- Assess Your Knowledge
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Knowledge Check
- Introduction to LinkedIn Targeting
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Why LinkedIn Targeting? 2 Min.
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Audience Targeting Driven by Member Profiles 3 Min.
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Match Your Targeting to Your Marketing Objectives 1 Min.
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Knowledge Check
- How LinkedIn Targeting Works
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Two Ways to Target on LinkedIn 1 Min.
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When to Use AND-OR Targeting 5 Min.
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How to Target by Audience Attributes 6 Min.
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Knowledge Check
- Matched Audiences
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How to Create LinkedIn Matched Audiences 6 Min.
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Retargeting 5 Min.
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Contact Targeting 6 Min.
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Company Targeting 4 Min.
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Audience Expansion 1 Min.
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Knowledge Check
- Optimizing your Targeting Strategy
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Data Integrations with LinkedIn Marketing Partners 2 Min.
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View your Forecasted Results 2 Min.
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Targeting Best Practices 5 Min.
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Knowledge Check
- Course Review
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Summary 4 Min.
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Congratulations!
Using LinkedIn's Ad Targeting
Learn how LinkedIn's unique targeting works and best practices.
This course will demonstrate how to use LinkedIn's powerful targeting attributes to define and reach your business' desired customers. You'll explore LinkedIn's unique targeting and the important steps and best practices to tailor your ad targeting strategy to your LinkedIn campaign objectives.
What you'll learn
After this course, you'll be able to:
- Create target audiences using LinkedIn's first-party member data audience attributes
- Combine your business data with LinkedIn's data to create a matched audience
- Explore the different campaign strategies you can employ with matched audiences
- Refine your targeting using AND-OR logic to broaden or narrow your audience
- Optimize your ad targeting strategy
This course is for you if
- You're new to developing a targeting strategy
- You're interested in additional ways to target audiences
- You want to optimize your existing ad campaigns
Still not sure if this course is for you?
Take the knowledge check to see what you already know or jump to the video summary. Then, choose the lessons you want to review.
Topics
Audience attributes, audience expansion, Campaign Manager, company targeting, contact targeting, forecasted results, matched audiences, retargeting, targeting