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Learn the science of marketing to professionals with LinkedIn

Introduction to LinkedIn Ads

Introduction to LinkedIn Ads

Learn to create an ad campaign, measure success, and optimize for your advertising objectives.

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Using LinkedIn's Ad Targeting

Using LinkedIn's Ad Targeting

Learn how LinkedIn's unique targeting works and best practices.

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Reporting and Analytics for LinkedIn Ads

Reporting and Analytics for LinkedIn Ads

Learn to improve your campaign analytics through optimization tips and best practices

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Building a Full-Funnel Content Marketing Strategy on LinkedIn

Building a Full-Funnel Content Marketing Strategy on LinkedIn

Learn to leverage LinkedIn's powerful tools to build and deliver the right content for each stage of your audience's journey

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Using LinkedIn for Brand Awareness

Learn to drive brand awareness on LinkedIn with our organic and paid ads.

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Using LinkedIn for Lead Generation

Using LinkedIn for Lead Generation

Learn to use LinkedIn to drive conversions.

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Demo: How to Set Up a Campaign

Demo: How to Set Up a Campaign

A demonstration on how to set up an ad campaign in the Campaign Manager.

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Organic and Paid Content

Organic and Paid Content

Follow our insider tips to build your brand on LinkedIn and drive results.

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Creative Tips and Tricks

Creative Tips and Tricks

A checklist on creative, copy and other useful content marketing tips and tricks.

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Targeting on LinkedIn Playbook

Targeting on LinkedIn Playbook

Get our all inclusive targeting guide filled with tips and best practices

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Lead Gen Form Playbook

Lead Gen Form Playbook

10 ways to supercharge your lead gen strategy.

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Billing Overview

Billing Overview

An overview of billing options and best practices.

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How to Monitor Campaigns

How to Monitor Campaigns

Tips and tricks to monitor your campaigns to drive performance.

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Guide to LinkedIn Ads Format

Guide to LinkedIn Ads Format

Use these tips to choose LinkedIn ad products and get the most from your next campaign.

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LinkedIn Ads Guide

LinkedIn Ads Guide

Find the format and specifications that fit your needs

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Using LinkedIn for Lead Generation

Using LinkedIn for Lead Generation

Learn to use LinkedIn Marketing Solutions for your lead generation efforts.

Targeting on LinkedIn

Targeting on LinkedIn

Learn how LinkedIn's unique targeting capabilities help you reach your audience.

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Next course in your learning path

Choose your focus so we can show you the right learning path.

I run ad campaigns

I do media planning and strategy

I do both

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Let’s apply your learnings

Test and learn in LinkedIn’s Campaign Manager. You can create, measure, and optimize your ad campaigns all in one place.

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Help Center

Get answers to all your questions from getting started to targeting options to billing.

Resources

Check out handy tips and tricks on campaign management and creative strategy.

Introduction