- Assess Your Knowledge
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Knowledge Check
- Introduction to LinkedIn Ad Formats
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Achieve Marketing Success on LinkedIn 1 Min.
- Sponsored Content Ad Formats
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Sponsored Content Overview 1 Min.
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Single Image Ads 1 Min.
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Carousel Ads 1 Min.
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Video Ads 3 Min.
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Event Ads 1 Min.
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Document Ads 4 Min.
- Sponsored Messaging Ad Formats
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Sponsored Messaging Overview 1 Min.
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Conversation Ads 3 Min.
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Message Ads 1 Min.
- Text Ad Format
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Text Ads Overview 1 Min.
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Text Ads 1 Min.
- Dynamic Ad Formats
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Dynamic Ads Overview 1 Min.
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Spotlight Ads 1 Min.
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Follower Ads 1 Min.
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Jobs Ads 1 Min.
- Course Review
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Knowledge Check
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Summary 2 Min.
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Congratulations!
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Ad Formats on LinkedIn
Learn how to use different ad formats to achieve your marketing objectives on LinkedIn.
LinkedIn offers a wide array of ad formats to help your campaigns attract and engage your audience. This course will outline the types of ads available, how to select the best format for your objective, how ads are set up, and how each ad displays to the audience.
What you'll learn
After this course, you'll be able to:
- Identify the types of LinkedIn ad formats advertisers use in their ad campaigns
- Decide which ad formats you want to create
- Describe how and where those ads appear in members' LinkedIn feeds and messaging
- Choose which ad fits your marketing campaign objective
This course is for you if
- You're new to LinkedIn Advertising
- You want to learn about ad formats that are new to you
Still not sure if this course is for you?
Take the knowledge check to see what you already know or jump to the video summary. Then, choose the lessons you want to review.
Topics
Ad formats, article and newsletter ads, Campaign Manager, carousel ads, click-to-message ads, conversation ads, document ads, event ads, follower ads, jobs ads, message ads, single image ads, spotlight ads, text ads, thought leader ads, video ads