- Assess Your Knowledge
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Knowledge Check
- Why Full-Funnel Content Marketing?
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Why Do You Need a Full-Funnel Strategy? 2 Min.
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Content through the Customer Journey 5 Min.
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Knowledge Check
- Creating Your Strategy
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Setting Up a Full-Funnel Strategy 3 Min.
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Blending Organic and Paid through the Customer Journey 5 Min.
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The Right Mix of Brand and Demand Content 5 Min.
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Knowledge Check
- Implementing Your Content Strategy
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Repurpose Existing Content 3 Min.
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Remix Your Existing Content 3 Min.
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Reuse Your Organic Content by Boosting 3 Min.
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Always-On 2 Min.
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Knowledge Check
- Course Review
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Summary 5 Min.
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Congratulations!
Building a Full-Funnel Content Marketing Strategy on LinkedIn
Align your organic and paid content to the marketing funnel to effectively reach and engage your target audiences at the right time.
Growing your marketing efforts into a cohesive full-funnel strategy is essential for B2B marketing success. In this course, you'll explore how to build a multi-campaign marketing strategy that blends organic and paid content in ways that complement each other throughout the customer journey.
You'll also learn ways to balance a healthy mix of brand and demand marketing tactics while thoughtfully reusing and repurposing content for more efficiency.
What you'll learn
After this course, you'll be able to:
- Develop and redistribute the right content to the right people at every stage of the marketing funnel
- Balance your brand and demand activities
- Create an 'always-on' content strategy that uses the same content in different ways with less effort for more results
This course is for you if
- You're curious what the next level of B2B marketing looks like for a growing brand
- You're familiar with LinkedIn's organic tools (such as Pages, articles, and newsletters)
- You're familiar with LinkedIn's paid ad solutions (such as Sponsored Content including carousel ads and video ads)
Still not sure if this course is for you?
Take the knowledge check to see what you already know or jump to the video summary. Then, choose the lessons you want to review.
Topics
Always on, brand and demand marketing, Campaign Manager, content strategy, LinkedIn Pages, organic and paid