- Assess Your Knowledge
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Knowledge Check
- Conversion Tracking Overview
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What is Conversion Tracking? 1 Min.
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Conversion Tracking Methods 1 Min.
- Conversion Tracking with the Insight Tag
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How the Insight Tag Works 2 Min.
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Installing the Insight Tag 1 Min.
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Setting Up Tracking with the Insight Tag 5 Min.
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Tracking Conversions with Website Actions 2 Min.
- Conversion Tracking with Data Feed
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Data Feed Conversion Options 1 Min.
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Setting Up Data Feed Conversions 1 Min.
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Conversions API 1 Min.
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Optimize with Conversions API 1 Min.
- Course Review
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Knowledge Check
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Summary 2 Min.
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Congratulations!
Conversion Tracking
Set up conversion tracking using the LinkedIn Insight Tag and Conversions API to measure and optimize lower funnel campaigns.
Tracking customer engagements from the top to the bottom of the funnel helps you more accurately measure the full impact of your marketing efforts.
LinkedIn has a suite of conversion tracking tools to track and optimize your lower-funnel performance including the LinkedIn Insight Tag, conversion tracking API, and more.
What you'll learn
After this course, you'll be able to:
- Set up the LinkedIn Insight Tag
- Set up conversion tracking
- Accurately measure and optimize your campaign return on investment (ROI)
This course is for you if
- You're running campaigns using LinkedIn's Campaign Manager
- You're looking for opportunities to use more advanced reporting and analytics to improve your campaigns
- You want more granular reporting of your lower-funnel campaigns
Still not sure if this course is for you?
Take the knowledge check to see what you already know or jump to the video summary. Then, choose the lessons you want to review.
Topics
Campaign Manager, conversion tracking, conversions API, LinkedIn Insight Tag, Website Actions