Using LinkedIn for Lead Generation

Using LinkedIn for Lead Generation

Learn to use LinkedIn to drive conversions.

About this course

In this course, you'll learn how to use LinkedIn for your lower-funnel goals. You'll also get to know all the LinkedIn Marketing Solutions' product and features -- and how to use them to drive conversions.

Curriculum45 minutes

  • Pre-Course Self-Assessment (Optional) 5 min
  • Setting the Scene
  • Why Use LinkedIn?
  • Defining Your Marketing Objective
  • Choose the Right Campaign Objective
  • Knowledge Check
  • How to Reach Relevant Audiences
  • Make Sure You Have the Full Picture
  • Select Your Targeting
  • Leverage LinkedIn Retargeting Capabilities
  • Targeting for Account-Based-Marketing (ABM)
  • Knowledge Check
  • Understanding the Value of Your Leads
  • What Happens Beyond the Lead
  • How to Classify and Score Your LinkedIn Leads
  • Tips for Successful Lead Scoring
  • Components of a Lead Scoring Model
  • Capturing Your Leads
  • Knowledge Check
  • Lead Gen Forms
  • Lead Gen Forms Overview
  • Before You Create Your Lead Gen Form
  • As You Are Creating Your Form
  • After Creating Your Form
  • Knowledge Check
  • Website Conversions
  • Why Track Conversions on LinkedIn?
  • Setting Up Your Conversion Tracking
  • Knowledge Check
  • Optimizing Your Campaigns
  • Scenarios You May Face Along the Way
  • Knowledge Check
  • Measurement and Reporting
  • Measuring Quality
  • Reporting on Lead Gen Forms and Conversion Tracking Campaigns
  • Supercharge your Reporting
  • Knowledge Checks
  • LinkedIn Marketing Partners
  • Why Use LinkedIn Marketing Partners?
  • Lead Gen Form Integrations
  • Knowledge Check
  • Course Review
  • Course Review
  • Survey
  • Congratulations!

About this course

In this course, you'll learn how to use LinkedIn for your lower-funnel goals. You'll also get to know all the LinkedIn Marketing Solutions' product and features -- and how to use them to drive conversions.

Curriculum45 minutes

  • Pre-Course Self-Assessment (Optional) 5 min
  • Setting the Scene
  • Why Use LinkedIn?
  • Defining Your Marketing Objective
  • Choose the Right Campaign Objective
  • Knowledge Check
  • How to Reach Relevant Audiences
  • Make Sure You Have the Full Picture
  • Select Your Targeting
  • Leverage LinkedIn Retargeting Capabilities
  • Targeting for Account-Based-Marketing (ABM)
  • Knowledge Check
  • Understanding the Value of Your Leads
  • What Happens Beyond the Lead
  • How to Classify and Score Your LinkedIn Leads
  • Tips for Successful Lead Scoring
  • Components of a Lead Scoring Model
  • Capturing Your Leads
  • Knowledge Check
  • Lead Gen Forms
  • Lead Gen Forms Overview
  • Before You Create Your Lead Gen Form
  • As You Are Creating Your Form
  • After Creating Your Form
  • Knowledge Check
  • Website Conversions
  • Why Track Conversions on LinkedIn?
  • Setting Up Your Conversion Tracking
  • Knowledge Check
  • Optimizing Your Campaigns
  • Scenarios You May Face Along the Way
  • Knowledge Check
  • Measurement and Reporting
  • Measuring Quality
  • Reporting on Lead Gen Forms and Conversion Tracking Campaigns
  • Supercharge your Reporting
  • Knowledge Checks
  • LinkedIn Marketing Partners
  • Why Use LinkedIn Marketing Partners?
  • Lead Gen Form Integrations
  • Knowledge Check
  • Course Review
  • Course Review
  • Survey
  • Congratulations!
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Introduction