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Pre-Course Self-Assessment (Optional)
- Setting the Scene
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Why Use LinkedIn?
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Demand Gen vs. Lead Gen
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Choose the Right Campaign Objective
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Knowledge Check
- How to Reach Relevant Audiences
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Select Your Targeting
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Leverage LinkedIn Retargeting Capabilities
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Knowledge Check
- Understanding the Value of Your Leads
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What Happens Beyond the Lead
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Components of a Lead Scoring Model
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How to Score Your LinkedIn Leads
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Capturing Your Leads
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Knowledge Check
- Lead Gen Forms and Conversion Tracking
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Lead Gen Forms Overview
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Before You Create Your Lead Gen Form
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As You're Creating Your Form
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After Creating Your Form
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Why Track Conversions on LinkedIn?
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Knowledge Check
- Measurement, Reporting, and Optimization
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Measuring Quality
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Reporting on Lead Gen Forms and Conversion Tracking Campaigns
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Supercharge your Reporting
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Optimization Scenarios You May Face
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Knowledge Check
- LinkedIn Marketing Partners
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Lead Gen Form Integrations
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Why Use LinkedIn Marketing Partners?
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Knowledge Check
- Course Review
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Course Review
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Congratulations!
Using LinkedIn for Lead Generation
Learn to use LinkedIn to drive leads and conversions.
In this course, you'll learn how to use LinkedIn for your lower-funnel goals. You'll also get to know LinkedIn Marketing Solutions' products and features – and how to use them to drive leads and conversions.