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Your path to Marketing Measurement certification

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Measure What Matters in B2B Marketing

Overcome the challenges of measuring B2B marketing performance with a better understanding of the KPIs and attribution models best suited to your business

13 min

English Measure success Self-paced course 30 minutes or less 60 minutes or less 15 minutes or less Content Lake Marketing Solutions

Reporting and Analytics for LinkedIn Ads

Learn to identify key campaign metrics and utilize reporting and analytics tools to optimize your campaigns

28 min

English Measure success Self-paced course 60 minutes or less Content Lake Marketing Solutions

Conversion Tracking

Set up conversion tracking using the LinkedIn Insight Tag and Conversions API to measure and optimize lower funnel campaigns

18 min

English Measure success Self-paced course 30 minutes or less 60 minutes or less Content Lake Marketing Solutions

Activating Conversions API

Use LinkedIn Conversions API to automatically stream conversion data directly into Campaign Manager to get a full-funnel view of your marketing impact

29 min

English Measure success Self-paced course 30 minutes or less 60 minutes or less Content Lake Marketing Solutions

Ad Campaign Experimentation

Leverage experimentation tools to monitor brand perception, refine creative and hone delivery parameters to improve campaign performance

57 min

English Measure success Self-paced course 60 minutes or less Content Lake Marketing Solutions

Video: Taking Action with Revenue Attribution Metrics

Measure your ROI on LinkedIn with revenue attribution metrics

4 min

English Measure success 30 minutes or less 60 minutes or less 15 minutes or less Video Content Lake Marketing Solutions

Practice exam: LinkedIn Marketing Measurement Certification

Prepare for the LinkedIn Marketing Measurement Certification with this practice exam

20 min

English 30 minutes or less 60 minutes or less Practice exam

LinkedIn Marketing Measurement Certification

Validate your ability to interpret LinkedIn campaign data, uncover meaningful insights, and demonstrate marketing's impact on real business outcomes

60 min

English 60 minutes or less Certification exam