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Pre-Course Self-Assessment (Optional) 5 min
- Setting the Scene
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Why Use LinkedIn?
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Defining Your Marketing Objective
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Choose the Right Campaign Objective
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Knowledge Check
- How to Reach Relevant Audiences
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Make Sure You Have the Full Picture
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Select Your Targeting
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Leverage LinkedIn Retargeting Capabilities
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Targeting for Account-Based-Marketing (ABM)
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Knowledge Check
- Understanding the Value of Your Leads
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What Happens Beyond the Lead
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How to Classify and Score Your LinkedIn Leads
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Tips for Successful Lead Scoring
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Components of a Lead Scoring Model
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Capturing Your Leads
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Knowledge Check
- Lead Gen Forms
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Lead Gen Forms Overview
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Before You Create Your Lead Gen Form
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As You Are Creating Your Form
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After Creating Your Form
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Knowledge Check
- Website Conversions
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Why Track Conversions on LinkedIn?
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Setting Up Your Conversion Tracking
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Knowledge Check
- Optimizing Your Campaigns
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Scenarios You May Face Along the Way
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Knowledge Check
- Measurement and Reporting
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Measuring Quality
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Reporting on Lead Gen Forms and Conversion Tracking Campaigns
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Supercharge your Reporting
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Knowledge Check
- LinkedIn Marketing Partners
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Why Use LinkedIn Marketing Partners?
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Lead Gen Form Integrations
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Knowledge Check
- Course Review
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Course Review
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Survey
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Congratulations!
Using LinkedIn for Lead Generation
Learn to use LinkedIn to drive conversions.
In this course, you'll learn how to use LinkedIn for your lower-funnel goals. You'll also get to know all of LinkedIn Marketing Solutions' product and features -- and how to use them to drive conversions.
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Let’s apply your learnings
Test and learn in LinkedIn’s Campaign Manager. You can create, measure, and optimize your ad campaigns all in one place.
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Help Center
Get answers to all your questions from getting started to targeting options to billing.
Resources
Check out handy tips and tricks on campaign management and creative strategy.
