Your path to Marketing Measurement certification
Measure What Matters in B2B Marketing
Overcome the challenges of measuring B2B marketing performance with a better understanding of the KPIs and attribution models best suited to your business
13 Min.
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Reporting and Analytics for LinkedIn Ads
Learn to identify key campaign metrics and utilize reporting and analytics tools to optimize your campaigns
28 Min.
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Conversion Tracking
Set up conversion tracking using the LinkedIn Insight Tag and Conversions API to measure and optimize lower funnel campaigns
18 Min.
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Ad Campaign Experimentation
Leverage experimentation tools to monitor brand perception, refine creative and hone delivery parameters to improve campaign performance
48 Min.
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Video: Taking Action with Revenue Attribution Metrics
Measure your ROI on LinkedIn with revenue attribution metrics
4 Min.
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Practice exam: LinkedIn Marketing Measurement Certification
Prepare for the LinkedIn Marketing Measurement Certification with this practice exam
20 Min.
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LinkedIn Marketing Measurement Certification
Pass this exam to earn your LinkedIn Marketing Measurement certification
60 Min.
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