Live Workshop: Account Based Marketing

Account Based marketing (ABM) is gaining traction among B2B marketers for one simple reason: it works. The challenge? Getting it to work for you.

In this interactive instructor-led workshop, we will reveal LinkedIn's ABM roadmap and share insights on how you can build a successful ABM strategy using five steps:

1. Achieve marketing and sales alignment.
2. Select and segment accounts.
3. Engage the entire buyer committee.
4. Personalize content to your audience and their mindset.
5. Measure your business impact.

Each step of the way, we will address common roadblocks and offer best practices to overcome these. Register for this workshop if you are keen to join the ranks of successful ABM marketers and achieve higher ROI, larger deal sizes, and increased pipeline opportunities.

The live workshop runs for 60 minutes via Zoom Webinar – 50 minutes for the instructor-led session, plus 10 minutes to answer your questions live.

Audience

This workshop is intended for:

• Experienced marketers responsible for demand generation, 
• Salespeople who want to achieve better quality leads,
• Agencies (content, media), in-house marketers, sales managers, business development and business decision makers who want to understand Account Based Marketing, especially in B2B industries in course descriptions on Marketing Labs

Recommended on-demand learning paths before attending this ABM webinar:

• https://training.marketing.linkedin.com/building-a-full-funnel-content-marketing-strategy-on-linkedin
• https://training.marketing.linkedin.com/reporting-and-analytics-for-linkedin-ads 

The speaker

Sopna Nair Principle Education Lead, LinkedIn   View LinkedIn profile	Keith Bernard Senior Marketer Education Lead, LinkedIn   View LinkedIn profile	Natasha Salleh Senior Marketer Education Lead, LinkedIn   View LinkedIn profile	LinkedIn Certified Marketing Expert   Attend sessions hosted by our LinkedIn Certified Marketing Experts and learn directly from these accredited B2B Thought Leaders

Ready to get started?

• Select Register for the event time that works best for you in the table. Upon selecting Register, you are automatically registered in the course and event.
• To see the event details, navigate to the live event lesson from the curriculum navigation or select Start or Resume. You can download the calendar invitation for the event from the live event lesson.
• On the day of the scheduled event, you will launch the event from the live event lesson page in this course. You are able to launch the event 10 minutes prior to the scheduled start time. When you launch the event, the Zoom Webinar will launch in the application.