Join a Network of Certified Marketers
Join an exclusive network of LinkedIn Certified Marketers, unlocking access to events, badges and more.
LinkedIn 廣告素材設計
設計引人注目的廣告素材，吸引 LinkedIn 會員與您的內容互動。
View
10分鐘
level-basic
Creative Strategy
Traditional Chinese
level-basic-icon
Self-paced course
Organic basics
30 minutes or less
60 minutes or less
15 minutes or less
Kemitraan dan Berbagi Menggunakan Business Manager
Pelajari cara berkolaborasi dengan organisasi lainnya menggunakan Business Manager
View
10 menit
business-manager
Indonesian
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
Zielgruppen im Business Manager freigeben
Erfahren Sie, wie Sie Ihre Targeting-Strategien mithilfe der Freigabe von Zielgruppen optimieren können.
View
10 Minuten
German
business-manager
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
Como usar o LinkedIn para geração de leads
Saiba como usar o LinkedIn para gerar leads e aumentar as conversões.
View
45 minutos
path-media
path-both
level-intermediate
Marketing Strategy
Portuguese
level-intermediate-icon
Self-paced course
Campaign strategy
60 minutes or less
Grundlagen-Zertifikatstest von LinkedIn Marketing Solutions
Zeigen Sie Ihr Fachwissen bei der Nutzung von LinkedIn Anzeigenkampagnen zum Erreichen Ihrer Kampagnenziele.
View
60 Minuten
Fundamentals
German
cme-fund-certification
hide-from-profile
LinkedIn Marketingstrategie-Zertifikatstest
Zeigen Sie, wie gut Sie sich mit den organischen und kostenpflichtigen Marketinglösungen von LinkedIn auskennen, und wie Sie diese für Ihre Medienstrategie einsetzen würden.
View
60 Minuten
Marketing Strategy
German
cme-mkt-strat-certification
hide-from-profile
LinkedIn Zertifikatstest Content und Anzeigengestaltung
Diese Zertifizierung bescheinigt, dass Sie bezahlten und organischen Content erfolgreich erstellen und betreuen können.
View
60 Minuten
German
Creative Strategy
cme-cont-creat-des-certification
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Parcerias e compartilhamentos no Gerenciador de contas
Saiba como colaborar com outras organizações usando o Gerenciador de contas
View
10 minutos
Portuguese
business-manager
level-advanced-icon
Certificação de princípios básicos das Soluções de Marketing do LinkedIn
Demonstre sua experiência no lançamento de campanhas no LinkedIn para alcançar suas metas de publicidade.
View
60 minutos
Fundamentals
Portuguese
cme-fund-certification
hide-from-profile
LinkedInコンテンツ制作 & クリエイティブデザイン認定資格
LinkedIn会社・団体ページの継続的な運用・管理をはじめ、視覚的に説得力のあるクリエイティブのデザインなど、ペイドコンテンツとオーガニックコンテンツを作成・維持していくための知識をアピールすることができます。
View
60分
Creative Strategy
Japanese
cme-cont-creat-des-certification
hide-from-profile
Cómo utilizar LinkedIn para el conocimiento de marca
Fomenta el conocimiento de marca con una estrategia eficaz de campaña de marca.
View
40 minutos
path-media
path-both
level-intermediate
Marketing Strategy
Spanish
level-intermediate-icon
Self-paced course
Campaign strategy
60 minutes or less
Crea una presencia orgánica con las páginas de LinkedIn
Aprende a crear una página de LinkedIn y mantenerla activa y a usar todas las funcionalidades que te ayudarán a forjar, mantener y ampliar la presencia orgánica de tu marca.
View
20-30 minutos
level-basic
Spanish
Creative Strategy
level-basic-icon
Self-paced course
Organic basics
30 minutes or less
60 minutes or less
Cómo segmentar en LinkedIn Ads
Aprende a utilizar los recursos de segmentación de LinkedIn para unos resultados óptimos.
View
45-60 minutos
path-campaign
path-both
level-basic
Fundamentals
Spanish
level-basic-icon
Self-paced course
Start advertising
60 minutes or less
promoted
![[separator] Mejorar la estrategia de mis campañas de marketing](https://cc.sj-cdn.net/instructor/5ev9u3o8sxsb-linkedin-marketing-labs/courses/1hh6eysf9ihdv/promo-image.1679614623.png)
[separator] Mejorar la estrategia de mis campañas de marketing
Adquiere aptitudes y conocimientos clave sobre el marketing y mejora la estrategia de tus campañas.
Spanish
Self-paced course
Campaign strategy
60 minutes or less
separator
Cómo diseñar tu estrategia de contenido en LinkedIn
Distribuye tu contenido orgánico y de pago a lo largo del ciclo de marketing para llegar de forma eficaz a tu público objetivo en el momento más oportuno.
View
30-40 minutos
path-media
path-both
level-intermediate
Spanish
Creative Strategy
level-intermediate-icon
Self-paced course
Campaign strategy
60 minutes or less
Introducción a LinkedIn Ads
Aprende a crear una campaña publicitaria, medir su eficacia y optimizar los anuncios en función de tus objetivos.
View
45-60 minutos
path-campaign
path-both
level-basic
Fundamentals
Spanish
fullscreen-scorm-module
level-basic-icon
Self-paced course
Start advertising
60 minutes or less
[separator] Evaluar mis resultados en LinkedIn
Aprende a crear informes, identificar información clave y optimizar a partir de los datos para maximizar el rendimiento de la inversión.
Spanish
Measure success
Self-paced course
60 minutes or less
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Primeros pasos con LinkedIn Business Manager
Descubre cómo Business Manager te ayudará a publicitarte en LinkedIn.
View
10 minutos
Spanish
business-manager
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
[separator] Dar tu opinión al equipo de Marketing Labs
Spanish
separator
活動最佳化技巧
瞭解活動最佳化的三個主要槓桿。
View
7 minutes
level-basic
Fundamentals
Traditional Chinese
level-basic-icon
Self-paced course
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
promoted
LinkedIn 廣告格式
瞭解如何使用不同的廣告格式，在 LinkedIn 達成行銷目標。
View
15分鐘
level-basic
Fundamentals
Traditional Chinese
level-basic-icon
Self-paced course
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
使用 LinkedIn 的廣告鎖定
瞭解 LinkedIn 獨特的鎖定目標受眾功能運作方式與最佳典範。
View
45 至 60分鐘
path-campaign
path-both
level-basic
Fundamentals
Traditional Chinese
level-basic-icon
Self-paced course
Start advertising
60 minutes or less
promoted
[separator] 利用進階活動工具開創更多可能性
透過 LinkedIn 更進階活動工具的課程，深化您的技術知識
Traditional Chinese
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
separator
[separator] Sampaikan pendapat Anda kepada tim Marketing Labs
Indonesian
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[separator] 與 Marketing Labs 團隊分享您的寶貴意見
Traditional Chinese
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Marketing Labs 網站問卷調查
請在此簡短問卷調查中，分享您對 Marketing Labs 使用體驗的看法
2 至 3分鐘
Traditional Chinese
Business Manager 合作夥伴關係與分享
瞭解如何使用 Business Manager 與其他組織合作
View
10分鐘
business-manager
Traditional Chinese
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
Live Workshop: Account Based Marketing
Learn about LinkedIn's ABM roadmap and share insights on how you can build a successful ABM strategy.
View
60 minutes
level-intermediate-icon
English
Live workshop
Campaign strategy
60 minutes or less
[separator] Geben Sie uns Feedback zu LinkedIn Marketing Labs
German
separator
Erste Schritte mit LinkedIn Business Manager
Erfahren Sie, wie Sie mit LinkedIn Business Manager Ihre Marketingaktivitäten auf LinkedIn einfacher verwalten können.
View
10 Minuten
German
business-manager
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
领英广告素材设计
设计引人注目的广告素材，吸引领英会员参与内容互动。
View
10分钟
level-basic
Creative Strategy
Simplified Chinese
level-basic-icon
Self-paced course
Organic basics
30 minutes or less
60 minutes or less
15 minutes or less
[separator] Die erweiterten Kampagnentools von LinkedIn kennenlernen
Mit diesen Kursen vertiefen Sie Ihre technischen Kenntnisse zu den erweiterten Kampagnentools von LinkedIn.
German
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
separator
使用领英广告定向
了解领英定向功能的独特运作方式和最佳实践。
View
45-60分钟
path-campaign
path-both
level-basic
Fundamentals
Simplified Chinese
level-basic-icon
Self-paced course
Start advertising
60 minutes or less
promoted
Umfrage zu LinkedIn Marketing Labs
Ihr Feedback ist gefragt: Kurze Umfrage zu LinkedIn Marketing Labs.
2-3 Minuten
German
[separator] Membangun eksistensi organik organisasi saya
Mulai dengan dasar-dasar untuk menciptakan eksistensi organik brand Anda di LinkedIn
Indonesian
Self-paced course
Organic basics
30 minutes or less
15 minutes or less
separator
Survei Situs Marketing Labs
Bagikan pendapat Anda tentang pengalaman Marketing Labs Anda dalam survei singkat ini
2-3 menit
Indonesian
Mit LinkedIn Business Manager Unternehmensseiten, Werbekonten und Mitarbeiter:innen verwalten
Wie Sie Ihr Team und Ihre Marketingassets mit LinkedIn Business Manager verwalten.
View
20-25 Minuten
German
business-manager
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
Marketing Labs 网站调查问卷
请完成这份简短的调查问卷，分享您对 Marketing Labs 使用体验的看法
2-3分钟
Simplified Chinese
[separator] Mulai mengiklankan bisnis saya di LinkedIn
Percepat pertumbuhan bisnis Anda dengan mempelajari dasar-dasar periklanan di LinkedIn
Indonesian
Self-paced course
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
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Conception créative des publicités LinkedIn
Concevoir des publicités attrayantes qui incitent les membres de LinkedIn à interagir avec votre contenu.
View
10 minutes
level-basic
French
Creative Strategy
level-basic-icon
Self-paced course
Organic basics
30 minutes or less
60 minutes or less
15 minutes or less
[separator] Développer la présence organique de mon entreprise
Commencez par les bases pour créer une présence organique de votre marque sur LinkedIn
French
Self-paced course
Organic basics
30 minutes or less
15 minutes or less
separator
[separator] Meningkatkan kualitas strategi kampanye pemasaran saya
Dapatkan keahlian utama untuk membangun keahlian pemasaran dan meningkatkan kualitas strategi kampanye
Indonesian
Self-paced course
Campaign strategy
60 minutes or less
separator
Gérer des utilisateurs, des comptes publicitaires et des Pages avec Business Manager
Découvrez comment gérer l’ensemble de vos utilisateurs et de vos ressources avec Business Manager
View
20 à 25 minutes
French
business-manager
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
[separator] Commencer à promouvoir mon activité sur LinkedIn
Accélérez la croissance de votre entreprise en découvrant les bases de la publicité sur LinkedIn
French
Self-paced course
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
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推广活动优化策略
了解推广活动三大优化杠杆。
View
7 分钟
level-basic
Fundamentals
Simplified Chinese
level-basic-icon
Self-paced course
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
promoted
[separator] Améliorer ma stratégie de campagne marketing
Développez des compétences essentielles pour renforcer votre expertise marketing et améliorer votre stratégie de campagne
French
Self-paced course
Campaign strategy
60 minutes or less
separator
领英商务管理工具入门课程
了解商务管理工具如何帮助您在领英上进行营销
View
10分钟
business-manager
Simplified Chinese
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
Créer une stratégie de contenu marketing pour LinkedIn
Adaptez vos contenus organiques et payants aux différentes étapes du funnel marketing pour toucher et engager efficacement vos audiences cibles au moment opportun
View
30 à 40 minutes
path-media
path-both
level-intermediate
French
Creative Strategy
level-intermediate-icon
Self-paced course
Campaign strategy
60 minutes or less
Partenariats et partage dans Business Manager
Découvrez comment collaborer avec d’autres organisations à l’aide de Business Manager
View
10 minutes
French
business-manager
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
[separator] Mengukur keberhasilan saya di LinkedIn
Pelajari cara membuat laporan, mengidentifikasi wawasan, dan melakukan pengoptimalan berdasarkan data untuk memaksimalkan ROI
Indonesian
Measure success
Self-paced course
60 minutes or less
separator
[separator] Donnez votre avis à l’équipe Marketing Labs
French
separator
Taktik Pengoptimalan Kampanye
Pelajari tiga pendongkrak utama dalam pengoptimalan kampanye.
View
7 menit
level-basic
Fundamentals
Indonesian
level-basic-icon
Self-paced course
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
promoted
Sertifikasi Prinsip Dasar Pemasaran LinkedIn
Tunjukkan keahlian Anda dalam meluncurkan kampanye iklan LinkedIn untuk mencapai target iklan Anda.
View
60 menit
Fundamentals
Indonesian
cme-fund-certification
hide-from-profile
Certificación en Estrategia de marketing de LinkedIn
Demuestra tu experiencia con las soluciones publicitarias de pago y orgánicas de LinkedIn en toda tu estrategia de medios.
View
60 minutos
Marketing Strategy
Spanish
cme-mkt-strat-certification
hide-from-profile
借力领英提升品牌认知度
借助强有力的品牌推广活动策略，提高品牌认知度。
View
40分钟
path-media
path-both
level-intermediate
Marketing Strategy
Simplified Chinese
level-intermediate-icon
Self-paced course
Campaign strategy
60 minutes or less
Certification sur les notions de base LinkedIn Marketing Solutions
Démontrez votre expertise et votre capacité à lancer des campagnes publicitaires LinkedIn pour atteindre vos objectifs publicitaires.
View
60 minutes
Fundamentals
French
cme-fund-certification
hide-from-profile
Formatos publicitarios de LinkedIn
Aprende a usar distintos formatos publicitarios para conseguir tus objetivos de marketing en LinkedIn.
View
15 minutos
level-basic
Fundamentals
Spanish
level-basic-icon
Self-paced course
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
[separator] 改进营销推广活动策略
掌握关键技能，从而培养营销专业能力，改进推广活动策略
Simplified Chinese
Self-paced course
Campaign strategy
60 minutes or less
separator
Formats publicitaires sur LinkedIn
Découvrez les différents formats publicitaires disponibles sur LinkedIn pour vous aider à atteindre vos objectifs marketing.
View
15 minutes
level-basic
Fundamentals
French
level-basic-icon
Self-paced course
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
[separator] 与 Marketing Labs 团队分享您的看法
Simplified Chinese
separator
Certificación en Fundamentos de marketing de LinkedIn Marketing Solutions
Demuestra tu experiencia lanzando campañas de LinkedIn para lograr objetivos publicitarios.
View
60 minutos
Fundamentals
Spanish
cme-fund-certification
hide-from-profile
Pengantar LinkedIn Ads
Pelajari cara membuat kampanye iklan, mengukur keberhasilan, dan melakukan pengoptimalan untuk tujuan iklan Anda.
View
45-60 menit
path-campaign
path-both
level-basic
Fundamentals
fullscreen-scorm-module
Indonesian
level-basic-icon
Self-paced course
Start advertising
60 minutes or less
Se lancer avec LinkedIn Business Manager
Découvrez comment Business Manager peut vous aider à faire du marketing sur LinkedIn.
View
10 minutes
French
business-manager
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
Partager des audiences avec Business Manager
Découvrez comment déployer à grande échelle vos stratégies de ciblage à l’aide du partage d’audiences.
View
10 minutes
French
business-manager
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
[separator] Mesurer mon succès sur LinkedIn
Apprenez à créer des rapports, à identifier des insights et à effectuer des optimisations axées sur les données afin de maximiser votre ROI
French
Measure success
Self-paced course
60 minutes or less
separator
Utiliser LinkedIn pour améliorer la notoriété d'une marque
Augmentez la notoriété de la marque à l’aide d’une stratégie forte pour vos campagnes de notoriété.
View
40 minutes
path-media
path-both
level-intermediate
Marketing Strategy
French
level-intermediate-icon
Self-paced course
Campaign strategy
60 minutes or less
Enquête sur le site Marketing Labs
Donnez votre avis sur votre expérience avec Marketing Labs en répondant à cette courte enquête
2 à 3 minutes
French
领英广告的报告与分析
掌握优化技巧和最佳实践，提高推广活动分析能力。
View
40分钟
path-campaign
path-both
level-basic
Fundamentals
fullscreen-scorm-module
Simplified Chinese
level-basic-icon
Measure success
Self-paced course
60 minutes or less
Herramientas de información y análisis de LinkedIn Ads
Consejos y recomendaciones para optimizar tu campaña y sacarle partido a las herramientas de análisis de LinkedIn.
View
40 minutos
path-campaign
path-both
level-basic
Fundamentals
Spanish
fullscreen-scorm-module
level-basic-icon
Measure success
Self-paced course
60 minutes or less
Certification sur la stratégie marketing LinkedIn
Démontrez votre expertise et votre capacité à utiliser les solutions publicitaires organiques et payantes de LinkedIn dans votre stratégie médias.
View
60 minutes
Marketing Strategy
French
cme-mkt-strat-certification
hide-from-profile
Introduction à la publicité sur LinkedIn
Apprenez à créer une campagne publicitaire, à optimiser vos objectifs et à mesurer les résultats de vos campagnes.
View
45 à 60 minutes
path-campaign
path-both
level-basic
Fundamentals
French
fullscreen-scorm-module
level-basic-icon
Self-paced course
Start advertising
60 minutes or less
Using LinkedIn for Lead Generation
Learn to use LinkedIn to drive leads and conversions.
View
45 minutes
Marketing Strategy
level-intermediate-icon
English
Self-paced course
Campaign strategy
60 minutes or less
Creative Design for LinkedIn
Design compelling creative that attracts LinkedIn members to engage with your content.
View
10 minutes
Creative Strategy
level-basic-icon
English
Self-paced course
Organic basics
30 minutes or less
60 minutes or less
15 minutes or less
Como usar a segmentação de anúncios do LinkedIn
Descubra como funciona a segmentação única do LinkedIn e conheça as melhores práticas.
View
45 a 60 minutos
path-campaign
path-both
level-basic
Fundamentals
Portuguese
level-basic-icon
Self-paced course
Start advertising
60 minutes or less
promoted
打造全漏斗内容营销战略
学习如何创建公司主页并保持其活跃度，以及善用所有可用功能，建立品牌可信度。
View
30-40分钟
path-media
path-both
level-intermediate
Creative Strategy
Simplified Chinese
level-intermediate-icon
Self-paced course
Campaign strategy
60 minutes or less
[separator] 所属組織のオーガニックなプレゼンスを構築する
LinkedIn上で自社ブランドのオーガニックなプレゼンスを構築する基本を押さえます
Japanese
Self-paced course
Organic basics
30 minutes or less
15 minutes or less
separator
LinkedInの広告フォーマット
LinkedInでのマーケティング目標達成に向け、さまざまな広告フォーマットを使い分ける方法について学習します。
View
15分
level-basic
Fundamentals
Japanese
level-basic-icon
Self-paced course
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
[separator] LinkedInでの成果を測定する
レポートの作成、インサイトの特定、データに基づいた最適化の方法を学び、ROIを最大化しましょう
Japanese
Measure success
Self-paced course
60 minutes or less
separator
ブランド認知の向上にLinkedInを活用する
強力なブランドキャンペーン戦略でブランド認知を向上させる。
View
40分
path-media
path-both
level-intermediate
Marketing Strategy
Japanese
level-intermediate-icon
Self-paced course
Campaign strategy
60 minutes or less
[separator] Marketing Labsに自分の考えを伝える
Japanese
separator
ビジネスマネージャーパートナーシップと共有
ビジネスマネージャーを使用して他の組織と連携する方法を学ぶ
View
10分
business-manager
Japanese
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
[separator] マーケティングキャンペーン戦略を向上させる
マーケティングに関する専門知識を深め、キャンペーン戦略を向上させる主なスキルを身に付けます
Japanese
Self-paced course
Campaign strategy
60 minutes or less
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Cómo generar posibles clientes con LinkedIn
Aprende a usar LinkedIn para generar posibles clientes y conversiones.
View
45 minutos
path-media
path-both
level-intermediate
Marketing Strategy
Spanish
level-intermediate-icon
Self-paced course
Campaign strategy
60 minutes or less
マーケティングラボサイトアンケート
この短いアンケートに回答して、マーケティングラボに関する体験についてご意見をお聞かせください
2～3分
Japanese
LinkedIn広告の紹介
広告キャンペーンの作成、成果の測定、目的に合わせた最適化について学びます。
View
45～60分
path-campaign
path-both
level-basic
Fundamentals
Japanese
fullscreen-scorm-module
level-basic-icon
Self-paced course
Start advertising
60 minutes or less
Join #AskMeAnything with LinkedIn Product Marketing
To participate, complete all three certifications and become a LinkedIn Certified Marketing Insider
skip-register-page
English
hide-from-profile
promoted
キャンペーン最適化戦略
キャンペーンを最適化する3つの主な方法について学びます。
View
7分
level-basic
Fundamentals
Japanese
level-basic-icon
Self-paced course
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
promoted
LinkedIn広告ターゲティングの活用方法
LinkedIn独自のターゲティング機能とベストプラクティスについて学びます。
View
45～60分
path-campaign
path-both
level-basic
Fundamentals
Japanese
level-basic-icon
Self-paced course
Start advertising
60 minutes or less
promoted
Anzeigen-Targeting auf LinkedIn
Lernen Sie das einzigartige Targeting auf unserer Plattform und die Best Practices hierzu kennen.
View
45-60 Minuten
path-campaign
path-both
level-basic
Fundamentals
German
level-basic-icon
Self-paced course
Start advertising
60 minutes or less
promoted
Stratégies d’optimisation de campagne
Découvrez les trois principaux leviers d’optimisation de campagne.
View
7 minutes
level-basic
Fundamentals
French
level-basic-icon
Self-paced course
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
promoted
Menggunakan Penargetan Iklan LinkedIn
Pelajari cara kerja dan praktik terbaik penargetan unik LinkedIn.
View
45-60 menit
path-campaign
path-both
level-basic
Fundamentals
Indonesian
level-basic-icon
Self-paced course
Start advertising
60 minutes or less
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Conversion Tracking
Set up conversion tracking using the LinkedIn Insight Tag and Conversions API to measure and optimize lower funnel campaigns.
View
20 minutes
fullscreen-scorm-module
level-basic-icon
English
Measure success
Self-paced course
30 minutes or less
60 minutes or less
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Live Workshop: The Business of Thought Leadership
This session aims to empower professionals with insights to enhance their thought leadership and executive presence capabilities.
View
60 minutes
level-intermediate-icon
English
Live workshop
Organic basics
60 minutes or less
[separator] Measure my success on LinkedIn
Learn how to create reports, identify insights, and make data-driven optimizations to maximize your ROI
English
Measure success
Self-paced course
Live workshop
30 minutes or less
60 minutes or less
separator
Video: Creating a Campaign Manager Account
To start advertising on LinkedIn, you'll first need to follow these steps to create a Campaign Manager account.
View
2 minutes
resource-video
skip-register-page
level-basic-icon
English
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
Video
Getting Started with LinkedIn Business Manager
Learn how Business Manager can help you market on LinkedIn.
View
10 minutes
business-manager
level-advanced-icon
English
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
Sharing Audiences through Business Manager
Learn how to uplevel targeting strategies with audience sharing.
View
10 minutes
business-manager
level-advanced-icon
English
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
Account Based Marketing
Learn how to design an ABM framework on LinkedIn that is unique to your organization to meet your marketing goals and achieve your business objectives.
View
40 minutes
level-intermediate-icon
English
Self-paced course
Campaign strategy
60 minutes or less
Live Workshop: Introduction to LinkedIn Ads
This live workshop will help you discover the fundamentals of why and how to get started advertising on LinkedIn.
View
60 minutes
level-basic-icon
English
Live workshop
Start advertising
60 minutes or less
![[separator] Start advertising my business on LinkedIn](https://cc.sj-cdn.net/instructor/5ev9u3o8sxsb-linkedin-marketing-labs/courses/2z1c6h4tltuhx/promo-image.1679614600.png)
[separator] Start advertising my business on LinkedIn
Accelerate your business growth by learning the fundamentals of advertising on LinkedIn
English
Self-paced course
Live workshop
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
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Video
Live Workshop: Brand Building with LinkedIn
This workshop will help you drive brand-building activity on LinkedIn.
View
60 minutes
level-intermediate-icon
English
Live workshop
Campaign strategy
60 minutes or less
Lead-Generierung mit LinkedIn
Wie Sie mit LinkedIn Leads und Conversions generieren.
View
45 Minuten
path-media
path-both
level-intermediate
Marketing Strategy
German
level-intermediate-icon
Self-paced course
Campaign strategy
60 minutes or less
Marketingstrategie für Full-Funnel-Content auf LinkedIn
Wie Sie Ihren organischen und bezahlten Content auf den Marketing Funnel abstimmen, um Ihre Zielgruppe im richtigen Moment zu erreichen und Interesse zu wecken.
View
30-40 Minuten
path-media
path-both
level-intermediate
German
Creative Strategy
level-intermediate-icon
Self-paced course
Campaign strategy
60 minutes or less
建立全漏斗內容行銷策略
讓您的自然生成與付費曝光內容與行銷漏斗一致，以在適當時機有效觸及目標對象並與其互動。
View
30 至 40 分鐘
path-media
path-both
level-intermediate
Creative Strategy
Traditional Chinese
level-intermediate-icon
Self-paced course
Campaign strategy
60 minutes or less
使用 LinkedIn 增加品牌知名度
透過強而有力的品牌活動策略來提高品牌知名度。
View
40分鐘
path-media
path-both
level-intermediate
Marketing Strategy
Traditional Chinese
level-intermediate-icon
Self-paced course
Campaign strategy
60 minutes or less
Públicos compartidos en Business Manager
Descubre cómo mejorar tus estrategias de segmentación con los públicos compartidos.
View
10 minutos
Spanish
business-manager
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
Certificación «Diseño y contenido de los anuncios de LinkedIn»
Esta certificación demuestra que tienes los conocimientos necesarios para crear y mantener contenido de pago y orgánico.
View
60 minutos
Spanish
Creative Strategy
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Certification Création de contenu et de publicités sur LinkedIn
Ce certificat prouve votre expertise dans la création et le maintien de contenus organiques et payants.
View
60 minutes
French
Creative Strategy
cme-cont-creat-des-certification
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Sertifikasi Konten dan Desain Materi Iklan LinkedIn
Tunjukkan keahlian Anda dalam membuat dan mengelola konten berbayar dan organik, termasuk mengelola Halaman LinkedIn aktif dan merancang materi iklan dengan visual yang menarik.
View
60 menit
Creative Strategy
Indonesian
cme-cont-creat-des-certification
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Sertifikasi Strategi Pemasaran LinkedIn
Tunjukkan keahlian Anda dalam menggunakan solusi periklanan organik dan berbayar LinkedIn di seluruh strategi media Anda.
View
60 menit
Marketing Strategy
Indonesian
cme-mkt-strat-certification
hide-from-profile
LinkedIn広告の基礎認定資格
広告活動の目標達成に向け、LinkedInで効果的な広告キャンペーンを展開する際に求められる専門知識をアピールしましょう。
View
60分
Fundamentals
Japanese
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LinkedInマーケティング戦略認定資格
オーガニックとペイド広告を連携させたLinkedInソリューションを、メディア戦略全般にわたって活用する際に求められる専門知識をアピールしましょう。
View
60分
Marketing Strategy
Japanese
cme-mkt-strat-certification
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Certificação Design e conteúdo de anúncios do LinkedIn
Esta certificação demonstra experiência na criação e manutenção de conteúdo pago e orgânico.
View
60 minutos
Portuguese
Creative Strategy
cme-cont-creat-des-certification
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リード獲得にLinkedInを利用する
LinkedInを利用してリードを獲得し、コンバージョンを促進する方法を学びます。
View
45分
path-media
path-both
level-intermediate
Marketing Strategy
Japanese
level-intermediate-icon
Self-paced course
Campaign strategy
60 minutes or less
Certificação de estratégia de marketing do LinkedIn
Demonstre sua experiência no uso das soluções de publicidade orgânicas e pagas do LinkedIn em sua estratégia de mídia.
View
60 minutos
Marketing Strategy
Portuguese
cme-mkt-strat-certification
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领英营销策略资格认证
展示您使用领英原生和付费广告解决方案，实施媒体策略的专业能力。
View
60分钟
Marketing Strategy
Simplified Chinese
cme-mkt-strat-certification
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领英内容和领英广告素材设计资格认证考试
展示您在创建和维护付费与原生内容方面的专业能力，包括如何管理活跃的领英公司主页，并设计具有视觉吸引力的创意。
View
60分钟
Creative Strategy
Simplified Chinese
cme-cont-creat-des-certification
hide-from-profile
领英营销解决方案基础知识资格认证
展示您在启动领英广告推广活动、实现广告目标方面的专业能力。
View
60分钟
Fundamentals
Simplified Chinese
cme-fund-certification
hide-from-profile
LinkedIn 內容與廣告素材設計資格認證
展現您建立與維護付費和自然內容的專業能力，包括管理活躍 LinkedIn 頁面，以及設計具有視覺吸引力的廣告素材。
View
60分鐘
Creative Strategy
Traditional Chinese
cme-cont-creat-des-certification
hide-from-profile
LinkedIn 行銷解決方案基礎知識資格認證
展示您在啟動 LinkedIn 廣告推廣活動、實現廣告目標方面的專業能力。
View
60分鐘
Fundamentals
Traditional Chinese
cme-fund-certification
hide-from-profile
Gestionar personas, cuentas publicitarias y páginas con Business Manager
Aprende a gestionar personas y activos desde Business Manager.
View
20-25 minutos
Spanish
business-manager
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
LinkedIn 行銷策略資格認證
展現您在多媒體策略中使用 LinkedIn 自然與付費廣告解決方案的專業能力。
View
60分鐘
Marketing Strategy
Traditional Chinese
cme-mkt-strat-certification
hide-from-profile
Établir une présence organique grâce aux Pages LinkedIn
Découvrez comment créer et gérer une Page LinkedIn, et comment utiliser toutes les fonctionnalités à votre disposition pour établir, maintenir et renforcer la présence organique de votre page.
View
20 à 30 minutes
level-basic
French
Creative Strategy
level-basic-icon
Self-paced course
Organic basics
30 minutes or less
60 minutes or less
Rapports et statistiques des publicités LinkedIn
Découvrez comment améliorer les statistiques de vos campagnes avec des astuces d’optimisation et des bonnes pratiques
View
40 minutes
path-campaign
path-both
level-basic
Fundamentals
French
fullscreen-scorm-module
level-basic-icon
Measure success
Self-paced course
60 minutes or less
Mengelola Orang, Akun Iklan, dan Halaman dengan Business Manager
Pelajari cara mengelola semua orang dan aset Anda dari Business Manager
View
20-25 menit
business-manager
Indonesian
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
Mulai Menggunakan LinkedIn Business Manager
Ketahui bagaimana Business Manager dapat membantu pemasaran Anda di LinkedIn
View
10 menit
business-manager
Indonesian
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
领英上的广告形式
了解如何使用不同的广告形式来实现您在领英上的营销目标。
View
15分钟
level-basic
Fundamentals
Simplified Chinese
level-basic-icon
Self-paced course
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
Format Iklan di LinkedIn
Pelajari cara menggunakan berbagai format iklan untuk mencapai tujuan pemasaran Anda di LinkedIn.
View
15 menit
level-basic
Fundamentals
Indonesian
level-basic-icon
Self-paced course
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
Gerenciamento de pessoas, contas de anúncios e Pages no Gerenciador de contas
Saiba como utilizar o Gerenciador de contas para gerenciar todos os materiais e pessoas da sua empresa
View
20 a 25 minutos
Portuguese
business-manager
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
Kampagnen-Optimierung
Lernen Sie die drei wichtigsten Faktoren zur Kampagnen-Optimierung kennen.
View
7 Minuten
level-basic
Fundamentals
German
level-basic-icon
Self-paced course
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
promoted
Business Manager-Partnerschaften und Freigaben
Erfahren Sie, wie Sie im Business Manager mit anderen Unternehmen zusammenarbeiten.
View
10 Minuten
German
business-manager
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
Brand Awareness mit LinkedIn
Wie Sie die Brand Awareness mit einer durchdachten Kampagnenstrategie steigern.
View
40 Minuten
path-media
path-both
level-intermediate
Marketing Strategy
German
level-intermediate-icon
Self-paced course
Campaign strategy
60 minutes or less
[separator] Forjar la presencia orgánica de mi organización
Empieza por lo básico para establecer la presencia orgánica de tu marca en LinkedIn.
Spanish
Self-paced course
Organic basics
30 minutes or less
15 minutes or less
separator
Encuesta sobre el sitio web de Marketing Labs
Comparte tu opinión sobre Marketing Labs en esta breve encuesta.
2-3 minutos
Spanish
Utiliser LinkedIn pour la génération de leads
Apprenez à utiliser LinkedIn pour générer des leads et des conversions.
View
45 minutes
path-media
path-both
level-intermediate
Marketing Strategy
French
level-intermediate-icon
Self-paced course
Campaign strategy
60 minutes or less
[separator] Découvrir d’autres possibilités avec des outils de campagne avancés
Approfondissez vos connaissances techniques grâce à ces cours sur les outils de campagne avancés de LinkedIn
French
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
separator
ビジネスマネージャーでオーディエンスを共有する
オーディエンスを共有してターゲティング戦略をレベルアップする方法を学ぶ
View
10分
business-manager
Japanese
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
ビジネスマネージャーでユーザー、広告アカウント、会社・団体ページを管理する
ビジネスマネージャーでユーザーとアセットを管理する方法を学ぶ
View
20～25分
business-manager
Japanese
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
[separator] LinkedIn上でビジネスの広告を開始する
LinkedIn広告の基礎を学んでビジネスの成長を加速させます
Japanese
Self-paced course
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
separator
[separator] 高度なキャンペーンツールを活用してさらにできることを知る
LinkedInの高度なキャンペーンツールに関するこうしたコースで技術的な知識を深めます
Japanese
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
separator
LinkedInビジネスマネージャーのスタートガイド
LinkedInでのマーケティング活動をビジネスマネージャーがサポートする方法を学ぶ
View
10分
business-manager
Japanese
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
Como começar a usar o Gerenciador de contas do LinkedIn
Saiba como o Gerenciador de contas pode ajudar você com o marketing no LinkedIn.
View
10 minutos
Portuguese
business-manager
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
使用商务管理工具管理人员、广告帐号和公司主页
了解如何通过商务管理工具管理所有人员和资料
View
20-25分钟
business-manager
Simplified Chinese
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
Compartilhamento de público por meio do Gerenciador de contas
Saiba como aprimorar estratégias de segmentação usando o compartilhamento de público.
View
10 minutos
Portuguese
business-manager
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
[separator] Como compartilhar sua opinião com a equipe do Marketing Labs
Portuguese
separator
[separator] Como criar uma presença orgânica da sua empresa
Confira os conceitos básicos de como criar uma presença orgânica da sua empresa no LinkedIn
Portuguese
Self-paced course
Organic basics
30 minutes or less
15 minutes or less
separator
[separator] 衡量在领英上取得的成效
学习如何创建报告，发现洞察和实施数据驱动的优化，最大程度提高投资回报
Simplified Chinese
Measure success
Self-paced course
60 minutes or less
separator
[separator] 打造组织的企业形象
先从基础知识学起，了解如何在领英上打造品牌的企业形象
Simplified Chinese
Self-paced course
Organic basics
30 minutes or less
15 minutes or less
separator
商务管理工具的介绍与应用
了解如何使用商务管理工具与其他组织协作
View
10分钟
business-manager
Simplified Chinese
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
開始使用 LinkedIn Business Manager
瞭解 Business Manager 如何協助您在 LinkedIn 上行銷
View
10分鐘
business-manager
Traditional Chinese
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
透過 Business Manager 共用受眾
瞭解如何利用受眾共用功能強化鎖定策略
View
10分鐘
business-manager
Traditional Chinese
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
Estrategias para la optimización de campañas
Descubre los tres factores principales a la hora de optimizar campañas.
View
7 minutos
level-basic
Fundamentals
Spanish
level-basic-icon
Self-paced course
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
promoted
Relatórios e análises para anúncios do LinkedIn
Aprenda a melhorar a análise da sua campanha através de dicas de otimização e conheça as melhores práticas.
View
40 minutos
path-campaign
path-both
level-basic
Fundamentals
Portuguese
fullscreen-scorm-module
level-basic-icon
Measure success
Self-paced course
60 minutes or less
Como usar o LinkedIn para gerar conhecimento da marca
Crie uma estratégia sólida de campanha para aumentar o conhecimento da marca.
View
40 minutos
path-media
path-both
level-intermediate
Marketing Strategy
Portuguese
level-intermediate-icon
Self-paced course
Campaign strategy
60 minutes or less
透過 LinkedIn 頁面打造自然形象
瞭解如何建立和維護活躍 LinkedIn 頁面，以及如何使用所有可用功能來建立、維護並拓展品牌的自然形象。
View
20 至 30分鐘
level-basic
Creative Strategy
Traditional Chinese
level-basic-icon
Self-paced course
Organic basics
30 minutes or less
60 minutes or less
LinkedIn広告のレポートと分析
キャンペーンの分析スキルを向上させる方法を、最適化のヒントやベストプラクティスを交えて学びます。
View
40分
path-campaign
path-both
level-basic
Fundamentals
Japanese
fullscreen-scorm-module
level-basic-icon
Measure success
Self-paced course
60 minutes or less
ファネル全体におけるコンテンツマーケティング戦略構築
魅力的なLinkedIn会社・団体ページを作成・維持する方法や、貴社のブランドの信頼向上をサポートするさまざまな機能について学びましょう。
View
30～40分
path-media
path-both
level-intermediate
Creative Strategy
Japanese
level-intermediate-icon
Self-paced course
Campaign strategy
60 minutes or less
LinkedInで役立つクリエイティブデザイン
LinkedInメンバーによる貴社のコンテンツへのエンゲージメントを促す、説得力のあるクリエイティブをデザインしましょう。
View
10分
level-basic
Creative Strategy
Japanese
level-basic-icon
Self-paced course
Organic basics
30 minutes or less
60 minutes or less
15 minutes or less
LinkedIn会社・団体ページでオーガニックプレゼンスを確立する
LinkedIn会社・団体ページを作成し、アクティブな活動を維持する方法や、ブランドのオーガニックプレゼンスの構築、維持、拡大に役立つさまざまな機能の使い方を学びます。
View
20～30分
level-basic
Creative Strategy
Japanese
level-basic-icon
Self-paced course
Organic basics
30 minutes or less
60 minutes or less
Introduction to LinkedIn Ads
Learn to create an ad campaign, measure success, and optimize for your advertising objectives.
View
45-60 minutes
Fundamentals
fullscreen-scorm-module
level-basic-icon
English
Self-paced course
Start advertising
60 minutes or less
Using LinkedIn's Ad Targeting
Learn how LinkedIn's unique targeting works and best practices.
View
45-60 minutes
Fundamentals
level-basic-icon
English
Self-paced course
Start advertising
60 minutes or less
Ad Formats on LinkedIn
Learn how to use different ad formats to achieve your marketing objectives on LinkedIn.
View
15 minutes
Fundamentals
level-basic-icon
English
Self-paced course
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
Building an Organic Presence with LinkedIn Pages
Learn how to create and maintain an active LinkedIn Page, as well as how to use all the features available to build, maintain, and expand your brand’s organic presence.
View
20-30 minutes
Creative Strategy
level-basic-icon
English
Self-paced course
Organic basics
30 minutes or less
60 minutes or less
Campaign Optimization Tactics
Learn about the three primary campaign optimization levers.
View
7 minutes
Fundamentals
level-basic-icon
English
Self-paced course
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
Reporting and Analytics for LinkedIn Ads
Learn to identify key campaign metrics and utilize reporting and analytics tools to optimize your campaigns.
View
40 minutes
level-basic
Fundamentals
fullscreen-scorm-module
level-basic-icon
English
Measure success
Self-paced course
60 minutes or less
promoted
Building a Full-Funnel Content Marketing Strategy on LinkedIn
Align your organic and paid content to the marketing funnel to effectively reach and engage your target audiences at the right time.
View
30-40 minutes
Creative Strategy
level-intermediate-icon
English
Self-paced course
Campaign strategy
60 minutes or less
Diseño de anuncios para LinkedIn
Diseña anuncios que resulten atractivos para que los miembros de LinkedIn interactúen con tu contenido.
View
10 minutos
level-basic
Spanish
Creative Strategy
level-basic-icon
Self-paced course
Organic basics
30 minutes or less
60 minutes or less
15 minutes or less
[separator] Descubrir más posibilidades con las herramientas avanzadas para campañas
Perfecciona tus conocimientos técnicos con estos cursos sobre las herramientas de campañas más avanzadas de LinkedIn.
Spanish
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
separator
[separator] Empezar a publicitar mi negocio en LinkedIn
Domina los fundamentos de la publicidad en LinkedIn para acelerar el crecimiento de tu negocio.
Spanish
Self-paced course
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
separator
Colaboración en Business Manager
Descubre cómo colaborar con otras empresas mediante Business Manager.
View
10 minutos
Spanish
business-manager
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
Utiliser le ciblage publicitaire de LinkedIn
Apprenez à utiliser le ciblage de LinkedIn et à optimiser vos chances de réussite.
View
45 à 60 minutes
path-campaign
path-both
level-basic
Fundamentals
French
level-basic-icon
Self-paced course
Start advertising
60 minutes or less
promoted
Menggunakan LinkedIn untuk Brand Awareness
Mendorong brand awareness dengan strategi kampanye brand yang kuat.
View
40 menit
path-media
path-both
level-intermediate
Marketing Strategy
Indonesian
level-intermediate-icon
Self-paced course
Campaign strategy
60 minutes or less
Berbagi Audiens melalui Business Manager
Pelajari cara meningkatkan level strategi penargetan dengan berbagi audiens
View
10 menit
business-manager
Indonesian
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
Menggunakan LinkedIn untuk Mengidentifikasi Prospek
Pelajari cara menggunakan LinkedIn untuk mendapatkan lebih banyak prospek dan konversi.
View
45 menit
path-media
path-both
level-intermediate
Marketing Strategy
Indonesian
level-intermediate-icon
Self-paced course
Campaign strategy
60 minutes or less
Membangun Strategi Pemasaran Konten Corong Penuh
Sesuaikan konten organik dan berbayar Anda dengan corong pemasaran untuk secara efektif menjangkau audiens target dan berinteraksi dengan mereka pada waktu yang tepat.
View
30-40 menit
path-media
path-both
level-intermediate
Creative Strategy
Indonesian
level-intermediate-icon
Self-paced course
Campaign strategy
60 minutes or less
[separator] Menjelajahi lebih banyak kemungkinan dengan fitur kampanye lanjutan
Perdalam pengetahuan teknis Anda dengan kursus-kursus tentang fitur kampanye lanjutan LinkedIn
Indonesian
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
separator
Membangun Eksistensi Organik dengan Halaman LinkedIn
Pelajari cara membuat dan memelihara Halaman LinkedIn yang aktif serta cara menggunakan semua fitur yang tersedia untuk membangun, memelihara, dan memperluas eksistensi organik brand Anda.
View
20-30 menit
level-basic
Creative Strategy
Indonesian
level-basic-icon
Self-paced course
Organic basics
30 minutes or less
60 minutes or less
Desain Materi Iklan untuk LinkedIn
Buat desain materi iklan dengan visual yang menarik agar anggota LinkedIn berkenan untuk berinteraksi dengan konten Anda.
View
10 menit
level-basic
Creative Strategy
Indonesian
level-basic-icon
Self-paced course
Organic basics
30 minutes or less
60 minutes or less
15 minutes or less
Laporan dan Analitik LinkedIn Ads
Pelajari cara meningkatkan analitik kampanye melalui tips pengoptimalan dan praktik terbaik
View
40 menit
path-campaign
path-both
level-basic
Fundamentals
fullscreen-scorm-module
Indonesian
level-basic-icon
Measure success
Self-paced course
60 minutes or less
[separator] Ihre Marketingstrategie optimieren
Erwerben Sie wichtige Kenntnisse, um Marketingexpertise aufzubauen und Ihre Kampagnenstrategie zu verbessern.
German
Self-paced course
Campaign strategy
60 minutes or less
separator
[separator] Eine Kampagne für Ihr Unternehmen auf LinkedIn schalten
Fördern Sie das Wachstum Ihres Unternehmens, indem Sie die Grundlagen für Werbung auf LinkedIn erwerben.
German
Self-paced course
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
separator
[separator] Erfolg auf LinkedIn messen
Erfahren Sie, wie Sie Berichte erstellen, Insights generieren und datengesteuerte Verbesserungen durchführen, um Ihren ROI zu maximieren.
German
Measure success
Self-paced course
60 minutes or less
separator
Reporting und Analytics für LinkedIn Ads
Lernen Sie, wie Sie Ihre Kampagnenanalyse durch Optimierungstipps und Best Practices verbessern können.
View
40 Minuten
path-campaign
path-both
level-basic
Fundamentals
German
fullscreen-scorm-module
level-basic-icon
Measure success
Self-paced course
60 minutes or less
Anzeigenformate auf LinkedIn
Wie Sie die Anzeigenformate von LinkedIn nutzen, um Ihre Marketingziele zu erreichen.
View
15 Minuten
level-basic
Fundamentals
German
level-basic-icon
Self-paced course
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
[separator] Ihre Unternehmensmarke aufbauen
Machen Sie sich mit den Grundlagen vertraut, um Ihre organische Präsenz auf LinkedIn aufzubauen.
German
Self-paced course
Organic basics
30 minutes or less
15 minutes or less
separator
Aufbau einer organischen Präsenz mit LinkedIn Unternehmensseiten
Erfahren Sie, wie Sie eine LinkedIn Unternehmensseite erstellen, diese optimal einsetzen und die verfügbaren Features nutzen, um die organische Präsenz Ihrer Marke auf- und auszubauen.
View
20-30 Minuten
level-basic
German
Creative Strategy
level-basic-icon
Self-paced course
Organic basics
30 minutes or less
60 minutes or less
Einführung in LinkedIn Ads
Erfahren Sie, wie Sie eine Anzeigenkampagne erstellen, Ihren Erfolg messen und Ihr Marketing optimieren.
View
45-60 Minuten
path-campaign
path-both
level-basic
Fundamentals
German
fullscreen-scorm-module
level-basic-icon
Self-paced course
Start advertising
60 minutes or less
Pesquisa sobre o site do Marketing Labs
Participe desta pesquisa e compartilhe sua opinião sobre a sua experiência de aprendizagem no Marketing Labs
2 a 3 minutos
Portuguese
Designtipps für visuellen LinkedIn Content
Erstellen Sie ansprechende Inhalte, die LinkedIn Mitglieder zu mehr Engagement anregen.
View
10 Minuten
level-basic
German
Creative Strategy
level-basic-icon
Self-paced course
Organic basics
30 minutes or less
60 minutes or less
15 minutes or less
[separator] Como anunciar o seu negócio no LinkedIn
Veja os conceitos básicos de publicidade no LinkedIn para impulsionar o crescimento do seu negócio
Portuguese
Self-paced course
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
separator
Como construir uma presença orgânica com as LinkedIn Pages
Saiba como criar e manter uma LinkedIn Page ativa e como usar todos os recursos disponíveis para construir, manter e aumentar a presença orgânica da sua marca.
View
20 a 30 minutos
level-basic
Portuguese
Creative Strategy
level-basic-icon
Self-paced course
Organic basics
30 minutes or less
60 minutes or less
Como desenvolver uma estratégia de marketing de conteúdo pelo funil de conversão no LinkedIn
Alinhe seu conteúdo orgânico e pago ao funil de marketing para alcançar e engajar seu público-alvo no momento certo
View
30 a 40 minutos
path-media
path-both
level-intermediate
Portuguese
Creative Strategy
level-intermediate-icon
Self-paced course
Campaign strategy
60 minutes or less
Introdução ao LinkedIn Ads
Saiba como criar uma campanha de anúncios, avaliar seus resultados e alcançar seus objetivos de publicidade.
View
45 a 60 minutos
path-campaign
path-both
level-basic
Fundamentals
Portuguese
fullscreen-scorm-module
level-basic-icon
Self-paced course
Start advertising
60 minutes or less
Design de conteúdo do LinkedIn
Crie anúncios com apelo visual para incentivar a interação dos usuários do LinkedIn.
View
10 minutos
level-basic
Portuguese
Creative Strategy
level-basic-icon
Self-paced course
Organic basics
30 minutes or less
60 minutes or less
15 minutes or less
[separator] Como utilizar as ferramentas avançadas para campanhas
Desenvolva seu conhecimento técnico com cursos sobre as ferramentas avançadas para campanhas do LinkedIn
Portuguese
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
separator
Formatos de anúncio do LinkedIn
Saiba como utilizar diferentes formatos de anúncio para alcançar metas de marketing no LinkedIn.
View
15 minutos
level-basic
Fundamentals
Portuguese
level-basic-icon
Self-paced course
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
[separator] Como avaliar o desempenho no LinkedIn
Saiba como gerar relatórios, analisar dados e otimizar suas estratégias de marketing para aumentar o ROI da sua empresa
Portuguese
Measure success
Self-paced course
60 minutes or less
separator
Dicas para otimizar campanhas
Conheça os três principais elementos que podem ser ajustados para otimizar suas campanhas.
View
7 minutos
level-basic
Fundamentals
Portuguese
level-basic-icon
Self-paced course
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
promoted
[separator] Como aprimorar a estratégia de marketing da sua campanha
Desenvolva as competências necessárias para aprimorar o seu conhecimento em marketing e a estratégia da sua campanha
Portuguese
Self-paced course
Campaign strategy
60 minutes or less
separator
借力领英挖掘销售线索
学会借助领英挖掘销售线索和促进转化。
View
45分钟
path-media
path-both
level-intermediate
Marketing Strategy
Simplified Chinese
level-intermediate-icon
Self-paced course
Campaign strategy
60 minutes or less
通过商务管理工具共享目标客户
了解如何利用目标客户共享功能提升定向策略
View
10分钟
business-manager
Simplified Chinese
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
[separator] 了解借助高级推广活动工具可以实现的更多可能性
参加与领英更高级的推广活动工具相关的课程，深化技术知识
Simplified Chinese
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
separator
在领英公司主页构建原生 (免费) 展示
学习如何创建公司主页并保持其活跃度，以及善用所有可用功能，建立、维持和扩展品牌的原生形象。
View
20-30分钟
level-basic
Creative Strategy
Simplified Chinese
level-basic-icon
Self-paced course
Organic basics
30 minutes or less
60 minutes or less
领英广告简介
学会创建推广活动，衡量成效，并针对您的广告目标开展优化。
View
45-60分钟
path-campaign
path-both
level-basic
Fundamentals
fullscreen-scorm-module
Simplified Chinese
level-basic-icon
Self-paced course
Start advertising
60 minutes or less
[separator] 在领英上为业务投放广告
学习在领英上投放广告的基础知识，加速业务增长
Simplified Chinese
Self-paced course
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
separator
[separator] 打造組織的自然形象
從基礎知識著手，在 LinkedIn 上為您的品牌打造自然形象
Traditional Chinese
Self-paced course
Organic basics
30 minutes or less
15 minutes or less
separator
善用 LinkedIn 開發潛在客戶
瞭解如何利用 LinkedIn 來獲取潛在客戶並提高轉換率。
View
45分鐘
path-media
path-both
level-intermediate
Marketing Strategy
Traditional Chinese
level-intermediate-icon
Self-paced course
Campaign strategy
60 minutes or less
[separator] 衡量在 LinkedIn 上的成效
學習如何建立報告、解讀實用資訊，並採用資料導向的最佳化策略，以最大化您的投資報酬率
Traditional Chinese
Measure success
Self-paced course
60 minutes or less
separator
[separator] 改進行銷活動策略
獲得培養行銷專業的關鍵技能，並改進您的活動策略
Traditional Chinese
Self-paced course
Campaign strategy
60 minutes or less
separator
LinkedIn Ads 報告與分析
瞭解如何借助最佳化秘訣與最佳典範改善您的活動分析
View
40分鐘
path-campaign
path-both
level-basic
Fundamentals
fullscreen-scorm-module
Traditional Chinese
level-basic-icon
Measure success
Self-paced course
60 minutes or less
[separator] 開始在 LinkedIn 上為企業打廣告
學習在 LinkedIn 上進行廣告活動的基礎知識，為您的企業成長增加助力
Traditional Chinese
Self-paced course
Start advertising
30 minutes or less
60 minutes or less
15 minutes or less
separator
LinkedIn Ads 簡介
瞭解如何建立廣告活動、衡量成效，並針對廣告目標進行最佳化。
View
45 至 60 分鐘
path-campaign
path-both
level-basic
Fundamentals
fullscreen-scorm-module
Traditional Chinese
level-basic-icon
Self-paced course
Start advertising
60 minutes or less
使用 Business Manager 管理人員、廣告帳戶與頁面
瞭解如何從 Business Manager 管理所有人員與資產
View
20 至 25分鐘
business-manager
Traditional Chinese
level-advanced-icon
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
Video: Creating Your LinkedIn Page
Set up your LinkedIn Page and get ready to unlock your business’ potential.
View
2 minutes
resource-video
skip-register-page
level-basic-icon
English
Organic basics
30 minutes or less
60 minutes or less
15 minutes or less
Video
Live Workshop: Balancing Brand and Demand
This course will help you understand why it’s crucial to utilize a cohesive marketing strategy that balances brand and demand.
View
60 minutes
English
Live workshop
Campaign strategy
60 minutes or less
Live Workshop: Building a Full-Funnel Content Marketing Strategy on LinkedIn
This course will help you strike a balance of organic and paid content to guide your audience through the customer journey.
View
60 minutes
level-intermediate-icon
English
Live workshop
Campaign strategy
60 minutes or less
![[separator] Discover more possibilities with advanced campaign tools](https://cc.sj-cdn.net/instructor/5ev9u3o8sxsb-linkedin-marketing-labs/courses/3lbrz6wx9tfgb/promo-image.1679614606.png)
[separator] Discover more possibilities with advanced campaign tools
Deepen your technical knowledge with these courses on LinkedIn’s more advanced campaign tools
English
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
separator
Video
Managing People, Ad Accounts, and Pages with Business Manager
Learn how to manage all your people and assets from Business Manager
View
20-25 minutes
business-manager
level-advanced-icon
English
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
Using LinkedIn for Brand Awareness
Drive brand awareness with a strong brand campaign strategy.
View
40 minutes
Marketing Strategy
level-intermediate-icon
English
Self-paced course
Campaign strategy
60 minutes or less
Live Workshop: Reporting and Analytics for LinkedIn Ads
This course will help you utilize LinkedIn reporting and analytics tools to measure success, optimize campaigns, and achieve higher ROI.
View
60 minutes
level-basic-icon
English
Measure success
Live workshop
60 minutes or less
Creating a Campaign
Use Campaign Manager's Advanced Mode to create full-funnel campaigns.
View
40 minutes
fullscreen-scorm-module
level-basic-icon
English
Self-paced course
Start advertising
60 minutes or less
Live Workshop: Myth-Busting the top 5 Thought Leadership Misconceptions by a LinkedIn Certified Marketing Expert
Join our Certified Marketing Experts on this fast-paced session to learn about the top 5 Thought Leadership misconceptions
View
60 minutes
English
Live workshop
Organic basics
60 minutes or less
Virtual
Video: Creating an Ad Campaign
Walk through the four key steps to create and launch a campaign in Campaign Manager Advanced Mode.
View
3 minutes
resource-video
skip-register-page
level-basic-icon
English
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
Video
![[separator] Improve my marketing campaign strategy](https://cc.sj-cdn.net/instructor/5ev9u3o8sxsb-linkedin-marketing-labs/courses/1y1qpmt7k2z1u/promo-image.1679614612.png)
[separator] Improve my marketing campaign strategy
Gain key skills to build your marketing expertise and improve your campaign strategy
English
Self-paced course
Live workshop
Campaign strategy
30 minutes or less
60 minutes or less
15 minutes or less
separator
Video
Video: Boosting from Your LinkedIn Page
Learn how to increase your brand’s reach beyond your Page followers.
View
2 minutes
resource-video
skip-register-page
level-basic-icon
English
Organic basics
30 minutes or less
60 minutes or less
15 minutes or less
Video
Business Manager Partnerships and Sharing
Learn how to collaborate with other organizations using Business Manager
View
10 minutes
business-manager
level-advanced-icon
English
Self-paced course
Advanced campaign tools
30 minutes or less
60 minutes or less
15 minutes or less
Program Guide
Access an overview of the Certified Marketing Experts program and levels.
View
resource-pdf
skip-register-page
English
hide-from-profile
[separator] Tell the Marketing Labs team what you think
English
separator
![[separator] Build my organization’s organic presence](https://cc.sj-cdn.net/instructor/5ev9u3o8sxsb-linkedin-marketing-labs/courses/36jwpdvm96mes/promo-image.1679614593.png)
[separator] Build my organization’s organic presence
Start with the basics to create an organic presence for your brand on LinkedIn
English
Self-paced course
Live workshop
Organic basics
30 minutes or less
60 minutes or less
15 minutes or less
separator
Video
Video: Boosting as Part of Your Content Strategy
Save yourself time and keep your campaigns “always on” by boosting your organic content.
View
2 minutes
resource-video
skip-register-page
level-basic-icon
English
Campaign strategy
30 minutes or less
60 minutes or less
15 minutes or less
Video
Live Workshop: Using LinkedIn for Lead Generation
Learn how to use LinkedIn for your lower-funnel goals
View
60 minutes
level-intermediate-icon
English
Live workshop
Campaign strategy
60 minutes or less
Marketing Labs Site Survey
Share your thoughts about your experience with Marketing Labs in this short survey
2-3 minutes
English
LinkedIn Marketing Strategy Certification
Demonstrate your expertise in using LinkedIn's organic and paid advertising solutions throughout your media strategy.
View
60 minutes
Marketing Strategy
English
cme-mkt-strat-certification
hide-from-profile
LinkedIn Content and Creative Design Certification
Demonstrate your expertise in creating and maintaining paid and organic content, including managing an active LinkedIn Page and designing visually compelling creative.
View
60 minutes
Creative Strategy
English
cme-cont-creat-des-certification
hide-from-profile
LinkedIn Marketing Solutions Fundamentals Certification
Demonstrate your expertise in launching LinkedIn ad campaigns to reach your advertising goals.
View
60 minutes
Fundamentals
English
cme-fund-certification
hide-from-profile