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Using LinkedIn for Lead Generation

Learn to use LinkedIn to drive leads and conversions.

Über diesen Kurs

In this course, you'll learn how to use LinkedIn for your lower-funnel conversion goals and LinkedIn's products and features to drive qualified leads.

What you'll learn

After this course, you'll be able to:

Target and retarget relevant audiences to capture valuable leads
Score and capture your leads
Create lead generation forms for your ads
Measure quality and optimize for more conversions
Decide if a marketing partner would be a good fit for your business

This course is for you if

You want to start collecting qualified leads from LinkedIn member engagement
You want to drive additional conversion actions from your target audience
You're curious how to best use LinkedIn's lead generation forms

Still not sure if this course is for you?

Take the knowledge check to see what you already know. Then, choose the lessons you want to review.

Included products

Conversion tracking, demand generation, lead generation forms, reporting, targeting

Studienplan38 Min.

Assess Your Knowledge
Knowledge Check
Setting the Scene
Why Use LinkedIn? 2 Min.
Demand Gen vs. Lead Gen 1 Min.
Choose the Right Campaign Objective 1 Min.
Knowledge Check
How to Reach Relevant Audiences
Select Your Targeting 1 Min.
Leverage LinkedIn Retargeting Capabilities 3 Min.
Knowledge Check
Understanding the Value of Your Leads
What Happens Beyond the Lead 4 Min.
Components of a Lead Scoring Model 1 Min.
How to Score Your LinkedIn Leads 1 Min.
Capturing Your Leads 1 Min.
Knowledge Check
Lead Gen Forms and Conversion Tracking
Lead Gen Forms Overview 1 Min.
Before You Create Your Lead Gen Form 2 Min.
As You're Creating Your Form 5 Min.
After Creating Your Form 3 Min.
Why Track Conversions on LinkedIn? 1 Min.
Knowledge Check
Measurement, Reporting, and Optimization
Measuring Quality 1 Min.
Reporting on Lead Gen Forms and Conversion Tracking Campaigns 1 Min.
Supercharge your Reporting 1 Min.
Optimization Scenarios You May Face 4 Min.
Knowledge Check
LinkedIn Marketing Partners
Lead Gen Form Integrations 2 Min.
Why Use LinkedIn Marketing Partners? 1 Min.
Knowledge Check
Course Review
Summary 1 Min.
Congratulations!

Über diesen Kurs

In this course, you'll learn how to use LinkedIn for your lower-funnel conversion goals and LinkedIn's products and features to drive qualified leads.

What you'll learn

After this course, you'll be able to:

Target and retarget relevant audiences to capture valuable leads
Score and capture your leads
Create lead generation forms for your ads
Measure quality and optimize for more conversions
Decide if a marketing partner would be a good fit for your business

This course is for you if

You want to start collecting qualified leads from LinkedIn member engagement
You want to drive additional conversion actions from your target audience
You're curious how to best use LinkedIn's lead generation forms

Still not sure if this course is for you?

Take the knowledge check to see what you already know. Then, choose the lessons you want to review.

Included products

Conversion tracking, demand generation, lead generation forms, reporting, targeting

Studienplan38 Min.

Assess Your Knowledge
Knowledge Check
Setting the Scene
Why Use LinkedIn? 2 Min.
Demand Gen vs. Lead Gen 1 Min.
Choose the Right Campaign Objective 1 Min.
Knowledge Check
How to Reach Relevant Audiences
Select Your Targeting 1 Min.
Leverage LinkedIn Retargeting Capabilities 3 Min.
Knowledge Check
Understanding the Value of Your Leads
What Happens Beyond the Lead 4 Min.
Components of a Lead Scoring Model 1 Min.
How to Score Your LinkedIn Leads 1 Min.
Capturing Your Leads 1 Min.
Knowledge Check
Lead Gen Forms and Conversion Tracking
Lead Gen Forms Overview 1 Min.
Before You Create Your Lead Gen Form 2 Min.
As You're Creating Your Form 5 Min.
After Creating Your Form 3 Min.
Why Track Conversions on LinkedIn? 1 Min.
Knowledge Check
Measurement, Reporting, and Optimization
Measuring Quality 1 Min.
Reporting on Lead Gen Forms and Conversion Tracking Campaigns 1 Min.
Supercharge your Reporting 1 Min.
Optimization Scenarios You May Face 4 Min.
Knowledge Check
LinkedIn Marketing Partners
Lead Gen Form Integrations 2 Min.
Why Use LinkedIn Marketing Partners? 1 Min.
Knowledge Check
Course Review
Summary 1 Min.
Congratulations!