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Pre-Course Self-Assessment (Optional)
- Why Full-Funnel Content Marketing?
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Why Do You Need a Full-Funnel Strategy?
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Content through the Customer Journey
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Knowledge Check
- Creating Your Strategy
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Setting Up a Full-Funnel Strategy
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Blending Organic and Paid through the Customer Journey
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The Right Mix of Brand and Demand Content
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Knowledge Check
- Implementing Your Content Strategy
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Repurpose Existing Content
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Remix Your Existing Content
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Reuse Your Organic Content by Boosting
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Always-On
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Knowledge Check
- Course Review
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Course Review
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Congratulations!
Building a Full-Funnel Content Marketing Strategy on LinkedIn
Align your organic and paid content to the marketing funnel to effectively reach and engage your target audiences at the right time.
This course will help you strike a balance of organic and paid content to guide your audience through the customer journey. You'll learn how to effectively develop and distribute the right content to the right people at every stage of the marketing funnel.
If you aren’t familiar with LinkedIn’s organic tools (Pages, Articles, Newsletters, etc.) or paid ad solutions (Sponsored Content such as Carousel Ads, Video Ads, etc.), consider taking our foundational courses before you continue (Introduction to LinkedIn Ads and Building an Organic Presence with LinkedIn Pages)
Looking for a summary version? Skip to the course review for a 3-minute video. Then, jump back through the course for more details.