Your path to Marketing Measurement certification
Measure What Matters in B2B Marketing
Overcome the challenges of measuring B2B marketing performance with a better understanding of the KPIs and attribution models best suited to your business
13 Min.
Reporting and Analytics for LinkedIn Ads
Learn to identify key campaign metrics and utilize reporting and analytics tools to optimize your campaigns
28 Min.
Conversion Tracking
Set up conversion tracking using the LinkedIn Insight Tag and Conversions API to measure and optimize lower funnel campaigns
18 Min.
Activating Conversions API
Use LinkedIn Conversions API to automatically stream conversion data directly into Campaign Manager to get a full-funnel view of your marketing impact.
29 Min.
Ad Campaign Experimentation
Leverage experimentation tools to monitor brand perception, refine creative and hone delivery parameters to improve campaign performance
57 Min.
Video: Taking Action with Revenue Attribution Metrics
Measure your ROI on LinkedIn with revenue attribution metrics
4 Min.
Practice exam: LinkedIn Marketing Measurement Certification
Prepare for the LinkedIn Marketing Measurement Certification with this practice exam
20 Min.
LinkedIn Marketing Measurement Certification
Pass this exam to earn your LinkedIn Marketing Measurement certification
60 Min.