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Pre-Course Self-Assessment (Optional)
- Setting the Scene
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Why Use LinkedIn?
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Demand Gen vs. Lead Gen
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Choose the Right Campaign Objective
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Knowledge Check
- How to Reach Relevant Audiences
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Select Your Targeting
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Leverage LinkedIn Retargeting Capabilities
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Knowledge Check
- Understanding the Value of Your Leads
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What Happens Beyond the Lead
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Components of a Lead Scoring Model
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How to Score Your LinkedIn Leads
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Capturing Your Leads
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Knowledge Check
- Lead Gen Forms and Conversion Tracking
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Lead Gen Forms Overview
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Before You Create Your Lead Gen Form
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As You're Creating Your Form
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After Creating Your Form
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Why Track Conversions on LinkedIn?
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Knowledge Check
- Measurement, Reporting, and Optimization
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Measuring Quality
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Reporting on Lead Gen Forms and Conversion Tracking Campaigns
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Supercharge your Reporting
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Optimization Scenarios You May Face
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Knowledge Check
- LinkedIn Marketing Partners
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Lead Gen Form Integrations
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Why Use LinkedIn Marketing Partners?
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Knowledge Check
- Course Review
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Course Review
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Congratulations!
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Using LinkedIn for Lead Generation
Learn to use LinkedIn to drive leads and conversions.
In this course, you'll learn how to use LinkedIn for your lower-funnel goals. You'll also get to know LinkedIn Marketing Solutions' products and features – and how to use them to drive leads and conversions.
Using LinkedIn for Lead Generation
Introduction
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In this course, you'll learn how to use LinkedIn for your lower-funnel goals. You'll also get to know LinkedIn Marketing Solutions' products and features – and how to use them to drive leads and conversions.
Let’s apply your learnings
Test and learn in LinkedIn’s Campaign Manager. You can create, measure, and optimize your ad campaigns all in one place.
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