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Using LinkedIn for Brand Awareness

Drive brand awareness with a strong brand campaign strategy.

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Über diesen Kurs

Brand awareness is the top of the marketing funnel, the entry point for potential and existing customers to get to know your brand and its value. Brand awareness is often overlooked or deprioritized in favor of more directly measurable lead-generation campaigns, and it remains an undeniably critical component to a strong marketing strategy and positive brand growth.

What you'll learn

After this course, you'll be able to:

  • Create a strong brand awareness strategy using LinkedIn
  • Reach your audience through efficient targeting tools
  • Build impactful creative
  • Use different measurement tools for long-lasting growth

This course is for you if

  • You're ready to grow your brand beyond organic reach
  • You want to create top-of-funnel campaigns
  • You're curious how thought leadership can support your brand strategy

Still not sure if this course is for you?

Take the knowledge check to see what you already know or jump to the video summary. Then, choose the lessons you want to review.

Topics

Bidding, brand activation, company list targeting, forecasting, targeting, thought leadership

Studienplan41 Min.

  • Assess Your Knowledge
  • Knowledge Check
  • Introduction to Brand Awareness
  • Using LinkedIn for Brand Building 4 Min.
  • How Do Modern B2B and B2C Brands Think About Brand Building Today? 3 Min.
  • Knowledge Check
  • Target a Broad Audience
  • Targeting the Buying Committee 2 Min.
  • Tips for Brand Building Campaigns Using Company List Targeting 1 Min.
  • Target the Right Audience for B2B and B2C Brand Campaigns 3 Min.
  • Knowledge Check
  • Plan the Customer Journey
  • Understanding the Brand Awareness Journey on LinkedIn 2 Min.
  • Forecasting and Bidding 6 Min.
  • Knowledge Check
  • Create Content That Resonates
  • Thought Leadership 7 Min.
  • Creative Best Practices 6 Min.
  • Knowledge Check
  • Review the Results to Optimize ROI
  • What Metrics Should I Measure? 2 Min.
  • The Impact of Brand Activation on LinkedIn 2 Min.
  • Knowledge Check
  • Course Review
  • Summary 3 Min.
  • Congratulations!

Über diesen Kurs

Brand awareness is the top of the marketing funnel, the entry point for potential and existing customers to get to know your brand and its value. Brand awareness is often overlooked or deprioritized in favor of more directly measurable lead-generation campaigns, and it remains an undeniably critical component to a strong marketing strategy and positive brand growth.

What you'll learn

After this course, you'll be able to:

  • Create a strong brand awareness strategy using LinkedIn
  • Reach your audience through efficient targeting tools
  • Build impactful creative
  • Use different measurement tools for long-lasting growth

This course is for you if

  • You're ready to grow your brand beyond organic reach
  • You want to create top-of-funnel campaigns
  • You're curious how thought leadership can support your brand strategy

Still not sure if this course is for you?

Take the knowledge check to see what you already know or jump to the video summary. Then, choose the lessons you want to review.

Topics

Bidding, brand activation, company list targeting, forecasting, targeting, thought leadership

Studienplan41 Min.

  • Assess Your Knowledge
  • Knowledge Check
  • Introduction to Brand Awareness
  • Using LinkedIn for Brand Building 4 Min.
  • How Do Modern B2B and B2C Brands Think About Brand Building Today? 3 Min.
  • Knowledge Check
  • Target a Broad Audience
  • Targeting the Buying Committee 2 Min.
  • Tips for Brand Building Campaigns Using Company List Targeting 1 Min.
  • Target the Right Audience for B2B and B2C Brand Campaigns 3 Min.
  • Knowledge Check
  • Plan the Customer Journey
  • Understanding the Brand Awareness Journey on LinkedIn 2 Min.
  • Forecasting and Bidding 6 Min.
  • Knowledge Check
  • Create Content That Resonates
  • Thought Leadership 7 Min.
  • Creative Best Practices 6 Min.
  • Knowledge Check
  • Review the Results to Optimize ROI
  • What Metrics Should I Measure? 2 Min.
  • The Impact of Brand Activation on LinkedIn 2 Min.
  • Knowledge Check
  • Course Review
  • Summary 3 Min.
  • Congratulations!