- Assess Your Knowledge
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Knowledge Check
- Why Advertise on LinkedIn?
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Why Do Marketers Love LinkedIn? 2 Min.
- Getting Started
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How to Set Up Your LinkedIn Page 4 Min.
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Boosting from Your LinkedIn Page 5 Min.
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Planning Your Advertising Campaign Strategy 5 Min.
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How to Get Started with Campaign Manager 4 Min.
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Knowledge Check
- Creating Your First Ad Campaign
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Choose an Objective 1 Min.
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Choose the Right Audience 3 Min.
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Choose Your Ad Format 2 Min.
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Set Your Budget and Schedule 9 Min.
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Create Your Ads 1 Min.
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Launch and Optimize 4 Min.
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Knowledge Check
- Reporting
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Campaign Manager Reporting 2 Min.
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Knowledge Check
- Course Review
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Summary 1 Min.
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Congratulations!
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Introduction to LinkedIn Ads
Learn to create an ad campaign, measure success, and optimize for your advertising objectives.
Start with the foundations of paid advertising on LinkedIn, the home to the largest global community of professionals, from senior-level thought leaders to individual contributors.
What you'll learn
After this course, you'll be able to:
- Set up your LinkedIn Page
- Boost from your LinkedIn Page
- Create an ad campaign in Campaign Manager
- View and monitor your campaign results
This course is for you if
- You're new to LinkedIn Advertising
- You're exploring different LinkedIn Advertising products you haven't used before
Still not sure if this course is for you?
Take the knowledge check to see what you already know. Then, choose the lessons you want to review.
Topics
Ad formats, bidding, boosting, budget, Campaign Manager, creative design, LinkedIn auction, LinkedIn Insight Tag, LinkedIn Pages, reporting, targeting