- Introduction to Conversions API
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The Importance of Conversion Tracking in B2B 4 Min.
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What is Conversions API? 2 Min.
- Activating CAPI
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Set Up CAPI Data Integration 1 Min.
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Select Conversion Category and Monetary Value 4 Min.
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Select Conversion Window and Attribution Model 3 Min.
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Define Data Source 3 Min.
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Associate Your Ad Sets 2 Min.
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Troubleshooting Checklist 3 Min.
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Can You Fix It? 3 Min.
- Using CAPI Insights
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Reviewing the Conversions 1 Min.
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Ways to Leverage CAPI 1 Min.
- Course review
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Summary 2 Min.
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Congratulations!
Activating Conversions API
Kurs 4 von 6 in Measure your success on LinkedIn
Use LinkedIn Conversions API to automatically stream conversion data directly into Campaign Manager to get a full-funnel view of your marketing impact.
While Campaign Manager offers a robust set of data and analytics tools right out of the box, you can gain deeper insights by setting up a direct connection between Campaign Manager and your conversion data. LinkedIn's Conversions API, or “CAPI,” facilitates this connection, giving you the power to show the impact of upper- and mid-funnel marketing activity on pipeline and revenue.
What you'll learn
After this course, you'll be able to:
- Define Conversions API and explain its value to B2B marketers
- Implement CAPI to track conversions in Campaign Manager
- Troubleshoot common challenges when setting up conversion tracking with CAPI
- Identify at least three use cases that benefit from CAPI activation
This course is for you if
- You are running full-funnel marketing campaigns using LinkedIn’s Campaign Manager
- You’d like to quantify the impact of your campaigns on business outcomes
- You're looking for opportunities to maximize return on investment (ROI) with your marketing spend
Still not sure if this course is for you?
Jump to the video summary. Then, choose the lessons you want to review.
Topics
Conversions API, Campaign Manager, conversion tracking, optimization, ROI (return on investment)