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Crea una presencia orgánica con las páginas de LinkedIn
Crea una presencia orgánica con las páginas de LinkedIn
Aprende a crear una página de LinkedIn y mantenerla activa y a usar todas las funcionalidades que te ayudarán a forjar, mantener y ampliar la presencia orgánica de tu marca.
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20-30 minutos
level-basic Spanish Creative Strategy level-basic-icon
Introducción a LinkedIn Ads
Introducción a LinkedIn Ads
Aprende a crear una campaña publicitaria, medir su rendimiento y optimizar tus resultados en función de tus objetivos.
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45-60 minutos
path-campaign path-both level-basic Fundamentals Spanish level-basic-icon
Cómo segmentar en LinkedIn Ads
Cómo segmentar en LinkedIn Ads
Aprende a utilizar los recursos de segmentación de LinkedIn para unos resultados óptimos
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60 minutos
path-campaign path-both level-basic Fundamentals Spanish level-basic-icon
Herramientas de información y análisis de LinkedIn Ads
Herramientas de información y análisis de LinkedIn Ads
Consejos y recomendaciones para optimizar tu campaña y sacarle partido a las herramientas de análisis de LinkedIn
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45-60 minutos
path-campaign path-both level-basic Fundamentals Spanish level-basic-icon
Diseño de anuncios para LinkedIn
Diseño de anuncios para LinkedIn
Diseña anuncios que resulten atractivos para que los miembros de LinkedIn interactúen con tu contenido.
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10 minutos
level-basic Spanish Creative Strategy level-basic-icon
Cómo diseñar tu estrategia de contenido en LinkedIn
Cómo diseñar tu estrategia de contenido en LinkedIn
Distribuye tu contenido orgánico y de pago a lo largo del ciclo de marketing para llegar de forma eficaz a tu público objetivo en el momento más oportuno.
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30-40 minutos
path-media path-both level-intermediate Spanish Creative Strategy level-intermediate-icon
Cómo utilizar LinkedIn para el conocimiento de marca
Cómo utilizar LinkedIn para el conocimiento de marca
Fomenta el conocimiento de marca con una estrategia eficaz de campaña de marca.
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40 minutos
path-media path-both level-intermediate Marketing Strategy Spanish level-intermediate-icon
Cómo generar posibles clientes con LinkedIn
Cómo generar posibles clientes con LinkedIn
Aprende a usar LinkedIn para generar posibles clientes y conversiones.
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45 minutos
path-media path-both level-intermediate Marketing Strategy Spanish level-intermediate-icon
Using LinkedIn's Ad Targeting
Using LinkedIn's Ad Targeting
Learn how LinkedIn's unique targeting works and best practices.
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45-60 minutes
Fundamentals level-basic-icon English Self-paced course Start advertising 60 minutes or less
Creative Design for LinkedIn
Creative Design for LinkedIn
Design compelling creative that attracts LinkedIn members to engage with your content.
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10 minutes
Creative Strategy level-basic-icon English Self-paced course Organic basics 30 minutes or less 60 minutes or less 15 minutes or less
Account Based Marketing
Account Based Marketing
Learn how to design an ABM framework on LinkedIn that is unique to your organization to meet your marketing goals and achieve your business objectives.
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40 minutes
level-intermediate-icon English Self-paced course Campaign strategy 60 minutes or less
Building an Organic Presence with LinkedIn Pages
Building an Organic Presence with LinkedIn Pages
Learn how to create and maintain an active LinkedIn Page, as well as how to use all the features available to build, maintain, and expand your brand’s organic presence.
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20-30 minutes
Creative Strategy level-basic-icon English Self-paced course Organic basics 30 minutes or less 60 minutes or less
Business Manager Partnerships and Sharing
Business Manager Partnerships and Sharing
Learn how to collaborate with other organizations using Business Manager
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10 minutes
business-manager level-advanced-icon English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less
Campaign Optimization Tactics
Campaign Optimization Tactics
Learn about the three primary campaign optimization levers.
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7 minutes
Fundamentals level-basic-icon English Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less
Lead-Generierung mit LinkedIn
Lead-Generierung mit LinkedIn
Wie Sie mit LinkedIn Leads und Conversions generieren.
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45 Minuten
path-media path-both level-intermediate Marketing Strategy German level-intermediate-icon
Introduction à la publicité sur LinkedIn
Introduction à la publicité sur LinkedIn
Apprenez à créer une campagne publicitaire, à optimiser vos objectifs et à mesurer les résultats de vos campagnes.
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45-60 minutes
path-campaign path-both level-basic Fundamentals French level-basic-icon
Rapports et statistiques des publicités LinkedIn
Rapports et statistiques des publicités LinkedIn
Découvrez comment améliorer les statistiques de vos campagnes avec des astuces d’optimisation et des bonnes pratiques
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45-60 minutes
path-campaign path-both level-basic Fundamentals French level-basic-icon
Reporting und Analytics für LinkedIn Ads
Reporting und Analytics für LinkedIn Ads
Lernen Sie, wie Sie Ihre Kampagnenanalyse durch Optimierungstipps und Best Practices verbessern können.
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45-60 Minuten
path-campaign path-both level-basic Fundamentals German level-basic-icon
Pengantar LinkedIn Ads
Pengantar LinkedIn Ads
Pelajari cara membuat kampanye iklan, mengukur keberhasilan, dan melakukan pengoptimalan untuk tujuan iklan Anda.
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60 mnt.
path-campaign path-both level-basic Fundamentals Indonesian level-basic-icon
LinkedIn Ads 報告與分析
LinkedIn Ads 報告與分析
瞭解如何借助最佳化秘訣與最佳典範改善您的活動分析
View
60分鐘
path-campaign path-both level-basic Fundamentals Traditional Chinese level-basic-icon
Introduction to LinkedIn Ads
Introduction to LinkedIn Ads
Learn to create an ad campaign, measure success, and optimize for your advertising objectives.
View
45-60 minutes
Fundamentals fullscreen-scorm-module level-basic-icon English Self-paced course Start advertising 60 minutes or less
Sharing Audiences through Business Manager
Sharing Audiences through Business Manager
Learn how to uplevel targeting strategies with audience sharing.
View
10 minutes
business-manager level-advanced-icon English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less
Live Workshop: Account Based Marketing
Live Workshop: Account Based Marketing
Learn about LinkedIn's ABM roadmap and share insights on how you can build a successful ABM strategy.
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60 minutes
level-intermediate-icon English Live workshop Campaign strategy 60 minutes or less
Formats publicitaires sur LinkedIn​
Formats publicitaires sur LinkedIn​
Découvrez les différents formats publicitaires disponibles sur LinkedIn pour vous aider à atteindre vos objectifs marketing.
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15 minutes
level-basic Fundamentals French level-basic-icon
Gestionar personas, cuentas publicitarias y páginas con Business Manager
Gestionar personas, cuentas publicitarias y páginas con Business Manager
Aprende a gestionar personas y activos desde Business Manager
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20-25 minutos
Spanish business-manager level-advanced-icon
Como começar a usar o Gerenciador de contas do LinkedIn
Como começar a usar o Gerenciador de contas do LinkedIn
Saiba como o Gerenciador de contas pode ajudar você com o marketing no LinkedIn.
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10 minutos
Portuguese business-manager level-advanced-icon
Se lancer avec LinkedIn Business Manager
Se lancer avec LinkedIn Business Manager
Découvrez comment Business Manager peut vous aider à faire du marketing sur LinkedIn.
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10 minutes
French business-manager level-advanced-icon
Primeros pasos con LinkedIn Business Manager
Primeros pasos con LinkedIn Business Manager
Descubre cómo Business Manager te ayudará a publicitarte en LinkedIn.
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10 minutos
Spanish business-manager level-advanced-icon
透過 Business Manager 共用受眾
透過 Business Manager 共用受眾
瞭解如何利用受眾共用功能強化鎖定策略
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10分鐘
business-manager Traditional Chinese level-advanced-icon
LinkedIn 廣告格式​
LinkedIn 廣告格式​
瞭解如何使用不同的廣告格式,在 LinkedIn 達成行銷目標。
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15分鐘
level-basic Fundamentals Traditional Chinese level-basic-icon
使用商务管理工具管理人员、广告帐号和公司主页
使用商务管理工具管理人员、广告帐号和公司主页
了解如何通过商务管理工具管理所有人员和资料
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20-25分钟
business-manager Simplified Chinese level-advanced-icon
LinkedInで役立つクリエイティブデザイン
LinkedInで役立つクリエイティブデザイン
LinkedInメンバーによる貴社のコンテンツへのエンゲージメントを促す、説得力のあるクリエイティブをデザインしましょう。
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10分
level-basic Creative Strategy Japanese level-basic-icon
Formatos de anúncio do LinkedIn
Formatos de anúncio do LinkedIn
Saiba como utilizar diferentes formatos de anúncio para alcançar metas de marketing no LinkedIn.
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15 minutos
level-basic Fundamentals Portuguese level-basic-icon
LinkedIn広告ターゲティングの活用方法
LinkedIn広告ターゲティングの活用方法
LinkedIn独自のターゲティング機能とベストプラクティスについて学びます。
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60分
path-campaign path-both level-basic Fundamentals Japanese level-basic-icon
LinkedInの広告フォーマット​
LinkedInの広告フォーマット​
LinkedInでのマーケティング目標達成に向け、さまざまな広告フォーマットを使い分ける方法について学習します。
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15分
level-basic Fundamentals Japanese level-basic-icon
领英广告素材设计
领英广告素材设计
设计引人注目的广告素材,吸引领英会员参与内容互动。
View
10分钟
level-basic Creative Strategy Simplified Chinese level-basic-icon
打造全漏斗内容营销战略
打造全漏斗内容营销战略
学习如何创建公司主页并保持其活跃度,以及善用所有可用功能,建立品牌可信度。
View
30-40分钟
path-media path-both level-intermediate Creative Strategy Simplified Chinese level-intermediate-icon
Relatórios e análises para anúncios do LinkedIn
Relatórios e análises para anúncios do LinkedIn
Aprenda a melhorar a análise da sua campanha através de dicas de otimização e conheça as melhores práticas.
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45-60 minutos
path-campaign path-both level-basic Fundamentals Portuguese level-basic-icon
Utiliser LinkedIn pour améliorer la notoriété d'une marque
Utiliser LinkedIn pour améliorer la notoriété d'une marque
Augmentez la notoriété de la marque à l’aide d’une stratégie forte pour vos campagnes de notoriété.
View
40 minutes
path-media path-both level-intermediate Marketing Strategy French level-intermediate-icon
Designtipps für visuellen LinkedIn Content
Designtipps für visuellen LinkedIn Content
Erstellen Sie ansprechende Inhalte, die LinkedIn Mitglieder zu mehr Engagement anregen.
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10 Minuten
level-basic German Creative Strategy level-basic-icon
LinkedIn広告の紹介
LinkedIn広告の紹介
広告キャンペーンの作成、成果の測定、目的に合わせた最適化について学びます。
View
60分
path-campaign path-both level-basic Fundamentals Japanese level-basic-icon
リード獲得にLinkedInを利用する
リード獲得にLinkedInを利用する
LinkedInを利用してリードを獲得し、コンバージョンを促進する方法を学びます。
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45分
path-media path-both level-intermediate Marketing Strategy Japanese level-intermediate-icon 60 minutes or less
LinkedIn Ads 簡介
LinkedIn Ads 簡介
瞭解如何建立廣告活動、衡量成效並針對廣告目標進行最佳化。
View
60分鐘
path-campaign path-both level-basic Fundamentals Traditional Chinese level-basic-icon
Menggunakan Penargetan Iklan LinkedIn
Menggunakan Penargetan Iklan LinkedIn
Pelajari cara kerja dan praktik terbaik penargetan unik LinkedIn.
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60 mnt.
path-campaign path-both level-basic Fundamentals Indonesian level-basic-icon
使用 LinkedIn 增加品牌知名度
使用 LinkedIn 增加品牌知名度
透過強而有力的品牌活動策略來提高品牌知名度。
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40分鐘
path-media path-both level-intermediate Marketing Strategy Traditional Chinese level-intermediate-icon 60 minutes or less
Menggunakan LinkedIn untuk Mengidentifikasi Prospek
Menggunakan LinkedIn untuk Mengidentifikasi Prospek
Pelajari cara menggunakan LinkedIn untuk mendapatkan lebih banyak prospek dan konversi.
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45 mnt.
path-media path-both level-intermediate Marketing Strategy Indonesian level-intermediate-icon 60 minutes or less
Menggunakan LinkedIn untuk Brand Awareness
Menggunakan LinkedIn untuk Brand Awareness
Mendorong brand awareness dengan strategi kampanye brand yang kuat.
View
40 mnt.
path-media path-both level-intermediate Marketing Strategy Indonesian level-intermediate-icon 60 minutes or less
Introdução ao LinkedIn Ads
Introdução ao LinkedIn Ads
Aprenda a criar uma campanha de anúncios, avaliar o sucesso e otimizar seus objetivos de publicidade.
View
45-60 minutos
path-campaign path-both level-basic Fundamentals Portuguese level-basic-icon
Como usar a segmentação de anúncios do LinkedIn
Como usar a segmentação de anúncios do LinkedIn
Descubra como funciona a segmentação única do LinkedIn e conheça as melhores práticas.
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60 minutos
path-campaign path-both level-basic Fundamentals Portuguese level-basic-icon
Conversion Tracking
Conversion Tracking
Set up conversion tracking using the LinkedIn Insight Tag and Conversions API to measure and optimize lower funnel campaigns.
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20 minutes
fullscreen-scorm-module level-basic-icon English Measure success Self-paced course 30 minutes or less 60 minutes or less promoted
Reporting and Analytics for LinkedIn Ads
Reporting and Analytics for LinkedIn Ads
Learn to identify key campaign metrics and utilize reporting and analytics tools to optimize your campaigns.
View
40 minutes
level-basic Fundamentals fullscreen-scorm-module level-basic-icon English Measure success Self-paced course 60 minutes or less promoted
Mengelola Orang, Akun Iklan, dan Halaman dengan Business Manager
Mengelola Orang, Akun Iklan, dan Halaman dengan Business Manager
Pelajari cara mengelola semua orang dan aset Anda dari Business Manager
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20-25 mnt.
business-manager Indonesian level-advanced-icon
Brand Awareness mit LinkedIn
Brand Awareness mit LinkedIn
Wie Sie die Brand Awareness mit einer durchdachten Kampagnenstrategie steigern.
View
40 Minuten
path-media path-both level-intermediate Marketing Strategy German level-intermediate-icon
Gerenciamento de pessoas, contas de anúncios e Pages no Gerenciador de contas
Gerenciamento de pessoas, contas de anúncios e Pages no Gerenciador de contas
Saiba como utilizar o Gerenciador de contas para gerenciar todos os materiais e pessoas da sua empresa
View
20-25 minutos
Portuguese business-manager level-advanced-icon
Colaboración en Business Manager
Colaboración en Business Manager
Descubre cómo colaborar con otras empresas mediante Business Manager
View
10 minutos
Spanish business-manager level-advanced-icon
Berbagi Audiens melalui Business Manager
Berbagi Audiens melalui Business Manager
Pelajari cara meningkatkan level strategi penargetan dengan berbagi audiens
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10 mnt.
business-manager Indonesian level-advanced-icon
ビジネスマネージャーでオーディエンスを共有する
ビジネスマネージャーでオーディエンスを共有する
オーディエンスを共有してターゲティング戦略をレベルアップする方法を学ぶ
View
10分
business-manager Japanese level-advanced-icon
Anzeigenformate auf LinkedIn​
Anzeigenformate auf LinkedIn​
Wie Sie die Anzeigenformate von LinkedIn nutzen, um Ihre Marketingziele zu erreichen
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15 Minuten
level-basic Fundamentals German level-basic-icon
LinkedInビジネスマネージャーのスタートガイド
LinkedInビジネスマネージャーのスタートガイド
LinkedInでのマーケティング活動をビジネスマネージャーがサポートする方法を学ぶ
View
10分
business-manager Japanese level-advanced-icon
ブランド認知の向上にLinkedInを活用する
ブランド認知の向上にLinkedInを活用する
強力なブランドキャンペーン戦略でブランド認知を向上させる。
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40分
path-media path-both level-intermediate Marketing Strategy Japanese level-intermediate-icon 60 minutes or less
ビジネスマネージャーでユーザー、広告アカウント、会社・団体ページを管理する
ビジネスマネージャーでユーザー、広告アカウント、会社・団体ページを管理する
ビジネスマネージャーでユーザーとアセットを管理する方法を学ぶ
View
20-25分
business-manager Japanese level-advanced-icon
Como usar o LinkedIn para gerar conhecimento da marca
Como usar o LinkedIn para gerar conhecimento da marca
Crie uma estratégia sólida de campanha para aumentar o conhecimento da marca.
View
40 minutos
path-media path-both level-intermediate Marketing Strategy Portuguese level-intermediate-icon
Utiliser LinkedIn pour la génération de leads
Utiliser LinkedIn pour la génération de leads
Apprenez à utiliser LinkedIn pour générer des leads et des conversions.
View
45 minutes
path-media path-both level-intermediate Marketing Strategy French level-intermediate-icon
Partenariats et partage dans Business Manager
Partenariats et partage dans Business Manager
Découvrez comment collaborer avec d’autres organisations à l’aide de Business Manager
View
10 minutes
French business-manager level-advanced-icon
Using LinkedIn for Lead Generation
Using LinkedIn for Lead Generation
Learn to use LinkedIn to drive leads and conversions.
View
45 minutes
Marketing Strategy level-intermediate-icon English Self-paced course Campaign strategy 60 minutes or less
Partager des audiences avec Business Manager
Partager des audiences avec Business Manager
Découvrez comment déployer à grande échelle vos stratégies de ciblage à l’aide du partage d’audiences.
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10 minutes
French business-manager level-advanced-icon
Compartilhamento de público por meio do Gerenciador de contas
Compartilhamento de público por meio do Gerenciador de contas
Saiba como aprimorar estratégias de segmentação usando o compartilhamento de público.
View
10 minutos
Portuguese business-manager level-advanced-icon
Públicos compartidos en Business Manager
Públicos compartidos en Business Manager
Descubre cómo mejorar tus estrategias de segmentación con los públicos compartidos.
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10 minutos
Spanish business-manager level-advanced-icon
Kemitraan dan Berbagi Menggunakan Business Manager
Kemitraan dan Berbagi Menggunakan Business Manager
Pelajari cara berkolaborasi dengan organisasi lainnya menggunakan Business Manager
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10 mnt.
business-manager Indonesian level-advanced-icon
使用 Business Manager 管理人員、廣告帳戶與頁面
使用 Business Manager 管理人員、廣告帳戶與頁面
瞭解如何從 Business Manager 管理所有人員與資產
View
20-25分鐘
business-manager Traditional Chinese level-advanced-icon
Mulai Menggunakan LinkedIn Business Manager
Mulai Menggunakan LinkedIn Business Manager
Ketahui bagaimana Business Manager dapat membantu pemasaran Anda di LinkedIn
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10 mnt.
business-manager Indonesian level-advanced-icon
Desain Materi Iklan untuk LinkedIn
Desain Materi Iklan untuk LinkedIn
Buat desain materi iklan dengan visual yang menarik agar anggota LinkedIn berkenan untuk berinteraksi dengan konten Anda.
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10 mnt.
level-basic Creative Strategy Indonesian level-basic-icon
Design de conteúdo do LinkedIn
Design de conteúdo do LinkedIn
Crie anúncios com apelo visual para incentivar a interação dos usuários do LinkedIn.
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10 minutos
level-basic Portuguese Creative Strategy level-basic-icon
LinkedIn 廣告素材設計
LinkedIn 廣告素材設計
設計引人注目的廣告素材,吸引 LinkedIn 會員與您的內容互動。
View
10分鐘
level-basic Creative Strategy Traditional Chinese level-basic-icon
善用 LinkedIn 開發潛在客戶
善用 LinkedIn 開發潛在客戶
瞭解如何利用 LinkedIn 來獲取潛在客戶並提高轉換率。
View
45分鐘
path-media path-both level-intermediate Marketing Strategy Traditional Chinese level-intermediate-icon 60 minutes or less
Video: Creating Your LinkedIn Page
Video: Creating Your LinkedIn Page
Set up your LinkedIn Page and get ready to unlock your business’ potential.
View
2 minutes
resource-video skip-register-page level-basic-icon English Organic basics 30 minutes or less 60 minutes or less 15 minutes or less Video
Business Manager-Partnerschaften und Freigaben
Business Manager-Partnerschaften und Freigaben
Erfahren Sie, wie Sie im Business Manager mit anderen Unternehmen zusammenarbeiten.
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10 Minuten
German business-manager level-advanced-icon
Parcerias e compartilhamentos no Gerenciador de contas
Parcerias e compartilhamentos no Gerenciador de contas
Saiba como colaborar com outras organizações usando o Gerenciador de contas
View
10 minutos
Portuguese business-manager level-advanced-icon
Using LinkedIn for Brand Awareness
Using LinkedIn for Brand Awareness
Drive brand awareness with a strong brand campaign strategy.
View
40 minutes
Marketing Strategy level-intermediate-icon English Self-paced course Campaign strategy 60 minutes or less
Live Workshop: Balancing Brand and Demand
Live Workshop: Balancing Brand and Demand
This course will help you understand why it’s crucial to utilize a cohesive marketing strategy that balances brand and demand.
View
60 minutes
English Live workshop Campaign strategy 60 minutes or less
领英商务管理工具入门课程
领英商务管理工具入门课程
了解商务管理工具如何帮助您在领英上进行营销
View
10分钟
business-manager Simplified Chinese level-advanced-icon
ビジネスマネージャーパートナーシップと共有
ビジネスマネージャーパートナーシップと共有
ビジネスマネージャーを使用して他の組織と連携する方法を学ぶ
View
10分
business-manager Japanese level-advanced-icon
商务管理工具的介绍与应用
商务管理工具的介绍与应用
了解如何使用商务管理工具与其他组织协作
View
10分钟
business-manager Simplified Chinese level-advanced-icon
Einführung in LinkedIn Ads
Einführung in LinkedIn Ads
Lernen Sie, eine Kampagne zu erstellen, den Erfolg zu messen und entsprechend Ihren Kampagnenzielen zu optimieren.
View
45-60 Minuten
path-campaign path-both level-basic Fundamentals German level-basic-icon
Anzeigen-Targeting auf LinkedIn
Anzeigen-Targeting auf LinkedIn
Lernen Sie das einzigartige Targeting auf unserer Plattform und die Best Practices hierzu kennen.
View
60 Minuten
path-campaign path-both level-basic Fundamentals German level-basic-icon
Laporan dan Analitik LinkedIn Ads
Laporan dan Analitik LinkedIn Ads
Pelajari cara meningkatkan analitik kampanye melalui tips pengoptimalan dan praktik terbaik
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60 mnt.
path-campaign path-both level-basic Fundamentals Indonesian level-basic-icon
领英广告简介
领英广告简介
学会创建推广活动,衡量成效,并为根据您的广告目标开展优化。
View
60分钟
path-campaign path-both level-basic Fundamentals Simplified Chinese level-basic-icon
Business Manager 合作夥伴關係與分享
Business Manager 合作夥伴關係與分享
瞭解如何使用 Business Manager 與其他組織合作
View
10分鐘
business-manager Traditional Chinese level-advanced-icon
Mit LinkedIn Business Manager Unternehmensseiten, Werbekonten und Mitarbeiter:innen verwalten
Mit LinkedIn Business Manager Unternehmensseiten, Werbekonten und Mitarbeiter:innen verwalten
Wie Sie Ihr Team und Ihre Marketingassets mit LinkedIn Business Manager verwalten
View
20-25 Minuten
German business-manager level-advanced-icon
Video: Creating an Ad Campaign
Video: Creating an Ad Campaign
Walk through the four key steps to create and launch a campaign in Campaign Manager Advanced Mode.
View
3 minutes
resource-video skip-register-page level-basic-icon English Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less Video
Managing People, Ad Accounts, and Pages with Business Manager
Managing People, Ad Accounts, and Pages with Business Manager
Learn how to manage all your people and assets from Business Manager
View
20-25 minutes
business-manager level-advanced-icon English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less
Erste Schritte mit LinkedIn Business Manager
Erste Schritte mit LinkedIn Business Manager
Erfahren Sie, wie Sie mit LinkedIn Business Manager Ihre Marketingaktivitäten auf LinkedIn einfacher verwalten können.
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10 Minuten
German business-manager level-advanced-icon
開始使用 LinkedIn Business Manager
開始使用 LinkedIn Business Manager
瞭解 Business Manager 如何協助您在 LinkedIn 上行銷
View
10分鐘
business-manager Traditional Chinese level-advanced-icon
通过商务管理工具共享目标客户
通过商务管理工具共享目标客户
了解如何利用目标客户共享功能提升定向策略
View
10分钟
business-manager Simplified Chinese level-advanced-icon
领英上的广告形式​
领英上的广告形式​
了解如何使用不同的广告形式来实现您在领英上的营销目标。
View
15分钟
level-basic Fundamentals Simplified Chinese level-basic-icon
[separator] Measure my success on LinkedIn
[separator] Measure my success on LinkedIn
Learn how to create reports, identify insights, and make data-driven optimizations to maximize your ROI
English Measure success Self-paced course Live workshop 30 minutes or less 60 minutes or less separator
[separator] Discover more possibilities with advanced campaign tools
[separator] Discover more possibilities with advanced campaign tools
Deepen your technical knowledge with these courses on LinkedIn’s more advanced campaign tools
English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less separator Video
[separator] Improve my marketing campaign strategy
[separator] Improve my marketing campaign strategy
Gain key skills to build your marketing expertise and improve your campaign strategy
English Self-paced course Live workshop Campaign strategy 30 minutes or less 60 minutes or less 15 minutes or less separator Video
[separator] Start advertising my business on LinkedIn
[separator] Start advertising my business on LinkedIn
Accelerate your business growth by learning the fundamentals of advertising on LinkedIn
English Self-paced course Live workshop Start advertising 30 minutes or less 60 minutes or less 15 minutes or less separator Video
Créer une stratégie de contenu marketing pour LinkedIn
Créer une stratégie de contenu marketing pour LinkedIn
Adaptez vos contenus organiques et payants aux différentes étapes du funnel marketing pour toucher et engager efficacement vos audiences cibles au moment opportun
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30 à 40 minutes
path-media path-both level-intermediate French Creative Strategy level-intermediate-icon
Como desenvolver uma estratégia de marketing de conteúdo pelo funil de conversão no LinkedIn
Como desenvolver uma estratégia de marketing de conteúdo pelo funil de conversão no LinkedIn
Alinhe seu conteúdo orgânico e pago ao funil de marketing para alcançar e engajar seu público-alvo no momento certo
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30 a 40 minutos
path-media path-both level-intermediate Portuguese Creative Strategy level-intermediate-icon
Live Workshop: The Business of Thought Leadership
Live Workshop: The Business of Thought Leadership
This session aims to empower professionals with insights to enhance their thought leadership and executive presence capabilities.
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60 minutes
level-intermediate-icon English Live workshop Organic basics 60 minutes or less
ファネル全体におけるコンテンツマーケティング戦略構築
ファネル全体におけるコンテンツマーケティング戦略構築
魅力的なLinkedIn会社・団体ページを作成・維持する方法や、貴社のブランドの信頼向上をサポートするさまざまな機能について学びましょう。
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30-40分
path-media path-both level-intermediate Creative Strategy Japanese level-intermediate-icon
Building a Full-Funnel Content Marketing Strategy on LinkedIn
Building a Full-Funnel Content Marketing Strategy on LinkedIn
Align your organic and paid content to the marketing funnel to effectively reach and engage your target audiences at the right time.
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30-40 minutes
Creative Strategy level-intermediate-icon English Self-paced course Campaign strategy 60 minutes or less
借力领英提升品牌认知度
借力领英提升品牌认知度
借助强有力的品牌推广活动策略,提高品牌认知度。
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40分钟
path-media path-both level-intermediate Marketing Strategy Simplified Chinese level-intermediate-icon 60 minutes or less
Creating a Campaign
Creating a Campaign
Use Campaign Manager's Advanced Mode to create full-funnel campaigns.
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40 minutes
fullscreen-scorm-module level-basic-icon English Self-paced course Start advertising 60 minutes or less
Zielgruppen im Business Manager freigeben
Zielgruppen im Business Manager freigeben
Erfahren Sie, wie Sie Ihre Targeting-Strategien mithilfe der Freigabe von Zielgruppen optimieren können.
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10 Minuten
German business-manager level-advanced-icon
建立全漏斗內容行銷策略
建立全漏斗內容行銷策略
讓您的自然生成與付費曝光內容與行銷漏斗一致,以在適當時機有效觸及目標對象並與其互動。
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30-40 分鐘
path-media path-both level-intermediate Creative Strategy Traditional Chinese level-intermediate-icon
Gérer des utilisateurs, des comptes publicitaires et des Pages avec Business Manager
Gérer des utilisateurs, des comptes publicitaires et des Pages avec Business Manager
Découvrez comment gérer l’ensemble de vos utilisateurs et de vos ressources avec Business Manager
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20-25 minutes
French business-manager level-advanced-icon
Ad Formats on LinkedIn
Ad Formats on LinkedIn
Learn how to use different ad formats to achieve your marketing objectives on LinkedIn.
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15 minutes
Fundamentals level-basic-icon English Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less
Membangun Strategi Pemasaran Konten Corong Penuh
Membangun Strategi Pemasaran Konten Corong Penuh
Sesuaikan konten organik dan berbayar Anda dengan corong pemasaran untuk secara efektif menjangkau audiens target dan berinteraksi dengan mereka pada waktu yang tepat.
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30-40 menit
path-media path-both level-intermediate Creative Strategy Indonesian level-intermediate-icon
Video: Creating a Campaign Manager Account
Video: Creating a Campaign Manager Account
To start advertising on LinkedIn, you'll first need to follow these steps to create a Campaign Manager account.
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2 minutes
resource-video skip-register-page level-basic-icon English Start advertising 30 minutes or less 60 minutes or less 15 minutes or less Video
Video: Boosting from Your LinkedIn Page
Video: Boosting from Your LinkedIn Page
Learn how to increase your brand’s reach beyond your Page followers.
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2 minutes
resource-video skip-register-page level-basic-icon English Organic basics 30 minutes or less 60 minutes or less 15 minutes or less Video
Établir une présence organique grâce aux Pages LinkedIn
Établir une présence organique grâce aux Pages LinkedIn
Découvrez comment créer et gérer une Page LinkedIn, et comment utiliser toutes les fonctionnalités à votre disposition pour établir, maintenir et renforcer la présence organique de votre page.
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20-30 minutes
level-basic French Creative Strategy level-basic-icon
Como usar o LinkedIn para geração de leads
Como usar o LinkedIn para geração de leads
Saiba como usar o LinkedIn para gerar leads e aumentar as conversões.
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45 minutos
path-media path-both level-intermediate Marketing Strategy Portuguese level-intermediate-icon
Formatos publicitarios de LinkedIn
Formatos publicitarios de LinkedIn
Aprende a usar distintos formatos publicitarios para conseguir tus objetivos de marketing en LinkedIn.
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15 minutos
level-basic Fundamentals Spanish level-basic-icon
Como construir uma presença orgânica com as LinkedIn Pages
Como construir uma presença orgânica com as LinkedIn Pages
Saiba como criar e manter uma LinkedIn Page ativa e como usar todos os recursos disponíveis para construir, manter e aumentar a presença orgânica da sua marca.
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20-30 minutos
level-basic Portuguese Creative Strategy level-basic-icon
Conception créative des publicités LinkedIn
Conception créative des publicités LinkedIn
Concevoir des publicités attrayantes qui incitent les membres de LinkedIn à interagir avec votre contenu.
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10 minutes
level-basic French Creative Strategy level-basic-icon
Utiliser le ciblage publicitaire de LinkedIn
Utiliser le ciblage publicitaire de LinkedIn
Apprenez à utiliser le ciblage de LinkedIn et à optimiser vos chances de réussite.
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60 minutes
path-campaign path-both level-basic Fundamentals French level-basic-icon
Membangun Eksistensi Organik dengan Halaman LinkedIn
Membangun Eksistensi Organik dengan Halaman LinkedIn
Pelajari cara membuat dan memelihara Halaman LinkedIn yang aktif serta cara menggunakan semua fitur yang tersedia untuk membangun, memelihara, dan memperluas eksistensi organik brand Anda.
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20-30 mnt.
level-basic Creative Strategy Indonesian level-basic-icon
Marketingstrategie für Full-Funnel-Content auf LinkedIn
Marketingstrategie für Full-Funnel-Content auf LinkedIn
Wie Sie Ihren organischen und bezahlten Content auf den Marketing Funnel abstimmen, um Ihre Zielgruppe im richtigen Moment zu erreichen und Interesse zu wecken.
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30-40 Minuten
path-media path-both level-intermediate German Creative Strategy level-intermediate-icon
Aufbau einer organischen Präsenz mit LinkedIn Unternehmensseiten
Aufbau einer organischen Präsenz mit LinkedIn Unternehmensseiten
Erfahren Sie, wie Sie eine LinkedIn Unternehmensseite erstellen, diese optimal einsetzen und die verfügbaren Features nutzen, um die organische Präsenz Ihrer Marke auf- und auszubauen.
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20-30 Minuten
level-basic German Creative Strategy level-basic-icon
LinkedIn会社・団体ページでオーガニックプレゼンスを確立する
LinkedIn会社・団体ページでオーガニックプレゼンスを確立する
LinkedIn会社・団体ページを作成し、アクティブな活動を維持する方法や、ブランドのオーガニックプレゼンスの構築、維持、拡大に役立つさまざまな機能の使い方を学びます。
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20-30分
level-basic Creative Strategy Japanese level-basic-icon
LinkedIn広告のレポートと分析
LinkedIn広告のレポートと分析
キャンペーンの分析スキルを向上させる方法を、最適化のヒントやベストプラクティスを交えて学びます。
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60分
path-campaign path-both level-basic Fundamentals Japanese level-basic-icon
使用 LinkedIn 的廣告鎖定
使用 LinkedIn 的廣告鎖定
瞭解 LinkedIn 獨特的鎖定目標受眾功能運作方式與最佳典範。
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60分鐘
path-campaign path-both level-basic Fundamentals Traditional Chinese level-basic-icon
借力领英挖掘销售线索
借力领英挖掘销售线索
学会借助领英挖掘销售线索和促进转化。
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45分钟
path-media path-both level-intermediate Marketing Strategy Simplified Chinese level-intermediate-icon 60 minutes or less
领英广告的报告与分析
领英广告的报告与分析
掌握优化技巧和最佳实践,提高推广活动分析能力。
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60分钟
path-campaign path-both level-basic Fundamentals Simplified Chinese level-basic-icon
在领英公司主页构建原生 (免费) 展示
在领英公司主页构建原生 (免费) 展示
学习如何创建公司主页并保持其活跃度,以及善用所有可用功能,建立、维持和扩展品牌的原生形象。
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20-30分钟
level-basic Creative Strategy Simplified Chinese level-basic-icon
Live Workshop: Building a Full-Funnel Content Marketing Strategy on LinkedIn
Live Workshop: Building a Full-Funnel Content Marketing Strategy on LinkedIn
This course will help you strike a balance of organic and paid content to guide your audience through the customer journey.
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60 minutes
level-intermediate-icon English Live workshop Campaign strategy 60 minutes or less
Getting Started with LinkedIn Business Manager
Getting Started with LinkedIn Business Manager
Learn how Business Manager can help you market on LinkedIn.
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10 minutes
business-manager level-advanced-icon English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less
Live Workshop: Reporting and Analytics for LinkedIn Ads
Live Workshop: Reporting and Analytics for LinkedIn Ads
This course will help you utilize LinkedIn reporting and analytics tools to measure success, optimize campaigns, and achieve higher ROI.
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60 minutes
level-basic-icon English Measure success Live workshop 60 minutes or less
Live Workshop: Brand Building with LinkedIn
Live Workshop: Brand Building with LinkedIn
This workshop will help you drive brand-building activity on LinkedIn.
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60 minutes
level-intermediate-icon English Live workshop Campaign strategy 60 minutes or less
Live Workshop: Introduction to LinkedIn Ads
Live Workshop: Introduction to LinkedIn Ads
This live workshop will help you discover the fundamentals of why and how to get started advertising on LinkedIn.
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60 minutes
level-basic-icon English Live workshop Start advertising 60 minutes or less
使用领英广告定向
使用领英广告定向
了解领英定向功能的独特运作方式和最佳实践。
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60分钟
path-campaign path-both level-basic Fundamentals Simplified Chinese level-basic-icon
Gain access to the Creativity + Gen AI Workshop
Gain access to the Creativity + Gen AI Workshop
To attend, complete all three LinkedIn certifications and become a Certified Marketing Insider before March 22nd.
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skip-register-page English hide-from-profile promoted
Program Guide
Program Guide
Access an overview of the Certified Marketing Experts program and levels.
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resource-pdf skip-register-page English hide-from-profile
透過 LinkedIn 頁面打造自然形象
透過 LinkedIn 頁面打造自然形象
瞭解如何建立和維護活躍 LinkedIn 頁面,以及如何使用所有可用功能來建立、維護並拓展品牌的自然形象。
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20-30分鐘
level-basic Creative Strategy Traditional Chinese level-basic-icon
[separator] Opt-in: Tell the Marketing Labs team what you think
[separator] Opt-in: Tell the Marketing Labs team what you think
English separator
[separator] Build my organization’s organic presence
[separator] Build my organization’s organic presence
Start with the basics to create an organic presence for your brand on LinkedIn
English Self-paced course Live workshop Organic basics 30 minutes or less 60 minutes or less 15 minutes or less separator Video
Video: Boosting as Part of Your Content Strategy
Video: Boosting as Part of Your Content Strategy
Save yourself time and keep your campaigns “always on” by boosting your organic content.
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2 minutes
resource-video skip-register-page level-basic-icon English Campaign strategy 30 minutes or less 60 minutes or less 15 minutes or less Video
Live Workshop: Using LinkedIn for Lead Generation
Live Workshop: Using LinkedIn for Lead Generation
Learn how to use LinkedIn for your lower-funnel goals
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60 minutes
level-intermediate-icon English Live workshop Campaign strategy 60 minutes or less
Format Iklan di LinkedIn
Format Iklan di LinkedIn
Pelajari cara menggunakan berbagai format iklan untuk mencapai tujuan pemasaran Anda di LinkedIn.
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15 mnt.
level-basic Fundamentals Indonesian level-basic-icon
Marketing Labs Site Survey
Marketing Labs Site Survey
Share your thoughts about your experience with Marketing Labs in this short survey
2-3 minutes
English
LinkedIn Marketing Strategy Certification
LinkedIn Marketing Strategy Certification
Demonstrate your expertise in using LinkedIn's organic and paid advertising solutions throughout your media strategy.
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60 minutes
Marketing Strategy English cme-mkt-strat-certification hide-from-profile
LinkedIn Content and Creative Design Certification
LinkedIn Content and Creative Design Certification
Demonstrate your expertise in creating and maintaining paid and organic content, including managing an active LinkedIn Page and designing visually compelling creative.
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60 minutes
Creative Strategy English cme-cont-creat-des-certification hide-from-profile
LinkedIn Marketing Solutions Fundamentals Certification
LinkedIn Marketing Solutions Fundamentals Certification
Demonstrate your expertise in launching LinkedIn ad campaigns to reach your advertising goals.
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60 minutes
Fundamentals English cme-fund-certification hide-from-profile