes or less 60 minutes or less Practice exam

LinkedIn Content and Creative Design Certification

Illustrate your ability to craft a full-funnel marketing strategy to reach your audience, including running an active LinkedIn Page and designing visually-compelling creative

English 60 minutes or less Certification exam

Introduction to LinkedIn Ads

Learn to create an ad campaign, measure success, and optimize for your advertising objectives

English Self-paced course Start advertising 60 minutes or less Content Lake Marketing Solutions

Creating a Campaign

Use Campaign Manager's Accelerate and Classic modes to create full-funnel campaigns

English Self-paced course Start advertising 60 minutes or less Content Lake Marketing Solutions

Using LinkedIn's Ad Targeting

Learn how LinkedIn's unique targeting works and best practices

English Self-paced course Start advertising 60 minutes or less Content Lake Marketing Solutions

Ad Formats on LinkedIn

Learn how to use different ad formats to achieve your marketing objectives on LinkedIn

English Self-paced course Start advertising 30 minutes or less 60 minutes or less Content Lake Marketing Solutions

Campaign Optimization Tactics

Learn about the three primary campaign optimization levers

English Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions

Practice exam: LinkedIn Advertising Fundamentals Certification

Prepare for the LinkedIn Advertising Fundamentals Certification with this practice exam

English 30 minutes or less 60 minutes or less Practice exam

LinkedIn Advertising Fundamentals Certification

Show you understand the essentials of advertising on LinkedIn, from setting up campaigns to using our targeting tools to improve performance

English 60 minutes or less Certification exam

Measure What Matters in B2B Marketing

Overcome the challenges of measuring B2B marketing performance with a better understanding of the KPIs and attribution models best suited to your business

English Measure success Self-paced course 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions

Reporting and Analytics for LinkedIn Ads

Learn to identify key campaign metrics and utilize reporting and analytics tools to optimize your campaigns

English Measure success Self-paced course 60 minutes or less Content Lake Marketing Solutions

Conversion Tracking

Set up conversion tracking using the LinkedIn Insight Tag and Conversions API to measure and optimize lower funnel campaigns

English Measure success Self-paced course 30 minutes or less 60 minutes or less Content Lake Marketing Solutions

Activating Conversions API

Use LinkedIn Conversions API to automatically stream conversion data directly into Campaign Manager to get a full-funnel view of your marketing impact

English Measure success Self-paced course 30 minutes or less 60 minutes or less Content Lake Marketing Solutions

Ad Campaign Experimentation

Leverage experimentation tools to monitor brand perception, refine creative and hone delivery parameters to improve campaign performance

English Measure success Self-paced course 60 minutes or less Content Lake Marketing Solutions

Video: Taking Action with Revenue Attribution Metrics

Measure your ROI on LinkedIn with revenue attribution metrics

English Measure success 30 minutes or less 60 minutes or less 15 minutes or less Video Content Lake Marketing Solutions

Practice exam: LinkedIn Marketing Measurement Certification

Prepare for the LinkedIn Marketing Measurement Certification with this practice exam

English 30 minutes or less 60 minutes or less Practice exam

LinkedIn Marketing Measurement Certification

Validate your ability to interpret LinkedIn campaign data, uncover meaningful insights, and demonstrate marketing's impact on real business outcomes

English 60 minutes or less Certification exam

Using LinkedIn for Brand Awareness

Drive brand awareness with a strong brand campaign strategy

English Self-paced course Campaign strategy 60 minutes or less Content Lake Marketing Solutions

Using LinkedIn for Lead Generation

Learn to use LinkedIn to drive leads and conversions

English Self-paced course Campaign strategy 60 minutes or less Content Lake Marketing Solutions

Account Based Marketing

Learn how to design an ABM framework on LinkedIn that is unique to your organization to meet your marketing goals and achieve your business objectives

English Self-paced course Campaign strategy 60 minutes or less Content Lake Marketing Solutions

Video: Boosting as Part of Your Content Strategy

Save time and keep your campaigns “always on” by boosting your organic content

English Campaign strategy 30 minutes or less 60 minutes or less 15 minutes or less Video Content Lake Marketing Solutions

Practice exam: LinkedIn Marketing Strategy Certification

Prepare for the LinkedIn Marketing Strategy Certification with this practice exam

English 30 minutes or less 60 minutes or less Practice exam

LinkedIn Marketing Strategy Certification

Demonstrate your ability to plan and execute full-funnel marketing on LinkedIn, from organic presence to campaigns that reach the right audiences and drive growth

English 60 minutes or less Certification exam

Launch High-Impact Events on LinkedIn

Build a sophisticated events strategy that drives awareness, engagement, and pipeline growth

English Self-paced course 30 minutes or less 60 minutes or less Content Lake Marketing Solutions LinkedIn Events

Create and Manage LinkedIn Events

Plan, build, and run professional events on LinkedIn end-to-end

English Self-paced course 30 minutes or less 60 minutes or less LinkedIn Events

Promote Events with LinkedIn Ads

Increase event visibility and registrations with marketing and campaign creation strategies

English Self-paced course 30 minutes or less 60 minutes or less LinkedIn Events

Measure and Optimize LinkedIn Event Performance

Analyze event metrics to refine strategy and improve campaign performance

English Self-paced course 30 minutes or less 60 minutes or less LinkedIn Events

Press Play on Your LinkedIn Video Strategy

Create an effective video marketing strategy on LinkedIn to drive measurable business outcomes.

English Self-paced course 30 minutes or less 60 minutes or less Video solutions

Crafting Impactful LinkedIn Videos

Build video content that engages LinkedIn members and supports clear business goals

English Self-paced course 30 minutes or less 60 minutes or less Video solutions

Amplify Your Reach with LinkedIn's CTV Ads

Design, launch, and measure your CTV Ads campaign to reach your target audience in new ways

English Self-paced course 30 minutes or less 60 minutes or less Content Lake Marketing Solutions Video solutions

Driving Outcomes with LinkedIn Video Measurement

Connect video metrics to real business outcomes with a practical four-phase measurement framework

English Self-paced course 30 minutes or less 60 minutes or less Video solutions

Getting Started with LinkedIn Business Manager

Learn how Business Manager can help you market on LinkedIn

English Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions

Managing People, Ad Accounts, and Pages with Business Manager

Learn how to manage all your people and assets from Business Manager

English Self-paced course Business Manager 30 minutes or less 60 minutes or less Content Lake Marketing Solutions

Business Manager Partnerships and Sharing

Learn how to collaborate with other organizations using Business Manager

English Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions

Sharing Audiences through Business Manager

Learn how to uplevel targeting strategies with audience sharing

English Self-paced course Business Manager 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions